Electric Shavers Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Foil Shaver, Rotary Shaver, Wet/Dry Shaver, Others), By Distribution Channel (Online, Offline), By Region, By Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 7.14 Billion
CAGR (2026-2031)	4.14%
Fastest Growing Segment	Online
Largest Market	Asia Pacific
Market Size (2031)	USD 9.11 Billion

Market Overview

The Global Electric Shavers Market will grow from USD 7.14 Billion in 2025 to USD 9.11 Billion by 2031 at a 4.14% CAGR. The Global Electric Shavers Market comprises the trade of electromechanical grooming devices designed with oscillating or rotating blades for hair removal, offering a convenient alternative to manual razors. The primary drivers supporting market growth include the rising global demand for time-efficient personal care solutions and increasing disposable incomes, which enable consumers to invest in durable grooming tools. These fundamental economic and utility-based factors are distinct from transient style trends, ensuring sustained demand for automated hygiene products across various demographics.

However, the expansion of this market is significantly challenged by the proliferation of low-cost counterfeit goods, which undermines consumer trust and pricing power for established brands. To illustrate the sector's resilience in key regions, according to the ZVEI, in 2024, the turnover for small domestic appliances in Germany, a primary category for personal care devices, increased by 4% to 3.9 billion Euro. Despite this regional strength, the prevalence of unauthorized replicas remains a substantial barrier to broader global revenue growth in price-sensitive markets.

Key Market Drivers

The Integration of AI and Smart Sensing Technologies is fundamentally reshaping the Global Electric Shavers Market by addressing consumer demand for personalized and skin-friendly grooming experiences. Manufacturers are increasingly embedding intelligent sensors that analyze hair density and adapt blade speed in real-time, minimizing skin irritation and enhancing cutting efficiency. This technological premiumization encourages consumers to upgrade from manual or entry-level devices to high-performance tools, sustaining revenue growth despite economic fluctuations. The commercial impact of this innovation strategy is evident in recent financial performance. According to Royal Philips, July 2025, in the 'Q2 2025 Quarterly Report', comparable sales for its Personal Health segment increased by 6%, a growth trajectory explicitly attributed to the successful launch of new AI-powered innovations.

Simultaneously, the Expansion of Global E-commerce Distribution Channels serves as a critical catalyst for market accessibility, allowing brands to bypass traditional retail bottlenecks and reach a wider demographic. Direct-to-consumer platforms and third-party marketplaces enable manufacturers to leverage digital marketing and data analytics, ensuring products reach targeted consumer segments efficiently. This shift is substantiated by robust digital sales figures from major industry players. According to Procter & Gamble, August 2025, in the '2025 Annual Report', the company's e-commerce sales increased by 12%, now accounting for 19% of total enterprise sales. This digital surge is supported by a massive manufacturing backbone capable of meeting global demand. According to the China Household Electrical Appliances Association, in 2025, cumulative exports from the home appliance sector reached $112.42 billion in the preceding year, underscoring the immense scale of the supply chain fueling online and offline retail alike.

Download Free Sample Report

Key Market Challenges

The proliferation of low-cost counterfeit goods acts as a formidable barrier to the expansion of the Global Electric Shavers Market. These unauthorized replicas closely mimic the design of established brands but typically utilize substandard components, leading to poor performance and potential safety hazards for users. When consumers inadvertently purchase these inferior products, their negative experiences often damage the reputation of the genuine manufacturers, eroding the brand equity that allows companies to maintain premium pricing. This loss of consumer trust forces legitimate businesses to divert significant capital from research and development toward brand protection measures, thereby stalling innovation and market value growth.

The scale of this issue creates a direct impediment to revenue generation in key territories. According to the Personal Care Products Council, in fiscal year 2024, authorities in the United States seized over 500,000 counterfeit personal care items, ranking them among the top intercepted commodities. This substantial volume of illicit trade saturates the market with non-compliant devices, making it increasingly difficult for authorized brands to compete effectively and sustain volume growth in price-sensitive regions.

Key Market Trends

The Adoption of Eco-Friendly Materials and Sustainable Packaging is rapidly emerging as a critical differentiator in the electric shavers market, driven by tightening environmental regulations and consumer preference for responsible manufacturing. Brands are increasingly replacing virgin plastics with post-consumer recycled (PCR) content and eliminating single-use materials from box designs to align with circular economy principles. This strategic pivot not only ensures compliance with global sustainability standards but also strengthens brand equity among environmentally conscious demographics. The tangible scale of this operational shift is reflected in recent corporate disclosures. According to Royal Philips, February 2025, in the '2024 Annual Report', circular revenues comprised nearly 24% of the company's total sales, highlighting the growing commercial prioritization of regenerative material flows and eco-design frameworks within the personal health sector.

Concurrently, the Rise of Multifunctional and Modular Grooming Devices is fundamentally altering product development, as consumers increasingly seek versatile, all-in-one tools over single-purpose appliances. Manufacturers are responding by engineering modular systems capable of handling facial styling, body grooming, and hair cutting through interchangeable attachments, thereby delivering higher utility and value per unit. This consolidation of grooming functions allows companies to streamline their portfolios while maintaining robust margins through premium "lifestyle" positioning. The financial viability of this broader segment strategy is evident in recent industry performance. According to Panasonic Holdings Corporation, May 2025, in the 'Fiscal 2025 Financial Results', operating profit for the Lifestyle segment, which encompasses its personal care and beauty appliance business, increased by 8.2 billion yen compared to the previous fiscal year, demonstrating the resilience and profitability of diverse consumer living solutions.

Segmental Insights

The online distribution channel is recognized as the fastest-growing segment in the global electric shavers market, driven by the increasing adoption of e-commerce platforms and digital retail solutions. This growth is attributed to the convenience of home delivery, the ability to compare diverse product specifications, and the availability of customer reviews that aid decision-making. Furthermore, major personal care brands are actively expanding their direct-to-consumer operations to enhance market reach and consumer engagement. Consequently, the shift toward digital purchasing continues to accelerate, outpacing traditional brick-and-mortar sales channels.

Regional Insights

Asia Pacific dominates the Global Electric Shavers Market, primarily driven by rapid urbanization and the expanding middle class in key economies such as China and India. Rising disposable incomes have accelerated the consumer shift from manual razors to electric alternatives, as individuals increasingly prioritize convenience and efficiency in their daily routines. Additionally, the proliferation of e-commerce platforms has significantly improved product accessibility across the region. A heightened focus on personal grooming among young professionals serves as a critical catalyst, ensuring sustained demand and cementing the region's market leadership.

Recent Developments

• In April 2025, Royal Philips announced the global launch of its new i9000 series of rotary electric shavers, which included the advanced i9000 Prestige and Prestige Ultra models. These premium devices featured AI-driven personalization capabilities, with intelligent sensors designed to adjust cutting power based on real-time hair density readings for optimal efficiency. The flagship Prestige Ultra model utilized SkinIQ PRO technology and offered multiple shaving modes to significantly enhance skin comfort. This major release underscored the company's commitment to integrating artificial intelligence and advanced blade technology to provide a customized and efficient grooming experience.
• In December 2024, Philips Japan entered into a strategic sponsorship agreement with the professional esports team SCARZ, designating the S9000 rotary shaver as the team's official grooming product. This collaboration aimed to highlight the synergy between the precision technology of electric shavers and the high-performance demands of e-motorsports. The partnership involved the development of exclusive content, including documentaries and fan contests, marking a significant shift for the company towards engaging younger demographics through non-traditional advertising channels and digital entertainment platforms rather than standard media outlets.
• In June 2024, Xiaomi introduced the Mijia Electric Shaver Dual Blade Version in the Chinese market to expand its grooming portfolio. The new device was designed with an ultra-thin profile and an IPX7 waterproof rating, facilitating both wet and dry shaving for enhanced user versatility. It utilized a distinct dual-blade system comprising an arc-shaped long hair blade and a precision mesh to capture different hair lengths effectively. Powered by a high-speed motor, the shaver offered a battery life of up to 60 minutes on a single charge, catering to consumers seeking affordable and portable grooming solutions.
• In January 2024, Panasonic announced the launch of its new Palm Shaver at the Consumer Electronics Show, introducing a distinct handle-less design intended to fit naturally in the user's hand. The device utilized a powerful linear motor to ensure efficient cutting of various beard textures and featured a compact, five-blade system. Constructed with NAGORI, a sustainable material derived from sea minerals, the shaver aimed to reduce plastic usage by 40 percent compared to conventional grooming products. This release highlighted the company's focus on combining innovative ergonomics with sustainability to meet evolving consumer preferences in the personal care market.

Key Market Players

• Andis Co.
• Xiaomi Corp.
• Braun GmbH
• Conair Corp.
• Koninklijke Philips NV
• Panasonic Corp.
• The Procter and Gamble Co.
• Shanghai Flyco Electrical Appliance Co. Ltd.
• Wahl Clipper Corp.
• Wenzhou Iweel Electric Co. Ltd.

By Product Type	By Distribution Channel	By Region
Foil Shaver Rotary Shaver Wet/Dry Shaver Others	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Electric Shavers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Electric Shavers Market, By Product Type:

• Foil Shaver
• Rotary Shaver
• Wet/Dry Shaver
• Others

• Electric Shavers Market, By Distribution Channel:

• Online
• Offline

• Electric Shavers Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE