Cycling And Skateboarding Equipment Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Skin Suit, Wrist Guards, Protective Helmet, Knee Pads, Mouth Guard, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 73.67 Billion
CAGR (2026-2031)	9.91%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 129.87 Billion

Market Overview

The Global Cycling And Skateboarding Equipment Market will grow from USD 73.67 Billion in 2025 to USD 129.87 Billion by 2031 at a 9.91% CAGR. The Global Cycling and Skateboarding Equipment Market consists of personal mobility devices including manual and electric bicycles, skateboards, and requisite safety apparel. The sector is primarily driven by global initiatives to improve urban infrastructure for non-motorized transport and a rising consumer emphasis on physical health. According to PeopleForBikes, in 2024, 112 million Americans rode a bicycle at least once. This high participation rate underscores the robust demand for active transportation options that align with personal fitness goals and environmental sustainability targets.

One significant challenge currently impeding market expansion is the constraint on discretionary consumer spending caused by economic instability in key regions. High inflation and elevated living costs have reduced purchasing power, leading to inventory surpluses as retailers struggle to clear premium stock. This financial pressure creates a difficult environment for manufacturers who must navigate fluctuating operational costs while facing price sensitivity from buyers delaying optional equipment purchases.

Key Market Drivers

The rising consumer emphasis on health and fitness acts as a fundamental catalyst for the Global Cycling and Skateboarding Equipment Market. As individuals increasingly prioritize physical well-being to combat sedentary lifestyles, there is a marked surge in the adoption of active mobility devices for both recreation and commuting. This trend is particularly evident in the resurgence of younger demographics engaging with the market, securing a future customer base. For instance, according to PeopleForBikes, April 2025, in the '2024 U.S. Bicycling Participation Study', youth ridership for ages 3 to 9 increased by 9 percent, reversing previous declines. Such engagement suggests a long-term expansion of the addressable market as these new entrants eventually mature into purchasers of premium equipment.

Increasing government investment in active transport infrastructure is concurrently removing critical barriers to entry regarding safety and accessibility. Municipalities worldwide are reallocating budgets to construct protected lanes and storage facilities, directly incentivizing equipment ownership among hesitant urban residents who previously viewed road safety as a deterrent. According to PeopleForBikes, May 2025, in the 'Opportunities and Insights from the 2024 U.S. Bicycling Participation Study', 53 percent of riders reported being worried about being hit by a car, highlighting the urgent need for these protected networks. Addressing this demand, according to LocalGov, February 2025, in the article '£300m active travel funding allocated', the UK Government confirmed a £291 million investment for active travel initiatives over the next two years, providing the structural support necessary to sustain market growth.

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Key Market Challenges

The constraint on discretionary consumer spending caused by economic instability represents a critical barrier to the growth of the Global Cycling and Skateboarding Equipment Market. As high inflation and elevated living costs erode household budgets, potential buyers are increasingly prioritizing essential expenditures over optional mobility devices. This reduction in purchasing power forces consumers to delay or forego high-value acquisitions, directly stalling revenue generation for the industry. Consequently, manufacturers and retailers are burdened with stagnant inventory, compelling them to resort to aggressive discounting strategies that severely compress profit margins and disrupt financial planning.

The impact of this economic pressure is evident in the performance of key market regions where reduced consumer confidence has led to significant contractions. According to the ZIV (German Bicycle Industry Association), in 2024, the total turnover for bicycles and e-bikes in Germany declined by 10.3% compared to the previous year, falling to 6.33 billion euros. This substantial drop in revenue, which occurred despite a relatively smaller decrease in unit sales, underscores how price sensitivity and the necessity for markdowns to clear surplus stock are directly diminishing the market’s overall financial value.

Key Market Trends

The Integration of AI and IoT in Smart Safety Gear is fundamentally reshaping product value propositions by merging traditional protection with digital connectivity. Manufacturers are increasingly embedding advanced sensors and communication modules into helmets and accessories, enabling features like crash detection and real-time performance analytics that appeal to tech-savvy riders. This trend is driving significant revenue growth as consumers demand devices that enhance situational awareness and synchronize with broader digital fitness ecosystems. According to Garmin, February 2025, in the '2024 Fourth Quarter and Fiscal Year Financial Results', revenue from the fitness segment, which encompasses cycling products, increased by 32% in 2024 compared to the previous year, highlighting the robust market appetite for connected technologies.

Simultaneously, the Expansion of Specialized Gravel and Bikepacking Equipment is capturing a growing demographic of adventure-oriented cyclists seeking versatility beyond paved roads. This segment is fueling the development of durable, high-capacity cargo systems and rugged components designed to withstand mixed-terrain expeditions, effectively bridging the gap between recreational riding and off-grid exploration. Brands focusing on these "adventure-ready" solutions are outperforming the broader market by addressing the specific logistical needs of long-distance touring. For instance, according to Thule Group, February 2025, in the 'Year-end report 2024', net sales for the full year increased by 4.5% to SEK 9.54 billion, a growth trajectory largely attributed to the successful launch of premium bike-related products and carriers catering to active outdoor lifestyles.

Segmental Insights

The Online distribution channel is recognized as the fastest-growing segment within the Global Cycling and Skateboarding Equipment Market, driven by the expanding reach of e-commerce platforms and direct-to-consumer models. This growth is primarily fueled by the convenience offered to consumers, who can easily compare technical specifications and pricing across a vast array of global brands. Additionally, the availability of customer reviews and flexible return policies reduces the perceived risk of purchasing mechanical equipment remotely. Manufacturers are responding by optimizing their digital storefronts and logistics networks to ensure the secure and timely delivery of these durable goods.

Regional Insights

North America maintains a dominant position in the Global Cycling and Skateboarding Equipment Market due to widespread consumer adoption of active commuting and recreational activities. The regional market expansion is supported by substantial government investments in urban infrastructure, such as dedicated bicycle lanes and public skate parks. For instance, initiatives by the U.S. Department of Transportation to enhance non-motorized transport safety have effectively encouraged higher participation rates. Furthermore, a cultural shift toward health and wellness drives consistent demand for hardware and protective gear, solidifying the region's status as the primary revenue generator.

Recent Developments

• In June 2025, the bicycle component manufacturer Industry Nine acquired We Are One Composites, a firm specializing in carbon fiber rim production. This strategic consolidation combined Industry Nine's precision machining and engineering capabilities with the acquired company's expertise in carbon layup and manufacturing. The move allowed for the production of complete, premium carbon wheel systems entirely within North America, thereby streamlining the supply chain and fostering joint product development. This acquisition underscored a growing trend towards vertical integration in the cycling equipment market, enabling tighter control over quality and production timelines for high-performance gear.
• In November 2024, Santa Cruz Skateboards released a major collaborative collection with Toho International, featuring the iconic Godzilla film franchise. This product line included a series of skateboard decks, apparel, and accessories that reimagined classic brand graphics with monster-themed artwork. A standout item in the release was a specially engineered, scale-textured deck designed to mimic the creature's characteristics, which was the largest deck the company had ever produced. This partnership aimed to merge skate culture with cinema history, offering collectors and skaters unique products that celebrated the legacy of both the equipment manufacturer and the franchise.
• In May 2024, SRAM introduced the updated Red AXS drivetrain, positioning it as the lightest electronic road groupset available on the market at the time of release. The new system featured a completely redesigned front derailleur intended to deliver faster and more precise shifting performance under load. Engineers also refined the braking system to require less hand effort from the rider, significantly enhancing overall control and ergonomics. This product launch addressed feedback from previous generations by optimizing component weight and hood shape, demonstrating the company's commitment to continuous innovation in the high-end cycling component sector.
• In March 2024, Vans Skateboarding launched the AVE 2.0, a technologically advanced skate shoe designed to enhance performance and durability for modern skateboarders. The footwear features a specialized knit upper construction combined with a stitchless, welded synthetic technology to ensure an improved fit and exceptional longevity. The design also incorporates a unique midsole and outsole combination engineered to provide superior cushioning and board feel during high-impact use. This release represented a significant focus on integrating high-performance technical materials into skateboarding footwear, aiming to meet the rigorous demands of professional riders while maintaining the brand's heritage.

Key Market Players

• Boardriders, Inc.
• BikeCo, LLC
• SCOTT Sports SA
• Endura Limited
• GT Bicycles, LLC
• Almost Skateboards
• Alien Workshop
• Decathlon SA
• Zero Skateboards
• DT SWISS Group

By Type	By Distribution Channel	By Region
Skin Suit Wrist Guards Protective Helmet Knee Pads Mouth Guard Others	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Cycling And Skateboarding Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Cycling And Skateboarding Equipment Market, By Type:

• Skin Suit
• Wrist Guards
• Protective Helmet
• Knee Pads
• Mouth Guard
• Others

• Cycling And Skateboarding Equipment Market, By Distribution Channel:

• Online
• Offline

• Cycling And Skateboarding Equipment Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE