Electric Massager Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Body, Leg & Foot, Neck & Shoulder, Head, Others (Face, Palm etc.)), By End-User (Residential, Commercial), By Distribution Channel (Hypermarkets/ Supermarkets, Multi-Branded, Exclusive Stores, Online, Others (Direct Sales and Distributor/Dealers etc.)), By Region, Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 11.43 Billion
CAGR (2026-2031)	8.85%
Fastest Growing Segment	Residential
Largest Market	Asia Pacific
Market Size (2031)	USD 19.01 Billion

Market Overview

The Global Electric Massager Market is projected to grow from USD 11.43 Billion in 2025 to USD 19.01 Billion by 2031 at a 8.85% CAGR. Electric massagers are automated therapeutic devices designed to replicate manual massage techniques, utilizing mechanisms such as vibration, percussion, or heat to alleviate muscle tension and stimulate blood circulation. The market is primarily propelled by the escalating global prevalence of chronic musculoskeletal pain and a structural shift in consumer behavior toward accessible, home-based self-care regimens. These drivers represent a fundamental demand for cost-effective pain management solutions that reduce reliance on frequent professional therapy sessions, providing a stable foundation for long-term industry growth distinct from transient technological trends.

Commercial adoption of these technologies further validates this expanding market trajectory. According to the International Spa Association, in 2025, 16% of spas in the United States offered percussive massage services, indicating a growing integration of electric devices into professional wellness treatments. Despite this progress, the market faces a significant impediment regarding the proliferation of substandard and counterfeit products. This influx of low-quality devices undermines consumer confidence and raises safety concerns, potentially triggering stringent regulatory interventions that could slow legitimate market expansion.

Key Market Drivers

The rising prevalence of stress-induced and musculoskeletal disorders, exacerbated by sedentary lifestyles, serves as the primary catalyst for the Global Electric Massager Market. As remote work models persist and screen time increases, the lack of ergonomic support in home environments has precipitated a surge in chronic back and neck pain, compelling consumers to seek accessible, non-pharmaceutical pain management solutions. This growing burden of occupational physical strain is substantiated by recent governmental data; according to the Health and Safety Executive, November 2025, in the 'Health and safety statistics 2025' report, 511,000 workers were suffering from a work-related musculoskeletal disorder in Great Britain during the 2024/25 period. Consequently, electric massagers are transitioning from luxury items to essential health maintenance tools, effectively reducing the reliance on frequent professional therapy sessions for a workforce grappling with daily physical discomfort.

Technological advancements in smart and portable massage devices further accelerate market expansion by enhancing therapeutic efficacy and user convenience. Manufacturers are increasingly prioritizing the development of high-performance percussive and thermal technologies, validating these innovations with commercial milestones that reflect widespread adoption. For instance, according to Therabody, November 2025, in the 'Therabody Surpasses 6.5 Million Theragun Devices Sold' press release, the company announced it had sold over 6.5 million devices worldwide, underscoring the massive consumer shift toward handheld recovery tools. This surge in specialized device adoption contributes to the financial vitality of the broader personal care sector. According to Panasonic Holdings Corporation, May 2025, in the 'Consolidated Financial Results for Fiscal 2025', operating profit for the Lifestyle segment increased to 127.9 billion yen, highlighting the lucrative and stable demand for home-based wellness technologies.

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Key Market Challenges

The proliferation of substandard and counterfeit products constitutes a critical impediment to the sustained expansion of the Global Electric Massager Market. These inferior devices often bypass essential safety protocols, leading to hazardous malfunctions such as lithium-ion battery overheating or mechanical failures. Such incidents do not merely affect illicit sellers; they inflict widespread reputational damage on legitimate manufacturers by creating a perception of inherent danger within the product category. This skepticism deters potential adopters who prioritize safety in home-health devices, effectively shrinking the addressable customer base and neutralizing marketing investments made by premium brands.

The impact of this trust deficit is quantitatively substantial. According to UL Standards & Engagement, in 2025, 69% of consumers expressed greater confidence in consumer technology products that carried verified safety certifications. This statistic highlights that validated safety is a decisive factor for market participation. Consequently, when the market is diluted with uncertified imitations that lack these credentials, it directly undermines the primary lever legitimate brands use to secure consumer loyalty. Furthermore, this influx invites potential regulatory crackdowns, which would inevitably complicate supply chains and increase operational costs for compliant stakeholders.

Key Market Trends

The Evolution of Massage Chairs into Aesthetic Home Wellness Furniture represents a paradigm shift where therapeutic utility is harmonized with interior design. Manufacturers are increasingly departing from bulky, industrial aesthetics to create products that function as stylish living room furniture, thereby overcoming consumer resistance related to space constraints and visual clutter. This "furniture-first" approach has significantly broadened the addressable market to include design-conscious urban households who previously rejected traditional robotic chairs. The commercial impact of this strategy is evident in recent financial performance; According to Coway Co., Ltd., November 2025, in the 'Financial Results for Q3 FY2025', the company reported a cumulative revenue of KRW 3,688.2 billion, representing a 15.8% year-on-year increase that was substantially driven by the robust expansion of its BEREX aesthetic massage bed and chair lineup.

Simultaneously, the Proliferation of Wearable and Hands-Free Massager Designs is reshaping the industry by decoupling therapy from dedicated downtime. Unlike handheld percussive devices that require active user engagement, these innovative form factors—ranging from smart neck massagers to ocular relaxation devices—allow for passive treatment during work or commute. This trend is sustained by aggressive corporate investment in miniaturization and ergonomic engineering to ensure devices are unobtrusive enough for public or office use. For instance, According to SKG Health, January 2025, in the 'Brand Innovation Profile', the company revealed that it reinvests 10% of its annual revenue into research and development to advance its portfolio of smart, wearable recovery technologies, underscoring the industry's commitment to making wellness tools seamlessly integrable into daily routines.

Segmental Insights

The Residential segment is currently the fastest-growing category in the Global Electric Massager Market, driven by a significant shift in consumer preference towards home-based self-care solutions. This expansion is primarily attributed to the rising prevalence of musculoskeletal disorders resulting from sedentary lifestyles and remote work arrangements. Consequently, consumers are prioritizing personal devices to manage chronic pain and reduce stress effectively without incurring the high recurring costs associated with professional therapy sessions. Furthermore, the increasing accessibility of portable and user-friendly devices allows individuals to integrate therapeutic relief seamlessly into their daily routines, thereby fueling adoption within the household sector.

Regional Insights

Asia Pacific leads the global electric massager market, driven by the extensive manufacturing capabilities in countries like China and Japan that facilitate cost-effective production. The region experiences strong demand due to a cultural preference for therapeutic massage and a demographic shift toward an aging population requiring pain management solutions. Additionally, rising disposable incomes allow consumers to prioritize personal health. Compliance with safety standards from entities such as China's National Medical Products Administration further validates product quality, ensuring steady market expansion and strengthening the position of the region as a global hub.

Recent Developments

• In January 2025, Bodyfriend introduced its latest advancement in health robotics at the Consumer Electronics Show, showcasing the 733 Massage Chair. This device was distinguished by its proprietary robotics technology that allows for the independent movement of the left and right leg units, facilitating complex stretching and rehabilitation exercises not possible with traditional fixed-frame chairs. The product, which received an Innovation Award, features a biomimetic design and utilizes artificial intelligence to analyze biometric data for personalized care. This launch underscored the company's strategic focus on transitioning from standard massage appliances to active "healthcare robots" capable of delivering targeted physical therapy and assisted movement.
• In September 2024, Therabody expanded its ecosystem of recovery tools with the commercial release of several new devices designed for athletic performance and pain management. The launch included the JetBoots PRO Plus, a wireless pneumatic compression system that uniquely incorporates infrared LED light and vibration therapies to accelerate circulation and deep muscle repair. Concurrently, the company introduced the Theragun Prime Plus, a percussive massage device that integrates heat therapy directly into the treatment mechanism. These innovations were developed to address consumer demand for portable, multi-modal recovery solutions that combine established percussive massage techniques with thermal and light-based technologies for enhanced efficacy.
• In June 2024, Nike and Hyperice announced a strategic collaboration to develop wearable massage and thermal devices specifically for high-performance athletes. This partnership resulted in the creation of two concept products: a high-top shoe integrating heat and dynamic air compression to treat feet and ankles, and a vest capable of delivering instant heating and cooling to the upper body. These innovations were designed to assist competitors during the Paris Olympic Games by allowing them to manage muscle health and body temperature during active training. The project highlighted a significant move towards integrating recovery technology directly into functional apparel rather than relying solely on stationary external devices.
• In January 2024, OSIM unveiled a new range of wellness products at the Consumer Electronics Show, emphasizing the integration of artificial intelligence into home relaxation devices. The launch featured the uLove 3 Well-Being Chair, designed in collaboration with an Italian design firm, which utilizes biosensors and electrocardiogram technology to measure body tension and customize massage programs. Additionally, the company introduced the uThrone V, a gaming-specific chair equipped with specialized rollers for neck and shoulder relief. OSIM also presented a modular solution that synchronizes separate eye, back, and foot massagers into a comprehensive system controlled via a unified app, aiming to enhance accessibility to advanced wellness technology.

Key Market Players

• Panasonic Holdings Corporation
• Koninklijke Philips N.V.
• OSIM International Ltd.
• HoMedics, LLC
• Beurer GmbH
• Johnson Health Tech Co., Ltd.
• Naipo Care Technology Co., Ltd.
• Luraco Technologies, Inc.
• MedMassager, Inc.
• Xiaomi Corporation

By Product Type	By End-User	By Distribution Channel	By Region
Body Leg & Foot Neck & Shoulder Head Others (Face Palm etc.)	Residential Commercial	Hypermarkets/ Supermarkets Multi-Branded Exclusive Stores Online Others (Direct Sales Distributor/Dealers etc.)	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Electric Massager Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Electric Massager Market, By Product Type:

• Body
• Leg & Foot
• Neck & Shoulder
• Head
• Others (Face
• Palm etc.)

• Electric Massager Market, By End-User:

• Residential
• Commercial

• Electric Massager Market, By Distribution Channel:

• Hypermarkets/ Supermarkets
• Multi-Branded
• Exclusive Stores
• Online
• Others (Direct Sales
• Distributor/Dealers etc.)

• Electric Massager Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE