Cycling Apparel Market – Global Industry Size, Share, Trends Opportunity, and Forecast, By Product Type (Apparel, Accessories), By End User (Men, Women), By Sales Channel (Supermarket/Hypermarket, Exclusive Stores, Sports Retail Stores, Online, Others), By Region, By Competition Forecast & Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 6.04 Billion
CAGR (2026-2031)	5.31%
Fastest Growing Segment	Apparel
Largest Market	Europe
Market Size (2031)	USD 8.24 Billion

Market Overview

The Global Cycling Apparel Market will grow from USD 6.04 Billion in 2025 to USD 8.24 Billion by 2031 at a 5.31% CAGR. The Global Cycling Apparel Market encompasses specialized garments and accessories, such as moisture-wicking jerseys, padded bib shorts, and protective gloves, designed to enhance rider comfort, safety, and aerodynamic performance. The sector’s growth is fundamentally supported by a global rise in health consciousness and substantial government investments in urban cycling infrastructure, which collectively encourage daily commuting and recreational riding. Furthermore, the widespread adoption of e-bikes has extended average ride distances, thereby creating a sustained demand for durable, high-performance clothing suitable for longer durations and varied weather conditions.

Market vitality is evidenced by robust participation figures that expand the consumer base for these products. According to PeopleForBikes, in 2025, a record 112 million Americans rode a bicycle at least once in 2024. Despite this positive engagement, the industry faces a significant challenge regarding inventory management, as a recent accumulation of excess stock across retail channels has led to aggressive discounting and reduced order volumes, temporarily impeding revenue stability and market expansion.

Key Market Drivers

The Growing Popularity of E-Bikes and Electric Mobility is fundamentally reshaping product lines and consumer requirements within the Global Cycling Apparel Market. As electric assistance enables riders to travel longer distances at higher speeds with reduced physical exertion, there is a distinct demand shift toward garments that prioritize wind resistance, thermal regulation, and abrasion protection over traditional high-sweat management. This segment acts as a stabilizing force against broader volatility in the bicycle industry. According to ZIV, June 2025, in the 'Market Data Q1 2025' report, e-bike sales in Germany increased by 11% year-on-year to reach 500,000 units, highlighting a resilient growth trajectory that directly fuels the need for specialized commuter and utility cycling wear.

Concurrently, Technological Advancements in High-Performance Fabrics are driving market value by addressing the specific needs of adventure and gravity riders who require durable, protective equipment. Manufacturers are increasingly integrating impact-absorbing materials and advanced weather-proof textiles into lighter garments to justify premium price points and stimulate replacement demand. This focus on technical innovation is yielding tangible financial results for specialized brands. According to Leatt Corporation, March 2025, in the 'Fourth Quarter and Full Year 2024 Results', the company reported that strong demand for their technical ADV apparel line contributed to a 14% increase in quarterly revenue. This trend indicates that high-value technical gear remains a priority for enthusiasts; according to the Bicycle Association, in 2025, the value of the Parts, Accessories, and Clothing (PAC) market in the UK increased by 3% during the previous year despite volume challenges, underscoring the consumer willingness to invest in quality performance products.

Download Free Sample Report

Key Market Challenges

The primary obstacle currently impeding the Global Cycling Apparel Market is the persistent accumulation of excess inventory within retail channels. This overstock issue severely disrupts standard supply chain dynamics, as retailers with warehouses full of unsold merchandise are compelled to freeze new orders, regardless of consumer interest in updated or seasonal product lines. Consequently, apparel manufacturers face reduced revenue streams and must resort to extensive markdowns to clear older stock, which erodes profit margins and devalues brand equity for premium manufacturers.

This stagnation is quantitatively illustrated by recent industry figures that highlight the depth of the supply-demand imbalance. According to PeopleForBikes, in 2024, the inventory-to-sales ratio for the industry reached 4.1:1, a significant deviation from the historical average of 2.9:1 recorded in 2018. Such a high ratio indicates that substantial capital is tied up in non-moving goods, directly preventing businesses from investing in the production and marketing of the high-performance, weather-specific garments that typically drive market value. Until these inventory levels normalize, the financial capacity for market expansion and new product introduction will remain constrained.

Key Market Trends

The Adoption of Eco-Friendly and Recycled Performance Fabrics is becoming a defining characteristic of the market as brands pivot toward circular economy models to mitigate environmental impact. Manufacturers are increasingly substituting virgin synthetics with post-consumer recycled materials and implementing repair programs to extend garment lifecycles, responding to heightened consumer scrutiny regarding textile waste. This shift is operationalized by major industry players; according to Rapha, December 2025, in the 'Impact Report 2025', the company utilized more recycled than virgin polyester fibers in its 2024 production for the first time, effectively reducing its reliance on fossil-fuel-based raw materials.

The Expansion of Specialized Female-Specific Cycling Apparel is reshaping product portfolios as brands recognize the distinct anatomical and aesthetic requirements of the fastest-growing demographic in the sport. Moving beyond the traditional approach of simply resizing men’s garments, companies are investing in R&D for women-specific chamois technology, bib architecture, and cut-to-fit sizing to accommodate a wider range of body types and riding styles. This strategic focus is directly correlated with surging participation rates; according to GearJunkie, December 2024, in the article 'Strava Year In Sport: 2024 Top Fitness Gear & Trends', there was an 11% global increase in the number of female cyclists recording activities on the platform compared to the previous year.

Segmental Insights

The Apparel segment is currently positioned as the fastest-growing category within the Global Cycling Apparel Market. This accelerated expansion is primarily driven by the rising global adoption of cycling for both health and fitness purposes, as well as a sustainable mode of urban commuting. Consumers are increasingly transitioning from casual wear to specialized technical clothing, seeking garments that offer enhanced performance, moisture management, and aerodynamic benefits. Furthermore, government initiatives aimed at developing dedicated cycling infrastructure have significantly boosted rider adoption, thereby fueling the demand for functional and safety-oriented cycling clothing among amateur and professional riders alike.

Regional Insights

Europe holds the dominant share of the Global Cycling Apparel Market, primarily due to a deeply ingrained cycling culture and extensive infrastructure that supports daily commuting and recreation. This leadership is reinforced by substantial government backing, such as the European Declaration on Cycling, which prioritizes cycling as an essential transport mode and drives investment in network expansion. These strategic initiatives foster high participation rates across diverse demographics, creating sustained demand for specialized clothing. Consequently, the region benefits from a stable, high-volume market environment that outperforms other geographies dependent solely on seasonal or recreational riding.

Recent Developments

• In December 2024, MAAP announced a strategic long-term partnership with GreenEDGE Cycling, becoming the official technical apparel supplier for the men’s and women’s WorldTour teams, known as Team Jayco AlUla and Liv AlUla Jayco. This significant collaboration marked the Australian brand's major expansion into the highest level of professional road racing, where it agreed to outfit riders with high-performance racing kits and specialized training wear. The partnership focused on integrating advanced fabric technologies and aerodynamic designs to enhance rider comfort and performance for the 2025 season and beyond, signaling a strong commitment to elite competitive cycling.
• In October 2024, Santini Cycling formalized a significant extension of its collaboration with the Union Cycliste Internationale (UCI), renewing their partnership agreement for an additional seven-year period spanning from 2025 to 2031. Under this renewed agreement, the Italian manufacturer retained the exclusive rights to produce and supply the prestigious rainbow jerseys for UCI World Champions across all cycling disciplines. The deal also encompassed the provision of leader jerseys for the UCI Women’s WorldTour and various other global rankings, reinforcing the company's long-standing position as a key technical partner and supplier within the global cycling infrastructure.
• In May 2024, Rapha introduced a pioneering collection of women’s cycling apparel designed to promote inclusivity, featuring a range of modest wear developed in collaboration with Cycle Sisters, a UK-based charity. The new product line included a specific cycling hijab, long-sleeved jerseys, and trousers, which were engineered to meet the cultural and religious needs of Muslim women while maintaining high-performance standards. This launch addressed a significant gap in the market, aiming to remove barriers to entry for underrepresented groups in the cycling community by combining technical functionality with required levels of modest coverage.
• In April 2024, Castelli unveiled the latest evolution of its iconic foul-weather racing garment, the Gabba R, which introduced a new proprietary fabric technology designed to offer superior aerodynamics and water protection. This breakthrough product featured a microporous membrane capable of stretching to fit like a speed suit while maintaining substantial breathability and waterproofing capabilities. The launch represented a significant advancement in textile engineering for the cycling apparel market, as the company aimed to provide professional and amateur riders with equipment that optimized performance in adverse weather conditions without compromising on speed or fit.

Key Market Players

• 2XU
• Isadore apparel
• Endura Limited
• ASSOS of Switzerland GmbH
• United Apparel Solution Ltd.
• Champion System
• Rapha Racing Limited
• Castelli Cycling
• Giro Sport Design
• Lumiere Cycling

By Product Type	By End User	By Sales Channel	By Region
Apparel Accessories	Men Women	Supermarket/Hypermarket Exclusive Stores Sports Retail Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Cycling Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Cycling Apparel Market, By Product Type:

• Apparel
• Accessories

• Cycling Apparel Market, By End User:

• Men
• Women

• Cycling Apparel Market, By Sales Channel:

• Supermarket/Hypermarket
• Exclusive Stores
• Sports Retail Stores
• Online
• Others

• Cycling Apparel Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE