Report Description

Forecast Period


Market Size (2023)

USD 9412.69 Million

CAGR (2023-2028)


Fastest Growing Segment

Under Sink

Largest Market



Market Overview

The China Point-of-Use (POU) Water Purifiers Market is experiencing robust growth driven by a convergence of factors. With rapid urbanization, escalating health consciousness, and heightened concerns about water pollution, the demand for POU water Purifiers has surged. These systems offer localized solutions, ensuring safe and clean drinking water directly at the point of consumption. Technological advancements have led to efficient and sophisticated filtration methods, including RO, enhancing the market's appeal. As consumers seek healthier lifestyles and greater control over water quality, the POU water Purifiers market in China is poised for continued expansion, with manufacturers focusing on innovative products to cater to diverse preferences and needs.

Key Market Drivers

Technological Advancements

China's rapid technological advancements have played a pivotal role in driving the POU water Purifiers market. Innovations in filtration and purification technologies have led to the development of highly efficient and cost-effective water Purifiers that can effectively remove contaminants, impurities, and even microorganisms from tap water. Advanced features like RO (reverse osmosis) filtration, and smart monitoring systems have significantly enhanced the performance and convenience of POU water Purifiers, making them more appealing to consumers.

Increasing Health Consciousness

The growing awareness of health and well-being among Chinese consumers has led to an increased emphasis on safe and clean drinking water. Concerns about waterborne diseases and the potential harmful effects of contaminants in tap water have driven individuals and families to invest in POU water Purifiers. As consumers seek healthier lifestyles, the demand for POU water Purifiers that can ensure the purity and safety of their drinking water has surged.

Water Pollution Concerns

China's ongoing struggle with water pollution has been a major driver of the POU water Purifiers market. Frequent reports of water contamination incidents have created a sense of urgency among consumers to take control of their water quality. Industrial waste, agricultural runoff, and urbanization have contributed to the deterioration of water sources. As a result, POU water Purifiers have become essential appliances for households looking to safeguard themselves against pollutants and toxins present in the water supply.

Urbanization Trends

China's rapid urbanization has led to changes in lifestyle and consumption patterns. With more people living in urban areas, access to clean and safe drinking water can become a challenge due to the strain on existing infrastructure and resources. POU water Purifiers offer a localized solution by providing clean water directly at the point of use, eliminating the need for reliance on centralized water treatment plants. The convenience and efficiency of POU water Purifiers align well with the demands of urban living.

These four drivers collectively create a fertile ground for the growth of the POU water Purifiers market in China. The convergence of technological innovations, health consciousness, water pollution concerns, and urbanization has resulted in a market landscape where consumers are actively seeking solutions to ensure the quality and safety of their drinking water. As the market continues to expand, manufacturers and suppliers are striving to develop products that cater to diverse consumer preferences, budgets, and living environments.

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Key Market Challenges

Water Pollution Concerns

China's ongoing struggle with water pollution poses a critical challenge to the POU water Purifiers market. The country's rapid industrialization and urbanization have led to alarming levels of water contamination, with pollutants ranging from heavy metals to agricultural runoff. As consumers become increasingly aware of these issues, they seek effective solutions to ensure the safety and purity of their drinking water. However, the diverse nature of contaminants in different regions demands adaptable and sophisticated filtration technologies. Developing POU water Purifiers capable of effectively addressing a wide array of pollutants is a considerable technical challenge. Manufacturers must invest in research and development to create innovative filtration methods that can eliminate both common and emerging contaminants, ensuring that their products remain relevant and effective across various environments.

Consumer Education

While the demand for POU water Purifiers is rising, a lack of comprehensive consumer education remains a significant hurdle. Many consumers are unfamiliar with the intricacies of water purification processes, the types of contaminants that can be present in tap water, and how POU systems can effectively address these issues. This lack of awareness can lead to misconceptions or skepticism about the necessity and efficacy of POU water Purifiers. Addressing this challenge requires robust educational initiatives. Manufacturers, along with government agencies and non-profit organizations, should collaborate to develop educational campaigns that inform consumers about the benefits of POU water Purifiers, how they work, and the positive impact on health and well-being. By demystifying the technology and providing clear information, consumers can make informed choices that align with their water quality needs.

Key Market Trends

Smart and Connected Solutions

The integration of smart technology and connectivity is a prominent trend in the China POU water Purifiers market. Consumers are increasingly seeking appliances that offer convenience and remote control. Smart POU water Purifiers are equipped with features like smartphone apps, Wi-Fi connectivity, and sensors that allow users to monitor water quality in real-time, track filter life, and even receive alerts for maintenance or filter replacement. This trend is driven by the growing adoption of smart home ecosystems and the desire for greater control over water quality. As China continues to embrace smart technology, this trend is expected to accelerate, with manufacturers focusing on providing seamless connectivity and user-friendly interfaces.

Health and Wellness Focus

The emphasis on health and wellness is a driving force behind the demand for POU water Purifiers in China. Consumers are increasingly conscious of the potential health risks associated with contaminants and pollutants in tap water. This trend is particularly relevant in urban areas where pollution and water quality issues are more pronounced. POU water Purifiers provide an immediate solution for individuals and families to access clean and safe drinking water. Manufacturers are capitalizing on this trend by promoting the health benefits of purified water, emphasizing the removal of harmful substances and the retention of essential minerals.

Environmental Sustainability

With growing environmental awareness, sustainability is becoming a critical consideration in the POU water Purifiers market. Traditional bottled water consumption contributes to plastic waste and carbon emissions. POU water Purifiers offer an eco-friendly alternative by reducing the reliance on single-use plastic bottles. The shift towards reusable bottles and the elimination of plastic waste resonates with environmentally conscious consumers. Some manufacturers are designing systems with replaceable filter cartridges, promoting a "reduce and recycle" approach to minimize environmental impact. As sustainability becomes a top priority, manufacturers are likely to focus on designing products with minimal ecological footprint and promoting their positive environmental contributions.

Customization and Modularity

Consumers in China are increasingly seeking personalized solutions that align with their specific water quality concerns and preferences. To address this demand, the trend of customization and modularity is gaining traction in the POU water Purifiers market. Manufacturers are offering systems with modular filter configurations, allowing consumers to tailor the filtration process based on the contaminants present in their local water supply. This approach provides greater flexibility and efficiency in addressing region-specific water quality challenges. Additionally, modular designs enable easier maintenance and filter replacement. As consumers become more discerning about their water purification needs, customization and modularity are likely to drive product innovation and differentiation.

 Segmental Insights

Type Insights

The demand for under sink water Purifiers in the China Point-of-Use (POU) water Purifiers market has been steadily rising. This trend is primarily attributed to their space-saving design, enhanced filtration capabilities, and seamless integration into modern households. Under sink Purifiers offer a discreet solution, neatly fitting beneath kitchen sinks, which aligns with the compact living spaces prevalent in urban China. Moreover, these Purifiers often incorporate advanced filtration technologies, including multi-stage filters and reverse osmosis, ensuring thorough contaminant removal and improved water taste. As consumers become increasingly health-conscious and concerned about water quality, under sink water Purifiers provide a convenient and efficient means to access clean and safe drinking water without compromising kitchen aesthetics or precious countertop space.

Technology Insights

In China, the most preferred type of technology used in Point-of-Use (POU) water Purifiers is activated carbon filtration. Activated carbon, also known as activated charcoal, is a highly effective filtration method that utilizes the adsorption properties of porous carbon to remove a wide range of contaminants from water. Activated carbon filtration is popular in POU systems due to its ability to effectively reduce common impurities such as chlorine, volatile organic compounds (VOCs), odours, and some heavy metals. These impurities are often present in municipal water supplies and can impact the taste, odour, and overall quality of water.

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Regional Insights

The northern region of China has emerged as a dominant player in the Point-of-Use (POU) water Purifiers market. This trend is largely attributed to the unique water quality challenges faced by this region, which includes concerns about heavy metals, sediment, and other pollutants in the water supply. As a response to these challenges, residents and businesses in the northern region are increasingly adopting POU water Purifiers to ensure comprehensive water treatment for their entire premises. The prevalence of these water quality issues, coupled with the growing awareness of the benefits of POU systems, has contributed to the northern region's prominence in the market. This dominance underscores the region's commitment to addressing water contamination concerns and highlights the significance of tailored water purification solutions to meet specific regional needs.

Recent Developments

  • In March 2023, Viomi has announced the launch of the Viomi Super2 Max Water Purifiers in China. This water Purifiers is equipped with a 1200G dual-core high-performance high-throughput design and can fill a 150ml Cup in three seconds. It is equipped with a 6-layer Fine Filtration Technology.
  • In November 2022, Xiaomi has launched the MIJIA Smart Edition Desktop Water Purifiers in China. This water Purifiers is equipped with a long-lasting filtration process, with an average daily cost of 1 yuan.

Key Market Players

  • Foshan Shunde Midea Water Dispenser Manufacture Company Limited
  • Shenzhen Angel Drinking Water Industrial Group Corporation (ANGEL)
  • A. O. Smith (Nanjing) Water Treatment Products Co., Ltd.
  • 3M China Limited
  • Beijing OriginWater Technology Co., Ltd.
  • Paragon Water System
  • Canature Environmental Products Co., Ltd
  • Shenzhen Litree Purifying     Technology Co., Ltd.
  • Ozner Water Purification
  • Qinyuan Group Co., Ltd.

 By Type

By Technology

By Distribution Channel

By Region


       Under Sink

       Faucet Mount






       Direct Sales

       Indirect Sales









Report Scope:

In this report, the China POU Water Purifiers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • China POU Water Purifiers Market, By Type:

o   Countertop

o   Under Sink

o   Faucet Mount

o   Others

  • China POU Water Purifiers Market, By Technology:

o   RO

o   UF

o   NF

o   Others

  • China POU Water Purifiers Market, By Distribution Channel:

o   Direct Sales

o   Indirect Sales

  • China POU Water Purifiers Market, By Region:

o   North

o   East

o   North-East

o   South-Central

o   North-West

o   South-West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the China POU Water Purifiers Market.

Available Customizations:

China POU Water Purifiers Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

China POU Water Purifiers Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis

4.1.  Brand Awareness

4.2.  Brand Satisfaction

4.3.  Factors Influencing Purchase Decision

5.    China POU Water Purifiers Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.1.2.     By Volume

5.2.  Market Share & Forecast

5.2.1.     By Type Market Share Analysis (Countertop, Under Sink, Faucet Mount, Others)

5.2.2.     By Technology Market Share Analysis (RO, UF, NF, Others)

5.2.3.     By Distribution Channel Market Share Analysis (Direct Sales and Indirect Sales)

5.2.4.     By Regional Market Share Analysis         North Market Share Analysis         East Market Share Analysis         North-East Market Share Analysis         South-Central Market Share Analysis         North-West Market Share Analysis         South-West Market Share Analysis

5.2.5.     By Top 5 Companies Market Share Analysis, Others (2022)

5.3.  China POU Water Purifiers Market Mapping & Opportunity Assessment

5.3.1.     By Type Market Mapping & Opportunity Assessment

5.3.2.     By Technology Market Mapping & Opportunity Assessment

5.3.3.     By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4.     By Regional Market Mapping & Opportunity Assessment

6.    China Countertop Water Purifiers Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.1.2.     By Volume

6.2.  Market Share & Forecast

6.2.1.     By Technology Market Share Analysis

6.2.2.     By Distribution Channel Market Share Analysis

7.    China Under Sink Water Purifiers Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.1.2.     By Volume

7.2.  Market Share & Forecast

7.2.1.     By Technology Market Share Analysis

7.2.2.     By Distribution Channel Market Share Analysis

8.    China Faucet Mount Water Purifiers Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.1.2.     By Volume

8.2.  Market Share & Forecast

8.2.1.     By Technology Market Share Analysis

8.2.2.     By Distribution Channel Market Share Analysis

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10.  Impact of COVID-19 on China POU Water Purifiers Market

10.1.              Impact Assessment Model       

10.1.1.  Key Segments Impacted

10.1.2.  Key Regions Impacted

10.1.3.  Key Countries Impacted

11.  Market Trends & Developments

12.  Porter’s Five Forces Model