Agricultural Lubricants Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 7.79 Billion
CAGR (2026-2031)	5.05%
Fastest Growing Segment	Tractors
Largest Market	North America
Market Size (2031)	USD 10.47 Billion

Market Overview

The Global Agricultural Lubricants Market will grow from USD 7.79 Billion in 2025 to USD 10.47 Billion by 2031 at a 5.05% CAGR. Agricultural lubricants are specialized tribological fluids, including engine oils and greases, specifically formulated to mitigate friction and wear in heavy-duty farming machinery such as tractors and harvesters. The primary drivers fueling market growth include the intensifying mechanization of global agricultural operations to meet rising food demand and the critical economic necessity for farmers to extend the operational lifespan of expensive equipment. These factors necessitate the use of high-performance fluids that can sustain machinery efficiency under severe weather conditions and heavy loads.

Despite these positive drivers, a significant challenge impeding market expansion is the economic volatility within the agricultural sector that reduces capital investment in new machinery and subsequently lowers demand for first-fill lubricants. This trend of softening equipment acquisition is evident in recent industry figures. According to the Association of Equipment Manufacturers, in 2024, sales of agricultural tractors in the United States declined by 14.5 percent in November compared to the previous year. Such contractions in fleet expansion directly limit volume growth for lubricants in the original equipment manufacturer segment.

Key Market Drivers

Technological advancements in modern farm equipment are fundamentally reshaping the agricultural lubricants landscape, as new machinery requires fluids with superior thermal stability and shear resistance. Modern tractors and harvesters are engineered with tighter tolerances and higher horsepower engines, which place immense stress on transmission and hydraulic systems, thereby necessitating the use of premium, synthetic-based fluids over conventional mineral oils. This shift toward high-capacity machinery is evident in recent registration data; according to CEMA, April 2025, in the 'European Agricultural Machinery Market Trends' report, registrations of high-power tractors exceeding 300 horsepower in France increased by 13 percent in 2024, diverging from the broader market trend. This specific growth in heavy-duty fleet segments directly correlates with increased demand for specialized, high-performance lubricant formulations designed to protect these capital-intensive assets.

Focus on operational efficiency and equipment longevity further propels the market, as agricultural operators prioritize lowering the total cost of ownership through extended drain intervals and fuel economy. In a sector where margins are often thin, the ability of a lubricant to reduce fuel consumption and prevent downtime is a decisive factor in product selection. According to Shell, November 2025, in a press release regarding the 'Global Lubricants: Market Analysis and Assessment 2025' report, the company's advanced low-viscosity lubricants can now increase fuel economy by up to 3 percent in industrial applications, a critical saving for fuel-intensive farming operations. This demand for value-added efficiency supports revenue stability for key industry players; according to Fuchs SE, March 2025, in the 'Annual Report 2024', the company achieved sales revenues of €3,525 million, underscoring the sustained financial value of the specialized lubricants market despite volume fluctuations in equipment sales.

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Key Market Challenges

Economic volatility within the agricultural sector represents a substantial challenge impeding the growth of the global agricultural lubricants market. When farm incomes are destabilized by fluctuating commodity prices and elevated operational costs, agricultural producers are compelled to reduce capital expenditure, often delaying the acquisition of new machinery. This contraction in fleet expansion directly impacts the lubricants market by lowering the volume of "first-fill" fluids required by original equipment manufacturers (OEMs). Since OEMs account for a significant portion of total lubricant consumption, a slowdown in the production and sale of new tractors and harvesters creates a direct revenue deficit for fluid suppliers.

This trend of reduced equipment investment is not isolated to a single geography but is observing a downturn in major international markets. As machinery turnover slows, the immediate demand for factory-fill engine oils and hydraulic fluids weakens correspondingly. According to CEMA (European Agricultural Machinery Association), in 2024, the European tractor market recorded a decline of 11.4 percent in registrations during the first seven months of the year compared to the same period in 2023. Such negative growth in machinery sales volume limits the market's ability to capitalize on the high-value lubricant segments typically associated with new, modern equipment.

Key Market Trends

The proliferation of private label agricultural lubricant brands is fundamentally altering the competitive landscape as cost-conscious farmers seek value-oriented alternatives to major oil company products. With economic pressures prompting agricultural producers to minimize maintenance costs for aging equipment fleets, retailers are aggressively expanding their proprietary fluid offerings to capture this aftermarket demand. This expansion is enhancing the accessibility of lower-cost hydraulic fluids and engine oils in rural regions, directly challenging the market share of premium brands. According to Tractor Supply Company, January 2025, in the 'Fourth Quarter and Fiscal Year 2024 Financial Results' report, the retailer opened 80 new stores in 2024, significantly widening the physical distribution network for its private label agricultural products to reach more remote farming communities.

Simultaneously, there is an increasing preference for high-performance synthetic and semi-synthetic lubricants, driven by the need to maximize energy efficiency in power transmission systems. While engine protection remains standard, operators are now focusing on specialized synthetic gear oils that reduce friction in heavy-duty transmissions and hydraulic circuits to lower overall energy consumption. This shift is supported by lubricant technologies capable of delivering tangible efficiency gains, which are becoming a critical metric for sustainable farming operations. According to ExxonMobil, April 2025, in the '2025 Sustainability Report', the company's advanced synthetic industrial gear oil formulations can now deliver up to 3.4 percent greater energy efficiency compared to conventional mineral oil-based solutions, offering a direct operational advantage for fuel-intensive agricultural machinery.

Segmental Insights

The Tractors segment represents the fastest-growing application within the Global Agricultural Lubricants Market, largely driven by the extensive adoption of mechanized farming in developing regions. This expansion is heavily supported by government subsidies intended to enhance agricultural productivity, which has led to a significant increase in tractor fleet sizes globally. Furthermore, the shift toward modern, high-horsepower machinery in established markets requires the use of specialized engine oils and universal tractor transmission fluids to prevent wear during intensive operations. These factors collectively ensure that tractors remain the central force propelling demand within the industry.

Regional Insights

North America maintains a leading position in the global agricultural lubricants market, driven primarily by the high level of farm mechanization across the United States and Canada. The region is characterized by large-scale agricultural operations that utilize heavy machinery, creating substantial demand for engine oils, transmission fluids, and greases. Additionally, federal subsidies supporting equipment modernization encourage the adoption of newer machinery, while established environmental mandates from the EPA promote the use of compliant lubricant solutions. These factors collectively ensure North America remains the primary revenue generator in this sector.

Recent Developments

In May 2024, Shell Lubricants entered a global partnership with XCMG to launch a new range of co-branded lubricant solutions for heavy machinery. The collaboration combined the energy company's tribology expertise with the equipment manufacturer's engineering requirements to produce fluids that optimise performance and reduce downtime. The new range was designed to protect engines and components under the severe operating conditions typical of construction and agricultural applications. This strategic alliance aimed to enhance the operational reliability of XCMG’s equipment globally, ensuring that machinery owners benefited from tailored maintenance solutions.
In May 2024, FUCHS Lubricants South Africa introduced its latest agricultural lubricant, AGRIFARM UTTO FLEX, at the NAMPO Harvest Day 2024 event. The product was specifically formulated as a Universal Tractor Transmission Oil (UTTO) to address the diverse needs of modern agricultural fleets, including transmission and hydraulic system protection. The company emphasized the lubricant's ability to withstand the arduous conditions of farming operations, such as high loads and extreme temperatures. This launch reinforced the manufacturer's commitment to the agricultural segment, providing farmers with specialized solutions to extend equipment service life and improve reliability.
In April 2024, TotalEnergies Marketing Canada renewed its strategic partnership with Kubota Canada to manufacture and distribute Kubota-branded lubricants. This agreement, extending a collaboration originally established in 2018, ensured the continued supply of high-performance oils, including hydraulic fluids and engine oils, tailored for Kubota’s agricultural and industrial equipment. The partnership focused on delivering products that offer optimal engine protection and fuel efficiency, leveraging the technical expertise of the energy company. The renewed contract solidified the companies' commitment to supporting the Canadian agricultural sector with specialized lubrication solutions.
In January 2024, Morris Lubricants showcased its Agrimax range of advanced multifunctional lubricants at the LAMMA 2024 exhibition in Birmingham, United Kingdom. The company highlighted the specific formulation of these lubricants, which were designed to meet the rigorous demands of modern farming machinery, including tractors and combine harvesters. This range aimed to streamline inventory for farmers by offering versatile applications for engines, transmissions, and hydraulic systems. The exhibition provided a platform for the company to demonstrate the performance benefits of its agricultural product line, emphasising enhanced protection and operational efficiency for agricultural equipment.

Key Market Players

Shell
ExxonMobil
TotalEnergies
Fuchs Petrolub
Chevron
BP
Idemitsu
Phillips 66
Klüber Lubrication
Sinopec

By Farm Equipment	By Product Type	By Category Type	By Region
Tractors Combines Implements	Engine Oil UTTO (Transmission and Hydraulic Oil) Coolant Grease	Mineral-oil Based Lubricants Synthetic-oil Based Lubricants Bio-oil Based Lubricants	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Agricultural Lubricants Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Agricultural Lubricants Market, By Farm Equipment:

Tractors
Combines
Implements

Agricultural Lubricants Market, By Product Type:

Engine Oil
UTTO (Transmission and Hydraulic Oil)
Coolant
Grease

Agricultural Lubricants Market, By Category Type:

Mineral-oil Based Lubricants
Synthetic-oil Based Lubricants
Bio-oil Based Lubricants

Agricultural Lubricants Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Agricultural Lubricants Market.

Available Customizations:

Global Agricultural Lubricants Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Agricultural Lubricants Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Agricultural Lubricants Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Farm Equipment (Tractors, Combines, Implements)

5.2.2. By Product Type (Engine Oil, UTTO (Transmission and Hydraulic Oil), Coolant, Grease)

5.2.3. By Category Type (Mineral-oil Based Lubricants, Synthetic-oil Based Lubricants, Bio-oil Based Lubricants)

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Agricultural Lubricants Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Farm Equipment

6.2.2. By Product Type

6.2.3. By Category Type

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Agricultural Lubricants Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Farm Equipment

6.3.1.2.2. By Product Type

6.3.1.2.3. By Category Type

6.3.2. Canada Agricultural Lubricants Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Farm Equipment

6.3.2.2.2. By Product Type

6.3.2.2.3. By Category Type

6.3.3. Mexico Agricultural Lubricants Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Farm Equipment

6.3.3.2.2. By Product Type

6.3.3.2.3. By Category Type

7. Europe Agricultural Lubricants Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Farm Equipment

7.2.2. By Product Type

7.2.3. By Category Type

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Agricultural Lubricants Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Farm Equipment

7.3.1.2.2. By Product Type

7.3.1.2.3. By Category Type

7.3.2. France Agricultural Lubricants Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Farm Equipment

7.3.2.2.2. By Product Type

7.3.2.2.3. By Category Type

7.3.3. United Kingdom Agricultural Lubricants Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Farm Equipment

7.3.3.2.2. By Product Type

7.3.3.2.3. By Category Type

7.3.4. Italy Agricultural Lubricants Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Farm Equipment

7.3.4.2.2. By Product Type

7.3.4.2.3. By Category Type

7.3.5. Spain Agricultural Lubricants Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Farm Equipment

7.3.5.2.2. By Product Type

7.3.5.2.3. By Category Type

8. Asia Pacific Agricultural Lubricants Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Farm Equipment

8.2.2. By Product Type

8.2.3. By Category Type

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Agricultural Lubricants Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Farm Equipment

8.3.1.2.2. By Product Type

8.3.1.2.3. By Category Type

8.3.2. India Agricultural Lubricants Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Farm Equipment

8.3.2.2.2. By Product Type

8.3.2.2.3. By Category Type

8.3.3. Japan Agricultural Lubricants Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Farm Equipment

8.3.3.2.2. By Product Type

8.3.3.2.3. By Category Type

8.3.4. South Korea Agricultural Lubricants Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Farm Equipment

8.3.4.2.2. By Product Type

8.3.4.2.3. By Category Type

8.3.5. Australia Agricultural Lubricants Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Farm Equipment

8.3.5.2.2. By Product Type

8.3.5.2.3. By Category Type

9. Middle East & Africa Agricultural Lubricants Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Farm Equipment

9.2.2. By Product Type

9.2.3. By Category Type

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Agricultural Lubricants Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Farm Equipment

9.3.1.2.2. By Product Type

9.3.1.2.3. By Category Type

9.3.2. UAE Agricultural Lubricants Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Farm Equipment

9.3.2.2.2. By Product Type

9.3.2.2.3. By Category Type

9.3.3. South Africa Agricultural Lubricants Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Farm Equipment

9.3.3.2.2. By Product Type

9.3.3.2.3. By Category Type

10. South America Agricultural Lubricants Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Farm Equipment

10.2.2. By Product Type

10.2.3. By Category Type

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Agricultural Lubricants Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Farm Equipment

10.3.1.2.2. By Product Type

10.3.1.2.3. By Category Type

10.3.2. Colombia Agricultural Lubricants Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Farm Equipment

10.3.2.2.2. By Product Type

10.3.2.2.3. By Category Type

10.3.3. Argentina Agricultural Lubricants Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Farm Equipment

10.3.3.2.2. By Product Type

10.3.3.2.3. By Category Type

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Agricultural Lubricants Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Shell

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. ExxonMobil

15.3. TotalEnergies

15.4. Fuchs Petrolub

15.5. Chevron

15.6. BP

15.7. Idemitsu

15.8. Phillips 66

15.9. Klüber Lubrication

15.10. Sinopec

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global Agricultural Lubricants Market in 2025?

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