Electric Blanket Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Over Blanket, Under Blanket), By Size (Single Size, Double Size, King Size), By End Use (Residential, Hospitals, Hotels), By Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online, Others (Other Retail Stores, Distributors/Dealers), By Region, Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.01 Billion
CAGR (2026-2031)	7.05%
Fastest Growing Segment	Hotels
Largest Market	North America
Market Size (2031)	USD 1.52 Billion

Market Overview

The Global Electric Blanket Market will grow from USD 1.01 Billion in 2025 to USD 1.52 Billion by 2031 at a 7.05% CAGR. Electric blankets are textile bedding products equipped with integrated electrical heating elements, designed to preheat beds or maintain body warmth during sleep. The global market is primarily driven by the rising demand for energy-efficient heating solutions, as consumers adopt zone heating strategies to counteract increasing household energy costs. Furthermore, an aging global population seeking therapeutic relief for circulation and mobility issues continues to sustain market demand. According to the China Household Electrical Appliances Association, in 2024, the cumulative export value of the home appliance sector reached 112.42 billion USD, reflecting a comprehensive rebound in the shipment of small domestic appliances.

Despite this growth, the market faces a significant challenge regarding product safety and strict regulatory compliance. The risk of overheating and electrical fires remains a primary concern for consumers, necessitating rigorous testing and adherence to international safety standards. These stringent requirements impose substantial production costs and certification burdens on manufacturers, potentially impeding the speed of new product launches and overall market expansion.

Key Market Drivers

Escalating Energy Costs and Shift Toward Cost-Effective Spot Heating is a primary catalyst propelling the market, as consumers increasingly seek economical alternatives to central heating systems. Households are adopting "zone heating" strategies to mitigate rising utility bills, prioritizing devices that warm the individual rather than the entire room. This financial pressure has positioned electric blankets as a clear value proposition for budget-conscious buyers. According to the Daily Record, in November 2024, widely available electric blanket models were marketed with running costs as low as 1p per hour, underscoring their appeal as a highly efficient solution for maintaining personal warmth during colder months. Consequently, retailers have intensified their promotion of these energy-saving attributes to capture a larger share of the winter bedding market.

The Impact of Extreme Winter Weather and Seasonal Demand Spikes further dictates market dynamics, necessitating robust global supply chains to satisfy concentrated purchasing periods. Manufacturers, particularly in dominant production hubs like China, must scale operations rapidly to fulfill international orders ahead of anticipated cold snaps. According to the General Administration of Customs China, from January to July 2024, the nation's total export volume of electric blankets reached 10.91 million units, demonstrating the immense manufacturing output dedicated to meeting this seasonal global consumption. Major industry players also rely on these seasonal peaks to drive significant revenue within their broader portfolios. For example, according to Newell Brands, in February 2025, its Home & Commercial Solutions segment generated net sales of 1.2 billion USD for the fourth quarter of 2024, reflecting the critical commercial importance of the winter sales period for home comfort categories.

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Key Market Challenges

The global market faces a critical impediment arising from rigorous product safety requirements and the persistent risk of electrical hazards. Manufacturers are compelled to invest heavily in comprehensive testing and certification processes to meet strict international standards designed to prevent overheating and circuit failures. This compliance burden significantly increases production costs and extends development timelines, thereby reducing the speed at which new products can reach consumers. As a result, the high capital investment required for safety validation acts as a barrier to entry, limiting competition and stifling rapid market expansion.

Furthermore, safety concerns directly erode consumer confidence, which is essential for sustained market growth. Accidents involving heating textiles reinforce public hesitation and necessitate even stricter regulatory oversight. According to the Electrical Safety Foundation International, in 2024, heating pads and electric blankets caused approximately 500 fires annually. These incidents highlight the tangible risks that manufacturers must manage, forcing them to prioritize safety compliance over aggressive scaling. This dynamic ultimately hampers the broader adoption of electric blankets, as safety-related costs and consumer wariness collectively constrain the market’s potential volume.

Key Market Trends

The implementation of dual-zone and personalized heating technologies is reshaping the market, driven by demand for tailored sleep microclimates that accommodate partners with differing thermal preferences. This trend enables independent control over each side of the bed, often utilizing biometric integration to automatically adjust warmth levels. Manufacturers are leveraging these high-value features to sustain premium pricing power despite broader fluctuations in retail demand. According to Sleep Number Corporation, March 2025, in the 'Fourth Quarter and Full Year 2024 Results', the company delivered a gross margin rate of 59.6 percent for the fiscal year, a performance attributed to a favorable product mix centered on advanced smart bedding with individualized heating capabilities.

Simultaneously, the market is witnessing a significant advancement in low-EMF and enhanced safety features, characterized by the adoption of carbon nanotube heating elements that replace traditional high-voltage wiring. These innovative materials operate on low-voltage systems to minimize electromagnetic field radiation and eliminate fire risks, thereby overcoming persistent consumer safety concerns. The rapid commercial success of these safer technologies highlights a strong shift in consumer priorities toward risk-free, energy-efficient comfort solutions. According to Naturality Digital, December 2024, in the 'Jartoo Blanket - Kickstarter Case Study', the launch campaign for a pioneering carbon nanotube heated blanket raised over 492,000 USD from more than 2,000 backers, demonstrating robust market appetite for next-generation safety innovations.

Segmental Insights

The Hotels segment is currently emerging as the fastest-growing category within the Global Electric Blanket Market, driven by the hospitality industry's increasing emphasis on energy efficiency and personalized guest comfort. Commercial establishments are adopting these products as a cost-effective alternative to constant central heating, allowing for reduced energy consumption while maintaining high service standards. Furthermore, the expansion of winter tourism and luxury lodging in colder climates is necessitating amenities that offer individual thermal control. This shift allows hoteliers to lower operational costs without compromising the guest experience, thereby fueling significant demand across the sector.

Regional Insights

North America maintains a leading position in the Global Electric Blanket Market, primarily driven by the prevalence of harsh winter climates across the United States and Canada. High disposable incomes allow consumers to invest in these products as cost-effective, energy-saving alternatives to expensive central heating systems. Furthermore, the region's market is underpinned by rigorous safety protocols that significantly enhance consumer trust. Prominently, adherence to safety certifications from established bodies such as Underwriters Laboratories (UL) ensures high standards of reliability and fire protection, thereby accelerating adoption rates among safety-conscious households.

Recent Developments

• In October 2025, Xiaomi launched the Mijia Smart Electric Blanket (Single Edition) on its crowdfunding platform in China, integrating advanced heating technology with smart home connectivity. The product featured an 80W power rating and a triple insulation system designed to ensure even heat distribution and safety. Users could control the blanket remotely via a mobile app or through voice commands using a digital assistant, allowing for personalized temperature scheduling and pre-heating. The device also included a specialized mite removal mode that utilized high temperatures to maintain hygiene, along with an eight-layer safety protection system to prevent issues such as overheating and short circuits.
• In October 2025, Morphy Richards released the EverCosy Small Luxury Striped Fleece Electric Heated Throw, designed to provide an energy-efficient alternative to central heating. The new product was marketed with running costs as low as 1p per hour, appealing to cost-conscious consumers during the winter season. It featured nine adjustable temperature settings and a programmable timer that could be set for up to nine hours, offering flexibility for extended use. The throw was constructed with a soft flannel fleece and faux fur interior and included a comprehensive overheat protection system with an automatic shut-off function to ensure maximum safety during operation.
• In October 2024, Bedsure announced the launch of its new Heated Essentials collection, specifically designed to provide reliable warmth and comfort during the colder months. The collection expanded the company's portfolio with a range of electric heating products, including blankets, mattress pads, and heating pads, all marketed under the tagline "Stay Warm, Get Cozy." The company emphasized the safety and durability of these products, noting that they underwent rigorous testing, including over 8,000 hours of usage simulations and 74 specific safety tests to exceed industry standards. Key features included fast heating technology and automatic shut-off capabilities to ensure user safety.
• In October 2024, Beurer introduced the HD 81 Green Planet heated blanket, marking a significant step in its commitment to sustainability within the heating market. This new electric overblanket was distinguished by its eco-friendly construction, featuring a top and bottom made from 100% recycled material and a detachable controller containing approximately 50% recycled plastic. The product offered six illuminated temperature settings, an eco-mode, and the proprietary Beurer Safety System to prevent overheating. The manufacturer highlighted that the packaging was also made from recycled cardboard, targeting environmentally conscious consumers seeking energy-efficient heating solutions.

Key Market Players

• Shanghai Shenda Co. Ltd.
• Morphy Richards Ltd.
• Snugnights UK LLP
• Beurer GmbH
• Shanghai Caiyang Plastic Products Co.,Ltd
• John Cotton Group Ltd
• Shijiazhuang Mengjie Industry Co. Ltd.
• Silentnight Group Ltd.

By Type	By Size	By End Use	By Distribution Channel	By Region
Over Blanket Under Blanket	Single Size Double Size King Size	Residential Hospitals Hotels	Specialty Stores Supermarkets/Hypermarkets Online Others (Other Retail Stores, Distributors/Dealers)	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Electric Blanket Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Electric Blanket Market, By Type:

• Over Blanket
• Under Blanket

• Electric Blanket Market, By Size:

• Single Size
• Double Size
• King Size

• Electric Blanket Market, By End Use:

• Residential
• Hospitals
• Hotels

• Electric Blanket Market, By Distribution Channel:

• Specialty Stores
• Supermarkets/Hypermarkets
• Online
• Others (Other Retail Stores, Distributors/Dealers)

• Electric Blanket Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE