Cannabis Beverage Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Alcoholic, Non-Alcoholic), By Component (Cannabidiol (CBD), Tetrahydrocannabinol (THC)), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online, Others), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.31 Billion
CAGR (2026-2031)	4.94%
Fastest Growing Segment	Non-Alcoholic
Largest Market	North America
Market Size (2031)	USD 1.75 Billion

Market Overview

The Global Cannabis Beverage Market will grow from USD 1.31 Billion in 2025 to USD 1.75 Billion by 2031 at a 4.94% CAGR. Cannabis beverages are defined as non-alcoholic liquid products infused with cannabinoids, primarily THC or CBD, designed to provide consumers with a controlled psychoactive experience or therapeutic benefits. The market is propelled by a distinct shift in consumer preference toward wellness-oriented alcohol alternatives, driven by the desire for social intoxication without the adverse physical effects associated with traditional spirits. This rising demand for functional, healthier recreational options is establishing these beverages as a formidable category within the broader adult beverage sector, supporting sustained industrial growth.

Substantial financial performance underscores this upward trajectory. According to the Michigan Cannabis Industry Association, in 2024, THC-infused beverage sales in the United States surpassed $1 billion, signaling a pivotal transition from niche novelty to mainstream economic relevance. Despite this momentum, the sector contends with the formidable challenge of regulatory inconsistency. The absence of federal legalization necessitates adherence to a fragmented patchwork of state-specific compliance laws, which significantly impedes efficient supply chain management and creates barriers to national market scalability.

Key Market Drivers

The primary catalyst for market growth is the profound consumer shift toward alcohol alternatives and "sober curious" lifestyles. Health-conscious individuals are increasingly rejecting traditional spirits in favor of functional wellness beverages that offer social lubrication without the negative physical externalities like hangovers or high caloric intake. This trend is not merely about abstinence but involves a proactive replacement of ethanol with cannabinoids to achieve a controlled, therapeutic state. According to Marijuana Moment, December 2024, in the 'Analysts See Sudden Spike In Use Of Marijuana As An Alcohol Alternative' article, data indicates that 44% of cannabis consumers now utilize these products specifically as a substitute for alcohol, underscoring a rapid behavioral transition.

Concurrently, the expansion into mainstream retail and hospitality channels, particularly through hemp-derived formulations, is dismantling barriers to entry. By bypassing restrictive dispensary frameworks, brands are securing shelf space in conventional liquor stores and grocery chains, thereby treating cannabis beverages as consumer packaged goods rather than controlled substances. According to BevNET, May 2024, in the 'Total Wine & More Partners With Bayou City Hemp' article, the retailer solidified this trend by stocking hemp-derived THC beverages across all 38 of its Texas locations. This normalization of distribution channels is critical for unlocking future value. According to MJBizDaily, September 2024, the sector's trajectory suggests a total potential market valuation between $9.9 billion and $14.9 billion, driven largely by this widened accessibility.

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Key Market Challenges

The primary challenge hampering the growth of the Global Cannabis Beverage Market is the regulatory inconsistency stemming from the absence of federal legalization. The requirement to navigate a fragmented patchwork of state-specific compliance laws compels beverage manufacturers to replicate supply chain infrastructure and production facilities in every jurisdiction where they operate. This inability to centralize operations eliminates the economies of scale that are essential for lowering production costs and achieving competitive pricing against traditional non-cannabis beverages. Consequently, brands are forced to manage complex, inefficient logistics networks that severely restrict their ability to scale nationally or streamline distribution.

The financial strain resulting from these regulatory barriers is evident in the sector's struggle to maintain financial viability. High compliance costs and disjointed market access erode margins, deterring the institutional investment necessary for substantial industrial expansion. According to the Minority Cannabis Business Association, in 2024, industry analysis revealed that only 27.3% of cannabis operators had achieved profitability, underscoring the precarious economic conditions created by these structural hurdles. This widespread lack of profitability directly impedes the market's trajectory, as companies are forced to focus on navigating local legal complexities rather than investing in the innovation and broad market reach required for mainstream adoption.

Key Market Trends

Adoption of Nano-emulsion Technology for Rapid Onset is fundamentally reshaping the market by resolving the bioavailability latency that has historically hindered the adoption of cannabis edibles. Manufacturers are increasingly utilizing high-pressure homogenization to reduce cannabinoid particle size, transforming lipophilic compounds into water-soluble formulations that bypass first-pass metabolism in the liver. This technological advancement allows beverages to achieve a psychoactive effect profile similar to alcohol, with near-instantaneous absorption that supports real-time social consumption. According to mg Magazine, August 2025, in the 'Cannabis Nano-Emulsions: Faster Onset, Stronger Effects' article, these advanced nano-emulsion formulations reduce the onset time of cannabinoids to between ten and twenty minutes, a significant improvement over the one to two hours typically required for traditional non-emulsified products.

The Rise of Micro-dosed and Low-Potency Formulations marks a decisive industrial shift toward sessionability, enabling consumers to drink multiple beverages over a sustained period without experiencing overwhelming intoxication. By capping THC content, typically between 2mg and 5mg per serving, brands are engineering products that offer precise titratability and a controlled functional buzz, which is essential for penetrating mainstream retail environments where consistent, manageable experiences are prioritized. This formulation strategy is generating rapid commercial velocity in emerging distribution channels. According to Cultivated, June 2025, in the 'Could low dose THC beverages be a $20 billion boom?' article, delivery platform DoorDash reported a 19% increase in sales orders for these low-dose, hemp-derived THC beverages from December 2024 to January 2025, underscoring the growing consumer preference for lighter, scalable consumption options.

Segmental Insights

The Non-Alcoholic segment represents the fastest-growing category within the Global Cannabis Beverage Market. This upward trajectory is primarily driven by a significant consumer shift toward wellness-oriented alternatives to traditional alcoholic drinks. Buyers increasingly prioritize functional beverages that offer social relaxation and stress relief without the high caloric intake or hangover effects associated with alcohol consumption. Furthermore, legislative frameworks in pivotal markets like Canada and the United States explicitly prohibit the concurrent infusion of alcohol and cannabinoids in a single product. This legal separation compels manufacturers to channel innovation exclusively into non-alcoholic formats, thereby fueling rapid segment expansion.

Regional Insights

North America maintains a dominant position in the global cannabis beverage market due to the widespread legalization of cannabis for recreational and medical use. Canada’s federal legalization, overseen by Health Canada, established a robust framework that encourages safe product distribution and consumer trust. Additionally, the United States contributes significantly through expanding state-level approvals and the 2018 Farm Bill, which broadened the market for hemp-derived products. These regulatory advancements have fostered a mature supply chain and high product accessibility, making the region the primary driver of global market expansion.

Recent Developments

• In April 2025, Organigram Global Inc. executed a definitive agreement to acquire Collective Project Limited, a Canadian cannabis beverage manufacturer with an expanding footprint in the United States. This acquisition, valued at approximately C$6.2 million upfront with potential future earnouts, marked the company's first commercial entry into the U.S. hemp-derived THC beverage market. The transaction provided the acquirer with an established product portfolio currently distributed in multiple U.S. states and fast-tracked its capabilities in the ready-to-drink category. The CEO of Organigram Global Inc. described the move as a critical milestone in the company's international growth strategy.
• In September 2024, Tilray Brands expanded its presence in the global market by entering the United States sector with a portfolio of hemp-derived Delta-9 THC beverages. The company launched a collection of mocktails and seltzers intended to serve as alcohol alternatives for adult consumers. This strategic move utilized the firm's established infrastructure in cannabis and beverage-alcohol to target key markets across the U.S. where hemp-derived products are legally permitted. The initiative introduced multiple brands and flavor profiles, positioning the company to capture market share in the rapidly developing category of functional, adult-use drinks.
• In July 2024, Althea Group Holdings Limited finalized a joint venture agreement with Flora Growth Corporation to enter the United States cannabis beverage sector. Through this collaboration, Althea’s subsidiary, Peak USA, agreed to manufacture a specific range of THC-infused beverages, while Flora Growth leveraged its existing e-commerce platform and distribution network to manage sales. The partnership aimed to produce and distribute six distinct cannabis beverages, including seltzers and sodas, using proprietary emulsion technology. This alliance was designed to capitalize on the growing demand for hemp-derived recreational cannabis products through both retail and online channels.
• In February 2024, Jones Soda Co. announced the strategic expansion of its subsidiary, Mary Jones, into the hemp-derived Delta-9 THC market. As the first nationally distributed consumer packaged goods soda company to cross over into this sector, the firm introduced a new line of hemp-infused craft sodas. These beverages were formulated with the same flavor profiles as the company's mainline products but were adapted to include lab-tested, hemp-derived THC. The launch also featured the debut of a direct-to-consumer e-commerce platform, enabling the brand to ship these low-dose products to consumers in permissible states across the United States.

Key Market Players

• Aurora Cannabis Inc.
• Aphria Inc.
• Canopy Growth Corporation
• MedReleaf Corp.
• Cronos Group Inc.
• GW Pharmaceuticals, plc.
• CannTrust Holdings Inc.
• VIVO Cannabis Inc.
• Tilray
• OrganiGram Holdings

By Type	By Component	By Distribution Channel	By Region
Alcoholic Non-Alcoholic	Cannabidiol (CBD) Tetrahydrocannabinol (THC)	Hypermarkets/Supermarkets Convenience Stores Specialty Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Cannabis Beverage Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Cannabis Beverage Market, By Type:

• Alcoholic
• Non-Alcoholic

• Cannabis Beverage Market, By Component:

• Cannabidiol (CBD)
• Tetrahydrocannabinol (THC)

• Cannabis Beverage Market, By Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

• Cannabis Beverage Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE