Data Protection Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Deployment Mode (Cloud and On-premise), By Organization Size (Small & Medium-sized Enterprises (SMEs) and Large Enterprises), By End-User (BFSI, Healthcare, IT & Telecom, Government and Others), By Region, and By Competition, 2020-2030F

Market Overview

The Global Data Protection Market will grow from USD 74.11 Billion in 2024 to USD 189.13 Billion by 2030 at a 16.90% CAGR. Data protection involves the implementation of measures designed to safeguard critical digital information from unauthorized access, modification, disclosure, and loss, thereby ensuring its integrity and confidentiality. The global data protection market is experiencing substantial growth, primarily driven by the escalating volume of digital data generated across sectors and the increasing sophistication of cyber threats. Additionally, the proliferation of stringent global data privacy regulations, such as the General Data Protection Regulation, significantly contributes to the demand for robust protective solutions. According to ISACA's 2024 State of Cybersecurity report, 46 percent of surveyed professionals identified data protection as a top security initiative.

However, a significant challenge impeding market expansion is the persistent global cybersecurity skill gap, which hampers organizations' capacity to effectively deploy and manage advanced data protection technologies. This shortage of qualified personnel results in understaffed security teams, increasing organizational vulnerability to the constantly evolving threat landscape and hindering proactive defense strategies.

Key Market Drivers

The global data protection market is significantly influenced by the escalating volume and sophistication of cyber threats and data breaches, compelling organizations to invest proactively in robust protective measures. As attack vectors become more diverse and persistent, the financial and reputational repercussions of security incidents drive demand for advanced solutions encompassing encryption, access control, and incident response. According to IBM's "Cost of a Data Breach Report 2024," released in July 2024, the global average cost of a data breach reached $4.88 million, marking a 10% increase from the previous year. This substantial financial impact underscores the critical need for comprehensive data protection strategies to mitigate risks and maintain operational continuity across industries.

Concurrently, strict global data privacy regulations and compliance mandates represent another paramount driver, forcing enterprises to adopt and maintain rigorous data governance frameworks. Laws such as the General Data Protection Regulation and various national data protection acts impose substantial penalties for non-compliance, creating a regulatory imperative for businesses to secure sensitive information. According to the European Data Protection Board's 2024 Annual Report, published in April 2025, the total amount of GDPR fines documented for 2024 enforcement actions exceeded €1.25 billion, demonstrating the tangible consequences of failing to adhere to these mandates. This regulatory pressure directly fuels the market for data protection tools and services that ensure adherence to legal requirements and avoid costly penalties. Furthermore, the overall global data protection market is experiencing growth driven by continuous innovation and enterprise prioritization of security investments. According to the "2024 Thales Cloud Security Study," published in June 2024 by the Cloud Security Alliance, 65% of security and IT management professionals consider cloud security a top concern, with 72% anticipating it will be an even greater focus in the future.

Download Free Sample Report

Key Market Challenges

A significant challenge hindering the growth of the global data protection market is the persistent cybersecurity skill gap. This shortage of qualified personnel directly impedes organizations' capacity to effectively deploy, configure, and manage advanced data protection technologies. Without adequate expertise, businesses struggle to implement robust security frameworks, leading to underutilized solutions and increased vulnerability to evolving cyber threats. This results in organizations being unable to fully leverage their investments in protective solutions, thus slowing the market's expansion as the demand for technology outpaces the availability of skilled human resources to operate it.

According to the 2024 ISC2 Cybersecurity Workforce Study, the global cybersecurity workforce gap rose by 19% to 4.8 million professionals, indicating a substantial unmet need for skilled individuals. This deficiency directly hampers proactive defense strategies and the seamless integration of new data protection capabilities, limiting market potential as organizations cannot fully adopt or effectively utilize the advanced solutions available.

Key Market Trends

AI and Machine Learning Integration in Data Protection Solutions is fundamentally transforming how organizations defend against cyber threats. These technologies enable proactive, adaptive security through enhanced threat detection, anomaly identification, and automated responses, also optimizing security operations with intelligent data classification and vulnerability prediction. According to Rockwell Automation's 10th annual State of Smart Manufacturing Report, published in August 2025, 61% of cybersecurity and IT professionals plan to adopt AI and machine learning for security within the next 12 months. This integration, driven by the need for efficient defenses, directly influences the market. For example, CrowdStrike announced new Falcon Data Protection innovations in September 2025, delivering real-time, unified security engineered for data movement in the AI era.

The Expansion of Data Protection as a Service (DPaaS) Adoption represents a significant shift in how organizations consume security. DPaaS offers scalable, expert-managed solutions, enabling businesses to offload complexities and staffing challenges of robust data protection. This model makes advanced protection more accessible, especially for organizations with limited internal cybersecurity expertise. According to JumpCloud, in November 2024, approximately 60% of large organizations globally utilized Managed Service Providers for IT and cloud services, with cybersecurity being the primary driver for these partnerships. This trend underscores growing reliance on external providers and directly influences the DPaaS market through integrated offerings. In April 2025, Kyndryl and Microsoft introduced Kyndryl Consult Data Security Posture Management, leveraging Azure-native AI to strengthen hybrid-cloud data protection.

Segmental Insights

The Banking, Financial Services, and Insurance (BFSI) segment is rapidly emerging as the fastest-growing sector within the global data protection market. This accelerated growth is primarily driven by the inherently sensitive nature and vast volume of financial and personal data processed by these institutions, making them frequent targets for sophisticated cyberattacks. Furthermore, the BFSI sector operates under an increasingly stringent global regulatory landscape, with directives from bodies such as the General Data Protection Regulation (GDPR) and the Payment Card Industry Data Security Standard (PCI DSS) mandating robust data security and privacy measures. Compliance with these comprehensive mandates, coupled with the imperative to maintain customer trust amidst growing digitalization, compels significant and continuous investment in advanced data protection solutions.

Regional Insights

North America leads the global data protection market, primarily due to its stringent regulatory landscape and advanced technological infrastructure. The region experiences a high prevalence of sophisticated cyber threats, which necessitates robust data protection measures and drives consistent investment in security solutions. Influential regulations, such as the California Consumer Privacy Act and the Health Insurance Portability and Accountability Act, compel organizations to implement comprehensive data security and privacy practices. Furthermore, North America’s robust IT ecosystem, widespread cloud adoption, and the significant presence of key technology providers contribute to its market dominance by fostering innovation and facilitating the widespread deployment of advanced data protection technologies.

Recent Developments

• In October 2025, Commvault introduced significant innovations, including Data Rooms and the Model Context Protocol (MCP) server, to advance cyber resilience and data protection for the hybrid cloud. Data Rooms provided a secure environment for enterprises to safely connect trusted backup data with AI platforms or internal AI initiatives like data lakes. This enabled organizations to transform backup data into AI-ready assets with built-in classification and compliance controls. The MCP server facilitated secure, policy-based interaction between enterprise systems and generative AI assistants, ensuring data remained protected and traceable within a zero-trust architecture.

• In August 2024, Rubrik launched its new Salesforce Data Protection solution, designed to help organizations ensure business continuity and protect critical data within their Salesforce environments. This offering specifically addressed the need for robust backup and recovery solutions for Salesforce Core Platform data, which often serves as a primary data source for many financial applications. Powered by Rubrik Security Cloud, the solution extended existing data protection capabilities to Software-as-a-Service tools, providing rapid and precise recoveries. The architecture incorporated zero-trust principles to safeguard against unauthorized access and ransomware attacks.

• In May 2024, Zscaler introduced several innovations to its AI Data Protection Platform, leveraging its extensive security cloud and artificial intelligence capabilities. These enhancements were designed to create a more comprehensive data protection solution, addressing the security of structured and unstructured data across various states and channels, including web, SaaS, email, and private applications. Key innovations included natively integrated Data Security Posture Management (DSPM) for public clouds and real-time email data loss protection. The platform aimed to simplify data security operations and reduce complexity for organizations facing evolving cyber threats.

• In February 2024, Acronis, a prominent provider in cyber protection, unveiled Acronis Cyber Protect 16, setting a new standard for cybersecurity and data protection. This latest product release delivered enhanced capabilities for robust defense against cyber threats and advanced backup and recovery. The new version aimed to accelerate recovery times following cyberattacks or data loss, particularly benefiting modern multi-site organizations. It also introduced a centralized dashboard designed to improve and simplify management, offering unified visibility and streamlined control across diverse environments, ensuring business continuity.

Key Market Players

• IBM Corporation
• Gen Digital Inc.
• Nextlabs Inc.
• Oracle Corporation
• McAfee Corporation
• Hewlett-Packard Development Company LP
• NetApp Inc.
• Quest Software Inc.
• Veeam Software Group GmbH
• Acronis International GmbH

Report Scope:

In this report, the Global Data Protection Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Data Protection Market, By Deployment Mode:

o   Cloud

o   On-premises

• Data Protection Market, By Organization Size:

o   Small & Medium-sized Enterprises (SMEs)

o   Large Enterprises

• Data Protection Market, By End-User:

o   BFSI

o   Government

o   IT & Telecom

o   Healthcare

o   Others

• Data Protection Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Data Protection Market.

Available Customizations:

Global Data Protection Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Global Data Protection Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]