Foam Mattress Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Memory Foam, Latex, Others), By Distribution Channel (Offline, Online), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 48.86 Billion
CAGR (2026-2031)	4.72%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 64.44 Billion

Market Overview

The Global Foam Mattress Market will grow from USD 48.86 Billion in 2025 to USD 64.44 Billion by 2031 at a 4.72% CAGR. The global foam mattress market comprises sleep surfaces engineered from viscoelastic, latex, or high-density polyurethane materials designed to contour to the human body and alleviate pressure points. The primary drivers fueling market expansion include the rapid acceleration of urbanization and a heightened consumer awareness regarding the correlation between sleep quality and long-term health. Furthermore, the proliferation of the direct-to-consumer model, specifically through efficient "bed-in-a-box" logistics, has significantly widened market access and reduced distribution costs for manufacturers.

However, the industry faces substantial impediments related to the volatility of raw material costs, particularly for isocyanates and polyols derived from crude oil. Fluctuating petrochemical prices can severely compress profit margins and disrupt supply chain stability for producers. According to the European Association of Flexible Polyurethane Foam Block Manufacturers (Europur), in 2024, the production of flexible slabstock polyurethane foam in Europe declined by 2.7% to 893,200 tonnes due to stagnant demand and rising operational costs. This contraction highlights the ongoing sensitivity of the foam sector to broader economic instability and input price variance.

Key Market Drivers

The rapid expansion of online retail and direct-to-consumer sales channels has fundamentally reshaped the global foam mattress market by eliminating intermediaries and allowing brands to offer competitive pricing. This logistical shift facilitates wider market penetration, particularly for compressed foam products that are optimized for shipping logistics. While the broader industry faces volume challenges—according to the International Sleep Products Association, in 2024, the total wholesale value of the U.S. mattress market, including imports, declined to $9.8 billion for the full year of 2023—the direct-to-consumer segment remains a critical avenue for resilience and international growth. For instance, according to Tempur Sealy International, November 2024, in the 'Third Quarter 2024 Results', international net sales through the direct channel increased by 10.6% year-over-year, demonstrating the sustained consumer appetite for purchasing sleep solutions directly from manufacturers even amidst a sluggish general economic environment.

Simultaneously, the surging demand for eco-friendly and bio-based foam mattresses is driving significant innovation in material recovery and circular economy practices. As environmental regulations tighten and consumer awareness regarding landfill waste grows, manufacturers are increasingly prioritizing the recyclability of polyurethane foams and the integration of sustainable inputs. This shift is evidenced by the rising efficacy of end-of-life management programs designed to reclaim foam materials for reintegration into the supply chain. According to the Mattress Recycling Council, July 2024, in the '2023 Annual Report', the organization collected nearly 1.5 million mattresses across its program states, diverting approximately 60 million pounds of steel, foam, and other materials from waste streams. This trend compels producers to formulate foams that are not only ergonomic but also aligned with rigorous environmental stewardship standards.

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Key Market Challenges

The volatility of raw material costs, particularly for isocyanates and polyols derived from crude oil, constitutes a significant challenge hampering the growth of the global foam mattress market. Manufacturers depend heavily on these petrochemical inputs to produce viscoelastic and polyurethane foams, making them highly vulnerable to sudden fluctuations in oil prices. When raw material expenses spike, producers face a difficult choice: absorb the costs and suffer compressed profit margins, or pass the increases to consumers, which drives up retail prices. High prices inevitably reduce product affordability, leading to delayed consumer purchases and a contraction in overall demand.

This financial unpredictability disrupts supply chain stability and complicates long-term investment strategies for manufacturers, directly stalling market expansion. The impact of such cost-related headwinds is evident in recent performance data from major markets. According to the International Sleep Products Association, in 2024, the wholesale value of mattress shipments in the United States was projected to decrease by 4.5% as the industry grappled with these persistent inflationary pressures and soft consumer demand. This decline illustrates how the sector's sensitivity to input price variance directly restricts shipment volumes and revenue growth.

Key Market Trends

The integration of advanced cooling and phase-change materials is becoming a defining competitive differentiator as manufacturers address consumer demand for thermoregulation. This trend moves beyond basic open-cell structures to incorporate high-conductivity gels and proprietary grid technologies that actively dissipate body heat. The market is witnessing a surge in constructions layering hyper-elastic polymers over foam to enhance airflow and temperature neutrality, directly countering the heat retention issues historically associated with viscoelastic foam. This shift is substantiated by recent financial performance; according to Purple Innovation, November 2025, in the 'Third Quarter 2025 Results', the company reported net revenue of $118.8 million, bolstered by strong shipments of its Rejuvenate 2.0 collection which utilizes a specialized cooling gel grid. Such adoption confirms that superior thermal management is now a critical value driver for premium foam sleep systems.

The incorporation of AI-driven sleep tracking and automation is fundamentally altering the value proposition of foam mattresses by transforming them into active health monitoring devices. Manufacturers are increasingly embedding contactless biometric sensors into foam layers to track sleep metrics and automate real-time adjustments to temperature and firmness. This technological convergence is attracting significant investment and elevating the sector's innovation trajectory from passive comfort to active wellness management. According to Pulse 2.0, August 2025, in the article 'Eight Sleep: $100 Million Raised To Advance AI-Based Sleep Optimization', the company secured $100 million in Series D funding to accelerate the deployment of its autonomous sleep improvement technologies. This underscores the industry's pivot toward intelligent sleep platforms that leverage machine learning to personalize the user experience and improve rest quality.

Segmental Insights

The online sales channel represents the fastest-growing segment in the global foam mattress market, driven by the increasing prevalence of the direct-to-consumer business model. Manufacturers utilize compression technology to package foam mattresses into compact boxes, facilitating cost-effective shipping and easier handling compared to traditional spring alternatives. This logistical efficiency allows companies to offer competitive pricing by eliminating retail intermediaries. Furthermore, the rising consumer preference for e-commerce is supported by extended trial periods and convenient return policies, which mitigate the hesitation associated with purchasing tactile products digitally.

Regional Insights

North America maintains a dominant position in the global foam mattress market, driven by significant consumer investment in sleep health and wellness. The region benefits from a robust residential housing sector and the rapid expansion of direct-to-consumer sales channels which facilitate broad product access. Additionally, the rising prevalence of lifestyle-related sleep ailments has accelerated the adoption of therapeutic foam bedding. The presence of established manufacturers and rigorous adherence to quality standards, often advocated by organizations like the International Sleep Products Association, further solidifies market stability and consumer trust across the United States and Canada.

Recent Developments

• In January 2025, King Koil Canada introduced the SmartLife Mattress collection to the Canadian market, expanding the availability of its advanced sleep technology. This new product line integrates patented body-sensing sensors and smart cells that continuously monitor sleeper movements to automatically adjust support zones for optimal spinal alignment. The collection also incorporates high-quality Talalay latex components to provide additional comfort and responsiveness alongside the smart technology. This launch represents a significant expansion of the company's innovation-driven portfolio, offering consumers a personalized sleep experience through real-time firmness adjustments and data tracking capabilities.
• In October 2024, Verlo Mattress entered into a strategic partnership with Culp, Inc., a leading manufacturer of mattress fabrics and sewn covers, to enhance its product customization capabilities. Through this collaboration, the company began incorporating Culp-manufactured covers into its zipper-cover mattress models, which are a central feature of its lifetime comfort guarantee. This agreement allows the retailer to offer advanced, durable, and breathable fabric technologies that complement its personalized sleep solutions. The partnership underscores a commitment to integrating high-performance materials into the supply chain to improve consumer satisfaction and product longevity.
• In May 2024, Serta Simmons Bedding announced the launch of its revitalized Serta iComfort collection, a line of all-foam mattresses engineered to provide superior pressure relief and cooling. The new range incorporates the proprietary "5 ZoneResponse Design" to support full-body alignment and features "CoolFeel" fabric to regulate temperature throughout the night. This collection aims to deliver restorative sleep by utilizing multiple layers of memory foam, including a contouring layer that cradles pressure points. The company positioned this release to capture the growing demand for high-quality, value-driven foam sleep solutions in the retail market.
• In February 2024, Casper Sleep Inc. unveiled a comprehensive refresh of its product portfolio, replacing its previous lineup with five new models designed to address cooling and support. The new collection features the "Casper One," a streamlined all-foam mattress that incorporates breathable flex foam and a supportive memory foam layer to ensure responsiveness and pressure relief. This strategic launch also introduced hybrid options equipped with zoned support and individually pocketed coils. The company emphasized that these designs were developed through extensive testing at its in-house labs to significantly enhance sleep quality and spinal alignment for a wide range of sleepers.

Key Market Players

• Magniflex
• Hilding Anders International AB
• Breckle GmbH
• Sleep Number Corporation
• RUF Beds GmbH
• Pikolin S.L.
• Sealy Corporation
• Simmons Bedding Company LLC
• Silentnight Group
• Serta, Inc.

By Type	By Distribution Channel	By Region
Memory Foam Latex Others	Offline Online	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Foam Mattress Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Foam Mattress Market, By Type:

• Memory Foam
• Latex
• Others

• Foam Mattress Market, By Distribution Channel:

• Offline
• Online

• Foam Mattress Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE