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China biscuit market is anticipated to
undergo substantial growth during the next five years owing to increased
consumption of bakery & cereals and rising number of health-conscious
consumers. The growing number of working populations are further aiding to the high
demand for bakery goods like biscuits. The manufacturers are also coming up
with variety of flavours which is further accelerating the market growth.
Biscuits are a great source to boost
energy and satisfy hunger. The convenience offered by these bakery goods are
attracting Chinese consumers. Moreover, awareness regarding the consumption of
a balanced and healthy diet coupled with increasing demand from almost all the
sections of the population from a child to senior citizens is leading to huge
growth of biscuit market in China. Chinese people are inclined towards both
savoury as well as sweet biscuits. Premiumization is the focus of biscuit
manufacturers in the country as consumers are willing to pay more for freshly
baked biscuits. The changing lifestyle with more western influence is also poised
to aid the biscuit market growth in China during the forecast period.
market is segmented based on type, distribution channel and region. Based on
type, the market is segmented into plain biscuit, cookies, sandwiched biscuit, crackers
and crispbreads and others. The
market is witnessing high growth of crackers and crisp breads as most of the
Chinese people are inclined towards it. Also, the increasing awareness towards
health and fitness is making consumers buy crackers and crispbreads which are
mostly made of natural and healthy ingredients.
distribution channel, China biscuit market is segmented into offline and online
channels. The offline channel is further categorized into hypermarkets/
supermarkets, convenience stores, independent small grocers and others. The
offline channel dominated the Chinese biscuit market in terms of revenue in 2022.
However, the increasing growth of e-commerce sites with increasing internet
penetration is expected to make offline channel undergo the fastest growth
during the forecast period.
Some of the
major players operating in the China biscuit market are Mondelez China, Orion
China, Want Want China Holdings Limited, Fujian Dali Group, Liwayway (China)
Co., Ltd., Danisa, Jiangzhong Pharmaceutical Co. Ltd (Hougu biscuits), Silang
Co. Ltd and Huamei, among others. With entry of international biscuit brands,
the market has become highly competitive. Manufacturers are focusing on new and
distinctive flavors of biscuits. They are also including more healthy grains as
ingredients keeping in mind the growing requirements of health conscious
Objective of the Study:
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TechSci Research performed primary as
well as exhaustive secondary research for this study. Initially, TechSci
Research sourced a list of biscuit manufacturers and suppliers in China Subsequently,
TechSci Research conducted primary research surveys with the identified
companies. While interviewing, the respondents were also enquired about their
competitors. Through this technique, TechSci Research was able to include
manufacturers that could not be identified due to the limitations of secondary
research. TechSci Research analysed product offerings, distribution channels,
and regional presence of all major biscuit suppliers across the country.
TechSci Research calculated the market size for the China biscuit
market using a bottom-up approach, where manufacturers’ value sales data for
different types of biscuits was recorded as well as forecast for the future
years was made. TechSci Research sourced these values from industry experts and
company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive
at the overall market size. Various secondary sources such as all China biscuit
manufacturers, association, company annual reports, white papers, investor
presentations and financial reports were also used by the TechSci Research.
Key Target Audience:
The study is useful in providing
answers to several critical questions that are important for industry
stakeholders, such as biscuit manufacturers, distributors, dealers and policy
which market segments
should be targeted over the coming years (next five years) in order to
strategize investments and capitalize on growth of the market.
2018 – 2021
2024F – 2028F
Revenue in USD Million and CAGR for 2018-2022 and 2023E-2028F
Revenue forecast, company share, competitive landscape, growth
factors, and trends
South-Central; South-West; East; North-East; North-West; North
Key Companies Profiled
Mondelez China, Orion China, Want Want China Holdings Limited,
Fujian Dali Group, Liwayway (China) Co., Ltd., Danisa, Jiangzhong
Pharmaceutical Co. Ltd (Hougu biscuits), Silang Co. Ltd and Huamei.
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In this report, China biscuit market
has been segmented into following categories, in addition to the industry
trends which have also been detailed below:
Company Profiles: Detailed analysis of the major
companies present in China biscuit market.
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
Profit Margin Analysis
COVID-19 on China Biscuit Market
China Biscuit Market Outlook
Market Size &
Market Share &
By Product Type
(Plain Biscuit, Cookies, Sandwiched Biscuit, Crackers and Crispbreads, Others)
Channel (Online, Offline (Hypermarkets/ Supermarkets, Convenience Stores,
Independent Small Grocers & Others)
China Plain Biscuit Market Outlook
Market Size &
Market Share &
184.108.40.206. By Type (Glucose, Fiber, Sweet & Salted)
220.127.116.11. By Distribution Channel
China Cookies Market Outlook
Market Size &
Market Share &
18.104.22.168. By Type (Butter, Choco-chips, Fruit & Nut, Oatmeal
22.214.171.124. By Distribution Channel
China Sandwiched Biscuit Market Outlook
Market Size &
Market Share &
126.96.36.199. By Type (Chocolate, Vanilla, Orange, Pineapple &
188.8.131.52. By Distribution Channel
China Crackers and Crispbreads Market Outlook
10.1. Market Size & Forecast
10.2. Market Share & Forecast
By Type (Soda
Crackers, Graham Crackers, Sprayed Snack Crackers, Others)
10.3. Product Benchmarking
Supply Chain Analysis
Import Export Analysis
Trends & Developments
Policy & Regulatory Landscape
China Economic Profile
17.1. Mondelez China
17.2. Orion China
17.3. Want Want China Holdings Limited
17.4. Fujian Dali Group
17.5. Liwayway (China) Co., Ltd.
17.7. Jiangzhong Pharmaceutical Co. Ltd (Hougu biscuits)
17.8. Silang Co. Ltd
The companies list can be customized based on the client requirements.)
Mondelez China, Orion China, Want Want China Holdings Limited, Fujian Dali Group, Liwayway (China) Co., Ltd., Danisa, Jiangzhong Pharmaceutical Co. Ltd (Hougu biscuits), Silang Co. Ltd and Huamei are the leading market players in the China biscuit market.
Based on distribution channel, the market is divided into offline and online channels. The offline segment is expected to hold the largest market share in the forecast period due to the availability of a large number of stores and the growing disposable income of consumers.
Based on type, the market is divided Based on type, the market is divided into plain biscuit, cookies, sandwiched biscuit, crackers and crispbreads and others. Crackers and crispbreads are expected to account for significant market share in the forecast period as it is high demand among consumers to eat for snacking purposes.
The introduction of healthier alternatives of biscuits, growing consumption of bakery & cereals, and rise in the working population are driving the demand for China biscuit market in the forecast period.
Biscuit Market is Expected to Undergo a Significant Growth in Coming Years
Increasing inclination of Chinese consumers towards no additives, healthier biscuits and thriving e-commerce industry are acting as key growth driver for China Biscuit market.