Germany Air Purifier Market By Size, Share, Trends and Forecast 2028

Summary

Report Description

Germany air purifier market is projected to register robust growth during the forecast period, 2024-2028, because of the rising awareness regarding air pollution (such as respiratory illnesses and the dry climate) and favorable government regulations. Roadshows, promotional activities, and successful marketing campaigns by major market players have raised consumer awareness of air purifiers; therefore, increased awareness of the importance of clean air and the benefits of air purifiers.

Due primarily to coal and industrial activities, Germany has historically had poor air quality. The nation continues to be one of the biggest coal emitters in the world, which causes a PM2.5 concentration that is two times higher than the World Health Organization’s (WHO's) annual air quality recommendation. To satisfy Germany's growing demand for high-quality air purifiers, the companies are focusing on launching such air purifiers that are efficient as well as cost-effective.

In Germany, around 560,000 air purifiers were sold in 2020, the first year of the pandemic. Over 730,000 of these devices were sold in 2021. With a growth of nearly 40% in 2018 alone, the domestic market for air purifiers and air filters is the largest in the European Union. The German economy has continued to expand, and the general public is now more aware of the importance of residential air quality. The market is expected to propel in the forecast years and is undoubtedly substantial.

In terms of the most polluted city in Germany, the capital of Germany-Berlin had registered itself as the highest average PM2.5 concentration of the country's most populous cities in 2021, at 12.5 g/m3. And Hamburg, the second-largest city in Germany, had an average PM2.5 concentration of 10 g/m3. In contrast to 2019, PM2.5 concentrations decreased in several of Germany's most populated cities in 2020. For instance, the PM2.5 concentrations in Cologne decreased by 27% in 2020, while those in Düsseldorf decreased by 17%. Road vehicles are one of the primary sources of PM2.5 emissions, but traffic volumes fell dramatically in 2020 as a result of lockdowns related to COVID-19.

Rising Support from Government Rules for Monitoring and Controlling Air Pollution Fuels the Market Growth

The automotive, food processing, iron, steel, and cement industries, as well as their emissions, are all directly responsible for the deteriorating air quality in German cities. The country's government is creating regulations and programs that enable them to monitor and control air pollution to improve air quality because this decline in air quality harms human health. Some of the programs established for the assessment and management of air quality and that establish pollutant concentration thresholds that shall not be exceeded include "The Clean Air Program for Europe (CAPE), published by the European Commission in 2013, which aims to improve air quality in Europe by 2030" and "The EU's air quality directives (DIRECTIVE 2008/50 /EC and DIRECTIVE 2004/107 /EC)".

Furthermore, federal states like Bavaria, North Rhine-Westphalia, Hesse, Rhineland-Palatinate, and Berlin are among those that are attempting to encourage the purchase and use of portable air purifiers in educational institutions. In addition, USD51.34 million were invested by each states such as Bavaria, North Rhine-Westphalia, Rhineland-Palatinate. Furthermore, the states like Hesse, and Berlin have each set aside USD10.27 million and USD4.62 million for the purchase of the required equipment within their respective states. The company like Philips GmbH has been influential contributor to supporting this government initiative by offering a variety of its air purifiers to Germany-based schools from its specialized category of "Air purifiers for Schools and Businesses," where it is offering products such as 4000i Series, 3000i Series, 2000i Series, 2000 Series, 800 Series to cater the demand from institutions, offices, commercial spaces.

These regulations have forced plant operators and household users to adopt technologies that can reduce emission levels, increasing demand for air purification systems on the market. These regulations, along with growing concerns about the declining air quality in Germany, have also forced plant operators and household users to adopt these technologies.

Growing Health Related Issues Influencing the Market Demand

Although the Air Quality Index (AQI) indicates that the air quality in Germany is generally "Moderate" or "Good," the AQI value "Moderate" suggests that health issues may arise in vulnerable populations. The WHO-recommended guideline value for AQI, i.e., the annual average PM2.5 concentrations shouldn't be higher than 5 g/m3. But in February 2019, the country exceeded above that certain value. This is brought on by more frequent weather inversions and increased use of fossil fuels for heating. Particulate matter in the respiratory system can cause cardiovascular and pulmonary diseases, resulting in early death. In addition to its known harmful effects on health, air pollution can cause skin issues, particularly on the face. For instance, ozone can cause oxidative stress, which harms the skin's barrier function and may result in inflammation. Moreover, the greatest threat to a German native is particulate matter. The European Environment Agency (EEA) has linked continued exposure to particulate matter to the 53,800 premature deaths that were reported in Germany in 2019.

Therefore, this factor is one of the primary causes for the escalated demand for air purifiers to enhance air quality indoors to limit the interaction with harmful air pollutants within the closed space.

Increasing Collaboration with Online Channels Influencing the Market Growth

The market is witnessing a significant rise in competition among the national and international players in the air purifier market. With the aim of excessive reach to the target sector of consumers for air purifiers within Germany, various multinational companies are collaborating with online distribution channels for mass reach. For instance, a Chinese manufacturer, Meross Technology Limited, is teaming with “Amazon” to cater to the demand from German customers. Earlier, the products of Meross were only available directly from the Meross stores, but as of now, these products are also available in Germany through Amazon. Hence, companies are increasing this distribution channel to capture a significant market share, further influencing the demand for air purifiers within the country.

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Market Segmentation

Germany air purifier market is segmented into filter type, end use, distribution channel, regional distribution, and competitive landscape. Based on filter type, the market is divided into HEPA + Activated Carbon; HEPA + Activated Carbon + Prefilter; HEPA + Prefilter; HEPA and others. Based on end use, the market is segmented into residential, commercial/industrial. Based on distribution channel, the market is divided into direct/institutional sales, exclusive brand outlets, multi-branded electronic stores, supermarkets/hypermarkets and online channels.

Market Players

Philips GmbH, Panasonic Marketing Europe GmbH (Panasonic, Aircon), Dyson GmbH, Sharp Electronics Europe GmbH, LG Electronics Deutschland GmbH, Krug & Priester GmbH & Co. KG (Ideal), Kalthoff Luftfilter und Filtermedien GmbH (Luftfilter), Etekcity GmbH (Levoit), Wolf GmbH, AIRpro GmbH, are the key market players operating in Germany air purifier market.

Attribute	Details
Base Year	2022
Historic Data	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Revenue in USD Million, Volume by Thousand Units and CAGR for 2018-2022 and 2023-2028
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments covered	· Filter Type · End Use · Distribution Channel
Regional scope	Southwest, Southeast, Northwest, Northeast
Key companies profiled	Philips GmbH, Panasonic Marketing Europe GmbH (Panasonic, Aircon), Dyson GmbH, Sharp Electronics Europe GmbH, LG Electronics Deutschland GmbH, Krug & Priester GmbH & Co. KG (Ideal), Kalthoff Luftfilter und Filtermedien GmbH (Luftfilter), Etekcity GmbH (Levoit), Wolf GmbH, AIRpro GmbH
Customization scope	10% free report customization with purchase. Addition or alteration to regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, Germany air purifier market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

· Germany Air Purifier Market, By Filter Type:

o HEPA + Activated Carbon

o HEPA + Activated Carbon + Prefilter

o HEPA + Prefilter

o HEPA

o Others

· Germany Air Purifier Market, By End Use:

o Residential

o Commercial/Industrial

· Germany Air Purifier Market, By Distribution Channel:

o Direct/Institutional Sales

o Exclusive Brand Outlets

o Multi-Branded Electronic Stores

o Supermarkets/Hypermarkets

o Online Channels

· Germany Air Purifier Market, By Region:

o Southwest

o Southeast

o Northwest

o Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Germany air purifier market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Germany Air Purifiers is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

4.1. Sample Size Determination

4.2. Respondent Demographics

4.2.1. By Gender

4.2.2. By Age

4.2.3. By Occupation

4.3. Brand Awareness

4.4. Frequency of Usage

4.5. Factors Influencing Purchase Decision

4.6. Brand Satisfaction

4.7. Customer Satisfaction

4.8. Challenges Faced Post Purchase

5. Germany Air Purifier Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2. Market Share & Forecast

5.2.1. By Filter Type Market Share Analysis (HEPA + Activated Carbon, HEPA + Activated Carbon + Prefilter, HEPA + Prefilter, HEPA and Others (HEPA + Ion & Ozone, Prefilter, Electrostatic Precipitator))

5.2.2. By End Use Market Share Analysis (Residential, Commercial/Industrial)

5.2.3. By Distribution Channel Market Share Analysis (Direct/Institutional Sales, Exclusive Brand Outlets, Multi-Branded Electronic Stores, Supermarkets/Hypermarkets and Online Channels)

5.2.4. By Regional Market Share Analysis

5.2.4.1. Southwest Market Share Analysis

5.2.4.2. Southeast Market Share Analysis

5.2.4.3. Northwest Market Share Analysis

5.2.4.4. Northeast Market Share Analysis

5.2.5. By Company Market Share Analysis

5.3. Germany Air Purifier Market Mapping & Opportunity Assessment

5.3.1. By Filter Type Market Mapping & Opportunity Assessment

5.3.2. By End Use Market Mapping & Opportunity Assessment

5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4. By Regional Market Mapping & Opportunity Assessment

6. Germany HEPA + Activated Carbon Air Purifiers Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2. Market Share & Forecast

6.2.1. By Filter Type Market Share Analysis

6.2.2. By End Use Market Share Analysis

6.2.3. By Distribution Channel Market Share Analysis

7. Germany HEPA + Activated Carbon + Prefilter Air Purifiers Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2. Market Share & Forecast

7.2.1. By Filter Type Market Share Analysis

7.2.2. By End Use Market Share Analysis

7.2.3. By Distribution Channel Market Share Analysis

8. Germany HEPA + Prefilter Air Purifiers Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.1.2. By Volume

8.2. Market Share & Forecast

8.2.1. By Filter Type Market Share Analysis

8.2.2. By End Use Market Share Analysis

8.2.3. By Distribution Channel Market Share Analysis

9. Germany HEPA Air Purifiers Market Outlook

9.1.1. By Value

9.1.2. By Volume

9.2. Market Share & Forecast

9.2.1. By Filter Type Market Share Analysis

9.2.2. By End Use Market Share Analysis

9.2.3. By Distribution Channel Market Share Analysis

10. Market Dynamics

10.1. Drivers

10.1.1. Growing Demand from Institutional Sectors

10.1.2. Increase in Government Support

10.1.3. Rising construction activities

10.2. Challenges

10.2.1. Issue of Excessive Noise

10.2.2. Availability of HVAC systems with inbuilt air filters

11. Impact of COVID-19 on Germany Air Purifier Market

11.1. Impact Assessment Model

11.1.1. Key Segments Impacted

11.1.2. Key Regions Impacted

11.1.3. Key Distribution Channel Impacted

12. Market Trends & Developments

12.1. Surging demand from e-commerce channels

12.2. Launch of smart and innovative products

12.3. Rising awareness for benefits of air purifier

12.4. Growing preference from residential sector

12.5. Increasing emphasis on marketing campaign

13. Import/ Export Analysis

13.1. Top 5 Exporting Countries

13.1.1. By Value

13.2. Top 5 importing Countries

13.2.1. By Value

14. Porter’s Five Forces Model

14.1. Competitive Rivalry

14.2. Bargaining Power of Buyers

14.3. Bargaining Power of Suppliers

14.4. Threat of New Entrants

14.1. Threat of Substitutes

15. SWOT Analysis

15.1. Strengths

15.2. Weaknesses

15.3. Opportunities

15.4. Threats

16. Competitive Landscape

16.1. Company Profiles

16.1.1. Philips GmbH

16.1.1.1. Company Details

16.1.1.2. Products & Services

16.1.1.3. Financial (As reported)

16.1.1.4. Key Market Focus & Geographical Presence

16.1.1.5. Recent Developments

16.1.1.6. Key Management Personnel

16.1.2. Panasonic Marketing Europe GmbH (Panasonic, Aircon)

16.1.2.1. Company Details

16.1.2.2. Products & Services

16.1.2.3. Financial (As reported)

16.1.2.4. Key Market Focus & Geographical Presence

16.1.2.5. Recent Developments

16.1.2.6. Key Management Personnel

16.1.3. Dyson GmbH

16.1.3.1. Company Details

16.1.3.2. Products & Services

16.1.3.3. Financial (As reported)

16.1.3.4. Key Market Focus & Geographical Presence

16.1.3.5. Recent Developments

16.1.3.6. Key Management Personnel

16.1.4. Sharp Electronics Europe GmbH

16.1.4.1. Company Details

16.1.4.2. Products & Services

16.1.4.3. Financial (As reported)

16.1.4.4. Key Market Focus & Geographical Presence

16.1.4.5. Recent Developments

16.1.4.6. Key Management Personnel

16.1.5. LG Electronics Deutschland GmbH

16.1.5.1. Company Details

16.1.5.2. Products & Services

16.1.5.3. Financial (As reported)

16.1.5.4. Key Market Focus & Geographical Presence

16.1.5.5. Recent Developments

16.1.5.6. Key Management Personnel

16.1.6. Krug & Priester GmbH & Co. KG (Ideal)

16.1.6.1. Company Details

16.1.6.2. Products & Services

16.1.6.3. Financial (As reported)

16.1.6.4. Key Market Focus & Geographical Presence

16.1.6.5. Recent Developments

16.1.6.6. Key Management Personnel

16.1.7. Kalthoff Luftfilter und Filtermedien GmbH (Luftfilter)

16.1.7.1. Company Details

16.1.7.2. Products & Services

16.1.7.3. Financial (As reported)

16.1.7.4. Key Market Focus & Geographical Presence

16.1.7.5. Recent Developments

16.1.7.6. Key Management Personnel

16.1.8. Etekcity GmbH (Levoit)

16.1.8.1. Company Details

16.1.8.2. Products & Services

16.1.8.3. Financial (As reported)

16.1.8.4. Key Market Focus & Geographical Presence

16.1.8.5. Recent Developments

16.1.8.6. Key Management Personnel

16.1.9. Wolf GmbH

16.1.9.1. Company Details

16.1.9.2. Products & Services

16.1.9.3. Financial (As reported)

16.1.9.4. Key Market Focus & Geographical Presence

16.1.9.5. Recent Developments

16.1.9.6. Key Management Personnel

16.1.10. AIRpro GmbH

16.1.10.1. Company Details

16.1.10.2. Products & Services

16.1.10.3. Financial (As reported)

16.1.10.4. Key Market Focus & Geographical Presence

16.1.10.5. Recent Developments

16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

17.1. Key Focus Areas

17.2. Target Regions

17.3. Target Product Type

17.4. Target Distribution Channel

18. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

Which is better air cleaner or air purifier?

There needs to be more clarity among the customers regarding the difference between air cleaners and air purifiers. However, both devices help an individual in removing impurities. Still, an air cleaner supports through air filtration, whereas an air purifier sanitizes the air by removing particles such as pet dander, dust and dust mites, and pollen.

Which country of Europe is dealing with the issue of air pollution?

Among the various countries of Europe, Germany is one of the significant contributors to European air pollution due to the reasons such as excessive road traffic, emissions from power plants, industrial processes (including solvent emissions), heating with fossil fuels, agriculture, and waste management.

Which air purifier brands are the best in Germany?

Brands such as Panasonic, AirCon, Ideal, Luftfilter, Levoit, Philips, Dyson, Sharp, Daikin, and LG dominate the Germany air purifier market.

Do air purifiers make excessive sound issue?

The decibel level for harmful effects set by the Centers for Disease Control (CDC) is met by these air purifiers' noise output. Air purifiers can help remove contaminants from home's air, but their constant noise can become irritating. But that can be lessened with a reputed brand of air purifier.

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Parvati Sharma

Account Manager BD

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Press Release

Germany Air Purifier Market to Be Dominated by Commercial Sector During the Forecast Period

Dec, 2022

Rising government support towards implementing air purifiers and growing awareness for smart air purifiers are projected to propel the growth of the Germany air purifiers market in the forecast perio

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