Botanical Cleansing Oil Market – Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Skin Type (Dry Skin, Oily Skin, Others), By Sales Channel (Supermarkets/Hypermarkets, Online, Specialty Stores, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 2.12 Billion
CAGR (2026-2031)	10.61%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 3.88 Billion

Market Overview

The Global Botanical Cleansing Oil Market will grow from USD 2.12 Billion in 2025 to USD 3.88 Billion by 2031 at a 10.61% CAGR. Botanical cleansing oils are lipid-based skincare formulations composed primarily of plant-derived ingredients such as jojoba, sunflower, or olive oils, designed to emulsify lipophilic impurities like makeup and excess sebum while maintaining the skin's natural moisture barrier. The market is fundamentally driven by the enduring consumer shift toward clean beauty and a preference for non-comedogenic, chemical-free products that support long-term skin health. Furthermore, the widespread adoption of the double-cleansing method has structurally increased the demand for effective oil-based preparatory cleansers. These drivers function independently of transient ingredient trends, establishing a stable foundation for the category’s expansion into mainstream skincare regimens.

However, a significant challenge impeding broader market scalability is the volatility of raw material supply chains, which frequently results in fluctuating costs for premium, sustainably sourced organic oils. This economic pressure can force manufacturers to increase retail prices, potentially limiting accessibility for price-sensitive consumer segments. Despite these hurdles, the sector maintains a positive growth trajectory driven by committed consumer spending. According to NATRUE, in 2024, the global natural beauty sector was projected to grow by 4.4 percent, reinforcing the strong market viability of plant-based cosmetic formulations.

Key Market Drivers

The Global Botanical Cleansing Oil Market is fundamentally expanding due to the surge in popularity of Korean Beauty (K-Beauty) and J-Beauty regimens, which have successfully institutionalized the double-cleansing method in Western markets. This two-step ritual, necessitating an oil-based preparatory cleanser to remove lipophilic impurities without stripping moisture, has transitioned botanical oils from a niche specialty to a mass-market essential. The impact of this structural shift on manufacturing output is distinct; according to the Ministry of Food and Drug Safety, January 2025, in their report on 2024 cosmetic export performance, exports of cleansing products specifically recorded a robust 30.7 percent year-on-year increase, significantly outperforming other cosmetic segments. This demand compels global brands to reformulate with plant-derived lipids to compete with the efficacy of Asian innovations, thereby broadening the category's accessibility.

Concurrently, the market is driven by a rising consumer preference for clean and plant-based formulations, as educated consumers increasingly prioritize transparent ingredient lists over synthetic alternatives. This shift forces brands to abandon mineral oils for lipid-rich botanicals like jojoba and sunflower oil, which align with "free-from" marketing claims and support skin barrier health. The commercial viability of this transition is evident in the retail sector; according to the Soil Association Certification, February 2025, in the 'Organic Market Report 2025', value sales of organic products in major retail channels grew by 8 percent, underscoring the premium consumers are willing to pay for certified natural ingredients. Furthermore, the global scale of this trade is immense, with the Korea Customs Service reporting in 2025 that total cosmetic product exports reached a record $10.2 billion in 2024, driven largely by the international appetite for such nature-derived, performance-driven solutions.

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Key Market Challenges

The volatility of raw material supply chains presents a substantial impediment to the growth of the global botanical cleansing oil market. Because this sector relies heavily on agricultural outputs—specifically plant-derived lipids like sunflower, jojoba, and olive oils—it is intrinsically vulnerable to harvest unpredictability caused by adverse weather patterns and geopolitical disruptions. This instability creates erratic availability of the premium, organic ingredients necessary for high-quality formulations, preventing manufacturers from maintaining consistent production schedules and stable inventory levels.

Consequently, these supply shortages drive up input costs, forcing manufacturers to increase retail prices to preserve margins. This price escalation directly reduces the product's accessibility to cost-conscious consumers, effectively narrowing the potential customer base to affluent demographics and stalling mass-market adoption. The severity of these cost pressures is highlighted by recent industry data. According to the Food and Agriculture Organization (FAO), in 2024, the global Vegetable Oil Price Index averaged 9.4 percent higher than the previous year, a rise specifically attributed to tightening global supplies. This persistent inflation in essential raw material costs acts as a braking mechanism, preventing the market from achieving its full scalability potential despite strong consumer interest.

Key Market Trends

The Shift Toward Refillable and Sustainable Packaging Solutions is rapidly transforming the botanical cleansing oil landscape as manufacturers prioritize circular economy principles to mitigate environmental impact. Brands are increasingly replacing rigid, single-use plastic vessels with durable aluminum dispensers and lightweight, high-barrier refill pouches, a strategy that significantly lowers shipping emissions for dense lipid-based formulations. This transition is heavily supported by retail-led reverse logistics programs that actively encourage consumer participation in the recycling loop. According to Sephora, October 2024, in the '2024 Global Impact and Progress Report', the retailer collected nearly 100 tons of empty beauty products through its dedicated collection points, demonstrating the tangible consumer commitment to waste reduction that is compelling cleansing oil brands to adopt refill-centric architectures.

The Proliferation of Region-Specific and Exotic Botanical Extracts is concurrently driving product differentiation, moving the market beyond standard carrier oils toward unique, geography-defined lipids. Formulators are sourcing rare ingredients such as Amazonian cupuaçu or African marula to create compelling biodiversity narratives that promise targeted efficacy and sensory novelty. This focus on provenance-based storytelling has proven to be a potent revenue accelerator for brands that successfully commercialize these distinct regional assets. According to L'Occitane International S.A., June 2024, in the 'FY2024 Annual Results', the Brazilian-inspired brand Sol de Janeiro achieved a 167 percent net sales increase, underscoring the massive commercial viability of utilizing exotic, region-specific botanical profiles to capture market share.

Segmental Insights

The online distribution channel represents the fastest growing segment within the Global Botanical Cleansing Oil Market due to shifting consumer purchasing behaviors and increased digital accessibility. Shoppers increasingly prefer e-commerce platforms because they offer extensive access to niche organic brands and detailed product information regarding natural ingredients. The ability to verify clean label claims and compare customer reviews empowers users to make informed decisions regarding botanical formulations. Additionally, the proliferation of direct-to-consumer marketing strategies allows manufacturers to engage a wider audience efficiently, thereby accelerating the expansion of the online retail sector.

Regional Insights

North America holds a dominant position in the Global Botanical Cleansing Oil Market, driven by a strong consumer preference for premium, natural skincare formulations. This leadership is supported by high disposable incomes and an established retail infrastructure that facilitates the widespread adoption of organic beauty products. Furthermore, strict regulatory standards regarding ingredient transparency, such as those overseen by the USDA for organic classifications, foster significant consumer trust. The region’s focus on clean beauty trends compels manufacturers to prioritize plant-derived ingredients over synthetic alternatives, thereby sustaining its market supremacy.

Recent Developments

• In January 2025, Elemis expanded its renowned Pro-Collagen range with the launch of the Pro-Collagen Black Cherry Cleansing Balm, a limited-edition addition to its botanical cleansing portfolio. The new product retains the brand’s signature three-in-one transformative texture, which evolves from a nourishing balm to a cleansing oil and finally to a hydrating milk upon contact with water. Infused with a trio of botanical oils—starflower, elderberry, and Optimega—along with the hero marine algae Padina Pavonica, the formulation is designed to deeply cleanse while supporting the skin's natural barrier. This release features a decadent aromatic blend of black cherry, almond, and vanilla, offering a sensory cleansing experience that targets makeup removal and surface impurities.
• In July 2024, Bubble Skincare introduced its First Class Oil Cleanser, marking the brand's strategic expansion into the oil-based cleanser category. This new botanical product was developed to serve as the initial step in a double-cleansing routine, effectively breaking down makeup, SPF, and daily grime without stripping the skin of essential moisture. The formulation features a blend of plant-derived ingredients, including prickly pear oil, vitamin-rich rosehip seed oil, and sunflower seed oil, which work together to soften and purify the complexion. The launch addresses the growing consumer demand for gentle, barrier-supportive cleansing solutions suitable for sensitive and acne-prone skin types.
• In May 2024, Anua released the Heartleaf Pore Control Cleansing Oil Mild, a new iteration of its best-selling viral cleansing oil tailored specifically for sensitive skin. This upgraded formulation is distinguished by a minimalist ingredient list, containing only 11 essential components to minimize the risk of irritation while maintaining effective cleansing power. The product features a high concentration of heartleaf extract to soothe inflammation, alongside sunflower seed oil and rosemary leaf oil to balance sebum production and hydrate the skin. The launch highlights the company’s focus on clean beauty and non-comedogenic solutions, offering a fragrance-free option that emulsifies easily to remove impurities and blackheads.
• In April 2024, Shu Uemura unveiled the BlackOil Pore Purifying Fresh Cleansing Oil, a premium addition to its iconic cleansing oil collection designed for oily and combination skin. The product incorporates Japanese binchotan charcoal and black rice extract to absorb excess sebum and unclog pores while providing antioxidant protection. The formula is further enhanced with a gentle complex of AHA and LHA to exfoliate dead skin cells and refine skin texture without causing dryness. This launch underscores the brand’s commitment to combining traditional Asian botanical ingredients with advanced skincare science to deliver a purifying and refreshing cleansing experience.

Key Market Players

• L’Oréal S.A.
• Unilever PLC
• Kao Corporation
• FANCL Corporation
• The Estée Lauder Companies Inc.
• The Clorox Company
• DHC Corporation
• Activist Skincare LLC
• Green Envee, LLC
• Shiseido Company, Limited

By Skin Type	By Sales Channel	By Region
Dry Skin Oily Skin Others	Supermarkets/Hypermarkets Online Specialty Stores Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Botanical Cleansing Oil Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Botanical Cleansing Oil Market, By Skin Type:

• Dry Skin
• Oily Skin
• Others

• Botanical Cleansing Oil Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Online
• Specialty Stores
• Others

• Botanical Cleansing Oil Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE