As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast. 

Global feminine hygiene products market is expected to witness growth over the next five years, on account of rising awareness pertaining to the feminine hygiene products and increasing disposable income. Moreover, changing lifestyle and growing prevalence of hormonal disorders are few of the other major factors driving the growth of global feminine hygiene products market.

In terms of product type, the global feminine hygiene products market is categorized into sanitary pads, intimate cleaners & sprays and intimate hair remover. Among these product type, the sanitary pads category accounted for a significant portion of the global feminine hygiene products market in 2019 and the category is predicted to maintain its dominance throughout the forecast period as well. Sanitary pads category is growing owing to the easy availability coupled with initiatives taken by government and NGOs in different countries to educate females regarding hygiene and promote use if sanitary pads.

Regionally, the feminine hygiene products market is categorized into North America, Europe, Asia-Pacific, South America and Middle East & Africa. Among the regions, North America feminine hygiene products market garnered a significant portion of the global market in 2019. The growth of North America feminine hygiene products market is majorly attributable to the presence of dominant players in the region. Moreover, high awareness, and wide product range in the region is further bolstering the growth of North America feminine hygiene products market.

Some of the major players operating the global feminine hygiene products market are Kimberly-Clark Corporation, Procter & Gamble Co., Unicharm Corporation, Johnson & Johnson Inc., among others.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and forecast the market size of global feminine hygiene products market
  • To classify and forecast global feminine hygiene products market based on product type, by distribution channel and regional distribution
  • To identify drivers and challenges for global feminine hygiene products market
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global feminine hygiene products market
  • To conduct pricing analysis for global feminine hygiene products market
  • To identify and analyze the profile of leading players involved in the global feminine hygiene products market

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major manufacturers across the globe.

TechSci Research calculated the market size of global feminine hygiene products market using a bottom-up approach, wherein data for various applications across various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Feminine hygiene product manufacturers, suppliers, distributors and stakeholders
  • Feminine hygiene products end users
  • Potential investors
  • Organizations, forums and alliances related to feminine hygiene products market
  • Research organizations and consulting companies

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end users, etc. besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global feminine hygiene products market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Feminine Hygiene Products Market, By Product Type
    • Sanitary Pads
      • Panty Liners & Shields
      • Tampons, Menstrual Cups
    • Intimate Cleaners & Sprays
    • Intimate Hair Remover
      • Razor
      • Trimmers
      • Creams
  •  Global Feminine Hygiene Products Market, By Distribution Channel
    • Supermarket/Hypermarket
    • Online
    • Pharmacies/Drugs Stores
    • Others
  • Global Feminine Hygiene Products Market, By Region:
    • Asia-Pacific
      • China
      • India 
      • Japan
      • Australia
      • South Korea
    • Europe
      • France
      • Germany
      • United Kingdom
      • Italy
      • Spain
    • North America
      • United States
      • Mexico
      • Canada
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East and Africa
      • South Africa
      • Saudi Arabia
      • UAE
      • Israel

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global feminine hygiene products market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Feminine Hygiene Products Market

4.    Executive Summary

5.    Voice of Customer

5.1.  Brand recall (Spontaneous and Aided)

5.2.  Willingness to spend

5.3.  Preferred point of purchase

5.4.  Factors influencing purchase decision

6.    Global Feminine Hygiene Products Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Type [Sanitary Pads (Panty Liners & Shields, Tampons, Menstrual Cups), Intimate Cleaners & Sprays, Intimate Hair Remover (Razor, Trimmers, Creams)]

6.2.2.     By Distribution Channel [Supermarket/Hypermarket, Online, Pharmacies/Drugs Stores, Others (Convenience Stores, Retail Stores)]

6.2.3.     By Region [APAC, Europe, North America, South America, Middle East & Africa]

6.2.4.     By Company [2019]

6.3.  Market Attractiveness Index

7.    Asia-Pacific Feminine Hygiene Products Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product Type

7.2.2.     By Distribution Channel

7.2.3.     By Country

7.3.  Pricing Analysis

7.4.  Asia-Pacific: Country Analysis

7.4.1.     China Feminine Hygiene Products Market Outlook

7.4.1.1.         Market Size & Forecast

7.4.1.1.1.             By Value

7.4.1.2.         Market Share & Forecast

7.4.1.2.1.             By Product Type

7.4.1.2.2.             By Distribution Channel

7.4.2.     India Feminine Hygiene Products Market Outlook

7.4.2.1.         Market Size & Forecast

7.4.2.1.1.             By Value

7.4.2.2.         Market Share & Forecast

7.4.2.2.1.             By Product Type

7.4.2.2.2.             By Distribution Channel

7.4.3.     Japan Feminine Hygiene Products Market Outlook

7.4.3.1.         Market Size & Forecast

7.4.3.1.1.             By Value

7.4.3.2.         Market Share & Forecast

7.4.3.2.1.             By Product Type

7.4.3.2.2.             By Distribution Channel

7.4.4.     Australia Feminine Hygiene Products Market Outlook

7.4.4.1.         Market Size & Forecast

7.4.4.1.1.             By Value

7.4.4.2.         Market Share & Forecast

7.4.4.2.1.             By Product Type

7.4.4.2.2.             By Distribution Channel

7.4.5.     South Korea Feminine Hygiene Products Market Outlook

7.4.5.1.         Market Size & Forecast

7.4.5.1.1.             By Value

7.4.5.2.         Market Share & Forecast

7.4.5.2.1.             By Product Type

7.4.5.2.2.             By Distribution Channel

8.    Europe Feminine Hygiene Products Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Product Type

8.2.2.     By Distribution Channel

8.2.3.     By Country

8.3.  Pricing Analysis

8.4.  Europe: Country Analysis

8.4.1.     France Feminine Hygiene Products Market Outlook

8.4.1.1.         Market Size & Forecast

8.4.1.1.1.             By Value

8.4.1.2.         Market Share & Forecast

8.4.1.2.1.             By Product Type

8.4.1.2.2.             By Distribution Channel

8.4.2.     Germany Feminine Hygiene Products Market Outlook

8.4.2.1.         Market Size & Forecast

8.4.2.1.1.             By Value

8.4.2.2.         Market Share & Forecast

8.4.2.2.1.             By Product Type

8.4.2.2.2.             By Distribution Channel

8.4.3.     United Kingdom Feminine Hygiene Products Market Outlook

8.4.3.1.         Market Size & Forecast

8.4.3.1.1.             By Value

8.4.3.2.         Market Share & Forecast

8.4.3.2.1.             By Product Type

8.4.3.2.2.             By Distribution Channel

8.4.4.     Italy Feminine Hygiene Products Market Outlook

8.4.4.1.         Market Size & Forecast

8.4.4.1.1.             By Value

8.4.4.2.         Market Share & Forecast

8.4.4.2.1.             By Product Type

8.4.4.2.2.             By Distribution Channel

8.4.5.     Spain Feminine Hygiene Products Market Outlook

8.4.5.1.         Market Size & Forecast

8.4.5.1.1.             By Value

8.4.5.2.         Market Share & Forecast

8.4.5.2.1.             By Product Type

8.4.5.2.2.             By Distribution Channel

9.    North America Feminine Hygiene Products Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Product Type

9.2.2.     By Distribution Channel

9.2.3.     By Country

9.3.  Pricing Analysis

9.4.  North America: Country Analysis

9.4.1.     United States Feminine Hygiene Products Market Outlook

9.4.1.1.         Market Size & Forecast

9.4.1.1.1.             By Value

9.4.1.2.         Market Share & Forecast

9.4.1.2.1.             By Product Type

9.4.1.2.2.             By Distribution Channel

9.4.2.     Mexico Feminine Hygiene Products Market Outlook

9.4.2.1.         Market Size & Forecast

9.4.2.1.1.             By Value

9.4.2.2.         Market Share & Forecast

9.4.2.2.1.             By Product Type

9.4.2.2.2.             By Distribution Channel

9.4.3.     Canada Feminine Hygiene Products Market Outlook

9.4.3.1.         Market Size & Forecast

9.4.3.1.1.             By Value

9.4.3.2.         Market Share & Forecast

9.4.3.2.1.             By Product Type

9.4.3.2.2.             By Distribution Channel

10.  South America Feminine Hygiene Products Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.   By Product Type

10.2.2.   By Distribution Channel

10.2.3.   By Country

10.3.              Pricing Analysis

10.4.              South America: Country Analysis

10.4.1.   Brazil Feminine Hygiene Products Market Outlook

10.4.1.1.      Market Size & Forecast

10.4.1.1.1.           By Value

10.4.1.2.      Market Share & Forecast

10.4.1.2.1.           By Product Type

10.4.1.2.2.           By Distribution Channel

10.4.2.   Argentina Feminine Hygiene Products Market Outlook

10.4.2.1.      Market Size & Forecast

10.4.2.1.1.           By Value

10.4.2.2.      Market Share & Forecast

10.4.2.2.1.           By Product Type

10.4.2.2.2.           By Distribution Channel

10.4.3.   Colombia Feminine Hygiene Products Market Outlook

10.4.3.1.      Market Size & Forecast

10.4.3.1.1.           By Value

10.4.3.2.      Market Share & Forecast

10.4.3.2.1.           By Product Type

10.4.3.2.2.           By Distribution Channel

11.  Middle East and Africa Feminine Hygiene Products Market Outlook

11.1.              Market Size & Forecast

11.1.1.   By Value

11.2.              Market Share & Forecast

11.2.1.   By Product Type

11.2.2.   By Distribution Channel

11.2.3.   By Country

11.3.              Pricing Analysis

11.4.              MEA: Country Analysis

11.4.1.   South Africa Feminine Hygiene Products Market Outlook

11.4.1.1.      Market Size & Forecast

11.4.1.1.1.           By Value

11.4.1.2.      Market Share & Forecast

11.4.1.2.1.           By Product Type

11.4.1.2.2.           By Distribution Channel

11.4.2.   Saudi Arabia Feminine Hygiene Products Market Outlook

11.4.2.1.      Market Size & Forecast

11.4.2.1.1.           By Value

11.4.2.2.      Market Share & Forecast

11.4.2.2.1.           By Product Type

11.4.2.2.2.           By Distribution Channel

11.4.3.   UAE Feminine Hygiene Products Market Outlook

11.4.3.1.      Market Size & Forecast

11.4.3.1.1.           By Value

11.4.3.2.      Market Share & Forecast

11.4.3.2.1.           By Product Type

11.4.3.2.2.           By Distribution Channel

11.4.4.   Israel Feminine Hygiene Products Market Outlook

11.4.4.1.      Market Size & Forecast

11.4.4.1.1.           By Value

11.4.4.2.      Market Share & Forecast

11.4.4.2.1.           By Product Type

11.4.4.2.2.           By Distribution Channel

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Competition Outlook

14.2.              Company Profiles (Leading Companies)

14.2.1.   Kimberly-Clark Corporation

14.2.2.   Procter & Gamble Co

14.2.3.   Unicharm Corporation

14.2.4.   Johnson & Johnson Inc.

14.2.5.   Hengan International Group Company Ltd.

14.2.6.   Lil-lets Group Limited

14.2.7.   Ontex Group NV

14.2.8.   Edgewell Personal Care Company

14.2.9.   Organ(y)c

14.2.10. Kao Corporation

(Note: The companies list can be customised based on the client requirements)

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