Report Description

China biscuit market is anticipated to undergo substantial growth during the next five years owing to increased consumption of bakery & cereals and rising number of health-conscious consumers. The growing number of working populations are further aiding to the high demand for bakery goods like biscuits. The manufacturers are also coming up with variety of flavours which is further accelerating the market growth.

Biscuits are a great source to boost energy and satisfy hunger. The convenience offered by these bakery goods are attracting Chinese consumers. Moreover, awareness regarding the consumption of a balanced and healthy diet coupled with increasing demand from almost all the sections of the population from a child to senior citizens is leading to huge growth of biscuit market in China. Chinese people are inclined towards both savoury as well as sweet biscuits. Premiumization is the focus of biscuit manufacturers in the country as consumers are willing to pay more for freshly baked biscuits. The changing lifestyle with more western influence is also poised to aid the biscuit market growth in China during the forecast period.

China biscuit market is segmented based on type, distribution channel and region. Based on type, the market is segmented into plain biscuit, cookies, sandwiched biscuit, crackers and crispbreads and others. The market is witnessing high growth of crackers and crisp breads as most of the Chinese people are inclined towards it. Also, the increasing awareness towards health and fitness is making consumers buy crackers and crispbreads which are mostly made of natural and healthy ingredients.

Based on distribution channel, China biscuit market is segmented into offline and online channels. The offline channel is further categorized into hypermarkets/ supermarkets, convenience stores, independent small grocers and others. The offline channel dominated the Chinese biscuit market in terms of revenue in 2022. However, the increasing growth of e-commerce sites with increasing internet penetration is expected to make offline channel undergo the fastest growth during the forecast period.

Some of the major players operating in the China biscuit market are Mondelez China, Orion China, Want Want China Holdings Limited, Fujian Dali Group, Liwayway (China) Co., Ltd., Danisa, Jiangzhong Pharmaceutical Co. Ltd (Hougu biscuits), Silang Co. Ltd and Huamei, among others. With entry of international biscuit brands, the market has become highly competitive. Manufacturers are focusing on new and distinctive flavors of biscuits. They are also including more healthy grains as ingredients keeping in mind the growing requirements of health conscious population.

Objective of the Study:

  • To analyze and forecast market size of the China biscuit market, in terms of value.
  • To define, classify and forecast the China biscuit market on the type, distribution channel and regional distribution.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting china biscuit market into regions, namely, South-Central, South-West, East-China, North-East, North China & North-West.
  • To identify tailwinds and headwinds for the China biscuit market.
  • To examine competitive developments such as expansions, new product launches, supply contracts, and mergers & acquisitions in the China biscuit market.
  • To evaluate competitor pricing, average market selling prices and trends in the China biscuit market.
  • To strategically profile the leading players, which are involved in the supply of biscuit in China.

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TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of biscuit manufacturers and suppliers in China Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings, distribution channels, and regional presence of all major biscuit suppliers across the country.

TechSci Research calculated the market size for the China biscuit market using a bottom-up approach, where manufacturers’ value sales data for different types of biscuits was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as all China biscuit manufacturers, association, company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.

Key Target Audience:

  • China biscuit manufacturers
  • China biscuit retailers/distributors
  • Research organizations and consulting companies
  • Associations, organizations and alliances related to biscuit manufacturing
  • Government bodies such as regulating authorities and policy makers
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as biscuit manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on growth of the market.



Base Year


Historical Years

2018 – 2021

Estimated Year


Forecast Period

2024F – 2028F

Quantitative Units

Revenue in USD Million and CAGR for 2018-2022 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Product Type

·         Distribution Channel

Region Scope

South-Central; South-West; East; North-East; North-West; North

Key Companies Profiled

Mondelez China, Orion China, Want Want China Holdings Limited, Fujian Dali Group, Liwayway (China) Co., Ltd., Danisa, Jiangzhong Pharmaceutical Co. Ltd (Hougu biscuits), Silang Co. Ltd and Huamei.

Customization Scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, China biscuit market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • China Biscuit Market, By Product Type:
    • Plain Biscuit
    • Cookies
    • Sandwiched Biscuit
    • Crackers and Crispbreads
    • Others
  • China Biscuit Market, By Distribution Channel:
    • Offline
      • Hypermarkets/ Supermarket
      • Convenience Stores
      • Independent Small Grocers
      • Others
    • Online
  • China Biscuit Market, By Geography:
      • South-Central
      • South-West
      • East China
      • North East
      • North-West
      • North China

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in China biscuit market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

Table of content

1.       Product Overview

2.       Research Methodology

3.       Impact of COVID-19 on China Biscuit Market

4.       Executive Summary

5.       Voice of Customer

6.       China Biscuit Market Outlook

6.1.     Market Size & Forecast

6.1.1.   By Value

6.2.     Market Share & Forecast

6.2.1.  By Product Type (Plain Biscuit, Cookies, Sandwiched Biscuit, Crackers and Crispbreads, Others)

6.2.2.  By Distribution Channel (Online, Offline (Hypermarkets/ Supermarkets, Convenience Stores, Independent Small Grocers & Others)

6.2.3.  By Region 

6.2.4.  By Company

6.3.     Market Attractiveness Index

7.       China Plain Biscuit Market Outlook

7.1.     Market Size & Forecast

7.1.1.  By Value

7.2.     Market Share & Forecast By Type (Glucose, Fiber, Sweet & Salted) By Distribution Channel

7.2.2.  Product Benchmarking

8.       China Cookies Market Outlook

8.1.     Market Size & Forecast

8.1.1.  By Value

8.2.     Market Share & Forecast By Type (Butter, Choco-chips, Fruit & Nut, Oatmeal & Others) By Distribution Channel

8.3.     Product Benchmarking

9.       China Sandwiched Biscuit Market Outlook

9.1.     Market Size & Forecast

9.1.1.  By Value

9.2.     Market Share & Forecast By Type (Chocolate, Vanilla, Orange, Pineapple & Others) By Distribution Channel

9.3.     Product Benchmarking

10.    China Crackers and Crispbreads Market Outlook

10.1. Market Size & Forecast

10.1.1.      By Value

10.2. Market Share & Forecast             By Type (Soda Crackers, Graham Crackers, Sprayed Snack Crackers, Others)             By Distribution Channel

10.3. Product Benchmarking

11.    Supply Chain Analysis

12.    Import Export Analysis

13.    Market Dynamics

13.1. Drivers

13.2. Challenges

14.    Trends & Developments

15.    Policy & Regulatory Landscape

16.    China Economic Profile

17.    Competitive Landscape

17.1. Mondelez China

17.2. Orion China

17.3. Want Want China Holdings Limited

17.4. Fujian Dali Group

17.5. Liwayway (China) Co., Ltd.

17.6. Danisa

17.7. Jiangzhong Pharmaceutical Co. Ltd (Hougu biscuits)

17.8. Silang Co. Ltd

17.9. Huamei

18.    Strategic Recommendations

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions


Mondelez China, Orion China, Want Want China Holdings Limited, Fujian Dali Group, Liwayway (China) Co., Ltd., Danisa, Jiangzhong Pharmaceutical Co. Ltd (Hougu biscuits), Silang Co. Ltd and Huamei are the leading market players in the China biscuit market.


Based on distribution channel, the market is divided into offline and online channels. The offline segment is expected to hold the largest market share in the forecast period due to the availability of a large number of stores and the growing disposable income of consumers.


Based on type, the market is divided Based on type, the market is divided into plain biscuit, cookies, sandwiched biscuit, crackers and crispbreads and others. Crackers and crispbreads are expected to account for significant market share in the forecast period as it is high demand among consumers to eat for snacking purposes.


The introduction of healthier alternatives of biscuits, growing consumption of bakery & cereals, and rise in the working population are driving the demand for China biscuit market in the forecast period.


Parvati Sharma

Account Manager BD
Press Release

Biscuit Market is Expected to Undergo a Significant Growth in Coming Years

Sep, 2020

Increasing inclination of Chinese consumers towards no additives, healthier biscuits and thriving e-commerce industry are acting as key growth driver for China Biscuit market.