Garment Steamer – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Handheld/Portable Garment Steamer, Upright/Non-Portable Garment Steamer), By Power (Below 750 Watt, 750-1000 Watt, 1000-1500 Watt, 1500-2500 Watt, 2500 Watt & Above), Water Tank Capacity (Below 500 ml, 500 ml- 1 Litre, 1-2 Litre, 2-3 Litre, 3-4 Litre, 4 Litre & Above), By End User (Residential, Commercial), By Sales Channel (Direct, Indirect), By Region, By Company 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 3.19 Billion
CAGR (2026-2031)	5.98%
Fastest Growing Segment	Upright/Non-Portable Garment Steamer
Largest Market	North America
Market Size (2031)	USD 4.52 Billion

Market Overview

The Global Garment Steamer Market will grow from USD 3.19 Billion in 2025 to USD 4.52 Billion by 2031 at a 5.98% CAGR. The Global Garment Steamer Market consists of appliances that utilize high-temperature steam to remove wrinkles and sanitize fabrics, serving as an efficient alternative to conventional irons without requiring an ironing board. Key drivers supporting market expansion include the growing consumer preference for portable devices suitable for travel and the increasing use of delicate garments that demand gentle handling. Additionally, the proliferation of digital retail platforms has played a crucial role in widening product availability and facilitating consumer access to these compact household tools.

According to the International Housewares Association, in 2024, the small appliance and housewares industry registered a 1.2 percent sales increase while online retail channels captured 50 percent of the market share. This data underscores the vital importance of digital marketplaces in sustaining growth for portable home devices such as steamers. However, a significant challenge impeding broader expansion is the limited water tank capacity found in handheld units, which necessitates frequent refilling and reduces operational time compared to traditional steam stations.

Key Market Drivers

The surge in demand for compact and travel-friendly handheld steamers serves as a primary catalyst for market growth. As global travel resumes and urban living spaces shrink, consumers are increasingly prioritizing portable devices that offer efficient fabric care without the spatial requirements of traditional ironing boards. This shift towards convenience is translating into improved sales performance for key industry players. According to Groupe SEB, April 2024, in the 'Universal Registration Document 2023', consumer sales reached €7,045 million in 2023, with growth notably driven by the linen care category, underscoring the rising adoption of these versatile home solutions.

Simultaneously, the market is being propelled by the integration of smart technologies and advanced steam generation features. Manufacturers are positioning steamers as essential lifestyle products, embedding connectivity and precision control to appeal to tech-savvy demographics who value both functionality and modern aesthetics. This strategic focus on high-tech, lifestyle-oriented appliances is generating substantial value; for instance, according to Xiaomi, March 2024, in the '2023 Annual Results Announcement', revenue from its IoT and lifestyle products segment reached RMB 80.1 billion in 2023. The immense scale of the broader industry supporting these innovations is further evidenced by Midea Group, as according to the company, in 2024, it achieved a total revenue of RMB 373.7 billion in 2023, confirming the robust financial ecosystem driving the development of advanced home appliances.

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Key Market Challenges

The limited water tank capacity inherent in handheld units creates a functional bottleneck that significantly restricts the broader expansion of the Global Garment Steamer Market. While portability serves as a selling point, the physical constraint of a small reservoir forces users to interrupt the steaming process frequently for refills. This operational inefficiency renders the device impractical for processing large batches of laundry, thereby preventing it from acting as a viable full-service replacement for traditional irons or larger steam stations. Consequently, the market is confined to a supplementary role for travel or quick touch-ups rather than capturing the larger segment of primary household garment care tools.

This performance limitation fosters consumer hesitation, leading to higher scrutiny regarding product utility and reliability. Buyers are increasingly cautious about investing in compact appliances that may fail to deliver sustained operational efficiency. According to the International Housewares Association, in 2024, 72 percent of consumers identified brand reputation as a critical decision-making factor when purchasing small electric appliances. This high reliance on established trust indicates that the functional shortcomings of portable units, such as restricted tank volume, compel consumers to question the category's overall effectiveness, thereby slowing mass adoption rates.

Key Market Trends

The Adoption of Sustainable Materials and Energy-Efficient Technologies is reshaping the Global Garment Steamer Market as manufacturers align with circular economy principles to meet environmental regulations and consumer expectations. This trend drives the transition from virgin plastics to recycled materials and the engineering of steam generation systems that minimize resource consumption without compromising performance. Companies are increasingly quantifying their eco-friendly impact to differentiate products in a crowded marketplace, focusing on extending product lifecycles and reducing the carbon footprint of daily appliance usage. For instance, according to Royal Philips, February 2025, in the 'Annual Report 2024', the company expanded its circular revenues to 24 percent of sales, highlighting the industry's successful pivot towards sustainable value creation and resource-efficient design in personal health and home care solutions.

Simultaneously, the Emergence of Automated Garment Care Systems is elevating the market beyond manual devices, introducing hands-free steam closets that leverage artificial intelligence for precision fabric treatment. These advanced units integrate sanitization, drying, and de-wrinkling into a single autonomous cycle, appealing to time-constrained consumers seeking professional-grade hygiene and garment preservation at home. The integration of AI not only enhances convenience but also optimizes energy usage by adjusting cycle parameters based on load and fabric type. Underscoring this technological progression, according to LG Electronics, July 2025, in the '2024–2025 Sustainability Report', the company reduced product carbon emissions by 19.4 percent in 2024 compared to a 2020 baseline, a milestone driven largely by the expanded application of AI and energy-saving technologies across its smart home appliance portfolio.

Segmental Insights

The Upright/Non-Portable Garment Steamer segment is currently recognized as the fastest-growing category within the global market, primarily due to its superior operational capacity suitable for extensive usage. These units are increasingly adopted in commercial settings such as fashion boutiques and dry cleaners, where larger water tanks and consistent steam output are necessary for processing high volumes of clothing efficiently. Additionally, residential consumers seeking professional-grade results for delicate and heavy fabrics alike are shifting toward these stable devices. This trend is further supported by the expanding retail infrastructure which requires reliable tools for maintaining pristine garment presentation.

Regional Insights

North America stands as the leading region in the Global Garment Steamer Market, driven by high consumer purchasing power and a widespread preference for convenient, time-saving household solutions. The region's dominance is reinforced by a robust commercial sector, particularly the hospitality and fashion industries in hubs like New York, which necessitate efficient garment care. Furthermore, market expansion is supported by regulatory frameworks such as the U.S. Environmental Protection Agency’s ENERGY STAR program, which promotes the adoption of energy-efficient appliances. This combination of strong consumer demand and favorable institutional support cements North America’s position at the forefront of the industry.

Recent Developments

• In February 2025, Philips launched the Steamer 5000 Series, a new line of handheld garment steamers designed for style-conscious consumers. To promote the release, the company collaborated with a prominent fashion designer to create exclusive outfits and accessories inspired by the device's design and colors. The steamer featured a 35-second heat-up time and a compact, portable form factor suitable for both vertical and horizontal steaming. This launch aimed to merge innovative garment care technology with contemporary fashion trends, encouraging users to maintain wrinkle-free clothing effortlessly while on the go, further solidifying the brand's presence in the lifestyle appliance market.
• In February 2024, Xiaomi introduced the Mijia Handheld Garment Steamer 2 in the Chinese market, initiating sales through a public crowdfunding campaign. The device featured a foldable design and weighed only 730 grams, emphasizing portability for travel and convenient storage. It utilized a ceramic-coated aluminum panel that heated up in 26 seconds and employed pressure boosting technology to deliver 30 kPa of steam, effectively penetrating heavy fabrics. The product was positioned as a cost-effective solution with a starting price of ¥109, offering a sterilization rate of 99.99% to handle various material types from delicate silk to thick bedding.
• In January 2024, LG Electronics unveiled its advanced Styler clothing care solution at CES, marking a significant development in the garment care market. The new model featured a built-in handheld, high-pressure steamer, allowing users to remove wrinkles from shirts and other garments without needing a separate iron. The appliance also incorporated the exclusive Dynamic Moving Hanger system and Dual TrueSteam technology to significantly improve drying, dehumidification, and de-wrinkling cycles. This strategic launch addressed consumer demand for multifunctional home appliances that simplify clothing maintenance and enhance hygiene through high-pressure steam penetration, establishing a new standard in the clothing care management sector.
• In January 2024, Panasonic launched a new range of handheld garment steamers in Malaysia, targeting the growing demand for portable and efficient fabric care solutions. These devices were equipped with 1300W of power and capable of producing up to 21 grams of steam per minute, ensuring quick and effective wrinkle removal for diverse fabric types. The company highlighted the product's ability to eliminate up to 99.99% of mites and bacteria, catering to health-conscious consumers seeking sanitized clothing. This strategic release underscored the company's objective to expand its footprint in the compact appliance segment by combining high-performance steam output with hygiene-centric features for the modern household.

Key Market Players

• Philips
• Rowenta
• Tefal
• Conair
• Jiffy Steamer Company, LLC
• Laurastar
• Vornado Air, LLC
• Panasonic Corporation

By Product Type	By Power	By End User	By Sales Channel	By Region
Handheld/Portable Garment Steamer Upright/Non-Portable Garment Steamer	Below 750 Watt 750-1000 Watt 1000-1500 Watt 1500-2500 Watt 2500 Watt & Above	Residential Commercial	Direct Indirect	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Garment Steamer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Garment Steamer Market, By Product Type:

• Handheld/Portable Garment Steamer
• Upright/Non-Portable Garment Steamer

• Garment Steamer Market, By Power:

• Below 750 Watt
• 750-1000 Watt
• 1000-1500 Watt
• 1500-2500 Watt
• 2500 Watt & Above

• Garment Steamer Market, By End User:

• Residential
• Commercial

• Garment Steamer Market, By Sales Channel:

• Direct
• Indirect

• Garment Steamer Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE