Curling Irons Market – Global Industry Size, Share, Trends Opportunity, and Forecast, By Product (Curling Tongs, Curling Wands, Others), By Application (Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others), By Region, By Competition Forecast & Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 4.41 Billion
CAGR (2026-2031)	6.15%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 6.31 Billion

Market Overview

The Global Curling Irons Market will grow from USD 4.41 Billion in 2025 to USD 6.31 Billion by 2031 at a 6.15% CAGR. The Global Curling Irons Market consists of thermal styling devices designed to create curls or waves in hair using heated barrels made from materials such as ceramic, tourmaline, or titanium. The market's growth is fundamentally driven by rising disposable incomes, which allow consumers to allocate more funds toward personal grooming and aesthetic maintenance. Additionally, the sustained expansion of the professional salon industry creates a consistent commercial requirement for high-performance styling tools, providing a stable revenue base distinct from transient consumer fads. These economic factors ensure continuous demand for electric stylers across both residential and commercial sectors.

However, a significant challenge impeding broader market expansion is the growing consumer apprehension regarding heat-induced hair damage, which can discourage daily usage or drive users toward heatless styling methods. Manufacturers increasingly face the difficult task of balancing high-temperature efficacy with hair health preservation. highlighting the sector's recent industrial momentum, according to the China Household Electrical Appliances Association, in the first seven months of 2024, household electrical appliance exports surged by 18.1% year-on-year, reflecting strong international demand for personal care and styling devices. This data indicates a robust supply chain environment despite the prevailing concerns over hair health safety.

Key Market Drivers

Technological Innovation in Smart and Damage-Free Styling Tools is fundamentally reshaping the competitive landscape of the curling irons market. Manufacturers are increasingly prioritizing hair integrity by integrating intelligent heat control sensors and advanced barrel coatings, such as ceramic and tourmaline, to address consumer anxieties regarding thermal damage. This strategic pivot toward preservation-focused engineering is directly validated by consumer sentiment; according to Dyson, January 2024, in the 'Global Hair Science Study', 70% of respondents globally perceive that they have damaged hair, a statistic that drives the urgent demand for safer, high-tech styling solutions. As a result, brands that successfully balance effective curling performance with hair health claims are capturing a larger share of the value-conscious consumer base.

Simultaneously, the Expansion of E-Commerce and Online Retail Penetration acts as a critical distribution accelerator, widening the accessibility of professional-grade devices beyond salon networks. Digital storefronts enable seamless product comparison and leverage influencer-driven content to convert engagement into sales, significantly boosting the direct-to-consumer channel. This digital shift is quantitatively supported by major industry players; according to Sally Beauty Holdings, November 2024, in the '2024 Annual Report', global e-commerce sales increased to $364 million, reflecting the channel's pivotal role in revenue generation. Highlighting the broader commercial weight of this sector within major retail portfolios, according to Ulta Beauty, in 2024, the Haircare Products and Styling Tools category represented 19% of the company's total net sales.

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Key Market Challenges

The prevailing challenge impeding the growth of the Global Curling Irons Market is the intensifying consumer apprehension regarding heat-induced hair damage. As awareness grows concerning the degradation of hair protein structures caused by high-temperature styling, a significant portion of the demographic is shifting toward heatless curling methods or reducing the frequency of thermal tool usage. This behavioral change directly hampers market expansion by extending the replacement cycle of devices; consumers are less likely to upgrade or replace curling irons if they utilize them sparingly to preserve hair integrity, thereby suppressing unit volume sales and creating a barrier to new customer acquisition.

This prioritization of hair health over aesthetic styling forces a tangible reallocation of disposable income, where spending is increasingly directed toward restorative treatments rather than thermal appliances. The market faces a distinct friction where the fear of irreversible damage neutralizes the appeal of standard electric stylers. Illustrating this shift in consumer valuation, according to Cosmetics Europe, in 2024, the hair care category achieved retail sales of €18.1 billion, representing a 5.6% growth driven largely by the demand for protection and repair solutions. This robust investment in damage mitigation highlights a market environment where health preservation concerns are actively constraining the demand momentum for traditional heat-based styling tools.

Key Market Trends

The Proliferation of Multifunctional Tools with Interchangeable Barrels is fundamentally altering consumer purchasing habits by consolidating multiple styling capabilities into a single device. Instead of investing in separate blow dryers, straighteners, and curlers, users are increasingly opting for hybrid air-stylers that utilize aerodynamic technology to wrap and curl hair. This shift is motivated by a desire for economic value and spatial efficiency, as versatile tools with detachable heads allow for diverse styling outcomes without cluttering personal spaces. Validating this demand for all-in-one versatility, according to SharkNinja, February 2025, in the 'Fourth Quarter and Full Year 2024 Results', Adjusted Net Sales for the Beauty and Home Environment segment increased by 74.8% year-over-year, a growth trajectory primarily attributed to the continued strength of their multifunctional haircare products.

The Rise of Cordless and Portable Curling Iron Configurations is gaining traction as high-mobility lifestyles necessitate travel-friendly grooming solutions. Manufacturers are engineering compact, battery-operated devices featuring USB-C charging and dual-voltage compatibility to cater to consumers who require salon-quality results while commuting, at the gym, or traveling internationally. This trend is inextricably linked to the resurgence of global tourism, where luggage restrictions and on-the-go convenience are paramount design considerations. Illustrating the scale of this mobility driver, according to UN Tourism, January 2025, in the 'World Tourism Barometer', international tourist arrivals fully recovered to pre-pandemic levels with 1.4 billion arrivals recorded in 2024, creating a substantial addressable market for travel-centric styling tools.

Segmental Insights

The online distribution channel represents the fastest-growing segment in the global curling irons market. This trajectory is primarily driven by the rising global penetration of high-speed internet and the increased adoption of mobile devices, which facilitate convenient access to e-commerce platforms. Consumers favor online retailers due to the extensive product variety, competitive pricing, and the ability to review customer feedback before purchase. Furthermore, the significant influence of social media marketing and digital beauty tutorials actively encourages direct engagement with online stores, thereby sustaining the rapid expansion of this market segment.

Regional Insights

North America holds a dominant position in the global curling irons market, driven primarily by high disposable income and a robust personal care sector. The United States plays a pivotal role due to the widespread adoption of electric styling tools among both professional stylists and individual consumers. This market leadership is further supported by a well-established retail infrastructure and the presence of major beauty manufacturers within the region. Additionally, the increasing focus on personal grooming and aesthetic standards continues to fuel consistent demand for styling products throughout North America.

Recent Developments

• In July 2025, ghd announced the launch of a new professional curling range designed to deliver high-definition results with superior speed and shine. The collection comprised four distinct tools, including both wands and tongs, all powered by advanced motion-responsive technology to maintain an optimal styling temperature consistently across the barrel. This release was accompanied by a new AI-powered digital tool intended to assist consumers in selecting the most suitable device for their hair type and desired look. The launch emphasized the brand's dedication to combining precision engineering with digital personalization to prioritize hair health.
• In August 2024, Dyson unveiled its first connected beauty device, a new multi-styler that integrates Bluetooth technology to personalize the curling experience. The tool pairs with a dedicated mobile application to recommend customized styling routines based on the user's specific hair profile and skill level, capable of automating the curling cycle with a single button press. Alongside this connectivity, the company introduced new attachments, such as a conical barrel for defined curls and a specialized diffuser. This innovation represented a significant advancement in merging smart technology with personal care to enhance user control and style retention.
• In March 2024, Pattern Beauty expanded its heated styling tools portfolio by launching a new interchangeable curling iron specifically engineered for curly, coily, and tight hair textures. The device was equipped with tourmaline ceramic barrels designed to ensure even heat distribution and minimize thermal damage, which is a critical concern for maintaining natural curl integrity. The system included three distinct barrel sizes to enable a wide range of styles, from tight ringlets to loose waves. This development underscored the company's commitment to providing high-performance, safe heat styling solutions tailored to the unique needs of the textured hair market.
• In February 2024, Mane introduced a versatile new styling tool system designed to streamline the at-home hair styling process. The launch featured a singular power handle base that is compatible with multiple interchangeable attachments, including a curling iron, a curling wand, and a waver. This design allows users to switch between different curl patterns and styles without requiring several standalone devices, effectively reducing bathroom clutter. The release highlighted the brand's strategic focus on creating efficient, accessible tools that offer flexibility for consumers seeking salon-quality results across various hair textures.

Key Market Players

• Koninklijke Philips N.V.
• Conair Corporation
• Helen of Troy
• Andis Company
• Geloon
• Curlingiron.org.
• Lunata Beauty
• Spectrum Brands, Inc.
• Dyson
• Revlon, Inc.

By Product	By Application	By Sales Channel	By Region
Curling Tongs Curling Wands Others	Residential Commercial	Supermarkets/Hypermarkets Multi-Branded Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Curling Irons Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Curling Irons Market, By Product:

• Curling Tongs
• Curling Wands
• Others

• Curling Irons Market, By Application:

• Residential
• Commercial

• Curling Irons Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Multi-Branded Stores
• Online
• Others

• Curling Irons Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE