Global fabric softeners and conditioners market is expected to grow at a formidable rate during the forecast period owing to increasing purchasing power of people, especially middle-class population and growing awareness about the benefits of fabric softeners and conditioners. Furthermore, growing number of working women along with increasing disposable income are also some key factors driving the demand for fabric softeners and conditioners around the globe. Also, increasing consumer preference for premium clothes has created the demand for fabric softeners and conditioners, which help keep the clothes soft and increase their longevity.

Fabric softeners and conditioners are used along with detergents or in washing machines to provide a better feel and smell to the clothes. Their main purpose is to maintain the natural elasticity and smoothness of the fabric and increase its durability.

However, global fabric softeners and conditioners market might also face some challenges. The artificial chemicals and ingredients used in the manufacturing of fabric softeners and conditioners are said to affect the environment. Also, often consumers complain of having rashes and skin irritation after the use of fabric softeners and conditioners, which might hamper the market growth.

The global fabric softeners and conditioners market is segmented based on form, application, distribution channel and region. Based on form, the market is segmented into liquids and dry sheets. Among these, the liquid form held the largest market share owing to the wide variety of products available in the market. Liquid fabric softeners and conditioners also provide easy wash, while ensuring that the softness of cloth is maintained.

Major players operating in the global fabric softeners and conditioners market include AlEn USA LLC, Caldrea Inc., Church & Dwight Co. Inc., Colgate-Palmolive Company, Dropps, Henkel AG & Co. KGaA, The Sun Products Corporation, Kao Corporation, LG Household and Healthcare, Lion Corporation, Melaleuca Inc. , Pigeon Home Products Corporation , Procter & Gamble Co. , Reckitt Benckiser Group PLC, Unilever PLC, among others. Major fabric softener and conditioner manufacturing companies are coming up with products under pollution free fabric softener category by offering biodegradable products.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022–2026

Objective of the Study:

  • To analyze and estimate the market size of global fabric softeners and conditioners market from 2016 to 2019.
  • To estimate and forecast the market size of global fabric softeners and conditioners market from 2020 to 2026 and growth rate until 2026.
  • To classify and forecast global fabric softeners and conditioners market based on form, application, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the global fabric softeners and conditioners market.
  • To identify drivers and challenges for global fabric softeners and conditioners market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global fabric softeners and conditioners market.
  • To conduct pricing analysis for global fabric softeners and conditioners market.
  • To identify and analyze the profile of leading players operating in global fabric softeners and conditioners market.
  • To identify key sustainable strategies adopted by market players in global fabric softeners and conditioners market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of fabric softener and conditioner manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the fabric softener and conditioner manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the materials used in manufacturing fabric softeners and conditioners, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of global fabric softeners and conditioners market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Fabric softeners and conditioners manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to fabric softeners and conditioners
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as fabric softeners and conditioners manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global fabric softeners and conditioners market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Fabric Softeners and Conditioners Market, By Form:
    • Liquids
    • Dry Sheets
  • Global Fabric Softeners and Conditioners Market, By Application:
    • Household
    • Commercial
  • Global Fabric Softeners and Conditioners Market, By Distribution Channel:
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Online Stores
    • Other Channels
  • Global Fabric Softeners and Conditioners Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global fabric softeners and conditioners market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Fabric Softeners and Conditioners Market

4.    Executive Summary

5.    Global Fabric Softeners and Conditioners Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Form (Liquids and Dry Sheet)

5.2.2.     By Application (Household, Commercial)

5.2.3.     By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Other Channels)

5.2.4.     By Region (Asia-Pacific, North America, Europe, South America, MEA)

5.2.5.     By Company (2020)

5.3.  Market Attractiveness Index

5.4.  Pricing Analysis

6.    Asia-Pacific Fabric Softeners and Conditioners Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Form

6.2.2.     By Application

6.2.3.     By Distribution Channel

6.2.4.     By Country

6.3.  Pricing Analysis

6.4.  Asia-Pacific: Country Analysis

6.4.1.     China Fabric Softeners and Conditioners Market Outlook

6.4.1.1.         Market Size & Forecast

6.4.1.1.1.             By Value

6.4.1.2.         Market Share & Forecast

6.4.1.2.1.             By Form

6.4.1.2.2.             By Application

6.4.1.2.3.             By Distribution Channel

6.4.2.     India Fabric Softeners and Conditioners Market Outlook

6.4.2.1.         Market Size & Forecast

6.4.2.1.1.             By Value

6.4.2.2.         Market Share & Forecast

6.4.2.2.1.             By Form

6.4.2.2.2.             By Application

6.4.2.2.3.             By Distribution Channel

6.4.3.     Japan Fabric Softeners and Conditioners Market Outlook

6.4.3.1.         Market Size & Forecast

6.4.3.1.1.             By Value

6.4.3.2.         Market Share & Forecast

6.4.3.2.1.             By Form

6.4.3.2.2.             By Application

6.4.3.2.3.             By Distribution Channel

6.4.4.     South Korea Fabric Softeners and Conditioners Market Outlook

6.4.4.1.         Market Size & Forecast

6.4.4.1.1.             By Value

6.4.4.2.         Market Share & Forecast

6.4.4.2.1.             By Form

6.4.4.2.2.             By Application

6.4.4.2.3.             By Distribution Channel

6.4.5.     Australia Fabric Softeners and Conditioners Market Outlook

6.4.5.1.         Market Size & Forecast

6.4.5.1.1.             By Value

6.4.5.2.         Market Share & Forecast

6.4.5.2.1.             By Form

6.4.5.2.2.             By Application

6.4.5.2.3.             By Distribution Channel

7.    Europe Fabric Softeners and Conditioners Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Form

7.2.2.     By Application

7.2.3.     By Distribution Channel

7.2.4.     By Country

7.3.  Pricing Analysis

7.4.  Europe: Country Analysis

7.4.1.     France Fabric Softeners and Conditioners Market Outlook

7.4.1.1.         Market Size & Forecast

7.4.1.1.1.             By Value

7.4.1.2.         Market Share & Forecast

7.4.1.2.1.             By Form

7.4.1.2.2.             By Application

7.4.1.2.3.             By Distribution Channel

7.4.2.     Germany Fabric Softeners and Conditioners Market Outlook

7.4.2.1.         Market Size & Forecast

7.4.2.1.1.             By Value

7.4.2.2.         Market Share & Forecast

7.4.2.2.1.             By Form

7.4.2.2.2.             By Application

7.4.2.2.3.             By Distribution Channel

7.4.3.     United Kingdom Fabric Softeners and Conditioners Market Outlook

7.4.3.1.         Market Size & Forecast

7.4.3.1.1.             By Value

7.4.3.2.         Market Share & Forecast

7.4.3.2.1.             By Form

7.4.3.2.2.             By Application

7.4.3.2.3.             By Distribution Channel

7.4.4.     Spain Fabric Softeners and Conditioners Market Outlook

7.4.4.1.         Market Size & Forecast

7.4.4.1.1.             By Value

7.4.4.2.         Market Share & Forecast

7.4.4.2.1.             By Form

7.4.4.2.2.             By Application

7.4.4.2.3.             By Distribution Channel

7.4.5.     Italy Fabric Softeners and Conditioners Market Outlook

7.4.5.1.         Market Size & Forecast

7.4.5.1.1.             By Value

7.4.5.2.         Market Share & Forecast

7.4.5.2.1.             By Form

7.4.5.2.2.             By Application

7.4.5.2.3.             By Distribution Channel

8.    North America Fabric Softeners and Conditioners Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Form

8.2.2.     By Application

8.2.3.     By Distribution Channel

8.2.4.     By Country

8.3.  Pricing Analysis

8.4.  North America: Country Analysis

8.4.1.     United States Fabric Softeners and Conditioners Market Outlook

8.4.1.1.         Market Size & Forecast

8.4.1.1.1.             By Value

8.4.1.2.         Market Share & Forecast

8.4.1.2.1.             By Form

8.4.1.2.2.             By Application

8.4.1.2.3.             By Distribution Channel

8.4.2.     Mexico Fabric Softeners and Conditioners Market Outlook

8.4.2.1.         Market Size & Forecast

8.4.2.1.1.             By Value

8.4.2.2.         Market Share & Forecast

8.4.2.2.1.             By Form

8.4.2.2.2.             By Application

8.4.2.2.3.             By Distribution Channel

8.4.3.     Canada Fabric Softeners and Conditioners Market Outlook

8.4.3.1.         Market Size & Forecast

8.4.3.1.1.             By Value

8.4.3.2.         Market Share & Forecast

8.4.3.2.1.             By Form

8.4.3.2.2.             By Application

8.4.3.2.3.             By Distribution Channel

9.    South America Fabric Softeners and Conditioners Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Form

9.2.2.     By Application

9.2.3.     By Distribution Channel

9.2.4.     By Country

9.3.  Pricing Analysis

9.4.  South America: Country Analysis

9.4.1.     Brazil Fabric Softeners and Conditioners Market Outlook

9.4.1.1.         Market Size & Forecast

9.4.1.1.1.             By Value

9.4.1.2.         Market Share & Forecast

9.4.1.2.1.             By Form

9.4.1.2.2.             By Application

9.4.1.2.3.             By Distribution Channel

9.4.2.     Argentina Fabric Softeners and Conditioners Market Outlook

9.4.2.1.         Market Size & Forecast

9.4.2.1.1.             By Value

9.4.2.2.         Market Share & Forecast

9.4.2.2.1.             By Form

9.4.2.2.2.             By Application

9.4.2.2.3.             By Distribution Channel

9.4.3.     Colombia Fabric Softeners and Conditioners Market Outlook

9.4.3.1.         Market Size & Forecast

9.4.3.1.1.             By Value

9.4.3.2.         Market Share & Forecast

9.4.3.2.1.             By Form

9.4.3.2.2.             By Application

9.4.3.2.3.             By Distribution Channel

10.  Middle East and Africa Fabric Softeners and Conditioners Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Form

10.2.2.  By Application

10.2.3.  By Distribution Channel

10.2.4.  By Country

10.3.              Pricing Analysis

10.4.              MEA: Country Analysis

10.4.1.  South Africa Fabric Softeners and Conditioners Market Outlook

10.4.1.1.      Market Size & Forecast

10.4.1.1.1.           By Value

10.4.1.2.      Market Share & Forecast

10.4.1.2.1.           By Form

10.4.1.2.2.           By Application

10.4.1.2.3.           By Distribution Channel

10.4.2.  Saudi Arabia Fabric Softeners and Conditioners Market Outlook

10.4.2.1.      Market Size & Forecast

10.4.2.1.1.           By Value

10.4.2.2.      Market Share & Forecast

10.4.2.2.1.           By Form

10.4.2.2.2.           By Application

10.4.2.2.3.           By Distribution Channel

10.4.3.  UAE Fabric Softeners and Conditioners Market Outlook

10.4.3.1.      Market Size & Forecast

10.4.3.1.1.           By Value

10.4.3.2.      Market Share & Forecast

10.4.3.2.1.           By Form

10.4.3.2.2.           By Application

10.4.3.2.3.           By Distribution Channel

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Competitive Landscape

13.1.              Players Profiled (Leading Companies)

13.1.1.  AlEn USA LLC

13.1.2.  Caldrea Inc.

13.1.3.  Church & Dwight Co. Inc.

13.1.4.  Colgate-Palmolive Company

13.1.5.  Dropps

13.1.6.  Henkel AG & Co. KGaA

13.1.7.  The Sun Products Corporation

13.1.8.  Kao Corporation

13.1.9.  LG Household and Healthcare

13.1.10.                Lion Corporation

13.1.11.                Melaleuca Inc.

13.1.12.                Pigeon Home Products Corporation

13.1.13.                Procter & Gamble Co.

13.1.14.                Reckitt Benckiser Group PLC

13.1.15.                Unilever PLC

14.  Strategic Recommendations

15.  About Us & Disclaimer

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