CBD Snacks Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Source (Marijuana, Hemp, Others), By Product Type (Gummies, Bars, Cookies, Others), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Pharmacy/Drug Stores, Online, Others), By Region, By Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 945.31 Million
CAGR (2026-2031)	11.04%
Fastest Growing Segment	Cookies
Largest Market	North America
Market Size (2031)	USD 1771.95 Million

Market Overview

The Global CBD Snacks Market will grow from USD 945.31 Million in 2025 to USD 1771.95 Million by 2031 at a 11.04% CAGR. CBD snacks are defined as edible products, including gummies, confectionery, and baked goods, that are infused with cannabidiol derived from industrial hemp, formulated to provide therapeutic benefits such as stress relief without psychoactive effects. The market represents a convergence of the wellness and functional food sectors, driven fundamentally by increasing consumer demand for natural alternatives to pharmaceuticals and the growing normalization of hemp-derived ingredients in daily diet regimens. According to the 'U.S. Hemp Roundtable', in '2025', the American hemp industry, a leading driver of global innovation in these consumable extracts, reached a valuation of '$28.4 billion'.

Despite this strong economic footprint, the sector faces a substantial challenge regarding regulatory inconsistency, specifically the absence of a unified federal framework classifying cannabidiol as a dietary supplement. This legislative ambiguity results in a fragmented compliance landscape across different jurisdictions, which complicates supply chain logistics and deters major multinational retailers and financial institutions from fully entering the market, thereby stifling broader commercial expansion.

Key Market Drivers

Progressive legalization and regulatory support for hemp-derived products constitute the foundational driver for the Global CBD Snacks Market. This legislative evolution has fundamentally reduced barriers to entry, enabling the cultivation and processing of industrial hemp on a commercial scale necessary for mass-market edible production. By distinguishing hemp from marijuana, regulatory frameworks have allowed manufacturers to establish compliant supply chains and formulate snacks such as gummies and baked goods with non-psychoactive cannabinoids. This agricultural stability is critical for maintaining the consistent ingredient availability required by major retailers. According to the U.S. Department of Agriculture (USDA), April 2024, in the 'National Hemp Report', the value of utilized hemp production in the United States for 2023 totaled $291 million. This substantial agricultural valuation indicates a maturing raw material base that supports the scalability of snack manufacturing and assures distributors of a legally compliant sourcing infrastructure.

Rising consumer awareness of therapeutic benefits and wellness properties serves as the second major catalyst, shifting CBD snacks from niche novelties to functional staples. Consumers are increasingly seeking natural alternatives for stress relief and anxiety management, prioritizing formats that offer precise dosing and convenience. This demand for functional efficacy encourages companies to innovate with higher quality formulations, directly influencing revenue streams in the wellness sector. According to High Tide Inc., September 2024, in the 'Third Quarter 2024 Financial Results', the company reported that revenue increased to $131.7 million, driven significantly by the sustained performance of their consumption and edible segments. Furthermore, the market's focus on premium, health-conscious ingredients allows established brands to maintain healthy profitability despite competitive pressures. According to CV Sciences, Inc., November 2024, in the 'Third Quarter 2024 Financial Results', the company achieved a gross margin of 46.0%, reflecting operational efficiency in their consumer wellness product lines.

Download Free Sample Report

Key Market Challenges

The Global CBD Snacks Market is primarily constrained by regulatory inconsistency and the absence of a unified federal framework for cannabidiol. Because federal agencies have not yet established a clear legal pathway for CBD as a dietary supplement, manufacturers must navigate a complex and fractured compliance landscape that varies significantly across jurisdictions. This ambiguity acts as a formidable barrier to entry for major multinational retailers and grocery chains, which refuse to stock products that exist in a legal grey area to avoid liability. Consequently, the market is effectively blocked from the mainstream sales channels that are necessary to drive substantial volume and category growth.

This regulatory uncertainty further stifles expansion by restricting access to capital and banking services. Companies are forced to operate defensively, managing logistical hurdles rather than investing in innovation or scaling production. The severity of this instability is highlighted by recent industry assessments regarding the impact of potential restrictive measures. According to the 'U.S. Hemp Roundtable', in '2025', 'proposed regulatory changes could eliminate 95 percent of the hemp-derived products currently available on the market'. Such precarious conditions deter investment and prevent the sector from realizing its full commercial potential.

Key Market Trends

The emergence of minor cannabinoid formulations, including CBN and CBG, is rapidly reshaping the product landscape as manufacturers move beyond generic cannabidiol isolation to create specialized blends for targeted therapeutic effects. Consumers are increasingly demanding precise physiological outcomes, such as improved sleep quality or enhanced focus, which is driving brands to differentiate their edible portfolios with sophisticated cannabinoid ratios rather than broad wellness claims. This strategic shift towards functional specificity allows companies to command premium pricing and secure stronger consumer loyalty in a crowded sector. According to Cronos Group Inc., November 2024, in the '2024 Third Quarter Business Results', the company’s Spinach brand captured a leading 17.2% market share in the Canadian edibles category, a performance directly attributed to the successful introduction of new gummy formulations containing specific ratios of CBG and CBN.

Simultaneously, the market is witnessing a distinct expansion into savory and protein-fortified snack formats, transitioning the sector from confectionery-dominated offerings to nutrient-dense, functional foods. This trend capitalizes on the natural nutritional profile of industrial hemp, specifically its high protein and omega fatty acid content, to attract health-conscious consumers seeking vegan and clean-label pantry staples like granola, roasted seeds, and energy bars. By integrating hemp hearts into mainstream snacking occasions, diversified wellness brands are generating measurable revenue growth outside of traditional supplement aisles. According to Tilray Brands, Inc., October 2024, in the 'First Quarter Fiscal Year 2025 Financial Results', the company reported that its wellness segment net revenue increased 11% to $14.8 million, driven by the sustained consumer demand for its hemp-based food and snack product lines.

Segmental Insights

Based on recent industry analysis, the Cookies segment is recognized as the fastest-growing category within the Global CBD Snacks Market. This rapid expansion is primarily driven by the format's ability to effectively mask the earthy flavor of cannabidiol using sweeteners and textures, offering a more palatable alternative to oils or tinctures. Furthermore, cookies provide a familiar, discreet, and pre-measured consumption method, which significantly lowers the barrier to entry for mainstream consumers seeking wellness benefits. The segment’s growth is further bolstered by continuous innovation in flavor profiles and ingredient formulations, making these products increasingly attractive for daily integration into functional dietary routines.

Regional Insights

North America maintains a dominant position in the Global CBD Snacks Market due to supportive legislative frameworks and widespread consumer acceptance. The passage of the 2018 Farm Bill in the United States and the legalization of cannabis edibles by Health Canada have created a conducive environment for product commercialization. These regulatory milestones enabled manufacturers to introduce a wide variety of hemp-derived snack options to a growing customer base seeking functional foods. Consequently, the presence of major industry participants and established distribution channels allows the region to control a significant portion of the global market share.

Recent Developments

• In October 2025, Charlotte’s Web Holdings, Inc. expanded its "Brightside" wellness collection with the launch of "Knockout," a new hemp-derived gummy formulation designed to support sleep. The product features a balanced ratio of hemp-derived THC and cannabinol (CBN) and utilizes a proprietary fast-acting delivery technology to ensure a rapid onset of effects. This launch addresses the increasing consumer demand for natural, plant-based sleep aids in the edible format. The company positioned the blackberry-flavored gummies as a consistent and controlled option for users, further strengthening its leadership in the market for functional cannabinoid snacks.
• In September 2024, CBD LION expanded its edible product offerings with the launch of a new line of high-potency gummy supplements. The company introduced its 750mg CBD Gummies, which are designed to provide consumers with a more concentrated dosage option for their daily wellness routines. This product release aligns with the brand's strategy to cater to experienced users seeking higher strength formats within the gummy category. The launch highlights the company's ongoing commitment to diversifying its portfolio of hemp-derived snacks and meeting specific consumer preferences for potency and convenience in the competitive market.
• In March 2024, Hempacco Co, Inc. entered into a strategic partnership with Gumbo Brands to collaborate on the development and distribution of a new line of cannabinoid-infused gummies. This joint venture combines Hempacco’s specialized manufacturing infrastructure for hemp products with the cultural branding and marketing reach of Gumbo Brands. The collaboration aims to introduce premium edible products that appeal to lifestyle-oriented consumers, thereby expanding the market for hemp-derived snacks. By leveraging their respective strengths, the companies intend to capture a larger share of the evolving sector for recreational and functional hemp edibles.
• In January 2024, cbdMD, Inc. achieved a significant retail milestone by launching its premium gummy products in Sprouts Farmers Market locations nationwide. The company introduced its Apple Cider Vinegar and Immunity Gummy Pouches to 175 stores, strategically placing these hemp-derived snacks in a major health-focused grocery chain. The products are formulated to be vegan and gluten-free, catering to consumers seeking functional benefits such as digestive health and immune support. This distribution expansion underscores the growing acceptance of CBD edibles in mainstream retail channels and aligns with the company's goal to broaden the accessibility of its wellness portfolio.

Key Market Players

• ZBD
• LivityFoods LLC
• VELOBAR
• Naturebox
• Weller
• Evo Hemp
• CBD American Shaman
• Dixie Brands Inc.
• Premium Jane
• Pure Kana

By Source	By Product Type	By Distribution Channel	By Region
Marijuana Hemp Others	Gummies Bars Cookies Others	Hypermarkets/Supermarkets Convenience Stores Pharmacy/Drug Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global CBD Snacks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• CBD Snacks Market, By Source:

• Marijuana
• Hemp
• Others

• CBD Snacks Market, By Product Type:

• Gummies
• Bars
• Cookies
• Others

• CBD Snacks Market, By Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Pharmacy/Drug Stores
• Online
• Others

• CBD Snacks Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE