Press Release

Germany Washing Machine Market to Grow with a CAGR of 3.23% During the Forecast Period

The launch of technically advanced washing machines and increasing working population will fuel the Germany washing machine market through 2027.

According to TechSci Research report, “
Germany Washing Machine Market - By Region, Competition Forecast & Opportunities, 2017-2027” the Germany washing machine market is forecast to grow at an impressive CAGR of 3.23% in the forecast period due to the increasing working population and increasingly strong consumer demand for technologically advanced home appliances that are energy efficient and time-saving.

In Germany, washing machines have become necessary household equipment in recent years. The washing machine market in Germany is influenced by factors such as increasing per capita income, increasing working population, and growing affordability for convenient appliances, leading to the adoption of premium products of high quality.

In the modern world, customers actively use these smart devices to simplify their tasks while away from their homes. Innovative washing machine technology has advanced considerably to increase effectiveness and performance. Inverter technology and WIFI-enabled washing machines are the two main models currently in demand in the Germany washing machine market. Wi-Fi connectivity is widely regarded as the future of washing machines and a potential catalyst for market growth. The two most significant household aids are self-running washing machines and voice control capabilities. Modern washing machines with microplastic filters are examples of how sustainability is reflected in technology. The devices include the microplastic filter, the drum housing made of PET bottles, WaterCare, Inverter EcoMotor, and the energy-efficient washing machine. The combination of all these features has made laundry a lot simpler.

As the number of dual-earner households increases in Germany, the demand for various home appliances increases because these households have more disposable income than single-earner households.

In terms of type, the Germany washing machine market is segmented into front-load automatic, top-load automatic, and semi-automatic. The Front Load Automatic type has dominated the Germany washing machine market with a market share of around 58.26% in 2021 in volume terms.

Sales of washing machines decreased because of trade restrictions and a nationwide halt in production during the COVID-19 pandemic. On the other hand, as businesses started to rely more on online channels, e-commerce increased significantly because of their ability to generate revenue through them. More and more customers are willing to purchase home appliances online. Future expansion of the washing machine market will primarily occur through digital channels.

Browse over 21 market data Figures spread through 70 Pages and an in-depth TOC on " Germany Washing Machine Market"

The Germany washing machine market is segmented on the basis of type, machine capacity, technology, distribution channel, region, and company. The Germany washing machine market is segmented into front load automatic, top load automatic, and semi-automatic in terms of type. In terms of machine capacity, the Germany washing machine market is segmented into 8 kg and above and below 8 kg. The Germany washing machine market is segmented into non-smart and smart-connected washing machines in terms of technology. The distribution channel segment is divided into supermarkets/ hypermarkets, multi-branded stores, online, and others (direct sales, wholesales, etc.). Among them, the Supermarkets/ Hypermarkets dominate the Germany washing machine market, but online channels have gained popularity after the COVID-19 pandemic.

Key market players in the Germany Washing Machine market include:

·         Robert Bosch Hausgeräte GmbH

·         Electrolux Hausgeräte GmbH

·         Bauknecht Hausgeräte GmbH

·         Miele & Cie. KG

·         Beko Grundig Deutschland GMBH

·         Haier Deutschland GmbH

·         LG Electronics Deutschland GmbH

·         Samsung Electronics GmbH 

·         Midea Europe GmbH

·         Hisense Gorenje Germany GmbH


Based on weight and softness, the LG ThinQ front-load washer's Artificial Intelligent Direct Drive (AI DD) can automatically select the best motions for the fabric. Optimized washing may result in fewer damaged items than traditional washing, depending on the type of laundry.

The German home appliance company Beko recently unveiled a new washing machine that helps block microplastics and microfibers from getting into and contaminating the waterways and oceans. Up to 90% of the microfibers that are washed away are kept out of the rivers and oceans thanks to the new technology. The leftover water is filtered before being discharged by the filter box in the detergent drawer. The microplastic filter itself is made of 98% recycled materials. When water is forced out at the end of each cycle, the fibers are caught inside the filter, preventing them from being flushed into our pipes, getting into sewers, and eventually getting into the ocean.

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“Demand for washing machines in Germany is growing steadily due to the increasing working population, purchasing power, the launch of technically advanced devices, and increasing knowledge about the benefits of smart appliances. The Germany washing machine market is anticipated to grow over the coming years because of market leaders' ongoing product upgrades in response to the rising demand. The emergence of the e-commerce sector will also open new channels for suppliers and manufacturers to connect with customers and increase their client base, which will benefit the Germany washing machine market throughout the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Germany Washing Machine Market,
By Type (Front Load Automatic, Top Load Automatic Semi-Automatic), By Machine Capacity (8 Kg and Above, Below 8 Kg), By Technology (Non-Smart, Smart Connected), By Distribution Channel (Supermarkets and Hypermarkets, Multi-Branded Stores, Online and Others (Direct Sales, Wholesales etc.), By Region, Competition, Forecast & Opportunities, 2017-2027”, has evaluated the future growth potential of washing machine market in Germany and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in Germany washing machine market.


Mr. Ken Mathews

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