CBD Skincare Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Creams, Moisturizers, Lotions, Balms, Serums, Face & Body Cleaners, Sunscreens, and Others), By Source Type (Hemp, Marijuana), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Multi-Branded Stores, Pharmacy & Drug Stores, Online and Non-Retail), By Region, By Company 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 2.99 Billion
CAGR (2026-2031)	16.46%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 7.46 Billion

Market Overview

The Global CBD Skincare Market will grow from USD 2.99 Billion in 2025 to USD 7.46 Billion by 2031 at a 16.46% CAGR. The Global CBD Skincare Market encompasses the segment of the personal care industry dedicated to topical products infused with cannabidiol (CBD), a non-psychoactive compound primarily derived from the industrial hemp plant. These formulations, which include creams, serums, lotions, and balms, are utilized for their purported anti-inflammatory, antioxidant, and sebum-regulating properties, targeting conditions such as acne, eczema, and signs of aging. The primary drivers fueling market expansion are the escalating consumer preference for botanical and clean-label ingredients, coupled with a growing integration of wellness-oriented solutions into daily beauty regimens. Furthermore, the destigmatization of cannabis-derived compounds has accelerated product adoption, as informed consumers increasingly seek therapeutic alternatives to traditional synthetic skincare constituents.

Despite this positive momentum, the market faces a significant challenge regarding regulatory inconsistency across different jurisdictions, particularly concerning labeling standards and the classification of CBD as a novel food or drug. This fragmented legal landscape complicates global supply chains and creates compliance burdens that may deter major retailers from fully committing to the category. Highlighting the substantial economic scale of the sector, according to the U.S. Hemp Roundtable, in 2024, the overall hemp industry, which serves as the foundational supply chain for these skincare innovations, was valued at approximately $28 billion. Such figures underscore the industry's resilience and potential, even as it navigates the complexities of federal and international regulatory frameworks.

Key Market Drivers

Progressive Legalization and Relaxation of Global Regulatory Frameworks for Cannabis Derivatives serves as a foundational catalyst for the Global CBD Skincare Market, fundamentally altering the supply chain dynamics. As nations increasingly distinguish between industrial hemp and psychoactive cannabis, the legal barriers to cultivating and processing cannabidiol (CBD) for cosmetic use are diminishing. This regulatory clarity has incentivized agricultural producers to massively scale operations, ensuring a consistent and cost-effective supply of raw botanical ingredients for skincare formulations. According to the U.S. Department of Agriculture (USDA), in its National Hemp Report released in April 2025, the production of floral hemp—the primary biomass for CBD extraction—surged to approximately 20.8 million pounds in 2024, representing a 159% increase over the prior year. This exponential growth in raw material availability allows manufacturers to expand production capacities and maintain price stability, directly fostering market expansion.

Complementing this supply-side growth is the Proliferation of E-Commerce Channels and Mainstream Retail Distribution Networks, which have become critical for accessing a broader consumer base. Digital platforms enable brands to bypass traditional retail bottlenecks and engage directly with wellness-oriented shoppers, while major retailers are beginning to integrate these products into standard beauty aisles. Underscoring the importance of these digital avenues, according to Charlotte's Web Holdings, Inc., in March 2025, the company reported consolidated net revenue of $12.7 million for the fourth quarter of 2024, supported significantly by the launch of a new e-commerce platform designed to enhance the consumer experience. Further highlighting the financial scale of key industry players navigating this space, according to Cronos Group Inc., in November 2025, the company reported net revenue of $36.3 million for the third quarter, reflecting the substantial commercial activity within the broader cannabis-derivative sector that underpins the skincare market.

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Key Market Challenges

The primary challenge hampering the growth of the Global CBD Skincare Market is the pervasive regulatory inconsistency across different jurisdictions. This fragmented legal landscape creates a volatile business environment where products compliant in one region may be suddenly restricted or banned in another, directly disrupting global supply chains and distribution channels. Manufacturers are forced to navigate a complex patchwork of labeling standards and classification rules, which significantly increases compliance costs and creates liability risks. Consequently, major retailers often remain hesitant to fully commit to the category, limiting shelf space and restricting consumer access to these wellness innovations.

This uncertainty poses an existential threat to market scalability and dampens investor confidence. The severity of this impact is evident in recent legislative volatility within major markets. According to the U.S. Hemp Roundtable, in 2024, emergency regulations introduced in California threatened to prohibit the retail sale of approximately 90% to 95% of popular hemp-derived products, including standard non-intoxicating CBD skincare formulations. Such drastic and unpredictable policy shifts prevent companies from executing long-term growth strategies and effectively stall the industry's ability to capitalize on rising consumer demand.

Key Market Trends

Manufacturers are increasingly isolating and incorporating minor cannabinoids such as cannabigerol (CBG) and cannabinol (CBN) to create targeted, high-performance skincare solutions. Unlike generic broad-spectrum formulations, these specialized compounds allow brands to address specific dermatological concerns like inflammation and aging with greater precision, thereby differentiating their portfolios in a saturated marketplace. This shift toward R&D-driven product innovation is generating immediate commercial traction as consumers gravitate toward novel, evidence-backed ingredients. According to CV Sciences, Inc., November 2025, in the 'Third Quarter 2025 Financial Results', the company reported that 39% of its net revenue was derived from new products launched since January 2023, underscoring the strong market demand for advanced and evolving formulations.

Simultaneously, the industry is witnessing a convergence with the broader wellness sector through the rise of ingestible nutricosmetics, promoting a holistic "inside-out" approach to skin health. Skincare brands are expanding beyond topical applications to include CBD-infused supplements and functional foods, capitalizing on the growing consumer consensus that internal systemic balance is a prerequisite for external radiance. This strategic expansion into ingestible wellness formats has become a critical revenue driver for major industry players. According to Tilray Brands, Inc., July 2025, in the 'Fourth Quarter and Fiscal 2025 Financial Results', the company announced that its wellness business segment, which encompasses hemp-based food and wellness products, achieved a 9% increase in net revenue to reach $60.5 million for the fiscal year.

Segmental Insights

The Online segment currently represents the fastest-growing distribution channel within the Global CBD Skincare Market. This expansion is primarily driven by the proliferation of e-commerce platforms, which offer consumers access to a diverse range of niche brands often unavailable in physical retail outlets due to fragmented regional regulations. Furthermore, digital channels facilitate essential consumer education by providing detailed ingredient transparency and third-party laboratory results, which are critical for building trust in this emerging category. Consequently, the convenience of direct-to-consumer models and the ability to verify product safety are accelerating market penetration in the online space.

Regional Insights

North America leads the global CBD skincare market, driven primarily by supportive regulatory policies and widespread consumer adoption. The passage of the U.S. Farm Bill legalized hemp cultivation, establishing a secure supply chain for manufacturers. This legislative clarity allows companies to distribute products through established retail channels, significantly increasing accessibility. Additionally, the region benefits from a distinct consumer preference for plant-based cosmetic ingredients and the presence of major industry players. These elements combined ensure North America remains the primary region for CBD skincare product development and sales.

Recent Developments

• In June 2024, Samson Extracts, a prominent hemp processor based in Alabama, introduced its premier CBD skincare brand, Wiregrass Wellness. The company launched a comprehensive range of high-quality, sustainable products specifically developed to promote and protect healthy skin for all diverse types. This inaugural collection included six vegan-friendly proprietary blends, such as facial elixirs, serums, and moisturizers, which were formulated to be free from sulfates and parabens. The Chief Executive Officer of the company stated that this strategic expansion aimed to connect with consumers nationwide by offering innovative hemp-derived solutions, utilizing the firm's extensive biomass production capabilities to ensure product excellence.
• In June 2024, NOW Health Group expanded its personal care division by launching a new line of THC-free CBD topical products under its NOW Solutions brand. The manufacturer introduced specialized formulations including a joint and muscle cream, a soothing balm, and a massage oil, all crafted with broad-spectrum hemp and supportive botanical ingredients. This strategic entry into the competitive CBD market reflected the company's dedication to providing safe, effective products backed by growing research on the benefits of cannabinoids for skin and muscle support. The development of these items involved rigorous testing to ensure full compliance with legal standards and quality benchmarks.
• In June 2024, Veritas Fine Cannabis launched a new cannabinoid-infused skincare brand named GALYNA, which became available to consumers nationwide across the United States. The brand debuted with a scientifically formulated product line that featured encapsulated CBD technology designed to enhance ingredient stability and delivery. The initial offering included a healing balm, a rejuvenating cream, and a pain relief cream, all created to address specific skin concerns and provide tangible therapeutic benefits. The Chief Executive Officer of the brand emphasized that the development process focused on creating effective formulations that leverage the company's deep experience in the cannabis cultivation sector.
• In February 2024, Quebec-based cannabis manufacturer Jublee launched a new CBD body care line, expanding its product portfolio beyond its existing edible offerings. The company introduced a range of topical products designed for holistic well-being, including luxurious body butters and rejuvenating bath salts. These new additions featured distinct scents, such as Flowers & Fir and Sweet Citrus, and were infused with cannabinoids like CBD to support muscle relaxation and deep skin hydration. This strategic launch highlighted the brand's commitment to integrating the therapeutic benefits of cannabis into daily wellness routines, with the products becoming available to consumers in select Canadian regions.

Key Market Players

• Cannuka, LLC
• Earthly Body, Inc
• Kapu Maku LLC
• Sephora USA, Inc.
• The CBD Skincare Company, LLC
• CBD For Life
• Endoca BV
• Leef Organics LTD
• Redwood Wellness, LLC
• Myaderm Inc

By Product Type	By Source Type	By Distribution Channel	By Region
Creams Moisturizers Lotions Balms Serums Face & Body Cleaners Sunscreens and Others	Hemp Marijuana	Supermarkets/Hypermarkets Specialty Stores Multi-Branded Stores Pharmacy & Drug Stores Online and Non-Retail	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global CBD Skincare Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• CBD Skincare Market, By Product Type:

• Creams
• Moisturizers
• Lotions
• Balms
• Serums
• Face & Body Cleaners
• Sunscreens
• and Others

• CBD Skincare Market, By Source Type:

• Hemp
• Marijuana

• CBD Skincare Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Multi-Branded Stores
• Pharmacy & Drug Stores
• Online and Non-Retail

• CBD Skincare Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE