Cannabidiol (CBD) Infused Beverages Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Alcoholic, Non-Alcoholic), By CBD Type (Marijuana-Derived, Hemp-Derived, Synthetic), By Grade (Pharmaceutical Grade, Food Grade), By Distribution Channel (Convenience Stores, Online, Others), By Region, By Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 7.58 Billion
CAGR (2026-2031)	6.44%
Fastest Growing Segment	Non-Alcoholic
Largest Market	North America
Market Size (2031)	USD 11.02 Billion

Market Overview

The Global Cannabidiol (CBD) Infused Beverages Market will grow from USD 7.58 Billion in 2025 to USD 11.02 Billion by 2031 at a 6.44% CAGR. Cannabidiol (CBD) infused beverages are non-alcoholic liquid refreshments fortified with hemp-derived cannabidiol, a non-psychoactive compound utilized for its potential therapeutic effects such as stress reduction and relaxation. The market is primarily propelled by a growing consumer preference for functional wellness products and a significant shift in social behaviors toward healthier, alcohol-free alternatives. These core motivators are distinct from temporary product trends, as they represent fundamental changes in lifestyle choices, specifically the demand for functional ingredients that offer tangible health benefits without intoxication.

According to the 'U.S. Hemp Roundtable', in '2024', the United States hemp industry, which encompasses the sector of consumable cannabinoid products such as infused beverages, was valued at '$28.4 billion'. Despite this substantial economic footprint, the market faces a critical challenge regarding inconsistent regulatory frameworks. The absence of unified federal guidance on CBD as a dietary supplement or food additive creates significant compliance hurdles, often deterring major national retailers from fully stocking these products and thereby impeding broader market accessibility.

Key Market Drivers

The accelerating shift toward low-alcohol and non-alcoholic alternatives is a primary force reshaping the Global Cannabidiol (CBD) Infused Beverages Market. As consumers increasingly reduce their ethanol intake, they are actively seeking sophisticated substitutes that offer relaxation without the negative physical effects associated with alcohol. This movement, often termed "sober curiosity," has transitioned from a temporary trend to a permanent lifestyle change, directly benefitting CBD beverages which position themselves as functional social tonics. The scale of this behavioral migration is significant; according to the Adult Non-Alcoholic Beverage Association, February 2025, the proportion of United States drinkers consuming non-alcoholic products nearly doubled from the previous year to reach 13% by mid-2024. This expanding consumer base provides a fertile ground for CBD brands to establish their products as the preferred alternative for social occasions.

Rising consumer demand for functional and wellness-oriented beverages further propels market expansion, particularly driven by the need for natural stress management. Unlike traditional soft drinks, CBD-infused options are sought after for their tangible therapeutic benefits, catering to a demographic that prioritizes mental well-being and anxiety reduction. The commercial viability of this demand is evident in the performance of market leaders; according to The Grocer, May 2025, the leading CBD drink brand TRIP expects to generate revenues exceeding £60 million in 2025, driven by surging interest in its functional product lines. This growth trajectory is attracting substantial institutional support to scale operations globally. Reflecting this confidence, according to BevNET, November 2025, TRIP secured $40 million in growth capital to fund its expansion into the United States, validating the sector's long-term potential.

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Key Market Challenges

The critical challenge hampering the global CBD-infused beverages market is the persistent inconsistency in regulatory frameworks, specifically the lack of clear federal authorization for CBD as a dietary ingredient. This regulatory ambiguity creates a "compliance minefield" that effectively blocks access to mainstream retail channels. Major national grocery chains and mass merchandisers, which are essential for volume growth, typically refuse to stock these beverages due to liability concerns and the absence of FDA approval. Consequently, the market is confined to lower-volume outlets and e-commerce, severely restricting the product category’s visibility and ability to scale.

Furthermore, the lack of a stable legal baseline creates an environment of existential risk that stifles capital investment. Manufacturers and investors are hesitant to commit substantial resources to a sector where the legal status of products can shift abruptly due to legislative maneuvers. This instability was highlighted recently when political proposals threatened to dismantle the current marketplace. According to the 'U.S. Hemp Roundtable', in '2025', restrictive language introduced in federal spending legislation threatened to effectively 'ban more than 95%' of all hemp extract products currently sold, underscoring the severe volatility that prevents the industry from establishing a secure foundation for long-term expansion.

Key Market Trends

The penetration of mainstream retail and convenience store channels is rapidly dismantling the historical confinement of these products to specialty dispensaries, driven by aggressive distribution strategies that leverage the federally legal status of hemp-derived compounds. Distributors are successfully navigating inconsistent regulatory landscapes to secure shelf space in high-volume grocery and liquor outlets, effectively normalizing the category alongside traditional sodas and mixers. This shift from niche accessibility to mass availability is quantifiable; according to the Hemp Beverage Alliance, September 2025, in the 'Hemp Beverage Alliance and VIP Formalize Industry Sales Data Reporting' announcement, case-equivalent totals for the sector indicated an average monthly sales growth rate of 77% from January 2024 through August 2025. This surge in commercial velocity demonstrates that mainstream retailers are increasingly willing to stock these beverages despite lingering compliance hurdles, prioritizing revenue potential over regulatory caution.

The proliferation of functional ingredient hybrid beverages represents a sophistication in formulation, where brands are moving beyond simple cannabinoid infusion to create complex "stacks" that target specific physiological states. Manufacturers are differentiating their portfolios by combining CBD with adaptogens, nootropics, and botanicals to deliver condition-specific benefits, such as enhanced focus or deep sleep, which validates premium pricing structures. This formulation strategy aligns with broader ingredient trends; according to United BioScience, March 2025, in the '2025 Functional Drinks Market: Trends & Future Growth' report, the usage of the adaptogen Ashwagandha in functional beverages increased by over 100% in the preceding year. By integrating such high-demand bioactive compounds, CBD beverage brands are successfully positioning their products as comprehensive wellness tools rather than singular ingredient supplements.

Segmental Insights

The Non-Alcoholic segment represents the fastest-growing category within the Global Cannabidiol (CBD) Infused Beverages Market, driven by a distinct consumer shift toward functional wellness and the rising "sober curious" movement. Individuals are increasingly seeking alternatives to traditional alcohol that provide relaxation and stress relief without intoxication or associated adverse effects such as hangovers. This demand has fueled rapid innovation in CBD-infused sparkling waters, teas, and coffees, which integrate seamlessly into daily regimens. Furthermore, these non-alcoholic formulations typically encounter fewer barriers regarding retail distribution compared to alcohol-mixed counterparts, significantly expanding their market accessibility and acceleration.

Regional Insights

North America leads the global CBD-infused beverages market, primarily driven by favorable legislative frameworks and established consumer demand for functional wellness products. The enactment of the 2018 Farm Bill in the United States proved essential by legalizing hemp-derived cannabinoids, thereby removing federal barriers to widespread product distribution. Furthermore, the comprehensive regulatory oversight provided by Health Canada under the Cannabis Act has fostered a mature environment for cannabis beverage production. These clear legal pathways have encouraged investment from major beverage corporations, solidifying North America’s position as the primary region for industry activity and commercial expansion.

Recent Developments

• In May 2024, Vermont-based Upstate Elevator Supply Co. expanded its functional product portfolio by launching a new line of hemp-derived Delta-9 THC beverages. The company introduced twelve-ounce cans in flavors such as Passion Fruit Seltzer and Zesty Lime Ginger Ale, which were formulated with nano-emulsified hemp extract for faster onset effects. Crucially, these new beverages were balanced with specific ratios of CBD to provide a well-rounded consumer experience. This launch established the company as the first in its home state to tap into the rapidly growing market for hemp-derived cannabinoid drinks, targeting consumers seeking clean-ingredient alternatives to alcohol.
• In April 2024, the cannabis-infused beverage brand Fable expanded its market presence by launching its botanical cocktail line nationwide across the United States. The company's alcohol-free products, which were crafted to replicate the complexity of fine cocktails using herbs and spices, became available for direct-to-consumer purchase online. Each can in the product line was formulated with a micro-dose of Delta-9 THC and CBD, aiming to offer a controlled social buzz without the negative effects of alcohol. This expansion marked a significant step in making sophisticated, low-dose cannabinoid beverages accessible to a broader consumer base beyond dispensaries.
• In April 2024, Cann, a leading THC-infused social tonic brand, entered into a strategic media partnership with Barstool Sports to accelerate the mainstream adoption of cannabis beverages. This collaboration represented the first marketing deal of its kind between a major digital media company and a cannabis drink brand, signaling a shift in advertising acceptance for the category. The partnership aimed to introduce Cann's micro-dosed beverages, which contain both THC and CBD, to a diverse audience of sports and pop culture enthusiasts. The initiative focused on positioning the brand as a viable alcohol alternative for social occasions during the summer beverage season.
• In January 2024, Aurora Cannabis Inc. announced the launch of three new cannabis-infused beverages in Canada, expanding its portfolio for veteran patients. The new offerings included the Vacay and Versus brands, designed to provide alternative forms of cannabis consumption with specific focus on taste and potency. Notably, the Vacay Strawberry Pineapple Tropical Soda was formulated as a hybrid beverage containing both THC and CBD, delivering a balanced cannabinoid profile. This strategic product introduction addressed the growing demand for medical cannabis options that support patient wellbeing through convenient, ready-to-drink formats without the need for inhalation.

Key Market Players

• Canopy Growth Corporation
• The Cronos Group
• Tilray
• Hexo
• CannTrust
• Aurora Cannabis Inc.
• GW Pharmaceuticals plc.
• VIVO Cannabis Inc.
• Alkaline 88, LLC
• NewAge Inc.

By Type	By CBD Type	By Grade	By Distribution Channel	By Region
Alcoholic Non-Alcoholic	Marijuana-Derived Hemp-Derived Synthetic	Pharmaceutical Grade Food Grade	Convenience Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Cannabidiol (CBD) Infused Beverages Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Cannabidiol (CBD) Infused Beverages Market, By Type:

• Alcoholic
• Non-Alcoholic

• Cannabidiol (CBD) Infused Beverages Market, By CBD Type:

• Marijuana-Derived
• Hemp-Derived
• Synthetic

• Cannabidiol (CBD) Infused Beverages Market, By Grade:

• Pharmaceutical Grade
• Food Grade

• Cannabidiol (CBD) Infused Beverages Market, By Distribution Channel:

• Convenience Stores
• Online
• Others

• Cannabidiol (CBD) Infused Beverages Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE