Chicken & Meat Shredder Market – Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type (Manual Shredder, Electric Shredder), By Application (Residential, Commercial), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 131.90 Billion
CAGR (2026-2031)	5.99%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 187.03 Billion

Market Overview

The Global Chicken & Meat Shredder Market will grow from USD 131.90 Billion in 2025 to USD 187.03 Billion by 2031 at a 5.99% CAGR. Chicken and meat shredders are specialized kitchen implements, operated manually or electrically, designed to separate cooked muscle fibers into uniform strips for various culinary applications. The market is primarily supported by the escalating demand for time-efficient food preparation tools in both residential and commercial kitchens, alongside the operational necessity for processing bulk proteins for meal planning services. These fundamental drivers are distinct from transient culinary fashions, as they address the permanent requirement for consistency and speed in foodservice workflows and household kitchen management.

One significant challenge impeding broader market expansion is the sanitation difficulty associated with the device's intricate interlocking tines, which can harbor food residue and complicate maintenance for high-frequency users. This hygiene constraint is particularly critical given the substantial volume of protein that consumers process annually, necessitating equipment that is both durable and easy to clean. According to the National Chicken Council, in 2024, per capita poultry consumption in the United States reached 102.6 pounds, underscoring the massive quantity of meat requiring processing and the correlated demand for efficient shredding solutions.

Key Market Drivers

The surge in home cooking and meal preparation practices serves as a primary catalyst for the chicken and meat shredder market, fundamentally altered by ongoing economic pressures and a sustained shift toward domestic food consumption. Consumers are increasingly relying on bulk cooking strategies to manage household budgets, which requires the efficient processing of proteins for meal planning, thereby driving the adoption of manual and ergonomic shredding implements. This behavioral shift is quantifiable and directly impacts utensil purchasing trends; according to FMI - The Food Industry Association, May 2024, in the 'U.S. Grocery Shopper Trends 2024' report, 86% of eating occasions are now sourced from the home, creating a stable environment for tools that reduce the labor intensity of preparing home-cooked meals.

Concurrently, the expansion of commercial foodservice and catering operations necessitates equipment that addresses critical labor shortages and operational efficiency. Restaurants are actively integrating specialized shredding tools to maintain consistency in high-demand dishes, such as pulled pork sandwiches and tacos, without incurring excessive manual labor costs. According to the National Restaurant Association, February 2024, in the '2024 State of the Restaurant Industry' report, 45% of operators plan to deploy technology or automation to increase employee productivity, directly influencing the uptake of mechanical processing solutions. This move toward efficiency is critical given the sheer scale of the commodity being handled; according to the USDA Economic Research Service, in 2024, total red meat and poultry production was projected to reach 107 billion pounds, ensuring a massive material baseline requiring processing by both residential and commercial end-users.

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Key Market Challenges

The sanitation difficulty associated with intricate interlocking tines presents a tangible obstacle to the expansion of the global chicken and meat shredder market. These devices frequently retain food residue within complex mechanical crevices, creating potential hygiene risks and necessitating labor-intensive maintenance. This cleaning burden directly counteracts the core value proposition of time efficiency, thereby deterring adoption among users who prioritize rapid workflow turnover and strict food safety standards in both residential and commercial environments.

The magnitude of this operational constraint is amplified by the substantial volume of poultry processed annually, which demands equipment capable of withstanding high-frequency usage without becoming a sanitation liability. According to the U.S. Department of Agriculture, in 2024, total United States broiler production was forecast to reach 46.8 billion pounds. This high production level necessitates consistent processing throughput, yet the time required to manually remove trapped debris from shredder tines disrupts this efficiency. Consequently, the market faces resistance from buyers who view the maintenance requirements as a critical inefficiency in handling bulk proteins.

Key Market Trends

The proliferation of viral social media-driven commerce has fundamentally reshaped the acquisition channel for chicken and meat shredders, transforming the product into a mass-market impulse purchase. Short-form videos demonstrate the device's immediate utility in "hacking" tedious tasks, bypassing traditional retail search for direct discovery. This visual marketing leverages the satisfying mechanics of shredding to drive conversion among younger demographics who rely on algorithmic recommendations. According to HubSpot, April 2025, in the 'State of Consumer Trends in 2025' report, 43% of Gen Z consumers have purchased a product directly through a social media app in the past three months, confirming the viability of this sales channel for kitchen gadgets.

Simultaneously, the market is aligning with high-protein meal prep behaviors, positioning the shredder as a fitness enablement tool. As consumers prioritize macronutrient targets, the manual fatigue of processing large batches of cooked chicken breast for weekly regimens has created a specific need for mechanical assistance. This trend focuses on the health-conscious demographic viewing efficient protein preparation as a component of their wellness routine. This dietary shift is substantial; according to the International Food Information Council, July 2025, in the 'Spotlight Survey: Americans' Perceptions of Protein,' one in three Americans reported increasing their protein intake over the past year, expanding the demand for devices that simplify lean meat preparation.

Segmental Insights

Market analysis indicates that the Online segment is currently the fastest-growing distribution channel within the Global Chicken & Meat Shredder Market. This rapid expansion is primarily driven by the proliferation of e-commerce platforms, which offer consumers a substantially broader inventory of manual and electric shredders compared to physical retail outlets. Digital marketplaces facilitate efficient price comparisons and provide access to verified user reviews, essential factors that build buyer trust for specialized kitchen tools. Furthermore, the convenience of direct-to-consumer shipping and aggressive digital marketing strategies are accelerating the adoption of these products among residential cooks and small culinary businesses.

Regional Insights

Based on insights from trusted market research, North America commands the leading position in the Global Chicken & Meat Shredder Market due to the region's substantial consumption of processed poultry and meat products. The United States and Canada possess a highly developed foodservice sector that requires efficient, high-volume processing solutions to meet consumer demand for popular items like pulled pork and chicken salads. Furthermore, strict hygiene and sanitary mandates enforced by the United States Department of Agriculture (USDA) drive the adoption of automated shredding machinery. These regulatory standards compel manufacturers to replace manual handling with advanced equipment to ensure food safety and operational consistency.

Recent Developments

• In January 2025, JBT Corporation completed its merger with Marel hf., forming a new combined entity named JBT Marel Corporation. This significant corporate collaboration brought together two global leaders in food and beverage processing technology, integrating their complementary portfolios of equipment, including meat portioning, shredding, and slicing solutions. The merger was designed to enhance the company's ability to provide end-to-end solutions for the poultry and meat industries, leveraging shared expertise in automation and sustainability. The newly formed corporation began trading on the New York Stock Exchange, marking a major consolidation in the food processing equipment sector.
• In November 2024, Urschel Laboratories introduced its latest food-cutting innovations, including the CC-DL Shredder, at the Interpom trade fair in Kortrijk, Belgium. The company unveiled this versatile machine, which is engineered to shred, slice, and granulate a variety of food products, including cooked meats and cheese, with high precision and minimal waste. The launch highlighted the shredder's specialized design, which features a 32-inch diameter shredding chamber to accommodate large input products, thereby improving operational efficiency for industrial processors. This new product release reinforced Urschel's position in the size reduction technology market.
• In September 2024, GEA Group entered into a strategic partnership with Believer Meats to co-develop and scale technologies for the cultivated meat industry. The collaboration focused on optimizing the performance and efficiency of proprietary bioreactors and processing equipment required to produce cultivated chicken with the texture and quality of traditional meat. This joint effort aimed to improve unit economics and sustainability in the production of alternative protein products, including shredded chicken applications. The partnership leveraged GEA's engineering expertise to accelerate the commercialization of cultivated meat solutions.
• In January 2024, Provisur Technologies, a leading industrial food processing equipment manufacturer, showcased its advanced separation and forming technologies at the IPPE in Atlanta. The company highlighted the capabilities of its Beehive S20 rotary separator, which is designed to handle poultry and other raw materials for efficient separation and texturizing. This equipment supports the production of high-quality ground and shredded meat products by ensuring distinct particle definition and reduced calcium content. The showcase demonstrated the company's commitment to providing solutions that enhance yield and product integrity for meat processors in the global market.

Key Market Players

• OXO International Ltd.
• The BBQ Butler
• Whirlpool Corporation
• Conair LLC
• DK Household Brands Corp.
• Weber-Stephen Products (HK) Ltd
• John Bean Technologies Corporation
• Biro Manufacturing Company
• Van Berkel International S.r.l.
• Nantsune Co., Ltd.

By Product Type	By Application	By Distribution Channel	By Region
Manual Shredder Electric Shredder	Residential Commercial	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Chicken & Meat Shredder Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Chicken & Meat Shredder Market, By Product Type:

• Manual Shredder
• Electric Shredder

• Chicken & Meat Shredder Market, By Application:

• Residential
• Commercial

• Chicken & Meat Shredder Market, By Distribution Channel:

• Online
• Offline

• Chicken & Meat Shredder Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE