Report Description

China cosmetics market is anticipated to undergo rapid growth during the next five years owing to the burgeoning demand for premium cosmetics and increasing number of working women population who tend to spend more on cosmetic products. Increasing number of beauty salons are also aiding China cosmetics market. Moreover, increasing per capita expenditure on personal appearance and growth in beauty and cosmetics market are some of the other factors expected to propel demand for cosmetics market in China.

China is the second largest market of cosmetic products after United States in terms of revenue and consumption. The beauty and personal care market is facing a burgeoning demand owing to the increasing urbanization and social media influence. All these factors are expected to fuel the growth of cosmetics market in China by 2028.

China cosmetics market is segmented based on type, demography, distribution channel and region. Based on type, the market is categorized into skin care, hair care, bath & shower products, makeup & color cosmetics and fragrances & deodorants. Skincare products accounted for the largest market share in 2022 and the segment is anticipated to dominate the market over the next five years as well. Color cosmetics, which largely includes face makeup, is still an emerging segment and is gaining popularity among the younger consumers.

Based on distribution channel, China cosmetics market is categorized into online and offline channels. The offline channel is further segmented into supermarkets/hypermarkets, exclusive retail stores, beauty parlors/salon and multi branded retail stores. More than 70 percent of cosmetics sales revenue in China come from e-commerce sites like Alibaba’s Tmall and 

Some of the major players operating in the China cosmetics market are Jiangsu LONGLIQI Bio-Science Co, Ltd. (Longrich), Shanghai Inoherb Cosmetics Co, Ltd., JALA Corporation, Zhejiang Osmun Group, Zhejiang Proya Cosmetics Co, Ltd, Tianjin Yumeijing Group Co, Ltd., Softto Co, Ltd., BaWang International (Group) Holding Limited, Guangzhou Huanya Cosmetics Technology Co, Ltd. and Guangdong Marubi Biotechnology Co, Ltd., among others. The market is witnessing emergence of global brands as the country imports most of its cosmetic products from countries like South Korea and Japan.

Objective of the Study:

  • To analyze and forecast market size of the China cosmetics market, in terms of value.
  • To define, classify and forecast the China cosmetics market on the basis of type, demography, distribution channel and regional distribution.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting china cosmetics market into regions, namely, South-Central, South-West, East-China, North-East, North China & North-West.
  • To identify tailwinds and headwinds for the China cosmetics market.
  • To examine competitive developments such as expansions, new product launches, supply contracts, and mergers & acquisitions in the China cosmetics market.
  • To evaluate competitor pricing, average market selling prices and trends in the China cosmetics market.
  • To strategically profile the leading players, which are involved in the supply of cosmetics in China.

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TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of cosmetics manufacturers and suppliers in China Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings, distribution channels, and regional presence of all major cosmetics suppliers across the country.

TechSci Research calculated the market size for the China cosmetics market using a bottom-up approach, where manufacturers’ value sales data for different types of cosmetic was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as all China cosmetics manufacturers, association, company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.

Key Target Audience:

  • China cosmetics manufacturers
  • China cosmetics retailers/distributors
  • Research organizations and consulting companies
  • Associations, organizations and alliances related to cosmetics manufacturing
  • Government bodies such as regulating authorities and policy makers
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as cosmetics manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on growth of the market.



Base Year


Historical Years

2018 – 2021

Estimated Year


Forecast Period

2024F – 2028F

Quantitative Units

Revenue in USD Million, and CAGR for 2018-2022 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Type

·         Demography

·         Distribution Channel

Region Scope

South-Central, South-West, East China, North East, North-West & North China

Key Companies Profiled

Jiangsu LONGLIQI Bio-Science Co, Ltd. (Longrich), Shanghai Inoherb Cosmetics Co, Ltd., JALA Corporation, Zhejiang Osmun Group, Zhejiang Proya Cosmetics Co, Ltd, Tianjin Yumeijing Group Co, Ltd., Softto Co, Ltd., BaWang International (Group) Holding Limited, Guangzhou Huanya Cosmetics Technology Co, Ltd. and Guangdong Marubi Biotechnology Co, Ltd

Customization Scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, China cosmetics market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • China Cosmetics Market, By Type:
      • Skin Care
      • Hair Care
      • Bath & Shower Products
      • Makeup & Color Cosmetics
      • Fragrances & Deodorants
      • Others
  • China Cosmetics Market, By Demography:
      • Men
      • Women
  • China Cosmetics Market, By Distribution Channel:
      • Offline
        • Supermarkets/Hypermarket
        • Exclusive Retail Stores
        • Beauty Parlors/Salon
        • Multi Branded Retail Stores
      • Online
  • China Cosmetics Market, By Geography:
      • South-Central
      • South-West
      • East China
      • North East
      • North-West
      • North China

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in China cosmetics market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

Table of content

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on China Cosmetics Market

4.    Executive Summary

5.    Voice of Customer

6.    China Cosmetics Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants)

6.2.2.     By Demography (Men, Women)

6.2.3.     By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores, Online)

6.2.4.     By Region

6.2.5.     By Company (2022)

6.3.  Market Attractiveness Index

7.    China Skin Care Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

7.2.2.     By Demography

7.3.  Pricing Analysis

8.     China Hair Care Market Outlook

8.1.  Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

8.2.2.     By Demography

8.3.  Pricing Analysis

9.    China Bath & Shower Products Market Outlook

9.1.  Market Size & Forecast

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1.     By Distribution Channel

9.2.2.     By Demography

9.3.  Pricing Analysis

10.  China Makeup & Color Cosmetics Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.  By Distribution Channel

10.2.2.  By Demography

10.3.              Pricing Analysis

11.  China Deodorants & Fragrances Market Outlook

11.1.              Market Size & Forecast

11.1.1.   By Value

11.2.              Market Share & Forecast

11.2.1.  By Distribution Channel

11.2.2.  By Demography

11.3.              Pricing Analysis

12.  Import-Export Analysis

13.  Market Dynamics

13.1.              Drivers

13.2.              Challenges

14.  Value Chain Analysis

15.  Market Trends & Development

16.  Policy & Regulatory Landscape

17.  China Economic Profile

18.  Competitive Landscape

18.1.              Competition Outlook (Top 10 Companies)

18.1.1.  Jiangsu LONGLIQI Bio-Science Co, Ltd. (Longrich)

18.1.2.  Shanghai Inoherb Cosmetics Co, Ltd.

18.1.3.  JALA Corporation

18.1.4.  Zhejiang Osmun Group

18.1.5.  Zhejiang Proya Cosmetics Co, Ltd

18.1.6.  Tianjin Yumeijing Group Co, Ltd.

18.1.7.  Softto Co, Ltd.

18.1.8.  BaWang International (Group) Holding Limited

18.1.9.  Guangzhou Huanya Cosmetics Technology Co, Ltd.

18.1.10.                Guangdong Marubi Biotechnology Co, Ltd.

19.  Strategic Recommendations

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions


Rise in the number of beauty salons and growing working women population who care willing to spend on cosmetics products, and the intense competition among market players are driving the growth of the China cosmetics market.


Jiangsu LONGLIQI Bio-Science Co, Ltd. (Longrich), Shanghai Inoherb Cosmetics Co, Ltd., JALA Corporation, Zhejiang Osmun Group, Zhejiang Proya Cosmetics Co, Ltd, Tianjin Yumeijing Group Co, Ltd., Softto Co, Ltd., BaWang International (Group) Holding Limited, Guangzhou Huanya Cosmetics Technology Co, Ltd., and Guangdong Marubi Biotechnology Co, Ltd are the major market players operating in the China cosmetics market.


Based on type, the market is categorized into skin care, hair care, bath & shower products, makeup & color cosmetics, and fragrances & deodorants. Skin care is expected to hold the largest market share in the forecast period due to growing brand consciousness among consumers and awareness about the benefits of adopting a skincare routine.


Based on the distribution channel, the market is bifurcated into online and offline. The online segment is expected to account for a significant market share in the forecast period due to an increase in the number of customers preferring to buy through online channels and the facilities offered by market players like doorstep delivery, good packaging, and lucrative discounts.


Parvati Sharma

Account Manager BD
Press Release

Cosmetics Market is Anticipated to Undergo a Robust Growth in Coming Years

Sep, 2020

High demand for skin care and make up product and thriving e-commerce sector are some of the key factors fuelling the growth of China cosmetics market.