Ginger Beer Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Alcoholic, Non-alcoholic), By Flavor (Original, Flavored), By Distribution Channel (On-trade, Off-trade), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 5.76 Billion
CAGR (2026-2031)	7.56%
Fastest Growing Segment	Alcoholic
Largest Market	North America
Market Size (2031)	USD 8.92 Billion

Market Overview

The Global Ginger Beer Market will grow from USD 5.76 Billion in 2025 to USD 8.92 Billion by 2031 at a 7.56% CAGR. Ginger beer is a fermented beverage characterized by a robust and spicy flavor profile derived from ginger root, yeast, and sugar, distinguished from the milder ginger ale by its often cloudy appearance and intense taste. The market is primarily propelled by the expanding mixology sector, where the beverage serves as a foundational ingredient in cocktails like the Moscow Mule, alongside a growing consumer preference for premium non-alcoholic adult soft drinks. These drivers represent a fundamental shift toward craft ingredients and complex flavor experiences rather than fleeting consumption fads.

A significant challenge impeding market expansion is the volatility of raw material supply chains and the fluctuating cost of fresh ginger. This instability creates unpredictable input costs for beverage manufacturers. According to AgriFutures Australia, in 2024, the gross value of production for the ginger industry declined to 50.3 million Australian dollars for the 2023-2024 period. Such variations in raw material value create pricing pressures and inventory uncertainties that global ginger beer producers must navigate to sustain growth.

Key Market Drivers

The expansion of the premium and artisanal craft soda segment is significantly reshaping the competitive landscape as consumers increasingly prioritize high-quality ingredients and authentic brewing processes over mass-produced alternatives. This trend is closely linked to the enduring popularity of cocktail mixology, particularly for serves like the Moscow Mule, where the mixer's quality is paramount to the final drink's profile. Premium brands are capitalizing on this by emphasizing natural ginger root sourcing and superior flavor complexity, thereby capturing value share in mature markets. According to Fever-Tree, March 2024, in the 'FY23 Preliminary Results', the company delivered a 22% revenue growth in the US for 2023, attributing this performance to extending its leadership position in the Ginger Beer and Tonic Water categories.

Simultaneously, the rising consumer preference for non-alcoholic and low-ABV adult beverages is driving substantial demand for ginger beer as a sophisticated, functional alternative to alcohol. Shoppers are actively seeking beverages that offer the intense flavor profile of a cocktail without the intoxication, often motivated by health and wellness concerns. This shift is evidenced by the rapid uptake of convenient, ready-to-drink formats that cater to sober-curious lifestyles. According to Reed's Inc., March 2024, in their 'Fourth Quarter and Full Year 2023 Results', sales of the company's Canned Ginger Beer increased by 170% year-over-year in 2023. Reinforcing this broader category shift, according to Waitrose, December 2024, in the 'Food and Drink Report 2024-25', sales of low and no alcohol drinks increased by nearly a fifth over the past year, highlighting the robust momentum for adult-oriented soft drinks.

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Key Market Challenges

The volatility of raw material supply chains and the fluctuating cost of fresh ginger pose a substantial barrier to the sustained growth of the global ginger beer market. As an agricultural commodity, ginger is highly susceptible to climatic irregularities and crop diseases, which can cause sudden yield reductions in major export regions. When primary production contracts, the resulting global shortage forces beverage manufacturers to compete for limited inventories, creating unpredictable input costs that complicate pricing strategies and erode profit margins for brewers.

This instability severely disrupts the consistent availability of premium ingredients required for craft beverages. According to the Association of Exporters (ADEX), in 2024, Peruvian ginger exports amounted to 118.3 million US dollars, representing an 8% decline in value compared to the previous year, driven primarily by a severe 34.6% drop in export volumes. Such sharp contractions in the supply of essential raw materials create significant inventory uncertainties, directly hampering the ability of global ginger beer producers to maintain stable production schedules and effectively capitalize on rising consumer demand.

Key Market Trends

The Emergence of Sugar-Free and Better-For-You Formulations is rapidly gaining traction as health-conscious consumers seek functional beverage options that do not compromise on taste. Manufacturers are increasingly reformulating traditional recipes to include natural sweeteners and adaptogens, catering to the growing demand for wellness-oriented soft drinks. This shift is particularly evident in the performance of brands that emphasize clean labels and functional benefits. According to Reed's Inc., May 2025, in the 'First Quarter 2025 Results', the company reported that net sales increased by 4.5% to 10.0 million US dollars, a growth trajectory the CEO attributed to the strong momentum of their functional, better-for-you beverage portfolio.

Simultaneously, the Proliferation of Exotic and Fruit-Infused Flavor Variants is reshaping the market, with premium brands introducing complex botanical blends to serve as sophisticated mixers. This trend is driven by the home mixology movement, where consumers demand high-quality, flavorful ingredients to elevate their cocktail experiences. Market leaders are capitalizing on this by expanding their product lines with diverse flavor profiles that appeal to adventurous palates. According to Fever-Tree, March 2025, in the 'Preliminary Results for the Year Ended 31 December 2024', the company extended its leadership position in the US Ginger Beer category to a 32% value share, driven by the success of its diverse range of mixers and adult soft drinks.

Segmental Insights

Based on insights from trusted market research, the Alcoholic segment is recognized as the fastest-growing category in the Global Ginger Beer Market. This rapid expansion is primarily fueled by a shifting consumer preference toward craft and artisanal beverages, as drinkers actively seek flavorful, distinctive alternatives to conventional lagers and ciders. Furthermore, the rising popularity of premium Ready-to-Drink (RTD) formats has accelerated this growth, appealing to demographics that value high-quality ingredients and unique taste experiences. Consequently, manufacturers are capitalizing on this demand by innovating with bold, fermented formulations that align with evolving social drinking trends.

Regional Insights

North America stands as the leading region in the global ginger beer market, primarily driven by a strong cocktail culture and the widespread consumption of the Moscow Mule. This dominance is further supported by the rising demand for premium craft beverages among health-conscious consumers seeking natural alternatives to conventional sodas. Additionally, the United States Food and Drug Administration enforces rigorous labeling standards that ensure ingredient transparency, which enhances product credibility and fosters consumer trust. Consequently, the convergence of favorable consumption trends and a supportive regulatory environment secures the region’s market leadership.

Recent Developments

• In January 2025, Molson Coors Beverage Company announced a strategic partnership with Fever-Tree to become the exclusive distributor of the brand's carbonated mixers in the United States. This collaboration grants the major brewing corporation sole rights to manage the sales, marketing, and distribution of Fever-Tree’s entire U.S. portfolio, including its popular ginger beer range. The agreement marks a significant expansion into the non-alcoholic premium mixer category for the brewing giant. As part of this long-term deal, the company also acquired a minority equity stake in the premium mixer manufacturer, further solidifying their commitment to driving growth in the high-end beverage market.
• In January 2025, Reed’s, Inc. announced the successful closing of a private investment in public equity financing, generating gross proceeds of $10 million. The company, recognized for its handcrafted ginger products, stated it would utilize this capital to strengthen its balance sheet and support strategic growth initiatives. According to the Chief Executive Officer of Reed’s, Inc., the funds were designated to facilitate investments in marketing resources and personnel, while also enabling the pursuit of potential mergers and acquisitions. This financial development was described as part of a broader strategy to accelerate international expansion and return the ginger beer producer to sustainable profitability.
• In September 2024, Canada Dry expanded its established beverage portfolio by launching a new Ginger Beer product aimed at consumers seeking a more robust flavor profile. The release was accompanied by a marketing campaign titled "The Right Amount of Spicy," designed to differentiate the new offering from the brand's traditional ginger ale. The Brand Manager for Canada Dry noted that this product launch targeted a niche segment of cocktail enthusiasts and individuals looking to elevate at-home drinking experiences. The initiative represented a strategic move to capture market share in the growing premium mixer category by leveraging the brand's iconic status and distribution network.
• In July 2024, Barritt’s Beverages International Ltd. commemorated its 150th anniversary by introducing a refreshed brand identity and a new line of premium mixers. The launch featured the debut of a Sugar-Free Ginger Beer, catering to increasing consumer demand for healthier, low-calorie beverage options without compromising on the spicy flavor profile. The General Manager of the family-owned business highlighted that the new mixer range, which included the classic ginger beer recipe, was packaged in cans designed to reflect the company's heritage. This product expansion aimed to solidify the brand's longstanding presence in the global ginger beer market while engaging a new generation of consumers.

Key Market Players

• Halewood Artisanal Spirits PLC
• Bundaberg Brewed Drinks Pty Ltd
• Fevertree Drinks plc
• Fentimans Ltd
• Natrona Bottling Company
• Gosling’s Export Limited
• Refresco Group B.V.
• Q Tonic, LLC
• Noosa Brewing Company Pty Ltd
• Keurig Dr Pepper Inc.

By Type	By Flavor	By Distribution Channel	By Region
Alcoholic Non-alcoholic	Original Flavored	On-trade Off-trade	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Ginger Beer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Ginger Beer Market, By Type:

• Alcoholic
• Non-alcoholic

• Ginger Beer Market, By Flavor:

• Original
• Flavored

• Ginger Beer Market, By Distribution Channel:

• On-trade
• Off-trade

• Ginger Beer Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE