Global Flavonoid Market By Type (Anthocyanin, Flavones, Isoflavones, Flavan-3-ols, Flavonol, Anthoxanthin and Others), By Application (Functional Beverages, Functional Food, Dietary Supplements and Others), By Form (Powder Vs Liquid), By Region, Forecast & Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.62 Billion
CAGR (2026-2031)	5.94%
Fastest Growing Segment	Flavonol
Largest Market	North America
Market Size (2031)	USD 2.29 Billion

Market Overview

The Global Flavonoid Market will grow from USD 1.62 Billion in 2025 to USD 2.29 Billion by 2031 at a 5.94% CAGR. Flavonoids are a diverse class of polyphenolic secondary metabolites ubiquitous in plants that serve as essential pigments and provide significant antioxidant properties. The primary drivers propelling the global market include the escalating prevalence of chronic lifestyle diseases and a robust shift in consumer preference toward natural preventive healthcare solutions. Furthermore the expanding application of these compounds as natural colorants and functional ingredients in the food and pharmaceutical sectors actively supports this upward growth trajectory.

Nevertheless the sector encounters a significant challenge regarding the complex regulatory landscape governing health claims and the standardization of extracts. Inconsistent quality control measures and stringent approval processes across different regions can impede the seamless commercialization of these products. Demonstrating the resilient demand for such bioactive ingredients the American Botanical Council reported in 2024 that retail sales of herbal dietary supplements in the United States reached a record 13.23 billion dollars. This figure underscores the strong market potential for natural compounds despite the regulatory hurdles.

Key Market Drivers

Surging demand for functional foods and fortified beverages acts as a primary catalyst for the market, as consumers increasingly prioritize dietary intake for health optimization. This trend forces manufacturers to reformulate products with bioactive plant compounds that offer antioxidant benefits without compromising clean-label standards. The commercial impact of this shift toward natural ingredients is evident in the broader sector; according to the Plant Based Foods Association, April 2024, in the '2023 State of the Marketplace' report, U.S. retail sales of plant-based foods reached 8.1 billion dollars. This robust valuation reflects a consumer base willing to invest in natural formulations, directly benefiting the flavonoid supply chain which provides the essential phytonutrients for these value-added products.

Growing prevalence of chronic diseases is simultaneously driving nutraceutical adoption, positioning flavonoids as critical agents in preventative healthcare strategies. As incidence rates of lifestyle-related conditions rise, there is a parallel increase in the consumption of polyphenol-rich supplements aimed at mitigating oxidative stress and inflammation. According to the American Cancer Society, January 2024, in the 'Cancer Facts & Figures 2024', the United States faced a projection of 2,001,140 new cancer cases, highlighting the urgent need for therapeutic and preventive interventions. This health burden sustains market momentum; according to the Council for Responsible Nutrition, October 2024, in the '2024 Consumer Survey on Dietary Supplements', 75% of U.S. adults reported using dietary supplements, underscoring the massive addressable market for these ingredients.

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Key Market Challenges

The complex regulatory landscape governing health claims and the lack of standardization for extracts constitute a formidable barrier to the expansion of the Global Flavonoid Market. Because flavonoids are derived from diverse botanical sources, achieving consistent chemical profiles and potency across batches is scientifically demanding. This variability often complicates the approval process, as regulatory bodies in major markets enforce stringent substantiation requirements for functional ingredients. Without standardized, clinical-grade evidence, manufacturers are frequently restricted from making specific therapeutic claims, which diminishes their ability to differentiate products and communicate value to consumers.

This inability to make strong, substantiated health claims directly creates a disconnect between the industry's potential and consumer adoption. When manufacturers cannot legally articulate the specific preventative benefits of flavonoid-rich ingredients due to regulatory restrictions, potential buyers remain unconvinced of the product's necessity. This friction is evident in recent consumer sentiment data. According to the Council for Responsible Nutrition, in 2024, 41 percent of non-users cited a lack of perceived need as the primary reason for avoiding dietary supplements. This statistic highlights how regulatory limitations on health communication directly contribute to a significant portion of the population remaining outside the market, effectively stalling broader commercialization.

Key Market Trends

A major trend influencing the sector is the Integration into Anti-Aging and Photoprotective Skincare, where flavonoids are utilized for their capacity to neutralize free radicals and mitigate UV-induced dermal damage. Cosmetic formulators are increasingly incorporating compounds such as quercetin, resveratrol, and catechins into high-performance serums to address consumer demand for clinical-grade, plant-derived aesthetic solutions. This expansion into topical cosmeceuticals creates a high-value vertical distinct from traditional ingestible supplements, driving demand for high-purity extracts capable of penetrating the skin barrier. The commercial viability of this dermatological focus is substantial; according to L'Oreal Group, February 2024, in the 'Annual Report 2023', the Dermatological Beauty Division achieved a like-for-like sales growth of 28.4 percent, significantly outpacing the broader beauty market and confirming the surging consumer appetite for active, health-focused skincare ingredients.

Simultaneously, the Replacement of Synthetic Colorants with Anthocyanins is reshaping the ingredient supply chain as food and beverage manufacturers aggressively strip artificial additives from their portfolios. Anthocyanins, a subclass of flavonoids responsible for red, purple, and blue hues in flora, are being utilized not just for antioxidant profiles but primarily as stable, natural alternatives to synthetic dyes like Red 40. This shift operationalizes the clean label movement, forcing suppliers to scale up extraction from botanical sources like black carrots and elderberries to meet industrial volume requirements. The scale of this transition is evident in recent supply chain metrics; according to GNT Group, April 2024, in the 'Sustainability Report 2023', global sales of the company's plant-based EXBERRY colors have increased by more than 50 percent since 2020, reflecting a sustained industrial migration toward flavonoid-based pigmentation.

Segmental Insights

The Flavonol segment is currently emerging as the fastest-growing category within the Global Flavonoid Market, primarily driven by expanding applications in cardiovascular and metabolic health management. This accelerated expansion is underpinned by the rising commercial utilization of quercetin in pharmaceutical and nutraceutical formulations. Recent technological advancements regarding water-soluble 3-hydroxyflavonol have significantly improved the bioavailability of these compounds, thereby widening their integration into functional therapies. Furthermore, continuous clinical validation supporting the efficacy of flavonols in chronic disease prevention is encouraging manufacturers to prioritize these ingredients for scientifically validated health-oriented products.

Regional Insights

North America holds a dominant position in the Global Flavonoid Market due to increasing consumer demand for functional foods and dietary supplements. This growth is primarily driven by a rising prevalence of lifestyle-related disorders, which encourages the adoption of preventative healthcare measures. Furthermore, the region benefits from a well-established pharmaceutical and nutraceutical infrastructure. The presence of clear guidelines from regulatory bodies, such as the U.S. Food and Drug Administration, supports product safety and industry stability. Consequently, the widespread application of flavonoid ingredients in diverse sectors secures North America’s status as the leading regional market.

Recent Developments

• In October 2024, Monteloeder, a subsidiary of SuanNutra, launched a new botanical ingredient branded as Mindrevive during the SupplySide West exhibition. This proprietary blend combined extracts from sage and the Japanese pagoda tree, which were standardized to rosmarinic acid and the flavonoid rutin, respectively. The product was designed to improve short-term memory and cognitive performance in adults. The company supported the launch with research identifying synergistic effects between the compounds, emphasizing the ingredient's ability to act on multiple pathways, including neuroprotection, to provide a natural and effective solution for the cognitive health market.
• In June 2024, Givaudan Active Beauty launched Silybidiol, a new natural ingredient positioned as a globally compliant alternative to cannabidiol (CBD) for the personal care market. Extracted from the fruit of the milk thistle using a green fractionation process, this ingredient utilizes the potent properties of flavonolignans to combat the effects of urban photo-pollution. The product was developed to address the "OxInflammation" cycle, effectively balancing oxidative stress and inflammation in the skin. This launch catered to the growing consumer demand for natural, scientifically backed skincare solutions that offer both emotional well-being and anti-aging benefits.
• In May 2024, Ingredients by Nature announced the publication of a new study in the BioFactors Journal regarding its patented citrus flavonoid blend, Eriomin. The research highlighted the ingredient's potential to support liver function and address the aging liver through its potent anti-inflammatory and antioxidant properties. The study, conducted on elderly rats, demonstrated that the flavonoid blend modulated redox regulators, alleviated oxidative stress, and reduced persulfidation levels. This scientific development reinforced the company's strategic focus on the "healthy aging" market segment, adding to previous clinical evidence supporting the ingredient's efficacy in managing prediabetes and maintaining healthy blood glucose levels.
• In May 2024, Indena and DSM-Firmenich showcased the latest advancements from their strategic partnership during the Vitafoods Europe event. The companies unveiled a new dietary supplement concept that combined a specific calcifediol ingredient with Quercefit, a quercetin phytosome formulation derived from Sophora japonica. This innovation was designed to support healthy aging by targeting cellular health, specifically by clearing senescent cells and protecting healthy ones. The collaboration highlighted the technical synergy between essential nutrients and botanical flavonoid extracts, aiming to improve bioavailability and efficacy in products targeting immunity, muscle function, and bone health for the aging demographic.

Key Market Players

• Cayman Chemical Company
• Quercegen Pharmaceutical
• Foodchem International Corporation
• INDOFINE Chemical Company, Inc.
• Toroma Organics Ltd
• Pharmachem Laboratories Inc.
• Organic Herb Inc.
• Phytocompounds
• Indena S.p.A
• Merck KGaA

By Type	By Application	By Form	By Region
Anthocyanin Flavones Isoflavones Flavan-3-ols Flavonol Anthoxanthin and Others	Functional Beverages Functional Food Dietary Supplements and Others	Powder Vs Liquid	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Flavonoid Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Flavonoid Market, By Type:

• Anthocyanin
• Flavones
• Isoflavones
• Flavan-3-ols
• Flavonol
• Anthoxanthin and Others

• Flavonoid Market, By Application:

• Functional Beverages
• Functional Food
• Dietary Supplements and Others

• Flavonoid Market, By Form:

• Powder Vs Liquid

• Flavonoid Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE