Electric Hair Removal Products Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Type (Epilators, Trimmers, Razors, Others), By Application (Home Use, Professional Use), By Distribution Channel (Supermarket/Hypermarkets, Cosmetic Stores, Electronic Stores, Online, Others), and By Region 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.63 Billion
CAGR (2026-2031)	7.46%
Fastest Growing Segment	Home Use
Largest Market	North America
Market Size (2031)	USD 2.51 Billion

Market Overview

The Global Electric Hair Removal Products Market will grow from USD 1.63 Billion in 2025 to USD 2.51 Billion by 2031 at a 7.46% CAGR. The Global Electric Hair Removal Products Market encompasses a range of powered devices, including electric shavers, epilators, trimmers, and Intense Pulsed Light (IPL) systems, designed to eliminate or shorten body hair through mechanical or optical means. The market’s expansion is primarily supported by fundamental drivers such as the increasing global emphasis on personal hygiene and esthetics, alongside rising disposable incomes that allow for greater discretionary spending on grooming tools. Furthermore, a distinct consumer preference for the convenience and long-term cost savings of at-home treatments over professional salon services continues to bolster demand for these devices.

Despite these positive factors, the market faces a significant challenge regarding the proliferation of counterfeit and substandard products, which pose safety risks and undermine consumer confidence in established brands. Supply chain dynamics also play a critical role in market stability. According to the China Household Electrical Appliances Association, in 2024, the cumulative export value of the home appliance industry reached $112.42 billion, driven by a comprehensive rebound in the volume and value of small home appliances, a category that is central to the global supply of personal care devices.

Key Market Drivers

Technological innovations, particularly the integration of Intense Pulsed Light (IPL) and laser technologies, have fundamentally altered the market by bridging the gap between professional results and at-home convenience. Advanced safety features such as skin tone sensors and contact cooling systems now allow consumers to perform treatments with high efficacy and minimal risk, significantly boosting adoption rates among safety-conscious users. This surge in technological capability is directly validating consumer trust in home devices; for instance, according to Yahoo Lifestyle Singapore, May 2024, in the 'CurrentBody Skin Laser Hair Removal Device is a game-changer for removing unwanted hair at home' article, 93% of users noticed slower hair growth after just four weeks of using the brand's laser device. This innovation-led demand supports the broader sector's financial health. According to Royal Philips, February 2024, in the 'Annual Report 2023', the Personal Health segment, which houses its premium grooming and IPL portfolio, generated EUR 18.2 billion in sales with a 3% comparable growth rate driven by these consumer solutions.

Simultaneously, the increasing adoption of grooming products among male consumers is expanding the customer base beyond traditional demographics. Men are placing greater emphasis on personal aesthetics and hygiene, driving demand for specialized body trimmers and multifunctional electric shavers designed for body grooming. This cultural shift transforms grooming from a routine chore into a lifestyle priority, resulting in robust segment performance for major manufacturers who cater to these evolving preferences. According to Procter & Gamble, August 2024, in the '2024 Annual Report', the company's Grooming segment delivered a 7% increase in organic sales for the fiscal year, a growth trajectory largely attributed to volume growth from innovation in their shaving and styling tools. This trend indicates a sustained diversification of the market as manufacturers develop devices specifically engineered for the male physique and hair texture.

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Key Market Challenges

The proliferation of counterfeit and substandard products constitutes a substantial barrier to the commercial progress of the global electric hair removal products market. These illicit items often mimic the visual design of reputable brands but lack the necessary safety mechanisms and quality control standards required for devices that operate in close contact with the skin. When consumers inadvertently purchase these inferior substitutes, they are frequently exposed to physical risks such as burns or electrical malfunctions. Such negative experiences do not merely affect the specific brand imitated; they generate a broader skepticism regarding the safety and efficacy of electric hair removal technology as a whole. This erosion of consumer trust increases hesitation to adopt advanced devices, thereby slowing the overall market penetration rate for legitimate manufacturers.

Financially, the circulation of fake goods diverts significant revenue away from established companies that invest heavily in research and compliance. According to the European Union Intellectual Property Office, in 2024, the personal care and cosmetics sector registered estimated annual lost sales of approximately EUR 3 billion due to the circulation of counterfeit goods. This loss of capital restricts the ability of authentic manufacturers to fund future innovation or expand their distribution networks. Consequently, the market faces a dual suppression of growth driven by diminished consumer confidence and reduced capital availability for legitimate industrial development.

Key Market Trends

The adoption of built-in cryogenic cooling for pain minimization is fundamentally reshaping consumer expectations by addressing the primary deterrent of discomfort during high-energy treatments. Manufacturers are increasingly integrating clinical-grade sapphire contact cooling technologies directly into the emission windows of Intense Pulsed Light (IPL) devices to anaesthetize the epidermis in real-time, enabling higher energy output without compromising safety or compliance. This focus on pain-free efficacy is proving to be a decisive commercial driver; for instance, according to Ulike, September 2025, in the 'Ulike Sponsors Beauty Hub at IFA 2025' press release, the brand has surpassed 7 million units sold globally, a milestone largely attributed to the market success of its proprietary Sapphire Ice Cooling technology.

Simultaneously, the proliferation of smart app-connected grooming devices is transforming the sector from standalone hardware sales into interconnected personal care ecosystems. Advanced devices now pair with mobile applications that utilize artificial intelligence to customize treatment schedules, track hair reduction progress, and optimize intensity settings based on user feedback. This connectivity also facilitates the rise of service-based revenue models. According to LG Electronics, January 2025, in the 'LG Announces Fourth-Quarter and Full-Year 2024 Financial Results' press release, revenue from the home appliance subscription business, which integrates its advanced home beauty solutions, surged by over 75% year-over-year, underscoring the growing demand for smart, service-oriented grooming experiences.

Segmental Insights

The Home Use segment is currently positioning itself as the fastest-growing category within the Global Electric Hair Removal Products Market. This accelerated expansion is primarily driven by the increasing consumer preference for convenient and cost-effective alternatives to professional salon treatments. Furthermore, the introduction of devices that have received clearance from regulatory bodies, such as the U.S. Food and Drug Administration, has significantly enhanced safety assurances for non-professional users. Consequently, individuals are increasingly opting for these accessible solutions to maintain personal grooming standards, thereby fueling the substantial upward trajectory of this specific market segment.

Regional Insights

North America maintains a leading position in the Global Electric Hair Removal Products Market, supported by high consumer purchasing power and a widespread prioritization of personal grooming. The region sees strong demand for at-home laser and Intense Pulsed Light (IPL) devices, offering users a convenient substitute for salon visits. Furthermore, the U.S. Food and Drug Administration (FDA) plays a critical role in this expansion by rigorously regulating device safety. These FDA clearances validate product efficacy, thereby fostering high levels of consumer trust and encouraging the widespread adoption of electric hair removal solutions across the region.

Recent Developments

• In April 2025, Philips launched a new range of premium AI-powered electric shavers in India, including the Series 7000, i9000, and i9000 Prestige Ultra. These devices were engineered with SkinIQ technology, which utilized artificial intelligence to analyze skin and beard density in real-time, adjusting the cutting performance accordingly. The flagship models featured a triple-action lift and cut system and dual precision blades to ensure a close shave even on longer beards. This strategic move was intended to address the evolving grooming needs of modern consumers by combining advanced personalization with high-performance shaving technology.
• In April 2024, Ulike announced the debut of its latest innovation, the Air 10 IPL Hair Removal Device, which featured dual-light technology to enhance efficacy. The device was equipped with a skin sensor that automatically detected skin tone to adjust treatment power, ensuring safety and precision. It also included a Super Hair Removal (SHR) mode designed to target stubborn hair more effectively than previous models. The company emphasized that this new product offered a user-friendly, salon-grade hair removal experience at home, incorporating a cooling system to minimize discomfort during use.
• In February 2024, Braun introduced the Skin i-expert, a smart Intense Pulsed Light (IPL) hair removal system designed to learn and adapt to the user's skin. The system was marketed as the world's first connected IPL device capable of providing real-time feedback through a mobile application to ensure optimal pressure and coverage during treatments. This innovation aimed to deliver salon-like results at home by automatically adjusting the flash power to the user's specific skin tone. The launch highlighted the brand's commitment to integrating smart technology into personal care routines for safer and more effective hair reduction.
• In January 2024, Panasonic expanded its personal care portfolio with the unveiling of the Palm Shaver at the Consumer Electronics Show. This compact, five-blade electric shaver was designed with a focus on sustainability, utilizing a material called NAGORI, which is created from sea minerals, to reduce plastic usage significantly compared to conventional models. The device featured advanced sensing technology to adapt to facial contours and was developed to fit seamlessly in the user's hand for grooming on the go. The company positioned this launch to cater to the growing demand for portable and eco-friendly grooming solutions.

Key Market Players

• Panasonic Corporation
• Braun AG
• Koninklijke Philips N.V.
• Spectrum Brands, Inc.
• Beurer GmbH
• Conair Corporation
• Groupe SEB
• Hangsun Limited
• Wahl Clipper Corporation
• Andis Company

By Type	By Application	By Distribution Channel	By Region
Epilators Trimmers Razors Others	Home Use Professional Use	Supermarket/Hypermarkets Cosmetic Stores Electronic Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Electric Hair Removal Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Electric Hair Removal Products Market, By Type:

• Epilators
• Trimmers
• Razors
• Others

• Electric Hair Removal Products Market, By Application:

• Home Use
• Professional Use

• Electric Hair Removal Products Market, By Distribution Channel:

• Supermarket/Hypermarkets
• Cosmetic Stores
• Electronic Stores
• Online
• Others

• Electric Hair Removal Products Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE