Carpet & Rug Shampoo Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 64.15 Million
CAGR (2026-2031)	5.29%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 87.4 Million

Market Overview

The Global Carpet & Rug Shampoo Market will grow from USD 64.15 Million in 2025 to USD 87.4 Million by 2031 at a 5.29% CAGR. Carpet and rug shampoos are specialized chemical formulations designed to encapsulate soil, dissolve stains, and eliminate odors from textile floor coverings through various manual or mechanical extraction methods. The market’s expansion is primarily supported by stringent hygiene standards in commercial facilities, particularly within the hospitality and healthcare sectors, alongside the residential necessity for allergen removal and stain management associated with pet ownership. These fundamental drivers create a recurring demand for deep-cleaning maintenance products that operate independently of transient formulation trends.

According to survey data released by the American Cleaning Institute, in 2025, 74% of Americans changed their cleaning habits specifically to improve health, indicating a strong consumer correlation between rigorous sanitization and well-being that bolsters the deep-cleaning sector. However, the market faces a significant challenge from the growing architectural preference for hard surface flooring, such as luxury vinyl tile and hardwood, which progressively reduces the installed base of carpeting requiring shampoo maintenance.

Key Market Drivers

Increasing pet ownership significantly propels the Global Carpet & Rug Shampoo Market as animals frequently introduce biological stains, mud, and odors into living spaces, necessitating potent enzymatic cleaners and frequent deep extraction cycles. This biological burden creates a recurring necessity for specialized maintenance products that operate beyond simple surface wiping, thereby sustaining volume demand even as residential preferences shift toward hard surface flooring. Manufacturers are responding with "pet-specific" formulas that promise odor encapsulation and allergen neutralization, which often command a price premium over standard cleaners. According to the American Pet Products Association, March 2025, in the '2025 State of the Industry Report', the number of U.S. households owning at least one pet surged to 94 million in 2024, establishing a massive, resilient consumer base for these intensive cleaning solutions.

Concurrently, the growing demand for eco-friendly and bio-based formulations is fundamentally reshaping product development strategies, as consumers increasingly reject harsh synthetic solvents in favor of biodegradable ingredients safe for children and indoor environments. This shift compels market leaders to innovate with plant-derived surfactants that reduce volatile organic compound emissions without compromising soil removal efficacy. According to The Clorox Company, September 2024, in the '2024 Integrated Annual Report', the enterprise achieved a 66% increase in sales of products carrying targeted sustainability certifications, confirming the commercial shift toward green chemistry. This trajectory is further evidenced by broader market performance; according to Reckitt Benckiser Group, in 2025, their Hygiene business unit reported a like-for-like net revenue growth of 4.2% for the fiscal year 2024, supported by strong traction in stain removal brands like Vanish.

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Key Market Challenges

The growth of the Global Carpet and Rug Shampoo Market is fundamentally hampered by the growing architectural preference for hard surface flooring, such as luxury vinyl tile (LVT) and hardwood, which progressively shrinks the installed base of carpeting. This structural shift creates a direct impediment to market expansion because the demand for shampoo formulations is entirely dependent on the total square footage of textile floor coverings in existence. As residential and commercial property owners opt for hard surfaces due to their durability and perceived ease of maintenance, the functional necessity for deep-cleaning extraction and encapsulation products diminishes. Consequently, manufacturers are forced to compete for a share of a contracting substrate rather than capitalizing on a widening addressable market.

According to the Carpet America Recovery Effort, in 2025, the organization reported that carpet sales volume in key monitored regions hit a record low of 12.3 million square yards during the fourth quarter of 2024, underscoring the severity of the sector's contraction. This statistical decline in material volume demonstrates that the displacement of soft flooring is not merely a fluctuation but a sustained trend. The reduction in new carpet installations permanently removes those floor areas from the rug shampoo maintenance cycle, neutralizing gains that might otherwise arise from improved hygiene standards.

Key Market Trends

Widespread Adoption of Low-Moisture Encapsulation Technologies is transforming the commercial maintenance landscape by addressing the critical need for rapid turnaround times in high-traffic facilities. Unlike traditional hot water extraction, which leaves textiles damp for extended periods, encapsulation chemistries utilize crystallizing polymers to entrap soil particles for immediate vacuum removal. This method significantly reduces water consumption and operational downtime, making it indispensable for 24-hour environments such as hospitality venues and transit hubs where long drying times are commercially unviable. According to Tennant Company, February 2025, in the '2024 Annual Report', the enterprise achieved net sales of $1.29 billion for the fiscal year, a financial performance driven largely by the robust commercial adoption of its specialized mechanized cleaning technologies.

Development of Concentrated Solutions for Robotic Devices is gaining momentum as autonomous mobile robots increasingly penetrate the industrial and residential cleaning sectors. These automated systems require specialized, low-foaming shampoo formulations designed to prevent sensor obstruction and internal pump corrosion while maximizing on-board tank efficiency. Manufacturers are consequently engineering ultra-concentrated chemistries that allow compact robotic units to cover larger surface areas per fill cycle, ensuring seamless integration into smart building ecosystems without frequent manual refilling. According to Kärcher, February 2025, in the 'Financial Year 2024 Press Release', the company reported a record turnover of 3.446 billion euros, a growth trajectory partly attributed to the strategic expansion of its autonomous cleaning portfolio and associated innovations.

Segmental Insights

The Online segment is projected to emerge as the fastest-growing distribution channel within the Global Carpet and Rug Shampoo Market. This accelerated expansion is largely attributed to the heightened convenience of e-commerce platforms, which allow consumers to access a broader inventory of specialized cleaning formulations compared to physical retail stores. Additionally, the ability to easily compare prices and read user reviews empowers buyers to make informed purchasing decisions. Improvements in digital payment security and logistics infrastructure further support this shift, encouraging manufacturers to strengthen their direct-to-consumer strategies and digital presence globally.

Regional Insights

North America secures a leading position in the Global Carpet & Rug Shampoo Market, primarily due to the widespread installation of carpeting across residential and commercial real estate. This extensive adoption creates a consistent requirement for maintenance products to ensure hygiene and prolong flooring lifespan. The region's market maturity is further reinforced by rigorous industry benchmarks, such as those established by The Carpet and Rug Institute (CRI), which validate product efficacy and build consumer trust. Consequently, the combination of high renovation activity and strict cleanliness standards solidifies North America's status as the primary revenue generator in this sector.

Recent Developments

In April 2025, Unilever launched "Cif Infinite Clean," an innovative all-in-one cleaning spray powered by probiotic technology, in the United Kingdom market. This new formulation utilized a blend of natural probiotics that remained dormant until they contacted dirty surfaces, where they activated to break down grime and eliminate odors. The company positioned this product as a breakthrough for maintaining soft furnishings, including carpets, rugs, and upholstery, as the probiotics continued to work for days after application. This launch represented a significant shift towards bio-based ingredients in the carpet and home care sector, addressing consumer demand for effective, science-backed, and pet-safe cleaning solutions.
In September 2024, Bissell showcased its latest advancement in floor care chemistry with the introduction of the "Clean + Protect Carpet Cleaning Formula" at the IFA trade show in Berlin. This reformulated solution was engineered not only to remove existing set-in stains but also to apply a protective barrier to carpet fibers, preventing future soils from becoming embedded. The company demonstrated the formula's efficacy in real-time, highlighting its dual capability of deep cleaning and long-term surface protection. This development underscored the brand's focus on prolonging the life of carpets through advanced chemical engineering and stain-prevention technology.
In February 2024, SharkNinja expanded its floor care portfolio by introducing the Shark CarpetXpert Deep Carpet Cleaner and the Shark StainStriker Pet Stain & Spot Cleaner in the EMEA region. This launch featured the brand's new "Deep Clean Pro Formula" and "StainStriker OXY Multiplier" solution, designed to mix and activate on contact for enhanced stain removal. The company claimed this dual-action chemical system delivered significantly higher stain-fighting power compared to traditional methods. These cleaning solutions were marketed to address tough pet messes, odors, and embedded dirt, reinforcing the company's entry into the dedicated wet cleaning and carpet care market segment.
In February 2024, Zep Inc. announced the debut of its "Home Pro" collection, a new line of cleaning products specifically developed to bring professional-grade formulations to residential users. The collection included the "Foaming Pet Stain Eliminator," a targeted solution designed to tackle stubborn stains and odors on carpets and rugs. This product launch aimed to fill the gap between commercial-strength cleaners and standard household options, offering high-efficiency solutions for deep cleaning. The company emphasized that these formulas were safe for use around pets and families while maintaining the potency required for heavy-duty carpet maintenance.

Key Market Players

Biokleen
Procter & Gamble
The Clorox Company
Bissell
Rug Doctor, LLC
Reckitt Benckiser Group plc
Evonik Industries AG
Core Products Company
Arcot Manufacturing Corporation
CWP Technologies

By End User	By Sales Channel	By Region
Commercial Residential	Hypermarkets/ Supermarkets Independent Retailers Multi-Brand Stores Specialty Retail Stores Online Sales	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Carpet & Rug Shampoo Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Carpet & Rug Shampoo Market, By End User:

Commercial
Residential

Carpet & Rug Shampoo Market, By Sales Channel:

Hypermarkets/ Supermarkets
Independent Retailers
Multi-Brand Stores
Specialty Retail Stores
Online Sales

Carpet & Rug Shampoo Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Carpet & Rug Shampoo Market.

Available Customizations:

Global Carpet & Rug Shampoo Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Carpet & Rug Shampoo Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Carpet & Rug Shampoo Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By End User (Commercial, Residential)

5.2.2. By Sales Channel (Hypermarkets/ Supermarkets, Independent Retailers, Multi-Brand Stores, Specialty Retail Stores, Online Sales)

5.2.3. By Region

5.2.4. By Company (2025)

5.3. Market Map

6. North America Carpet & Rug Shampoo Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By End User

6.2.2. By Sales Channel

6.2.3. By Country

6.3. North America: Country Analysis

6.3.1. United States Carpet & Rug Shampoo Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By End User

6.3.1.2.2. By Sales Channel

6.3.2. Canada Carpet & Rug Shampoo Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By End User

6.3.2.2.2. By Sales Channel

6.3.3. Mexico Carpet & Rug Shampoo Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By End User

6.3.3.2.2. By Sales Channel

7. Europe Carpet & Rug Shampoo Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By End User

7.2.2. By Sales Channel

7.2.3. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Carpet & Rug Shampoo Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By End User

7.3.1.2.2. By Sales Channel

7.3.2. France Carpet & Rug Shampoo Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By End User

7.3.2.2.2. By Sales Channel

7.3.3. United Kingdom Carpet & Rug Shampoo Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By End User

7.3.3.2.2. By Sales Channel

7.3.4. Italy Carpet & Rug Shampoo Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By End User

7.3.4.2.2. By Sales Channel

7.3.5. Spain Carpet & Rug Shampoo Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By End User

7.3.5.2.2. By Sales Channel

8. Asia Pacific Carpet & Rug Shampoo Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By End User

8.2.2. By Sales Channel

8.2.3. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Carpet & Rug Shampoo Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By End User

8.3.1.2.2. By Sales Channel

8.3.2. India Carpet & Rug Shampoo Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By End User

8.3.2.2.2. By Sales Channel

8.3.3. Japan Carpet & Rug Shampoo Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By End User

8.3.3.2.2. By Sales Channel

8.3.4. South Korea Carpet & Rug Shampoo Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By End User

8.3.4.2.2. By Sales Channel

8.3.5. Australia Carpet & Rug Shampoo Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By End User

8.3.5.2.2. By Sales Channel

9. Middle East & Africa Carpet & Rug Shampoo Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By End User

9.2.2. By Sales Channel

9.2.3. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Carpet & Rug Shampoo Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By End User

9.3.1.2.2. By Sales Channel

9.3.2. UAE Carpet & Rug Shampoo Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By End User

9.3.2.2.2. By Sales Channel

9.3.3. South Africa Carpet & Rug Shampoo Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By End User

9.3.3.2.2. By Sales Channel

10. South America Carpet & Rug Shampoo Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By End User

10.2.2. By Sales Channel

10.2.3. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Carpet & Rug Shampoo Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By End User

10.3.1.2.2. By Sales Channel

10.3.2. Colombia Carpet & Rug Shampoo Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By End User

10.3.2.2.2. By Sales Channel

10.3.3. Argentina Carpet & Rug Shampoo Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By End User

10.3.3.2.2. By Sales Channel

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Carpet & Rug Shampoo Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Biokleen

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Procter & Gamble

15.3. The Clorox Company

15.4. Bissell

15.5. Rug Doctor, LLC

15.6. Reckitt Benckiser Group plc

15.7. Evonik Industries AG

15.8. Core Products Company

15.9. Arcot Manufacturing Corporation

15.10. CWP Technologies

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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