Electric Kettle Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Stainless Steel, Plastic, Glass, Others), By Application (Residential, Commercial), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 23.99 Billion
CAGR (2026-2031)	7.38%
Fastest Growing Segment	Online
Largest Market	Asia Pacific
Market Size (2031)	USD 36.78 Billion

Market Overview

The Global Electric Kettle Market will grow from USD 23.99 Billion in 2025 to USD 36.78 Billion by 2031 at a 7.38% CAGR. The electric kettle is a specialized small kitchen appliance designed to boil water rapidly using an integrated electrical heating element. The primary drivers fueling the expansion of this market include accelerating global urbanization which increases the demand for compact and efficient kitchen solutions and the rising cultural affinity for hot beverages like tea and coffee. Furthermore consumers are increasingly prioritizing convenience and energy conservation in their daily routines prompting a shift toward appliances that offer precise temperature control and automatic safety features.

Despite these positive factors the market faces a significant challenge regarding the volatility of raw material prices such as stainless steel and plastic which can unpredictably escalate manufacturing costs and compress profit margins. This supply chain pressure is compounded by the need to maintain affordable retail pricing in a competitive landscape. To illustrate the robust sector activity according to the China Household Electrical Appliances Association in 2024 the export value of the home appliance industry from January to July reached USD 66.05 billion representing an increase of 13.2 percent compared to the previous year.

Key Market Drivers

The proliferation of global specialty tea and coffee culture acts as a primary catalyst for the electric kettle market, fundamentally altering consumer expectations regarding precision and frequency of use. As individuals increasingly engage with premium hot beverages that require specific water temperatures for optimal extraction, the kettle has evolved from a basic utilitarian object into an essential tool for the daily brewing ritual. This deep-seated cultural habit ensures a sustained replacement cycle and drives volume sales in mature markets where hot drink consumption is a staple of daily life. To illustrate the depth of this market penetration, according to the UK Tea & Infusions Association, May 2024, in the '2024 Tea Census Study', 98 percent of adults in Britain declared they drink tea every day, underscoring the consistent reliance on rapid boiling capabilities.

Technological innovations and the adoption of smart electric kettles further propel market value by addressing the modern consumer's demand for convenience, connectivity, and energy efficiency. Manufacturers are aggressively integrating advanced features such as variable temperature settings, keep-warm functions, and Wi-Fi connectivity, which encourage consumers to upgrade to higher-value units. The financial success of major industry players validates this strategic focus on advanced functionality. According to Groupe SEB, February 2024, in the '2023 Full-Year Results', the company achieved annual sales of €8,006 million, a performance explicitly attributed to an intensive product innovation strategy within the consumer segment. This manufacturing momentum is visible on a broader scale as global demand for these modernized devices grows. According to the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, May 2024, in the 'Home appliance makers eye bigger global reach' update, exports of Chinese small kitchen appliances increased by 14.3 percent year-on-year in 2023.

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Key Market Challenges

Based on the overview provided, the significant challenge hampering the growth of the Global Electric Kettle Market is the volatility of raw material prices, particularly for stainless steel and plastic. This instability in input costs creates a precarious environment for manufacturers, who must contend with unpredictable fluctuations in production expenses. When the costs of these essential materials escalate, manufacturers face a difficult trade-off: they must either absorb the increased costs, which directly compresses their profit margins, or attempt to pass the expenses to consumers, risking a decline in sales volume in a highly price-sensitive and competitive retail landscape.

This financial pressure forces companies to prioritize cost-cutting over innovation, stalling the development of new features and limiting market expansion. The impact of these economic headwinds on the sector's financial health is evident in recent industry performance metrics. According to the China Household Electrical Appliances Association, in 2024, the retail sales value of the small kitchen appliance sector decreased by 4.6 percent year-on-year during the first three quarters. This contraction in sales value, despite stable consumer interest, highlights the severe revenue compression market players are experiencing as they struggle to maintain profitability amidst fluctuating manufacturing costs.

Key Market Trends

The emergence of multifunctional and hybrid cooking kettles is fundamentally expanding the market's scope, transforming the appliance from a simple water boiler into a versatile culinary tool. These "health pots" often feature specialized borosilicate glass bodies and programmed heating curves, enabling consumers to prepare herbal teas, soups, and desserts directly within the vessel. This versatility particularly appeals to space-conscious urban demographics and students who require all-in-one dietary solutions, moving the product category beyond basic hydration needs. To illustrate the significant commercial scale of this segment, according to Bear Electric, December 2024, in a corporate press release, the company reported that the cumulative omni-channel sales of its health pots exceeded 33 million units between 2015 and 2023.

Concurrently, the industry is undergoing a significant transition to sustainable and non-toxic material construction, driven by regulatory pressures and consumer demand for eco-friendly products. Manufacturers are prioritizing longevity and circularity by utilizing bio-based plastics, high-grade stainless steel, and modular designs that facilitate easy maintenance and waste reduction. This strategic pivot towards durability addresses growing concerns regarding electronic waste and is becoming a key competitive differentiator for major brands. According to Groupe SEB, December 2024, in the 'New 2024-2030 ESG Ambition' roadmap, the manufacturer stated that over 90 percent of its small domestic appliances are now repairable for 15 years, underscoring this industry-wide commitment to circular economy principles.

Segmental Insights

The online distribution channel represents the fastest-growing segment in the Global Electric Kettle Market. This accelerated expansion is primarily driven by the increasing penetration of internet connectivity, which facilitates greater consumer access to global e-commerce platforms. Shoppers increasingly prefer digital marketplaces as they provide the ability to compare product specifications, review user feedback, and access a broader inventory than traditional retail outlets. Additionally, advancements in secure payment processing and efficient home delivery networks have bolstered consumer confidence in purchasing small appliances through digital channels.

Regional Insights

Asia Pacific commands the leading position in the Global Electric Kettle Market, driven by the strong cultural prevalence of hot beverage consumption in major economies like China and India. Rapid urbanization and rising disposable incomes have empowered the expanding middle class to adopt modern home appliances. This growth is further accelerated by the increasing need for convenience among the working population. Additionally, strong local manufacturing capabilities allow for competitive pricing, ensuring broad market accessibility. These distinct demographic and economic factors collectively underpin the region's enduring dominance in the industry.

Recent Developments

• In January 2025, Balmuda introduced the "MoonKettle" (also known as the Munkettle), a new premium electric kettle designed with advanced temperature control capabilities. The appliance allows users to precisely adjust the water temperature in one-degree increments between 50 and 100 degrees Celsius, making it suitable for brewing delicate teas and coffee. With a capacity of 900 milliliters, the kettle also includes a keep-warm function that maintains the selected temperature for up to 30 minutes. The product features a unique crescent-shaped handle and emits soft light and sound effects to enhance the sensory experience of the brewing ritual.
• In January 2025, the Wireless Power Consortium (WPC) collaborated with the NFC Forum to demonstrate the "Ki" Cordless Kitchen standard at the Consumer Electronics Show. This breakthrough technology allows small kitchen appliances, including electric kettles, to operate wirelessly on countertops equipped with magnetic induction transmitters, eliminating the need for power cords. The collaboration focused on certifying the Near Field Communication (NFC) components within these appliances to ensure safe data communication between the transmitter and the device. This innovation represents a significant step toward completely cordless kitchen environments where appliances can be powered simply by placing them on a compatible surface.
• In September 2024, Tiger Corporation released the "QUICK & SAFE+" electric kettle series, comprising the PCS-A080 and PCS-A100 models. These units were introduced as the lightest electric kettles in the company's history, specifically engineered for ease of handling and compact storage in smaller living spaces. The new product line conforms to updated safety standards by incorporating a locking mechanism that minimizes water spillage if the kettle is accidentally knocked over. Additionally, the kettles feature a specialized "Drip Logic" structure to prevent splashing during pouring and offer rapid boiling capabilities for efficient energy use.
• In April 2024, Xiaomi launched the Mijia Smart Electric Kettle S1 in the Chinese market, expanding its portfolio of smart kitchen appliances. The new model features a 1.7-liter capacity and utilizes an 1800W high-power heating base to ensure rapid boiling times. Constructed with a double-layer design for insulation, the kettle incorporates an interior made of food-grade 316L stainless steel to prioritize user health and durability. It is equipped with a thermostat from the British manufacturer Strix to guarantee precise temperature control and includes a four-level safety protection system, such as automatic shut-off to prevent dry burning.

Key Market Players

• Bajaj Electricals Limited
• Koninklijke Philips N.V.
• Xiaomi Corporation
• Breville Pty Ltd
• Robert Bosch GmbH
• Whirlpool Corporation
• AB Electrolux
• Panasonic Corporation
• SEB SA
• Spectrum Brands Holdings, Inc.

By Product Type	By Application	By Distribution Channel	By Region
Stainless Steel Plastic Glass Others	Residential Commercial	Offline Online	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Electric Kettle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Electric Kettle Market, By Product Type:

• Stainless Steel
• Plastic
• Glass
• Others

• Electric Kettle Market, By Application:

• Residential
• Commercial

• Electric Kettle Market, By Distribution Channel:

• Offline
• Online

• Electric Kettle Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE