Fruit & Vegetable Powder Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Fruit Powder and Vegetable Powder), By Application (Beverages, Confectionery Products, Bakery Products, Soups and Sauces, Dairy Products and Ready-to-Eat (RTE) Products), By Distribution Channel (Direct and Indirect), By Region, Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 50.01 Billion
CAGR (2026-2031)	5.68%
Fastest Growing Segment	Fruit Powder
Largest Market	Asia Pacific
Market Size (2031)	USD 69.66 Billion

Market Overview

The Global Fruit & Vegetable Powder Market is projected to grow from USD 50.01 Billion in 2025 to USD 69.66 Billion by 2031 at a 5.68% CAGR. Fruit and vegetable powders are dehydrated, pulverized forms of fresh produce designed to retain essential nutrients, flavor profiles, and vibrant coloration while offering significantly extended shelf stability. The market is primarily propelled by the escalating demand for clean-label ingredients within the food and beverage industry, alongside the rapid expansion of the nutraceutical sector which increasingly utilizes these plant-based concentrates for natural fortification in dietary supplements. These drivers are fundamentally distinct from transient product trends, as they stem from a structural shift in consumer preference towards transparent, functional nutrition and convenient vegetable intake.

However, the sector encounters a formidable barrier regarding the consistency of raw material supply due to climate-induced yield volatility. Weather extremes continue to disrupt agricultural output, creating fluctuations in the availability of high-quality feedstock required for processing. According to the International Nut and Dried Fruit Council, in the 2025/2026 season, global dried fruit production—a key indicator of processed fruit supply—is estimated to reach 3.14 million metric tons. This stagnation in production volume highlights the supply chain constraints that manufacturers must navigate to meet the growing global demand for powdered ingredients.

Key Market Drivers

The surge in popularity of vegan and plant-based diets serves as a primary catalyst for the Global Fruit & Vegetable Powder Market. Consumers are increasingly seeking convenient ways to integrate plant-derived nutrition into their daily regimes, driving manufacturers to utilize powdered produce in everything from ready-to-drink beverages to bakery formulations. This structural shift in consumption is evident in major markets; according to the Plant Based Foods Association, in its '2024 State of the Marketplace Report', 59% of U.S. households now purchase plant-based products, reflecting a mainstream adoption that necessitates versatile, shelf-stable ingredient solutions. These dehydrated powders allow formulators to deliver the authentic flavor and nutritional profile of vegetables without the logistical challenges and spoilage risks associated with fresh raw materials.

The rapid growth of the nutraceutical and dietary supplement industry further accelerates market expansion by creating a robust channel for functional ingredients. As consumers prioritize preventative health, there is a heightened demand for natural fortification agents that offer concentrated doses of vitamins and antioxidants found in produce. According to the Council for Responsible Nutrition, October 2024, in the '2024 Consumer Survey', 75% of Americans reported using dietary supplements, a high adoption rate that directly supports the demand for clean-label, plant-based excipients and active ingredients. This sustained reliance on supplemental nutrition compels processors to enhance their output capacities. Highlighting the economic magnitude of this sector, according to the USDA Foreign Agricultural Service, in 2024, U.S. processed fruit exports totaled $1.6 billion, underscoring the substantial global trade activity driving the availability of processed fruit commodities.

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Key Market Challenges

Climate-induced yield volatility stands as a significant impediment to the expansion of the fruit and vegetable powder market. Manufacturers depend heavily on a consistent, high-volume flow of raw agricultural materials to maintain production schedules and stabilize pricing structures. However, increasingly erratic weather patterns—ranging from unseasonal frosts to prolonged droughts—are disrupting harvest cycles and reducing the availability of processing-grade produce. When the supply of fresh feedstock contracts, processors face immediate escalations in input costs and operational delays. This instability makes it difficult for suppliers to secure long-term contracts with food and beverage companies, who require guaranteed volumes for their clean-label product lines.

The severity of these supply chain constraints is evidenced by recent production deficits in key commodity categories. According to the World Apple and Pear Association, in 2024, apple production in the European Union was forecast to decrease by 11.3 percent compared to the previous year, totaling just 10.2 million metric tons due to poor pollination and late frosts. Such a substantial reduction in primary feedstock availability directly restricts the manufacturing capacity for fruit powders, forcing the market to contend with scarcity despite the rising global demand for natural, plant-based ingredients.

Key Market Trends

The Valorization of Upcycled Food Byproducts is reshaping the supply chain by transforming agricultural surplus and processing residues into high-value powdered ingredients. Manufacturers are increasingly capturing imperfect fruits and pomace—often discarded during juice or puree production—to create nutrient-dense powders that appeal to eco-conscious consumers. This circular economy approach allows suppliers to monetize previously wasted feedstock while meeting rigorous sustainability benchmarks. According to Where Food Comes From Inc., January 2025, in the 'Upcycled Certified Enjoys Strong Growth' report, 105 companies utilized the Upcycled Certified standard in 2024 to collectively divert approximately 1.2 million tons of food waste, underscoring the rapid industrial adoption of waste-to-value streams for ingredients like fruit powders.

Simultaneously, the Replacement of Synthetic Food Colorants is driving substantial reformulation efforts as brands substitute artificial dyes with vibrant, plant-based alternatives. This trend is distinct from general nutraceutical demand, as it focuses specifically on the visual functionality of fruit and vegetable powders to achieve clean-label designations in confectionery, dairy, and beverage applications. As regulatory scrutiny on synthetic additives intensifies, processors are pivoting toward dehydrated beet, carrot, and spirulina concentrates to deliver stable, natural pigmentation. Highlighting this market evolution, according to Sensient Technologies, February 2025, in the '2024 Fourth Quarter Conference Call', natural colors now represent approximately 60% of the food and pharmaceutical revenue of the company's Color Group, reflecting a decisive industry-wide transition away from synthetic counterparts.

Segmental Insights

The fruit powder segment represents the fastest-growing category in the global fruit and vegetable powder market due to escalating demand for natural ingredients in processed foods. This growth is largely fueled by the beverage and confectionery sectors, where manufacturers utilize these powders to enhance flavor profiles while maintaining nutritional value. Unlike fresh produce, fruit powders offer extended shelf life and reduced logistical costs, making them highly efficient for industrial applications. Additionally, the widespread consumer shift toward clean label products compels companies to replace synthetic additives with these authentic plant-based alternatives.

Regional Insights

Asia Pacific maintains a leading position in the global fruit and vegetable powder market due to the extensive agricultural output of major economies like China and India. The region benefits from a consistent supply of raw materials that fuels a massive food processing sector. Additionally, shifting consumer preferences toward natural ingredients and ready-to-eat products have spurred demand for plant-based powders in the food and beverage industry. This combination of large-scale manufacturing capacity and a rapidly expanding consumer base cements the region as the primary market driver.

Recent Developments

• In July 2025, Givaudan highlighted the release of new clinical research verifying the urinary health benefits of its whole cranberry powder ingredient. This scientific advancement was presented as a key component of the company's strategy to strengthen its portfolio of branded, science-backed natural ingredients. The company also emphasized its ongoing efforts to ensure supply chain stability by developing upcycled ingredients from crop side-streams, including tomato and citrus powders. These initiatives are designed to help customers mitigate supply risks while meeting the rising consumer demand for sustainable and clinically proven health and wellness products.
• In October 2024, Fruit d’Or introduced a new organic powder blend combining wild blueberry and cranberry ingredients, branded as a solution for vitality and wellness. Launched at the SupplySide West trade show, this clean-label product leverages the synergistic antioxidant properties of both superfruits to support athletic recovery and overall health. The company highlighted the ingredient's application potential in sports nutrition products, such as protein powders and energy bars, due to its functional benefits and vibrant natural color. This launch reinforces the manufacturer's focus on vertically integrated, sustainable berry processing.
• In August 2024, Bloom Nutrition expanded its portfolio with the launch of a new greens and superfood powder specifically formulated for children. The product features a scientifically designed blend of over 20 fruits and vegetables, along with prebiotics, probiotics, and essential vitamins like Zinc and Vitamin A, C, and D. Available in kid-friendly flavors, this launch aims to support children's immunity and digestion while offering a convenient way to boost daily nutrient consumption. The company introduced this product exclusively at major retailers, targeting parents seeking healthy, low-sugar beverage alternatives.
• In February 2024, Nutri V launched a new range of 100% pure vegetable powders in Australian supermarkets, designed to address food waste and consumer nutrition gaps. The company collaborated with the national science agency to repurpose imperfect vegetables, including broccoli, cauliflower, and pumpkin, into shelf-stable powders. This innovation provides a convenient solution for increasing vegetable intake in everyday meals while supporting a circular economy for growers. The powders are positioned as a versatile ingredient for smoothies, baking, and sauces, allowing consumers to easily achieve their daily recommended vegetable servings.

Key Market Players

• General Mills, Inc.
• ARONA GmbH
• Döhler GmbH
• FutureCeuticals, Inc.
• NutraDry Technologies Inc.
• Herbafood Ingredients GmbH
• Sunfood Corporation
• Organic Herb Inc.
• The Green Labs LLC
• Suncore Foods Inc.
• Nutraceutical International Corporation

By Type	By Application	By Distribution Channel	By Region
Fruit Powder Vegetable Powder	Beverages Confectionery Products Bakery Products Soups and Sauces Dairy Products Ready-to-Eat (RTE) Products	Direct Indirect	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Fruit & Vegetable Powder Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Fruit & Vegetable Powder Market, By Type:

• Fruit Powder
• Vegetable Powder

• Fruit & Vegetable Powder Market, By Application:

• Beverages
• Confectionery Products
• Bakery Products
• Soups and Sauces
• Dairy Products
• Ready-to-Eat (RTE) Products

• Fruit & Vegetable Powder Market, By Distribution Channel:

• Direct
• Indirect

• Fruit & Vegetable Powder Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE