Cookies Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Bar, Molded, Rolled, Drop, Others), By Type (Plain & Butter-based Cookies, Chocolate-based Cookies, Others), By Sales Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others) By Region & Competition, 2020-2030F

Market Overview

The Global Cookies Market, valued at USD 13.92 Billion in 2024, is projected to experience a CAGR of 9.16% to reach USD 23.55 Billion by 2030. Cookies are defined as small, flat, baked sweet biscuits, typically prepared from flour, sugar, and fat, often enriched with inclusions such as chocolate chips, nuts, or dried fruits. The global market for these products is supported by key drivers including increasing consumer demand for convenient snack options, continuous product innovation encompassing healthier formulations and novel flavor profiles, and the expansion of retail distribution channels, particularly in emerging economies. According to the American Bakers Association, the direct economic impact of the baking industry in the United States, which includes cookies, was $186.83 billion in 2023.

A significant challenge that could impede market expansion is the escalating cost of essential raw materials such as sugar, wheat, and dairy, which directly influences production expenditures and manufacturers' profit margins.

Key Market Drivers

The global cookies market is significantly influenced by the rising demand for convenient snacking options. Modern consumer lifestyles, characterized by increased busyness and a need for portable food solutions, directly contribute to the market’s expansion as cookies serve as an accessible and satisfying on-the-go snack. This preference is particularly evident in retail channels catering to quick purchases. According to SNAC International, in its May 2024 release of the 2024 State of the Industry Report, cookie sales in convenience stores surged by 19.2% in 2023, demonstrating robust consumer preference for ready-to-eat cookie formats. Concurrently, evolving consumer preference for health-conscious cookies drives substantial market innovation. A growing segment of the population actively seeks products with perceived health benefits, such as organic ingredients, reduced sugar, or enhanced nutritional profiles, prompting manufacturers to adapt product formulations. According to the European Commission, in 2023, organic snacks, which include various health-focused cookie offerings, represented 18 million units sold within the European Union, highlighting a clear demand for healthier alternatives.

This dynamic interplay of convenience and health awareness shapes product development and market strategies within the global cookies sector. The broader global snack food market, which encompasses cookies, reflects this dynamic consumer landscape, with continuous innovation aimed at meeting diverse dietary needs and lifestyle requirements. According to FHA-Food & Beverage, a prominent industry platform, global snack food revenue amounted to US$251.10 billion in 2024, underscoring the substantial economic contribution of the diverse snack sector.

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Key Market Challenges

The escalating cost of essential raw materials directly impedes the growth of the Global Cookies Market by increasing production expenditures and narrowing profit margins for manufacturers. This financial pressure restricts the ability of companies to maintain competitive pricing, thereby impacting consumer demand for cookie products. When input costs rise, manufacturers often face the difficult decision of either absorbing these costs, which reduces profitability, or passing them on to consumers through higher retail prices.

The substantial increase in ingredient expenses, particularly for sugar, directly affects the financial viability of cookie production. According to the confectionery trade association CAOBISCO, white sugar prices spiked more than 80% in 2022-2023, reflecting a significant rise in a core component for cookies. Such sharp increases for critical ingredients like sugar, alongside fluctuating costs for wheat and dairy, inevitably elevate the overall cost of goods sold. This situation can deter investment in product innovation and market expansion initiatives, ultimately hampering the potential for robust growth within the global cookies market.

Key Market Trends

The expansion of premium and artisanal indulgence offerings represents a significant shift in consumer preferences within the global cookies market. Consumers are increasingly seeking higher quality products with distinctive flavors, unique textures, and superior ingredients, moving beyond standard mass-produced options. This trend caters to a desire for elevated snacking experiences, emphasizing craftsmanship and specialty. For instance, according to a 2023 report by the International Dairy Foods Association, premium cookie sales in the United States grew by 12% year over year, reflecting a broader consumer inclination towards indulgent and high-quality items. Manufacturers are responding by innovating with gourmet components, sophisticated recipes, and attractive packaging to capture this growing segment willing to pay a premium for exceptional taste and perceived value. In June 2024, Mondelez International strategically partnered with Lotus Bakeries to produce and market Lotus Biscoff in India, aiming to expand its presence in the premium cookie category within the region. This highlights the strategic importance of collaborations and brand acquisitions in penetrating and growing the artisanal and premium segment.

The acceleration of e-commerce and direct-to-consumer sales channels is fundamentally reshaping how cookies reach consumers globally. This trend bypasses traditional retail dependencies, allowing brands to establish direct relationships with their customers and offer a wider, often customized, product assortment. The convenience of online shopping and expanded delivery options are key drivers. According to the National Retail Federation, online sales of snacks, which prominently feature cookies, increased by 15% in 2023. This growth underscores the importance of digital platforms as essential sales avenues. Companies are investing in robust online infrastructures and logistics to capitalize on this shift. Britannia Industries, for example, expanded its e-commerce partnerships across Southeast Asia in 2024 to strengthen its digital footprint and reduce reliance on traditional retail formats. This direct engagement facilitates personalized marketing and allows for more agile product launches, adapting quickly to evolving consumer demands.

Segmental Insights

The Chocolate-Based Cookies segment is currently the fastest-growing within the Global Cookies Market, largely propelled by the enduring consumer preference for indulgent and comforting treats. This segment's rapid expansion is attributable to the consistent demand for rich, satisfying chocolate flavors that resonate across diverse demographics. Furthermore, sustained product innovation plays a crucial role, with manufacturers introducing new formats and catering to evolving dietary trends, including premium, gluten-free, and plant-based chocolate cookie options. The rising disposable incomes in various regions and the increased demand for convenient, on-the-go snacking solutions also significantly contribute to this segment's robust growth.

Regional Insights

Europe leads the Global Cookies Market, largely attributed to its deeply entrenched bakery culture and widespread consumer preference for confectionery items. This dominance stems from established snacking habits, where cookies are integral to daily life and cultural practices across the region. High disposable incomes among European consumers further drive demand for both traditional and premium cookie varieties, encouraging product innovation, including healthier and artisanal options. The region also benefits from a robust retail infrastructure, ensuring extensive product availability and efficient distribution channels, while a focus on quality, often supported by regulatory frameworks, underpins strong market positioning.

Recent Developments

• In June 2025, Mondelēz International inaugurated a new state-of-the-art Consumer Research Centre in Bournville, following a £3.3 million investment. This facility consolidated the company's sensory and consumer research capabilities, establishing a central hub for future product development across its snack brands, including cookies. The center employs over 50 trained sensory panelists who provide crucial feedback on product characteristics. This investment demonstrates a commitment to innovation and adapting to evolving consumer trends through dedicated research and development efforts in the global snacking industry.

• In July 2024, Ferrero announced a strategic shift for its Famous Amos cookie brand, reverting to the original recipe after an earlier brand overhaul had not fully resonated with consumers. This decision underscored the importance of brand heritage and consumer sentiment in the competitive global cookies market. Company representatives indicated that future plans included a marketing campaign focusing on authenticity and new product launches, demonstrating a renewed commitment to expanding the brand's presence and market appeal through refined product offerings.

• In May 2024, Mondelēz International launched its new Chips Ahoy! Gluten-Free cookies, a significant expansion within the global cookies market. This permanent addition to the brand's portfolio aimed to allow more consumers to enjoy the iconic cookie. The company's team dedicated over 3,000 hours and tested more than 40 recipes to achieve the desired texture and flavor without gluten, ensuring the product met high standards for both taste and dietary requirements. This launch represented a strategic move to address evolving consumer preferences for inclusive snack options.

• In April 2024, Oreo, a brand under Mondelēz International, introduced a limited-edition Sour Patch Kids cookie series through a collaboration. This new product launch combined the classic sweet taste of Oreo with the distinct sour flavor of Sour Patch Kids, offering consumers a unique sweet and sour experience. The collaboration aimed to engage fans through playful innovation and was previewed at a major industry event. This initiative highlighted the brand's strategy to create novel flavor combinations and partnerships within the global cookie market.

Key Market Players

• Mondelez International, Inc.
• Nestlé S.A.
• General Mills Inc.
• Ferrero International S.A.
• Mckee Foods Corporation
• Grupo Bimbo, S.A.B. de C.V.
• PepsiCo Inc.
• Britannia Industries Ltd.
• Parle Products Private Limited
• Barilla Holding S.p.A.

Report Scope:

In this report, the Global Cookies Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Cookies Market, By Product Type:

o   Bar

o   Molded

o   Rolled

o   Drop

o   Others

• Cookies Market, By Type:

o   Plain & Butter-based Cookies

o   Chocolate-based Cookies

o   Others

• Cookies Market, By Sales Channel:

o   Hypermarkets/Supermarkets

o   Convenience Stores

o   Online

o   Others

• Cookies Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Cookies Market.

Available Customizations:

Global Cookies Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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