Craft Soda Market– Global Industry Size, Share, Trends, Competition Forecast and Opportunities, Segmented By Product Type (Natural & Organic), By Packaging (Bottles, Cans and Others), By Distribution Channel (Supermarket/Hypermarket, Food Services and Drinking Places, Convenience Stores, Online and other (Direct Sales, Counter Shops & Modern Grocery), By Region, Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 799.01 Million
CAGR (2026-2031)	6.13%
Fastest Growing Segment	Natural
Largest Market	North America
Market Size (2031)	USD 1141.78 Million

Market Overview

The Global Craft Soda Market will grow from USD 799.01 Million in 2025 to USD 1141.78 Million by 2031 at a 6.13% CAGR. Global craft soda is defined as a specialized segment of carbonated soft drinks produced in small batches, distinguished by the use of natural ingredients, sweeteners like cane sugar, and innovative artisanal flavor profiles. The market’s expansion is primarily supported by increasing consumer demand for healthier, clean-label beverages and a shift toward premiumization, where buyers prioritize authenticity and high-quality experiences over mass-market availability. This drive for wellness is reshaping the wider industry; according to UNESDA Soft Drinks Europe, in 2025, the sector reported a 12.4% reduction in average added sugars in soft drinks across the European Union and the United Kingdom compared to 2019 levels.

However, the market faces a significant challenge regarding distribution and scalability, as independent manufacturers often struggle to secure shelf space in major retail chains dominated by large, established beverage conglomerates. This limited market access can hinder the ability of smaller craft brands to reach a wider audience and compete effectively on price and availability against entrenched competitors.

Key Market Drivers

Rising consumer demand for natural and clean label ingredients, combined with a shift toward low-sugar functional alternatives, is the primary force redefining the Global Craft Soda Market. Consumers are pivoting away from high-fructose corn syrup brands in favor of "modern sodas" that offer digestive benefits and authentic flavors without the caloric penalty. This surge in health-conscious consumption has propelled functional brands to unprecedented financial heights. According to Forbes, March 2025, in the 'Poppi Unveils New Innovations On The Heels Of A Milestone Year' article, the prebiotic soda brand Poppi achieved over $500 million in sales in 2024. This segment's maturation has triggered significant consolidation; according to BNN Bloomberg, in March 2025, PepsiCo acquired Poppi for US$1.65 billion to secure its foothold in this high-growth vertical.

Simultaneously, the expansion of the premium cocktail and mixer market is accelerating category growth as the hospitality industry embraces premiumization. High-end venues are increasingly substituting mass-market dispensing options with artisanal glass-bottled craft sodas that complement top-tier spirits, driven by a preference for sophisticated drinking experiences. This trend has established a resilient revenue stream for premium mixer brands, particularly in North America. According to the London Stock Exchange RNS, March 2025, in the 'FY24 Preliminary Results to 31 December 2024', Fever-Tree reported a 12% revenue growth in its US division, driven by gains in its premium tonic and ginger beer categories.

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Key Market Challenges

Distribution and scalability obstacles pose a severe restriction on the Global Craft Soda Market, significantly limiting the revenue potential of independent manufacturers. These smaller brands frequently encounter high barriers to entry in dominant retail chains, where shelf space is aggressively controlled by large multinational conglomerates. Established entities leverage superior economies of scale and entrenched distributor relationships to marginalize smaller competitors, effectively limiting craft brands to low-volume, localized markets. This lack of visibility in high-traffic retail environments directly curtails consumer adoption rates and stalls overall market momentum, as the products remain physically inaccessible to a broad base of potential customers.

Furthermore, the capital-intensive nature of scaling distribution is becoming increasingly difficult for independent operators to manage amidst economic volatility. According to the Food & Drink Federation, in 2025, business confidence within the manufacturing sector dropped sharply to -60% in the third quarter due to escalating production costs and regulatory pressures. This financial strain severely limits the ability of small craft soda producers to finance the logistical upgrades and slotting fees required to secure mass-market availability, thereby cementing the market dominance of legacy soft drink companies and suppressing the craft segment's aggregate growth.

Key Market Trends

The expansion into exotic and botanical flavor profiles is fundamentally reshaping the Global Craft Soda Market as producers move beyond traditional formulations to offer sophisticated, complex taste experiences. Brands are increasingly infusing beverages with ingredients like yuzu, hibiscus, and chili to cater to adult palates seeking novelty and premium quality. This diversification is critical for customer acquisition, as unique taste combinations have become the leading differentiator in a crowded shelf space. According to Keurig Dr Pepper, June 2025, in the 'State of Beverages 2025 Trend Report', 59% of Americans identify new flavor innovations as the primary factor motivating them to try a new beverage, significantly surpassing other attributes such as low-sugar claims or functional benefits.

Simultaneously, the market is witnessing a decisive shift toward premiumization via vintage and sustainable packaging, where environmental responsibility serves as a key brand differentiator. Manufacturers are adopting infinitely recyclable materials such as glass and aluminum to align with the circular economy while enhancing shelf appeal through artisanal, retro-styled designs that justify higher price points. This commitment to sustainability is driving tangible operational changes across the supply chain. According to Ardagh Group, September 2025, in the '2024 Sustainability Report', the company's beverage cans now contain an average of 78% recycled aluminum, supporting the craft soda industry's aggressive push toward circularity and reduced carbon footprints.

Segmental Insights

Based on comprehensive market research, the Natural segment has emerged as the fastest-growing category within the Global Craft Soda Market. This rapid expansion is primarily driven by a decisive consumer shift toward health-conscious consumption and a growing demand for clean-label transparency. Industry analysis indicates that buyers are actively rejecting artificial additives, synthetic colors, and high-fructose corn syrup in favor of beverages formulated with real fruit extracts and organic ingredients. This trend is further reinforced by heightened public awareness regarding the long-term health implications of processed sugars, compelling manufacturers to prioritize authentic, naturally sourced formulations to meet these evolving quality expectations.

Regional Insights

North America maintains a leading position in the global craft soda market, driven by a widespread consumer shift toward healthier beverage alternatives. The region continues to see rising demand for low-calorie drinks made with natural ingredients, distinct from traditional high-sugar carbonated soft drinks. This market dominance is further supported by a strong network of independent manufacturers and established retail channels. Additionally, compliance with strict labeling standards set by the U.S. Food and Drug Administration helps build consumer trust in product transparency. Consequently, these factors secure the region's status as the primary revenue generator in the industry.

Recent Developments

• In July 2024, Jones Soda Co. announced a collaboration with Nitrocross, an action sports series, to launch two new products: Jones Craft Cola and Jones Craft Zero Cola. This development marked the company's first significant entry into the traditional cola category with an all-new formula. The Chief Executive Officer of Jones Soda remarked that partnering with a high-performance racing series provided an ideal platform to introduce the new sodas to a younger demographic. The co-branded canned colas were scheduled to debut at racing events before rolling out to retailers nationwide, extending the brand's legacy in the action sports community.
• In April 2024, Boylan Bottling Company formed a strategic partnership with Carolina Beverage, the manufacturer of Cheerwine. Under this agreement, Boylan Bottling Company became the exclusive sales and distribution partner for Cheerwine's glass bottle products in the Northeastern United States. The Chief Operating Officer of Boylan Bottling Company stated that this collaboration would leverage their robust distribution channels to support retailers in building strong craft soda portfolios. The move aimed to expand the presence of the uniquely Southern cherry-flavored soda in the region while maintaining the commitment of both independent, family-owned companies to delivering premium quality beverages to their customers.
• In February 2024, Wild Bill's Olde Fashioned Soda Co. entered into a partnership with Bazooka Candy Brands to launch a new line of craft sodas inspired by the iconic Ring Pop candy. This collaboration introduced limited-edition flavors such as Blue Raspberry and Berry Blast, which were designed to evoke childhood nostalgia among consumers. The Chief Growth Officer of Wild Bill's highlighted the initiative's goal of blending their traditional soda craftsmanship with the beloved candy taste. These innovative products were scheduled to be available at select retailers and online, with plans for further flavor additions to be released later in the year.
• In January 2024, Sprecher Brewing Company announced its entry into the energy drink category through the acquisition of Juvee, a functional beverage brand previously owned by a global lifestyle and gaming organization. The Chief Executive Officer of Sprecher noted that this strategic move continued the company's aggressive growth trajectory, building on its long-standing history as a prominent craft brewery and soda producer. The acquisition was described as a perfect fit to introduce the energy brand to a wider audience using Sprecher's established national distribution network, while the acquired brand's existing employees were set to join the Sprecher team to support this expansion.

Key Market Players

• Reed’s, Inc.
• PepsiCo, Inc.
• The Coca‑Cola Company
• Boylan Bottling Co.
• SIPP Eco Beverage Co., Inc.
• Crooked Beverage Co.
• Appalachian Brewing Co.
• The Original Craft Soda Company
• Wild Poppy Company
• Fentimans Ltd.

By Product Type	By Packaging	By Distribution Channel	By Region
Natural & Organic	Bottles Cans and Others	Supermarket/Hypermarket Food Services and Drinking Places Convenience Stores Online and other (Direct Sales, Counter Shops & Modern Grocery)	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Craft Soda Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Craft Soda Market, By Product Type:

• Natural & Organic

• Craft Soda Market, By Packaging:

• Bottles
• Cans and Others

• Craft Soda Market, By Distribution Channel:

• Supermarket/Hypermarket
• Food Services and Drinking Places
• Convenience Stores
• Online and other (Direct Sales, Counter Shops & Modern Grocery)

• Craft Soda Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE