Electric Iron Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Dry, Steam), By Function (Automatic, Non-automatic), By Application (Residential, Commercial), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 3.17 Billion
CAGR (2026-2031)	8.67%
Fastest Growing Segment	Online
Largest Market	Asia Pacific
Market Size (2031)	USD 5.22 Billion

Market Overview

The Global Electric Iron Market will grow from USD 3.17 Billion in 2025 to USD 5.22 Billion by 2031 at a 8.67% CAGR. An electric iron is a small domestic appliance designed to smooth fabrics and remove wrinkles through the application of heat and pressure, often incorporating steam generation to facilitate fiber relaxation. The market is primarily propelled by rapid urbanization and the expanding global working-class population, which necessitates well-maintained professional attire. Furthermore, the increasing affordability of electricity and the expansion of retail channels in developing economies are widening the consumer base, thereby supporting consistent demand for these essential household care products.

Despite this growth, the industry faces a significant challenge regarding the volatility of raw material costs, which can adversely impact manufacturing expenses and final product pricing. Nevertheless, global trade in this sector remains robust. According to the 'China Household Electrical Appliances Association', in '2024', China's home appliance exports totaled 112.42 billion US dollars, a year-on-year increase of 14 percent, driven by a comprehensive rebound in small home appliance shipments. This data underscores the resilience of the sector and the sustained international demand for domestic maintenance devices.

Key Market Drivers

Technological Advancements and Product Innovation are reshaping the Global Electric Iron Market as manufacturers integrate smart features to enhance user convenience and safety. Modern appliances now feature automated temperature controls, advanced steam generation systems, and energy-saving capabilities that appeal to eco-conscious consumers. This focus on high-performance features is driving revenue growth for key industry players who prioritize research and development. According to Versuni India Home Solutions Ltd, August 2024, in the 'Annual Report 2023-24', the company reported a total revenue of 17.45 billion Indian rupees, with its garment care segment delivering robust performance specifically attributed to continuous innovation and consumer-centric design. Such strategic advancements ensure that brands remain competitive by addressing the evolving fiber care needs of modern households.

The Proliferation of E-commerce and Online Retail Channels has further catalyzed market expansion by democratizing access to a wide variety of ironing products. Digital platforms allow consumers to easily compare prices, read reviews, and access premium models that may not be available in local physical stores, thereby boosting replacement rates. This shift towards digital commerce is pushing manufacturers to optimize their distribution strategies. According to Groupe SEB, July 2024, in the 'Half-Year Financial Report', the entity highlighted that online channels represented 40 percent of its total multi-channel distribution, underscoring the dominance of internet-based sales. This digital momentum aligns with broader industry trends of sustained export activity. According to the China Household Electrical Appliances Association, in 2024, the cumulative export value of home appliances between January and July reached 66.05 billion US dollars, illustrating the resilient global trade flows supporting this market.

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Key Market Challenges

The volatility of raw material costs presents a substantial hurdle for the Global Electric Iron Market, primarily affecting the manufacturing of essential components like soleplates, casings, and heating elements. Electric irons rely heavily on commodities such as steel, aluminum, and copper, as well as specialized heat-resistant plastics. When the prices of these inputs fluctuate unpredictably, manufacturers struggle to maintain stable production budgets. This instability often forces producers to either absorb the increased expenses, which significantly erodes profit margins, or pass the costs on to consumers through higher retail prices.

Consequently, this dynamic directly hampers market growth by reducing product affordability for price-sensitive consumer segments and complicating long-term investment strategies. Companies are frequently compelled to delay product innovations or inventory expansion due to these budgetary uncertainties. According to the 'Institute for Supply Management', in '2024', raw material prices in the manufacturing sector were projected to rise by 3.2 percent during the first five months of the year. Such persistent cost pressure creates a challenging environment where capital is diverted toward managing operational expenses rather than driving market expansion or enhancing product features.

Key Market Trends

The Incorporation of Vertical Steaming and Sanitization Capabilities is reshaping the market as consumers increasingly favor devices that offer hygienic fabric care without the physical constraints of an ironing board. This trend addresses the growing demand for rapid garment refreshment and disinfection, particularly among urban professionals seeking efficiency in maintaining delicate textiles. Manufacturers are capitalizing on this shift by launching dual-function appliances that combine traditional pressing with high-output steaming, thereby stimulating replacement purchases. This robust consumer appetite for advanced home care solutions is evident in recent market performance. According to the China Household Electrical Appliances Association, January 2025, in the article 'Data | Retail Sales of Household Appliances and Audio-Visual Equipment in November up 22.2% YoY', the domestic retail sector experienced a 22.2 percent year-on-year increase in sales during November, underscoring the strong momentum for upgraded household maintenance devices.

The Rising Popularity of Cordless and Rechargeable Models is driving a significant replacement cycle by eliminating the safety hazards and maneuverability limitations associated with power cables. These units are witnessing accelerated adoption due to improvements in battery thermal retention and rapid-charging docks, which allow for continuous usage comparable to corded counterparts. This innovation trajectory has expanded the addressable market, fueling a surge in global shipment volumes as retailers stock these modern portable solutions. According to the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, February 2025, in the report 'In 2024, China Exported 4.48 Billion Household Appliances', the industry achieved a 20.8 percent increase in export volume compared to the previous year, highlighting the substantial international demand for the latest iterations of domestic appliances.

Segmental Insights

The online distribution channel is projected to be the fastest-growing segment in the global electric iron market. This expansion is primarily driven by the increasing consumer preference for convenience and the ability to compare diverse product specifications, such as steam output and soleplate materials, across multiple brands simultaneously. E-commerce platforms facilitate informed purchasing decisions through user reviews and competitive pricing, which effectively reduces reliance on physical retail visits. Consequently, manufacturers are prioritizing digital strategies to leverage rising internet penetration and smartphone usage among modern household consumers.

Regional Insights

Asia Pacific dominates the Global Electric Iron Market, primarily driven by rapid urbanization and rising disposable incomes in key economies such as China and India. The region benefits from a vast population base and an expanding middle class that increasingly prioritizes personal presentation and garment care. Furthermore, Asia Pacific functions as a primary manufacturing hub, allowing companies to leverage localized production and efficient supply chains to meet consumer needs. Continued infrastructure development, particularly in rural electrification, further improves product accessibility across developing nations, solidifying the region's status as the leading contributor to global market demand.

Recent Developments

• In April 2025, Panasonic Marketing Middle East & Africa announced the launch of the NI-GWG090GTH garment steamer, expanding its home appliance portfolio in the region. This new model featured a unique expandable hanger designed to hold various clothing sizes securely, facilitating the steaming of wider garments. The device was equipped with a 2400-watt power output and a wide steam head to ensure efficient wrinkle removal with fewer strokes. The company emphasized the steamer's quick start capability and adjustable steam settings, aiming to provide a versatile solution for diverse fabric types and household needs.
• In September 2024, Versuni India, the company home to the Philips Domestic Appliances brand, launched the Philips DST8040 steam iron in the Indian market. The new model was marketed as a smart steam iron featuring the company's proprietary OptimalTEMP technology, which guarantees no burns on any ironable fabric by automatically adjusting the temperature. The launch was accompanied by a consumer engagement campaign titled "BurnTheShirt" to demonstrate the product's safety and effectiveness. The device was positioned to offer high performance with 3000 watts of power and an auto shut-off safety feature.
• In February 2024, Xiaomi introduced the Mijia Handheld Garment Steamer 2, a new portable ironing device launched through a crowdfunding campaign on the Youpin platform. The product featured a foldable design and a ceramic-coated aluminum panel capable of heating up quickly to maintain a constant temperature. The company equipped the device with pressurization technology that delivered steam at 30kPa to penetrate fabrics deeply without leaving wet spots. Additionally, the steamer included a 160ml water tank and was designed to eliminate bacteria and dust mites, catering to users prioritizing hygiene and efficiency in garment care.
• In January 2024, Panasonic Malaysia launched a new range of handheld garment steamers designed to offer convenience and portability for on-the-go users. The launch introduced two models, the NI-GHF025WSK and the NI-GHD015WSK, which were developed to provide powerful steam capabilities while maintaining a compact and minimalistic design. The company highlighted that these devices were engineered to simplify the ironing process, featuring rapid start-up times and lightweight bodies suitable for frequent travelers and busy professionals. This product release aimed to address the growing consumer demand for efficient, space-saving fabric care solutions.

Key Market Players

• Bajaj Electricals Limited
• Koninklijke Philips N.V.
• LG Electronics Inc.
• Samsung Electronics Co., Ltd.
• Robert Bosch GmbH
• Whirlpool Corporation
• AB Electrolux
• Panasonic Corporation
• SEB SA
• Spectrum Brands Holdings, Inc.

By Product	By Function	By Application	By Distribution Channel	By Region
Dry Steam	Automatic Non-automatic	Residential Commercial	Offline Online	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Electric Iron Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Electric Iron Market, By Product:

• Dry
• Steam

• Electric Iron Market, By Function:

• Automatic
• Non-automatic

• Electric Iron Market, By Application:

• Residential
• Commercial

• Electric Iron Market, By Distribution Channel:

• Offline
• Online

• Electric Iron Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE