Frozen Vegetables Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Beans, Corn, Peas, Mushroom, Cauliflower, Asparagus, Broccoli, Others), By Application (Food Service Industry, Retail Customers), By Distribution Channel (Supermarkets/Hypermarkets, Grocery Stores, Convenience Stores, Others), By Region, By Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 21.42 Billion
CAGR (2026-2031)	4.97%
Fastest Growing Segment	Food Service Industry
Largest Market	Europe
Market Size (2031)	USD 28.66 Billion

Market Overview

The Global Frozen Vegetables Market will grow from USD 21.42 Billion in 2025 to USD 28.66 Billion by 2031 at a 4.97% CAGR. Frozen vegetables are fresh produce items preserved via rapid freezing techniques to retain essential nutrients and texture. The market expansion is primarily supported by the increasing consumer demand for convenience as these products offer reduced preparation time and extended shelf lives compared to fresh alternatives. Additionally the capability to access seasonal produce throughout the year drives consistent purchasing across residential and commercial sectors. According to the British Frozen Food Federation, in 2024, the retail frozen vegetable category in the United Kingdom was valued at £574 million, demonstrating the enduring consumer reliance on these staple products.

However the industry encounters a significant challenge regarding the high cost of cold chain logistics. The necessity of maintaining constant freezing temperatures during storage and transportation requires substantial energy expenditure which increases operational expenses. This reliance on complex infrastructure can impede market expansion particularly in regions where maintaining an unbroken cold chain is economically unfeasible. Consequently fluctuating energy prices pose a direct threat to profit margins and widespread accessibility.

Key Market Drivers

The rising demand for convenience foods driven by increasingly busy lifestyles is a primary catalyst for the Global Frozen Vegetables Market. Modern consumers, facing time constraints, prioritize meal solutions that minimize preparation efforts such as washing, peeling, and chopping. Frozen vegetables address this need by offering pre-cut, ready-to-cook options that retain nutritional quality while significantly reducing kitchen labor. This shift is evident in the growing reliance on frozen sides and meal components that facilitate quick home cooking without compromising on health. For instance, according to the American Frozen Food Institute, July 2024, in the 'Frozen Food Sales Are in the Black' report, unit sales of frozen side dishes in the United States increased by 3.2% during the first half of the year, reflecting this prioritization of ease and efficiency.

Concurrently, the increasing adoption of plant-based and vegan diets is reshaping market dynamics and expanding the consumer base. As individuals become more health-conscious and environmentally aware, they are shifting away from animal products, thereby elevating vegetables from side items to center-of-plate staples. Frozen formats ensure the year-round availability of a diverse range of plant-based ingredients, supporting this dietary transition. According to The Grocer, December 2024, almost one-third of shoppers in the UK who begin purchasing from the frozen food aisle now do so specifically to adhere to a vegan or vegetarian diet. Furthermore, according to Conagra Brands, January 2024, in the 'Future of Frozen Food 2024' report, more than 50% of U.S. households report having frozen food on hand, with vegetables identified as the most frequently stocked category, highlighting their essential status in modern diets.

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Key Market Challenges

The rigorous requirement for maintaining an unbroken cold chain imposes a severe financial constraint on the global frozen vegetables market, primarily due to the substantial energy expenditure required for preservation. High electricity consumption for constant freezing during warehousing and transportation exposes the industry to volatile energy markets, significantly inflating operational expenses. This economic burden impedes the development of necessary infrastructure in emerging markets and erodes profit margins, making it difficult for manufacturers to absorb costs without passing them on to consumers.

The direct impact of these rising costs is a slowdown in market reach and accessibility. When logistics expenses soar, they act as a deterrent to the expansion of distribution channels, effectively capping growth potential in regions with developing cold chain capabilities. This financial instability is highlighted by recent industry findings. According to the Cold Chain Federation, in its 2024 report, the sector encountered a 46% surge in energy costs compared to the previous year. Such a sharp escalation in essential overheads directly restricts the industry's capacity to scale operations and maintain competitive pricing strategies globally.

Key Market Trends

The rise of air-fryer optimized vegetable formulations is fundamentally altering product development strategies as manufacturers re-engineer textures to replicate fried consistency without the use of excessive oils. This trend transcends simple convenience, focusing instead on delivering superior sensory experiences in products such as crispy smashed potatoes, battered cauliflower wings, and veggie tots, which were previously difficult to achieve via standard microwaving. The rapid proliferation of these appliance-specific SKUs is supported by substantial consumer adoption and spending on compatible formats. According to Conagra Brands, December 2024, in the 'Future of Frozen Food 2025' report, sales of air fryer-friendly frozen foods have reached $6.1 billion, underscoring the massive commercial viability of adapting vegetable formats for this specific cooking method.

Concurrently, the proliferation of private label premium vegetable ranges is reshaping the competitive landscape as retailers pivot from economy-tier offerings to high-quality, gourmet blends. Supermarkets are increasingly leveraging their own brands to offer exclusive, chef-inspired vegetable medleys and organic options that compete directly with national incumbents on quality rather than just price point. This strategic premiumization allows retailers to retain higher margins while building consumer loyalty during periods of economic fluctuation. This shift is evidenced by robust category performance; according to the Private Label Manufacturers Association, July 2025, in the 'First-Half 2025 Private Label Report', dollar sales for the frozen store brand department increased by 3.8% during the 52 weeks ending June 15, 2025, highlighting the growing consumer preference for these retailer-owned lines.

Segmental Insights

Based on analysis from reputable market research, the Food Service Industry is currently the fastest-growing segment within the Global Frozen Vegetables Market. This expansion is primarily driven by the increasing global footprint of quick-service restaurants, hotels, and catering businesses that demand consistent, high-volume ingredient supplies. Commercial kitchens are adopting frozen vegetables to effectively mitigate labor shortages and reduce preparation time, which are critical operational challenges. Furthermore, the year-round availability and long shelf life of frozen produce allow operators to minimize inventory waste and maintain menu stability, making these products a strategic choice for cost management in the hospitality sector.

Regional Insights

Europe maintains a leading position in the Global Frozen Vegetables Market, driven by the widespread adoption of convenient food solutions among time-constrained consumers. The rising preference for plant-based diets and the need for non-seasonal produce availability further fuel this demand. Additionally, strict adherence to quality and hygiene standards set by the European Food Safety Authority fosters strong consumer trust in frozen products. This robust regulatory environment, coupled with established cold chain infrastructure across major economies like Germany and the United Kingdom, ensures the continuous growth and stability of the regional market sector.

Recent Developments

• In November 2024, Lamb Weston officially opened a new state-of-the-art frozen potato production facility in Kruiningen, The Netherlands. This major expansion increased the company’s annual production capacity by 195 million kilos to support the growing global demand for high-quality frozen potato products. The facility was designed with sustainable technologies to optimize water and heat reuse, reflecting the company’s commitment to operational efficiency and environmental responsibility. The opening underscored the manufacturer's strategy to strengthen its supply chain and enhance service capabilities for customers in the international frozen vegetable and potato market.
• In September 2024, Green Giant introduced twelve new frozen vegetable products to the market, capitalizing on evolving consumer trends such as "smashed veggies." The launch included innovative items like Crispy Smashed Potatoes, Corn Cob Bites, and Veggie Ramen, designed to offer convenient, restaurant-style experiences at home. The brand also expanded its existing restaurant-style line with new roasting vegetables and rice blends. These additions were aimed at providing nutritious, versatile options for the frozen food aisle, allowing consumers to incorporate high-quality vegetables into their meals with minimal preparation time using modern appliances like air fryers.
• In June 2024, Nomad Foods became the first food manufacturer to join the "Move to -15°C" coalition, a global alliance dedicated to reducing carbon emissions in the frozen food supply chain. The company announced the results of an eighteen-month study which demonstrated that storing frozen food at -15°C instead of the industry standard -18°C could reduce freezer energy consumption by approximately 10% without compromising product safety or quality. This research breakthrough highlighted the potential for significant environmental impact and cost savings, encouraging wider industry collaboration to reset temperature standards for frozen vegetables and other products.
• In April 2024, McCain Foods finalized its acquisition of Strong Roots, a Dublin-based frozen food manufacturer known for its plant-based and vegetable-forward products. This strategic development followed an initial minority investment made in 2021 and aimed to expand the company’s product portfolio with sustainable, vegetable-centric options. Strong Roots was set to operate as a distinct business unit while benefiting from the global scale and supply chain capabilities of the acquiring company. The collaboration focused on accelerating brand growth and innovation to meet increasing consumer demand for healthy, environmentally responsible frozen vegetable solutions worldwide.

Key Market Players

• Kraft Foods
• BRF S.A.
• Astral Foods
• Hormel Foods
• 2 Sisters Food
• Waitrose
• Wm Morrison Supermarkets Limited
• Samworth Brothers
• General Mills Inc
• Conagra Brands, Inc

By Type	By Application	By Distribution Channel	By Region
Beans Corn Peas Mushroom Cauliflower Asparagus Broccoli Others	Food Service Industry Retail Customers	Supermarkets/Hypermarkets Grocery Stores Convenience Stores Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Frozen Vegetables Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Frozen Vegetables Market, By Type:

• Beans
• Corn
• Peas
• Mushroom
• Cauliflower
• Asparagus
• Broccoli
• Others

• Frozen Vegetables Market, By Application:

• Food Service Industry
• Retail Customers

• Frozen Vegetables Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Grocery Stores
• Convenience Stores
• Others

• Frozen Vegetables Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE