Cycling Jersey Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Professional, Amateur, Customized), By Category (Men, Women, Kids), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F

Market Overview

The Global Cycling Jersey Market will grow from USD 5.77 Billion in 2025 to USD 8.48 Billion by 2031 at a 6.63% CAGR. A cycling jersey is a specialized garment engineered to optimize the comfort and performance of cyclists, typically featuring moisture-wicking synthetic fabrics, an aerodynamic fit to reduce drag, and rear pockets for carrying essentials. The primary drivers supporting market growth include a global rise in health consciousness and substantial government investments in cycling infrastructure, both of which encourage regular participation. Furthermore, the widespread adoption of e-bikes has extended ride durations and attracted a broader demographic of riders, thereby increasing the total addressable market for specialized apparel. According to PeopleForBikes, in 2024, 112 million Americans rode a bicycle at least once, underscoring the expanding base of potential consumers for this sector.

Despite this robust participation, the market faces a significant challenge regarding inventory management and supply chain stabilization. Following a period of volatile demand, many manufacturers and retailers are currently contending with high levels of excess stock, which forces price reductions and limits capital available for new product development, temporarily impeding broader market expansion.

Key Market Drivers

The rising popularity of e-bikes and electric mobility solutions is significantly propelling the Global Cycling Jersey Market by expanding the user base and extending typical ride durations. As electric assistance reduces the physical barriers to entry, a broader demographic is engaging in cycling for both recreation and commuting, creating new demand for functional apparel that offers breathability and comfort during longer excursions. This shift is particularly evident in major cycling nations where e-mobility has become a dominant market force, necessitating apparel that bridges the gap between casual wear and professional kit. According to the Zweirad-Industrie-Verband (ZIV), March 2025, in the 'Market Data 2024' presentation, e-bikes accounted for a substantial 53% of all bicycle sales in Germany throughout 2024, illustrating the sustained consumer preference for electric-assist options which drives ancillary sales in the apparel sector.

Concurrently, the expansion of urban cycling infrastructure and government support is fostering a safer environment that encourages regular riding, directly boosting demand for specialized gear. Investments in protected lanes and active travel networks validate cycling as a primary mode of transport, prompting commuters to invest in technical jerseys that offer high visibility and weather protection. For instance, according to Active Travel England, February 2025, in the 'Active Travel Fund' allocation announcement, the government confirmed a £291 million investment for active travel schemes over the next two years to enhance walking and wheeling routes. While infrastructure investments drive long-term participation, the industry remains sensitive to broader economic shifts; according to Shimano, in 2025, the company's bicycle division recorded net sales of 345 billion yen for the fiscal year 2024, reflecting the ongoing calibration of global market supply and demand.

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Key Market Challenges

The global cycling jersey market is currently impeded by a severe accumulation of excess inventory, which has disrupted the balance between supply and demand. Following a period of aggressive production to meet pandemic-era surges, manufacturers and retailers are now holding surplus stock that significantly exceeds current consumption rates. This oversupply compels companies to implement deep discounting strategies to clear warehouses, which erodes profit margins and devalues the perceived exclusivity of technical apparel. Consequently, brands are forced to divert capital away from research and development, delaying the launch of innovative jersey designs and highly functional fabrics that typically drive consumer upgrades.

This inventory overhang creates a financial bottleneck that directly restricts revenue growth and operational agility for specialized apparel companies. According to PeopleForBikes, in mid-2024, the inventory to sales ratio for the cycling industry reached 4.1 to 1, a marked increase from the 2.9 to 1 ratio observed in 2018. This elevated figure indicates that capital is disproportionately tied up in stagnant merchandise rather than being reinvested into market expansion. Until these stock levels normalize, the industry faces reduced liquidity, preventing it from fully capitalizing on the rising participation rates.

Key Market Trends

The Evolution of Female-Centric Ergonomic Design is fundamentally reshaping the market as manufacturers move beyond the traditional "shrink it and pink it" approach to engineer specialized garments based on distinct female anatomical data. This trend addresses the unique biomechanical needs of women, leading to the development of jerseys with shorter torso profiles, tapered waist constructions, and wider hip panels that prevent material bunching in the riding position. This product diversification is directly correlated with the rapid growth of the female cycling demographic, which now demands professional-grade equipment on par with men's offerings. According to Strava, December 2024, in the 'Year in Sport Trend Report', the platform recorded an 11% increase in the share of female cyclists globally in 2024, underscoring the expanding commercial viability of these specialized high-performance collections.

The Convergence of High-Performance and Streetwear Aesthetics is concurrently redefining product lines as the popularity of gravel and adventure riding blurs the distinction between technical athletic wear and casual lifestyle apparel. Cyclists are increasingly favoring versatile jerseys that feature relaxed fits, earth-toned palettes, and functional additions like reinforced cargo pockets, allowing the garments to transition seamlessly from remote trails to social settings. This movement away from purely aerodynamic, race-cut lycra is being fueled by the exploding interest in mixed-terrain disciplines where utility and prolonged comfort take precedence over pure speed. According to Garmin, January 2024, in the '2023 Fitness Report', the company reported a substantial 45% increase in gravel cycling activities logged by users globally, a surge that is actively driving the demand for this hybrid, adventure-ready aesthetic.

Segmental Insights

The online distribution channel is emerging as the fastest-growing segment in the global cycling jersey market, driven by the widespread adoption of e-commerce platforms. This growth is largely attributed to the convenience offered by digital retailers, which allow consumers to access a wider variety of brands and sizes than typically available in physical stores. Furthermore, the capacity to compare prices and review product specifications online supports informed purchasing decisions. Consequently, major manufacturers are prioritizing direct-to-consumer digital strategies to expand their global reach, thereby fueling the rapid development of the online sales segment.

Regional Insights

Asia Pacific dominates the Global Cycling Jersey Market, primarily driven by aggressive government initiatives promoting cycling tourism and the rapid expansion of urban cycling infrastructure. Local authorities are increasingly investing in dedicated bicycle lanes and safety programs to encourage sustainable commuting, which directly boosts participation rates. Moreover, the region serves as a global manufacturing powerhouse for performance textiles, ensuring a steady supply of cost-effective apparel. This industrial advantage, coupled with a surging interest in health and fitness among the growing middle-class population, sustains the region's leading position in the sector.

Recent Developments

• In December 2024, GreenEDGE Cycling announced a new multi-year partnership with MAAP, appointing the Melbourne-based brand as the official technical apparel supplier for its men's and women's WorldTour teams starting in the 2025 season. This collaboration represents a significant expansion for the apparel company, moving from supporting development squads to outfitting a top-tier UCI WorldTour organization. The partnership aims to combine high-performance fabric technology with the brand's distinctive aesthetic, with the new team kits set to debut at the beginning of the racing calendar.
• In June 2024, Sportful unveiled the new team kit for the Red Bull-BORA-hansgrohe cycling team, marking the official entry of the energy drink giant as a title sponsor in the WorldTour. The launch event showcased a redesigned jersey featuring a dark blue color scheme and prominent branding, replacing the team's previous design. This collaboration highlighted the deepening relationship between the Italian apparel brand and the German cycling team as they embarked on a new era with increased investment and ambitions for the Tour de France.
• In May 2024, Santini confirmed the release of a special edition jersey dedicated to the Grand Départ of the Tour de France, which took place in Italy for the first time. The commemorative kit, designed to celebrate the historic start in Florence and the Emilia-Romagna region, featured a circular multicolored graphic symbolizing the connection between France and Italy. The Italian cycling apparel manufacturer, which serves as the official partner of the Tour de France, utilized sustainable and breathable materials for the jersey, incorporating technical features used in their professional racing lines.
• In March 2024, Rapha launched its new Pro Team Aero Jersey, which the company claims is its fastest racing garment to date. The product development involved extensive wind tunnel testing and collaboration with professional athletes to optimize aerodynamic performance. According to the brand, the redesigned jersey delivers significant wattage savings at high speeds compared to previous iterations and features a new fabric construction on the sleeves and shoulders to minimize drag. The launch was part of the company's Spring/Summer 2024 collection, targeting competitive cyclists seeking marginal gains in races and training.

Key Market Players

• Adidas AG
• Manifattura Valcismon S.p.A.
• Nike, Inc.
• Merida & Centurion Germany GmbH
• Trek Bicycle Corporation
• Rapha Racing Limited
• Capo Cycling
• Marcello Bergamo
• ASSOS of Switzerland GmbH
• Rider Sportsfashion L.L.C.

Report Scope:

In this report, the Global Cycling Jersey Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Cycling Jersey Market, By Type:

• Professional
• Amateur
• Customized

• Cycling Jersey Market, By Category:

• Men
• Women
• Kids

• Cycling Jersey Market, By Distribution Channel:

• Online
• Offline

• Cycling Jersey Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE