Germany washing machine market is expected to
grow at a CAGR of 3.23% during the forecast period, and reach USD 3.62 billion
by 2027, owing to increasing working population, growing affordability, and the
launch of technically advanced washing machines. Furthermore, increased
purchasing power, product innovation, and rising per capita income are expected
to boost the Germany washing machine market during the forecast period.
The enormous Germany washing machine market
has seen the most advancements. The goal of every market leader is to offer
their customer brand-new, technologically advanced washing machines. The
Germany washing machine market can be divided into front load automatic, top
load automatic, and semi-automatic in terms of type. The growth of online
washing machine sales and higher internet penetration rates have given
manufacturers new ways to reach out to their customers.
The increased disposable income of Germany is
improving the purchasing power of customers and thus is boosting the demand for
washing machines during the forecast period. To encourage market expansion,
numerous innovations are being developed simultaneously. For example, a new
washing machine from Beko was just introduced that helps prevent microfibers
and microplastics from entering waterways and oceans and contaminating them.
The new technology prevents rivers and seas from receiving up to 90% of the
microfibers that are washed away. The filter box in the detergent drawer
filters the leftover water before it is discharged. The actual microplastic
filter is composed of 98% recycled components. The fibers are trapped inside
the filter when water is forced out at the end of each cycle, preventing them
from being flushed into pipes, entering sewers, and ultimately entering the ocean.
Wi-Fi connectivity is frequently seen as the future of washing machine and a
potential market growth driver.
Due to trade restrictions and a nationwide
production halt caused by the COVID-19 pandemic, washing machine sales
decreased. But after COVID, online purchases of home appliances are becoming
more and more popular. The future growth of the washing machine market will
mainly come from digital channels.
Increasing working population leading to the market
growth
The dual-earner households in Germany tend to have more
disposable income than single-earner households. Thus, the demand for various
home appliances is growing along with the number of these households. With more
people working, consumers have busier schedules, which increases the need for washing
machines.
Launch of technologically advanced washing
machines
The development of goods and technology that
are environmentally responsible, energy-efficient, and pollutant-free has
received more attention in the 21st century. To advance technological
development, washing machine manufacturers incorporate innovations into their
products. In the modern world, consumers frequently use these intelligent
systems to automate their tasks while away from their homes. e.g., the
Artificial Intelligent Direct Drive (AI DD) of the LG ThinQ front-load washer,
which is based on weight and softness, can automatically choose the best
motions for the fabric. Depending on the type of laundry, optimized washing may
cause fewer damaged items than conventional washing. Due to strict regulations
on electric home appliances and technological advancements, energy-efficient
washing machines have become more popular.
An increase in disposable income will lead to
the market growth
Increased growth of the country’s economy has
led to increased purchasing power; thus, a larger working population may spur
job growth and innovation, promoting the market growth. As disposable income
increases, there will be more demand for washing machines, which will elevate
market growth.
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Market Segmentation
The Germany washing machine market is
segmented into type, machine capacity, technology, distribution channel, region
and company. The market is segmented into front load automatic, top load
automatic, and semi-automatic, based on type. The machine capacity is further
segmented into 8 kg and above and below 8 kg. The technology segment is divided
into non-smart and smart connected washing machines. The distribution channel
is segmented into supermarkets/ hypermarkets, multi-branded stores, online, and
others (direct sales, wholesales, etc.).
Company Profiles
Robert Bosch Hausgeräte
GmbH, Electrolux Hausgeräte GmbH, Bauknecht Hausgeräte GmbH, Miele & Cie.
KG, Beko Grundig Deutschland GMBH, Haier Deutschland GmbH, LG Electronics
Deutschland GmbH, Samsung Electronics GmbH, Midea Europe GmbH, and Hisense
Gorenje Germany GmbH are some of the leading market players in the Germany
washing machine market. Newmarket players have also been actively entering the
market in recent years, further strengthening future market growth.
Attribute
|
Details
|
Market
Size Value in 2021
|
USD
3.01 Billion
|
Revenue
Forecast in 2027
|
USD 3.62 Billion
|
Growth
Rate
|
3.23%
|
Base
Year
|
2021
|
Historical
Years
|
2017–2020
|
Estimated
Year
|
2022E
|
Forecast
Period
|
2023F
–2027F
|
Quantitative
Units
|
Revenue in
USD Billion, Volume in Million Units and CAGR for 2017-2021 and 2022E- 2027F
|
Report
Coverage
|
Revenue
forecast, company share, competitive landscape, growth factors, and trends
|
Segments
Covered
|
·
Type
·
Machine Capacity
·
Technology
·
Distribution Channel
·
Region
|
Regional
Scope
|
South-West, South-East, North-West, and North-East.
|
Key
Companies Profiled
|
Robert Bosch Hausgeräte GmbH,
Electrolux Hausgeräte GmbH, Bauknecht Hausgeräte GmbH, Miele & Cie. KG,
Beko Grundig Deutschland GMBH, Haier Deutschland GmbH, LG Electronics
Deutschland GmbH, Samsung Electronics GmbH, Midea Europe GmbH, and Hisense
Gorenje Germany GmbH, etc.
|
Customization
Scope
|
10%
free report customization with purchase. Addition or alteration to country,
regional & segment scope.
|
Pricing
and Purchase Options
|
Avail
customized purchase options to meet your exact research needs.
|
Delivery
Format
|
PDF and Excel through
Email (We can also provide the editable version of the report in PPT/pdf format
on special request)
|
Report Scope:
In this report, Germany washing
machine market has been segmented into following categories, in addition to the
industry trends which have also been detailed below:
- Germany Washing Machine Market, By Type:
- Front Load Automatic
- Top Load Automatic
- Semi- Automatic
- Germany Washing Machine Market, By
Machine Capacity:
- 8 kg and Above
- Below 8 Kg
·
Germany Washing Machine
Market, By Technology:
o Non-Smart
o Smart Connected
- Germany Washing Machine Market, By Distribution
Channel:
- Supermarkets/ Hypermarkets
- Multi-Branded Stores
- Online
- Others (Direct Sales, Wholesales,
etc.)
- Germany Washing Machine Market, By Region:
o
South-West
o
South-East
o
North-West
o
North-East
Competitive Landscape
Company
Profiles: Detailed
analysis of the major companies present in Germany washing machine market.
Available Customizations:
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to
five).