Diamond Jewelry Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Necklace, Earrings, Rings, Bracelets, Others), By Category (Daily Wear, Work Wear, Party & Festive Wear), By End User (Men, Women, Kids), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 374.63 Billion
CAGR (2026-2031)	5.22%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 508.38 Billion

Market Overview

The Global Diamond Jewelry Market will grow from USD 374.63 Billion in 2025 to USD 508.38 Billion by 2031 at a 5.22% CAGR. Diamond jewelry consists of decorative personal adornments such as rings, necklaces, and earrings that feature cut and polished diamonds set within precious metals. The market is primarily driven by the enduring cultural significance of bridal jewelry and the rising disposable incomes in emerging economies which foster aspirational luxury consumption. Furthermore, the perception of high-quality diamonds as a tangible store of value continues to support demand among affluent buyers seeking asset appreciation. According to the Natural Diamond Council, in 2024, the average price of natural diamond jewelry across all product categories increased by 2.7% to $2,360, reflecting resilient consumer valuation despite broader economic fluctuations.

One significant challenge impeding market expansion is the geopolitical instability that disrupts global supply chains and complicates ethical sourcing protocols. Sanctions on major diamond-producing nations and strict tracking requirements increase compliance costs and create logistical bottlenecks for manufacturers. Additionally, macroeconomic headwinds including inflation and slower economic growth in key consumer markets like China dampen discretionary spending power, thereby restricting potential volume growth in the near term.

Key Market Drivers

The escalating consumer demand for lab-grown diamonds is fundamentally reshaping the global market by providing a price-accessible alternative that aligns with evolving value perceptions. This surge is particularly evident in the fashion and entry-level engagement segments, where buyers are increasingly prioritizing carat size and optical quality over geological origin. The segment's rapid expansion is compelling major retailers to pivot their inventory strategies to accommodate this new revenue stream, effectively democratizing access to larger stones. According to Pandora, August 2024, in the 'Interim financial report for the second quarter of 2024', revenue from the Lab-Grown Diamonds collection surged by 88% compared to the same period last year, illustrating the aggressive adoption rate of synthetic stones among mainstream consumers.

Simultaneously, the rising popularity of branded and customized jewelry collections acts as a stabilizing force, securing engagement from high-net-worth individuals who view heritage pieces as investment-grade assets. Established luxury houses are capitalizing on this trend by expanding their high-jewelry offerings, which continue to command premium pricing despite broader inflationary pressures. According to Richemont, May 2024, in the 'Annual Report and Accounts 2024', sales for the Jewellery Maisons, including Cartier and Van Cleef & Arpels, grew by 6% to €14.2 billion, demonstrating the enduring strength of the branded luxury sector. Conversely, the broader supply chain faces contraction adjustments; according to the Gem and Jewellery Export Promotion Council (GJEPC), in 2024, gross exports of cut and polished diamonds from India declined to $15.9 billion for the fiscal year ending March 2024, reflecting the ongoing calibration between natural supply and shifting global demand.

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Key Market Challenges

Macroeconomic headwinds, particularly the persistence of inflation and slower economic growth in key consumer markets like China, constitute a formidable challenge hampering the expansion of the Global Diamond Jewelry Market. As the cost of living rises and economic uncertainty prevails, consumers in these primary regions increasingly deprioritize discretionary luxury expenditures. This shift in spending behavior is especially damaging in China, a traditionally high-volume market, where economic stagnation reduces the appetite for high-ticket adornments. Consequently, retailers are compelled to adopt conservative inventory strategies, which creates a ripple effect down the supply chain, reducing orders for manufacturers and suppressing overall trade volumes.

The direct impact of these economic constraints is evident in recent trade performance metrics, illustrating a sharp contraction in market activity. According to the Gem & Jewellery Export Promotion Council, in the fiscal year ending March 2024, gross exports of cut and polished diamonds declined by 27.6% to $15.97 billion, a downturn largely attributed to weakened demand in major international markets. This significant reduction in export value underscores how sensitive the market is to broader economic health, as diminished purchasing power in critical regions directly restricts the industry's ability to sustain revenue growth.

Key Market Trends

The integration of blockchain technology for end-to-end supply chain provenance is rapidly becoming a standard operational requirement rather than a niche differentiator. This trend is heavily accelerated by stringent G7 sanctions on Russian-origin stones and a consumer base that increasingly demands irrefutable proof of ethical sourcing beyond simple certifications. Manufacturers and miners are adopting immutable digital ledgers to track a diamond's journey from the mine to the retail counter, ensuring compliance and rebuilding trust in natural stones. According to De Beers Group, August 2025, in the 'Building Forever 2024 Sustainability Report', the company has registered nearly three million rough diamonds on its Tracr blockchain platform since 2022, underscoring the industrial scale at which these traceability solutions are now being deployed to verify authenticity and origin.

Simultaneously, there is a distinct rise in hyper-personalization and bespoke manufacturing services, driven by consumers seeking unique forms of self-expression over mass-produced designs. Retailers are responding by expanding their in-house capabilities to offer custom design, modification, and repair services, effectively transforming jewelry purchasing into a co-creation experience. This shift allows brands to deepen customer engagement and generate high-margin recurring revenue streams that are less susceptible to the commoditization pressures affecting standard inventory. According to Signet Jewelers, May 2024, in the 'Fiscal 2024 Annual Report', revenue from the services category, which encompasses custom jewelry design and repair, achieved a 4.9% growth year-over-year, highlighting the increasing strategic importance of personalized service offerings in the current retail landscape.

Segmental Insights

The online sales channel represents the fastest-growing segment within the global diamond jewelry market, driven by evolving consumer confidence in digital commerce. This expansion is primarily supported by technological enhancements, such as high-definition 360-degree viewing and virtual try-on tools, which effectively bridge the gap between physical and digital retail experiences. Furthermore, the availability of verifiable digital grading reports from authoritative institutions like the Gemological Institute of America ensures necessary transparency regarding stone quality. Consequently, the combination of authenticated trust, extensive inventory access, and competitive pricing structures continues to accelerate the adoption of online platforms.

Regional Insights

North America maintains a leading position in the Global Diamond Jewelry Market, primarily driven by high consumer disposable income and a deep-rooted cultural tradition of gifting diamond engagement rings. According to the Global Diamond Report by Bain & Company, the United States serves as the central hub for this demand, consistently outperforming other regions in per capita spending. This dominance is further supported by a mature retail infrastructure and the widespread availability of diverse brand collections. These economic and cultural drivers collectively ensure the region remains the primary contributor to global market revenue.

Recent Developments

• In December 2025, Titan Company announced its strategic entry into the laboratory-grown diamond sector with the launch of a new dedicated brand, "beYon." The company revealed plans to open its first exclusive retail store for the brand in Mumbai, catering to consumers seeking sustainable and lifestyle-oriented jewelry options. This new venture targeted women’s adornment needs beyond traditional wedding jewelry, offering a curated range of diamond products. The move signified a major diversification for the jewelry maker, acknowledging the increasing consumer acceptance of laboratory-created stones and aiming to capture a share of this rapidly expanding market segment.
• In July 2024, De Beers Group introduced a new proprietary technology known as "DiamondProof," designed to effectively distinguish between natural diamonds and laboratory-grown stones on the retail counter. This breakthrough device was developed to support consumer confidence and transparency within the diamond supply chain. The launch accompanied the company's broader "Origins" strategy, which focused on streamlining operations and reinforcing the desirability of natural diamonds. By deploying this detection equipment, the company aimed to equip retailers with the tools necessary to verify the authenticity of diamonds, addressing growing challenges in the market regarding product differentiation.
• In May 2024, Signet Jewelers and De Beers Group announced a strategic collaboration to promote the unique attributes of natural diamonds to a new generation of couples in the United States. The partnership aimed to drive demand for natural diamond jewelry by highlighting its enduring emotional and financial value. As part of this initiative, the companies planned to launch a comprehensive marketing campaign and provide specialized training to approximately 20,000 sales associates across the retailer’s banners. This collaboration sought to educate consumers on the socioeconomic benefits of natural diamonds and differentiate them from laboratory-grown alternatives.
• In May 2024, Cartier unveiled its new high jewelry collection, titled "Nature Sauvage," during an exclusive presentation in Vienna. The collection offered a contemporary interpretation of the maison's famous menagerie, featuring animals such as the panther, crocodile, and flamingo in unexpected, architectural designs. Master artisans crafted the pieces using precious materials, including diamonds, emeralds, and rubies, to create wearable art that captured the spirit of the wild. Notable creations included a ring-bracelet hybrid depicting a panther and a necklace showcasing a diamond-set turtle, demonstrating the company's continued focus on exceptional craftsmanship and creative innovation.

Key Market Players

• Harry Winston, Inc.
• Tiffany & Co
• Blue Nile Inc.
• Le Petit-Fils de L.-U. Chopard & Cie S.A.
• Signet Jewelers Limited (Zales)
• Tacori, Inc
• Richemont International SA
• Amantran Gems and Jewels Pvt Ltd
• Bulgari S.p.a.
• Titan Company Limited

By Product Type	By Category	By End User	By Distribution Channel	By Region
Necklace Earrings Rings Bracelets Others	Daily Wear Work Wear Party & Festive Wear	Men Women Kids	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Diamond Jewelry Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Diamond Jewelry Market , By Product Type:

• Necklace
• Earrings
• Rings
• Bracelets
• Others

• Diamond Jewelry Market , By Category:

• Daily Wear
• Work Wear
• Party & Festive Wear

• Diamond Jewelry Market , By End User:

• Men
• Women
• Kids

• Diamond Jewelry Market , By Distribution Channel:

• Online
• Offline

• Diamond Jewelry Market , By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE