Germany Washing Machine Market to Grow with a CAGR of 3.23% During the Forecast Period
The launch of technically
advanced washing machines and increasing working population will fuel the
Germany washing machine market through 2027.
According to
TechSci Research report, “Germany Washing Machine Market - By Region,
Competition Forecast & Opportunities, 2017-2027” the Germany washing machine
market is forecast to grow at an impressive CAGR of 3.23% in the forecast
period due to the increasing working population and increasingly strong
consumer demand for technologically advanced home appliances that are energy
efficient and time-saving.
In Germany,
washing machines have become necessary household equipment in recent years. The
washing machine market in Germany is influenced by factors such as increasing
per capita income, increasing working population, and growing affordability for
convenient appliances, leading to the adoption of premium products of high
quality.
In the modern
world, customers actively use these smart devices to simplify their tasks while
away from their homes. Innovative washing machine technology has advanced
considerably to increase effectiveness and performance. Inverter technology and
WIFI-enabled washing machines are the two main models currently in demand in
the Germany washing machine market. Wi-Fi connectivity is widely regarded as
the future of washing machines and a potential catalyst for market growth. The
two most significant household aids are self-running washing machines and voice
control capabilities. Modern washing machines with microplastic filters are
examples of how sustainability is reflected in technology. The devices include
the microplastic filter, the drum housing made of PET bottles, WaterCare,
Inverter EcoMotor, and the energy-efficient washing machine. The combination of
all these features has made laundry a lot simpler.
As the number of
dual-earner households increases in Germany, the demand for various home appliances
increases because these households have more disposable income than
single-earner households.
In terms of type,
the Germany washing machine market is segmented into front-load automatic,
top-load automatic, and semi-automatic. The Front Load Automatic type has
dominated the Germany washing machine market with a market share of around
58.26% in 2021 in volume terms.
Sales of washing
machines decreased because of trade restrictions and a nationwide halt in
production during the COVID-19 pandemic. On the other hand, as businesses
started to rely more on online channels, e-commerce increased significantly
because of their ability to generate revenue through them. More and more
customers are willing to purchase home appliances online. Future expansion of
the washing machine market will primarily occur through digital channels.
Browse over 21
market data Figures spread through 70 Pages and an in-depth TOC on " Germany
Washing Machine Market"
The Germany
washing machine market is segmented on the basis of type, machine capacity,
technology, distribution channel, region, and company. The Germany washing
machine market is segmented into front load automatic, top load automatic, and semi-automatic
in terms of type. In terms of machine capacity, the Germany washing machine
market is segmented into 8 kg and above and below 8 kg. The Germany washing
machine market is segmented into non-smart and smart-connected washing machines
in terms of technology. The distribution channel segment is divided into supermarkets/
hypermarkets, multi-branded stores, online, and others (direct sales,
wholesales, etc.). Among them, the Supermarkets/ Hypermarkets dominate the Germany
washing machine market, but online channels have gained popularity after the
COVID-19 pandemic.
Key market
players in the Germany Washing Machine market include:
·
Robert Bosch
Hausgeräte GmbH
·
Electrolux
Hausgeräte GmbH
·
Bauknecht Hausgeräte
GmbH
·
Miele & Cie. KG
·
Beko Grundig
Deutschland GMBH
·
Haier Deutschland
GmbH
·
LG Electronics
Deutschland GmbH
·
Samsung Electronics
GmbH
·
Midea Europe GmbH
·
Hisense Gorenje Germany GmbH
Based on weight
and softness, the LG ThinQ front-load washer's Artificial Intelligent Direct
Drive (AI DD) can automatically select the best motions for the fabric.
Optimized washing may result in fewer damaged items than traditional washing,
depending on the type of laundry.
The German home
appliance company Beko recently unveiled a new washing machine that helps block
microplastics and microfibers from getting into and contaminating the waterways
and oceans. Up to 90% of the microfibers that are washed away are kept out of
the rivers and oceans thanks to the new technology. The leftover water is
filtered before being discharged by the filter box in the detergent drawer. The
microplastic filter itself is made of 98% recycled materials. When water is
forced out at the end of each cycle, the fibers are caught inside the filter,
preventing them from being flushed into our pipes, getting into sewers, and
eventually getting into the ocean.
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“Demand for
washing machines in Germany is growing steadily due to the increasing working
population, purchasing power, the launch of technically advanced devices, and
increasing knowledge about the benefits of smart appliances. The Germany
washing machine market is anticipated to grow over the coming years because of
market leaders' ongoing product upgrades in response to the rising demand. The
emergence of the e-commerce sector will also open new channels for suppliers
and manufacturers to connect with customers and increase their client base,
which will benefit the Germany washing machine market throughout the forecast
period.” said Mr. Karan
Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“Germany Washing Machine Market, By Type (Front Load
Automatic, Top Load Automatic Semi-Automatic), By Machine
Capacity (8 Kg and Above, Below 8 Kg), By Technology (Non-Smart,
Smart Connected), By Distribution Channel (Supermarkets and Hypermarkets, Multi-Branded
Stores, Online and Others (Direct
Sales, Wholesales etc.), By Region,
Competition, Forecast & Opportunities, 2017-2027”, has
evaluated the future growth potential of washing machine market in Germany and provides statistics and information on market structure,
size, share and future growth. The report is intended to provide cutting-edge
market intelligence and help decision makers take sound investment decision.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities present in Germany washing
machine market.
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