Custom Cycling Apparel Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Professional, Amateur), By Product Type (Jerseys, Gloves, Jackets, Others), By End-User (Male, Female), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 162.74 Million
CAGR (2026-2031)	5.45%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 223.78 Million

Market Overview

The Global Custom Cycling Apparel Market will grow from USD 162.74 Million in 2025 to USD 223.78 Million by 2031 at a 5.45% CAGR. Custom cycling apparel refers to specialized performance garments, such as jerseys, bib shorts, and jackets, that are engineered with technical fabrics and manufactured with personalized designs, logos, and specific fits for teams, clubs, or corporate groups. The sector is primarily driven by the surging popularity of amateur cycling leagues and charity rides, which necessitate unified team identities to foster camaraderie and visibility. Additionally, the expansion of corporate wellness initiatives has incentivized businesses to invest in branded activewear to promote employee fitness. This growing engagement is substantiated by robust participation figures; according to PeopleForBikes, in 2024, 112 million Americans rode a bicycle at least once, underscoring the expanding consumer base that fuels demand for specialized riding gear.

However, a significant challenge impeding market expansion is the high operational cost associated with small-batch manufacturing. Producing low-volume orders with intricate customization requirements creates logistical complexities and supply chain inefficiencies, which can erode profit margins and result in longer lead times for smaller clubs or organizations.

Key Market Drivers

Increasing participation in competitive and recreational cycling events acts as a primary catalyst for the custom apparel sector, as new riding disciplines create demand for specialized, team-branded kits. The rapid mainstreaming of gravel riding and adventure cycling has particularly intensified this need, with clubs and event organizers commissioning distinct designs that reflect the rugged aesthetic and functional requirements of these modalities. This diversification ensures that manufacturers are not solely reliant on traditional road racing, but are instead fulfilling orders for a broadening array of event-specific garments. This shift in rider behavior is quantitatively supported by user data; according to Strava, January 2024, in the 'Year In Sport Trend Report', the share of athletes participating in gravel rides globally increased by 55% compared to the previous year.

Simultaneously, the surge in female participation is reshaping manufacturing priorities, necessitating the development of women-specific custom fits that offer superior comfort and performance. Brands are moving beyond simple resizing to engineer bibs and jerseys that accommodate female anatomy, a strategic pivot driven by a rapidly growing demographic that demands equal quality in teamwear. This trend is highlighted by recent industry metrics; according to Garmin, July 2024, in the 'The Beat on Bikes' update, women represented the fastest-growing cycling demographic, recording a 9% increase in logged activities over the prior 12 months. Furthermore, the market's long-term viability is bolstered by a resurgence in younger riders who often join scholastic teams; according to PeopleForBikes, in 2024, youth bicycling participation rates climbed to 56%, reversing a multi-year decline and securing a future customer base for organizational apparel.

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Key Market Challenges

The high operational cost associated with small-batch manufacturing stands as a critical barrier to the scalability of the Global Custom Cycling Apparel Market. Unlike mass-market production, where fixed costs are amortized over thousands of units, custom apparel requires unique design setups, specific fabric cuts, and sublimation processes for orders that may consist of fewer than ten items. These low-volume requirements inherent to local clubs and corporate teams eliminate economies of scale, causing the per-unit production cost to rise significantly. Manufacturers must absorb the same logistical overhead and machine setup time for a small order as they would for a large one, which directly erodes profit margins and creates financial disincentives for accepting smaller commissions.

This cost pressure is further exacerbated by volatility in the broader supply chain, which makes maintaining efficiency in fragmented production lines increasingly difficult. According to the World Federation of the Sporting Goods Industry, in 2024, 81% of industry executives identified persistent inflation and high inventory costs as continuing operational challenges that severely impact profitability. When manufacturers face such elevated baseline costs, the financial viability of complex, low-volume custom orders diminishes. Consequently, suppliers are often forced to prioritize larger, standardized batches to protect their margins, leading to extended lead times and higher price points for small custom groups. This dynamic effectively limits market entry for smaller organizations and hampers the overall growth potential of the sector by making professional-grade customization less accessible to the amateur cycling base.

Key Market Trends

Widespread adoption of eco-friendly and recycled fabric technologies is reshaping the Global Custom Cycling Apparel Market as brands pivot from virgin synthetics to high-performance sustainable textiles. Manufacturers are increasingly utilizing fabrics derived from post-consumer waste, such as rPET, ensuring that environmental responsibility does not compromise the aerodynamic or moisture-wicking qualities required for racing. This material shift is supported by the increasing availability of circular inputs; according to Textile Exchange, October 2025, in the 'Materials Market Report 2025', global recycled polyester production volume rose to 9.3 million tons in 2024, providing the necessary industrial scale for cycling brands to integrate sustainable fibers into their core product lines without facing supply shortages.

The integration of AI-driven design and 3D visualization tools is simultaneously streamlining the complex customization process for teams and clubs. These digital platforms allow clients to interact with photorealistic digital twins of their kits, enabling real-time adjustments that drastically reduce the lead times associated with traditional sample approval. This technological investment is becoming an industry standard to mitigate pre-production friction; according to Alvanon, October 2024, in the 'Fashion's Phygital Future' report, 93% of retailers now plan to invest in immersive technologies, including AI-driven fit tools, to enhance consumer engagement. For custom cycling manufacturers, this digitalization is critical for minimizing sizing errors and improving the profitability of low-volume, bespoke orders.

Segmental Insights

The Online segment is projected to witness the fastest growth in the Global Custom Cycling Apparel Market, driven by the widespread integration of interactive design software by major manufacturers. These digital platforms empower amateur clubs and professional teams to configure personalized designs and visualize finished products in real-time, effectively eliminating the need for physical prototypes. Additionally, the shift toward direct-to-consumer distribution models allows brands to offer competitive pricing and streamlined logistics for bulk team orders. This accessibility appeals to a broader demographic, establishing digital channels as the primary avenue for customized procurement.

Regional Insights

North America commands the leading position in the Global Custom Cycling Apparel Market, supported by a mature cycling culture and extensive participation in recreational and competitive events. This dominance is driven by high disposable income, which fuels demand for personalized kits among amateur clubs, corporate teams, and charity organizations. Furthermore, consistent government funding for active transportation infrastructure has improved rider safety, encouraging broader adoption of cycling for commuting and fitness. The region's strong network of domestic manufacturers, capable of delivering specialized designs, further reinforces North America’s status as the primary driver of global market demand.

Recent Developments

• In December 2024, the Melbourne-based cycling apparel brand MAAP entered the UCI WorldTour for the first time through a multi-year partnership with GreenEDGE Cycling. As the official technical supplier for the 2025 season and beyond, the company agreed to outfit the men's Team Jayco AlUla and the women's Liv AlUla Jayco with high-performance racing kits and training wear. This collaboration represented a significant milestone for the brand, transitioning from a focus on retail and smaller teams to supporting a top-tier global organization. The partnership was established to leverage professional rider insights for product development while showcasing the brand’s distinct aesthetic and technical expertise to a global audience.
• In October 2024, the Italian manufacturer Santini Cycling revitalized its business-to-business offerings by launching the "Custom Series," a refreshed line of bespoke apparel accompanied by a redesigned website. This strategic move was aimed at better serving both professional teams and amateur cycling clubs by providing them with access to the same high-quality garments worn by World Tour athletes. The new collection was developed using direct feedback from professional riders to ensure superior fit, durability, and performance in diverse weather conditions. This launch reinforced the company's dedication to the custom market, allowing amateur groups to benefit from elite-level textile innovation and design capabilities.
• In June 2024, the national governing body for bicycle racing in the United States unveiled its official team kit for the Paris 2024 Olympic Games, produced by the custom apparel specialist Cuore of Switzerland. The new collection featured advanced technical garments, including a specifically engineered speed suit designed to maximize aerodynamic efficiency. The manufacturing process utilized extensive wind tunnel testing and innovative fabric technologies to ensure optimal cooling and speed for athletes competing on the world stage. This development highlighted the company's ability to provide specialized, custom-tailored performance wear for elite international sporting events across various cycling disciplines.
• In February 2024, Primal, a prominent designer and manufacturer of custom cycling apparel, announced a strategic partnership with the National Cycling League (NCL) for the 2024 season. As the exclusive apparel provider, the company was tasked with outfitting three professional teams—the Denver Disruptors, Miami Nights, and Atlanta Rise—with premium technical gear. The collaboration involved the creation of fully customized training, touring, and racing kits, including unique home and away designs for each squad. This agreement underscored the brand's commitment to delivering high-performance, bespoke clothing solutions capable of meeting the rigorous demands of professional mixed-gender team competition.

Key Market Players

• Champion System
• DNA Cycling
• Mega Sports Apparel
• Primal Wear, Inc.
• Podiumwear Custom Sports Apparel Co.
• Pactimo LLC
• Verge Sport
• Rapha Racing Limited
• Louis Garneau Sports Inc.
• Assos of Switzerland GmbH

By Type	By Product Type	By End-User	By Distribution Channel	By Region
Professional Amateur	Jerseys Gloves Jackets Others	Male Female	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Custom Cycling Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Custom Cycling Apparel Market, By Type:

• Professional
• Amateur

• Custom Cycling Apparel Market, By Product Type:

• Jerseys
• Gloves
• Jackets
• Others

• Custom Cycling Apparel Market, By End-User:

• Male
• Female

• Custom Cycling Apparel Market, By Distribution Channel:

• Online
• Offline

• Custom Cycling Apparel Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE