Fitness Equipment Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Cardiovascular Training Equipment, Strength Training Equipment, Others), By End User (Residential, Commercial), By Region & Competition, 2020-2030F

Market Overview

Global Fitness Equipment Market was valued at USD 35.70 billion in 2024 and is expected to grow to USD 45.56 billion by 2030 with a CAGR of 4.20% during the forecast period. The global fitness equipment market is undergoing a significant transformation, driven by evolving consumer preferences, technological advancements, and a heightened focus on health and wellness. The COVID-19 pandemic accelerated the shift towards home-based workouts, leading to increased demand for compact and smart fitness equipment. Consumers are increasingly seeking personalized and connected workout experiences, prompting manufacturers to integrate features like AI, IoT, and virtual reality into their products. Strength training equipment is gaining popularity, with gyms adapting to accommodate this trend. Functional training equipment is experiencing rapid growth, reflecting a shift towards more dynamic workout routines. IHRSA’s 2024 report shows that over 230 million people worldwide are members of health clubs and gyms, up +15% from pre-pandemic levels. This trend reflects strong interest in fitness, fueling demand for both commercial and home fitness equipment.

Key Market Drivers

Growing Health Awareness and Lifestyle Changes

A significant driver of the fitness equipment market is the increasing global awareness of health and wellness. Rising concerns about sedentary lifestyles and associated health risks, such as obesity, cardiovascular diseases, and diabetes, are prompting individuals to adopt more active routines. The CDC notes that 42.4% of U.S. adults were classified as obese in 2023. The U.S. government promotes physical activity through programs like "Move Your Way" to combat obesity, driving public interest in fitness equipment. This shift is evident across various demographics, including younger generations like Gen Z and millennials, who are investing more in fitness and wellness activities compared to previous generations. Their commitment to healthier lifestyles is creating a recession-resistant segment within the market.

Moreover, the aging population is contributing to market growth, as older adults seek to maintain mobility, strength, and overall health through regular exercise. The global population aged 65 and older is projected to reach 1.6 billion by 2050. This aging demographic increasingly seeks fitness solutions to maintain health, supporting demand for specialized fitness equipment. This demographic is increasingly investing in fitness equipment tailored to their needs, such as low-impact machines and strength training equipment with adjustable resistance.

Technological Advancements and Smart Equipment Integration

Technological innovation is transforming the fitness equipment landscape, making workouts more engaging and personalized. The integration of smart features such as AI-driven coaching, real-time performance tracking, and compatibility with fitness apps and wearables is enhancing user experience and driving adoption. These advancements cater to tech-savvy consumers seeking data-driven and interactive fitness solutions.

Wearable fitness technology, including smartwatches and fitness trackers, has become essential for many fitness enthusiasts. These devices not only monitor physical activity but also provide insights into sleep patterns, calorie consumption, and overall health. The seamless integration of wearable technology with fitness equipment enhances the user experience and encourages the adoption of both product categories.

Rise of Home Fitness Solutions

The COVID-19 pandemic significantly accelerated the shift towards home-based workouts, leading to increased demand for home fitness equipment. Consumers are investing in compact, versatile, and space-saving fitness equipment to create personal workout spaces. World Economic Forum (WEF) reports that 59% of global consumers who adopted home fitness during the pandemic intend to continue using home fitness equipment and online classes in the future. The convenience and flexibility of exercising at home, combined with the availability of virtual fitness classes and online training programs, have made home fitness a lasting trend.

Manufacturers are responding by developing equipment that is not only space-efficient but also integrates digital features to enhance the workout experience. This includes foldable treadmills, adjustable dumbbells, and smart fitness mirrors that offer interactive training sessions. The rise of home fitness solutions is reshaping the fitness equipment market, making it more accessible to a broader audience.

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Key Market Challenges

High Costs and Affordability Barriers

The substantial initial investment required for high-quality fitness equipment poses a significant barrier for both individual consumers and commercial entities. Advanced machines equipped with smart features, digital interfaces, and connectivity options often come with premium price tags, making them inaccessible to price-sensitive markets, especially in emerging economies. This financial hurdle limits market penetration and slows adoption rates.

For commercial gyms, the financial strain is even more pronounced. Establishing a fully equipped fitness centre entails considerable capital expenditure, including leasing space, purchasing a diverse range of equipment, and covering operational costs like maintenance and staffing. These high setup costs can deter new entrants and restrict the expansion of fitness facilities.

Maintenance Challenges and Technical Skill Gaps

Maintaining fitness equipment to ensure safety and functionality is an ongoing challenge. Regular wear and tear necessitate consistent upkeep, and breakdowns can lead to customer dissatisfaction and additional expenses. The complexity of modern fitness machines, which often incorporate advanced electronics and software, exacerbates maintenance difficulties.

Compounding the issue is a notable shortage of skilled technicians capable of servicing diverse equipment brands and models. Training programs for fitness equipment repair are limited, often restricted to manufacturer-specific certifications, which are not widely accessible. This scarcity of qualified professionals leads to longer downtimes and increased costs for repairs

Key Market Trends

Immersive Virtual and Augmented Reality Workouts

Virtual Reality (VR) and Augmented Reality (AR) are transforming traditional workouts into immersive experiences. VR fitness programs allow users to engage in simulated environments, such as cycling through scenic landscapes or participating in competitive virtual games, making exercise more engaging and enjoyable. AR technology enhances workouts by overlaying digital information onto the real world, providing real-time feedback on form and technique.

These technologies not only make workouts more interactive but also help users maintain proper form, reducing the risk of injury. Fitness businesses are capitalizing on this trend by incorporating VR and AR experiences into their offerings, creating unique workout environments that attract and retain members.

Sustainable and Eco-Friendly Fitness Equipment

Environmental sustainability has become a significant concern for consumers, influencing their purchasing decisions in the fitness sector. Manufacturers are responding by developing eco-friendly fitness equipment made from recycled materials and designed to minimize energy consumption. Innovations include cardio machines that capture kinetic energy to power the device or feed electricity back into the grid, reducing reliance on traditional energy.

Additionally, there's a focus on durability and longevity in equipment design, aiming to reduce waste by extending the lifespan of products. Brands are also offering repair services and ensuring the availability of spare parts, aligning with consumers' desire for sustainable and responsible choices in their fitness journeys.

Hybrid and On-Demand Fitness Models

The fitness industry is witnessing a shift towards hybrid models that combine in-person and digital experiences. Consumers seek the flexibility to choose between attending physical gym sessions and accessing virtual workouts from home. This trend has led to the proliferation of on-demand fitness classes, live virtual personal training, and wearable-integrated home workouts.

Fitness businesses are adapting by offering hybrid membership options, providing access to both physical facilities and digital platforms. This approach not only expands audience reach but also enhances member engagement and retention by catering to diverse preferences and lifestyles.

Segmental Insights

Product Type Insights

Cardiovascular training equipment remains the dominant segment in the global fitness equipment market. This dominance is driven by the widespread adoption of machines like treadmills, stationary bikes, and elliptical trainers, which are popular for their effectiveness in improving heart health and aiding weight management. The integration of smart technologies, such as AI-driven coaching and connectivity with fitness apps, has further enhanced their appeal. Additionally, the versatility and user-friendliness of cardiovascular equipment make it suitable for a broad range of users, from beginners to seasoned athletes, contributing to its leading position in the market.

End User Insights

The commercial segment dominates the global fitness equipment market, driven by the proliferation of gyms, health clubs, corporate wellness programs, and institutional fitness centers. In 2025, this segment is projected to hold the largest market share, fueled by rising health consciousness, increasing gym memberships, and the demand for advanced fitness solutions in commercial settings. Facilities such as gyms and corporate wellness centers invest heavily in high-quality, durable equipment to meet the diverse needs of their clientele. Cardiovascular machines like treadmills and stationary bikes are particularly popular due to their effectiveness and versatility. This trend underscores the critical role of commercial establishments in sustaining the fitness equipment industry's growth trajectory. 

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Regional Insights

​Asia Pacific was the fastest-growing region in the global fitness equipment market, driven by rising health awareness, urbanization, and increasing disposable incomes across countries like China, India, and Southeast Asia. The region's diverse demographic and economic factors offer ample opportunities for expansion in both residential and commercial fitness sectors. Emerging economies are witnessing a surge in demand for fitness equipment, fueled by a growing middle class and a shift toward healthier lifestyles. Technological innovations, such as smart fitness equipment and digital platforms, are enhancing user engagement and accessibility. Additionally, government initiatives promoting physical activity and public health are contributing to a broader cultural shift towards prioritizing fitness in the region.

Recent Developments

• ​In Nov 2024, Speediance, a China-based fitness tech company, has introduced two new at-home workout products: the VeloNix Stationary Bike and Gym Monster 2. The VeloNix Bike features motor-controlled resistance and smart tracking for metrics like speed and cadence.

• In Feb 2024, REP Fitness has expanded its global footprint by entering the Japanese market through a strategic partnership. This collaboration aims to introduce REP's high-quality fitness equipment to Japanese consumers, aligning with the company's commitment to making premium fitness solutions accessible worldwide.

• In August 2023, Echelon expanded its fitness portfolio with the smart Echelon Strength Pro, featuring a 24-inch HD touchscreen, digital resistance, and multi-plane adjustability, enhancing user experience with advanced technology and versatile workouts.

• In June 2025, Peloton launched a resale platform named Repowered, allowing users to buy and sell pre-owned Peloton equipment. Currently available in Boston, New York City, and Washington, D.C., the service will expand nationwide in the coming months.

Key Market Players

• Amer Sports Corporation
• Nautilus Inc.
• Brunswick Corporation
• Johnson HealthTech Ltd.
• Cybex International Inc.
• Impulse Health Tech Ltd. Co.
• ICON Health & Fitness Ltd.
• Technogym SpA
• Konami Kabushiki Kaisha (Konami Corporation)
• Shuhua Co. Ltd.

Report Scope:

In this report, the Global Fitness Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Fitness Equipment Market, By Product Type:

o   Cardiovascular Training Equipment

o   Strength Training Equipment

o   Others

• Fitness Equipment Market, By End User:

o   Residential

o   Commercial

• Fitness Equipment Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  Japan

§  India

§  South Korea

§  Indonesia

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Fitness Equipment Market.

Available Customizations:

Global Fitness Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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