Body Scrub Market – Global Industry Size, Share, Trends, Opportunity and Forecast Segment By Product Type (Plant-based, Milk-based, Others), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region & Competition, 2020-2030F

Market Overview

Global Body Scrub Market was valued at USD 2.25 Billion in 2024 and is expected to reach USD 2.98 Billion by 2030 with a CAGR of 4.8% during the forecast period, driven by increasing consumer awareness of skincare and self-care routines. Body scrubs, known for their exfoliating and rejuvenating properties, have gained popularity due to their ability to remove dead skin cells, improve skin texture, and promote blood circulation. Several factors contribute to the market's growth. The rise of beauty and wellness trends, coupled with the influence of social media and beauty influencers, has propelled the demand for body care products like scrubs.

Consumers are seeking products with natural ingredients and sustainable formulations, driving manufacturers to innovate and offer eco-friendly options. The market landscape is characterized by the presence of both established cosmetic giants and emerging indie brands. Online retail channels have played a pivotal role in the market's expansion, providing a platform for smaller brands to reach a global audience. However, challenges such as varying regulations on product ingredients and the potential for over-exfoliation causing skin sensitivity to have created a need for product education among consumers. Moreover, the market might face competition from alternative skincare treatments and concerns related to microplastic use in some scrubs, leading to a shift toward more environmentally friendly alternatives. As consumers continue to prioritize self-care and skincare routines, the global body scrub market is projected to maintain a growth trajectory. To succeed in this competitive landscape, brands will need to focus on quality, innovation, and ethical considerations to meet evolving consumer preferences.

Key Market Drivers

Increasing Emphasis on Skincare

Consumers have increasingly folded skincare—and especially exfoliating body scrubs—into broader self-care rituals. The shift is fueled by a desire for healthy, glowing skin and routines that feel restorative, reduce stress, and deliver a spa-at-home reset. Body scrubs fit this mindset: by lifting dull, dead cells and encouraging circulation, they promise instant softness plus a small, mood-boosting ritual. In the United States, household spending on personal care products and services rose 9.7% in 2023, with average consumer-unit outlays reaching about USD 485, underscoring willingness to invest in everyday beauty and grooming.Public-health data also show rising engagement with wellness behaviors that pair naturally with skincare time. In 2022, 16.9% of U.S. adults practiced yoga—a practice many use to “restore overall health”—and 17.3% used meditation, reflecting a 20-year climb in complementary approaches tied to relaxation and well-being.At the same time, stress-related symptoms remain common: in 2022, 18.2% of adults reported any anxiety symptoms and 21.4% reported any depression symptoms, highlighting demand for soothing, ritualized self-care moments at home.Together, rising personal-care spend and increased adoption of wellness practices reinforce why consumers view body scrubs as essential—delivering tactile exfoliation plus a restorative pause that aligns with holistic skincare goals.

Influence of Social Media and Beauty Influencers

Social media’s visual reach and the authority of beauty influencers have accelerated the global rise of body scrubs. Short, highly shareable videos and images—tutorials, application demos, and before-and-after clips—make exfoliation look accessible and effective, prompting rapid trial and adoption. Influencers combine personal testimonials, product reviews, and discount codes to lower purchase friction; as a result, many followers incorporate scrubs into weekly skin-care rituals. This digital word-of-mouth has measurable market impact: U.S. spending on personal care products and services rose 9.7% in 2023, reflecting stronger demand for items such as exfoliants. Expenditures among younger consumers also climbed (expenditures for under-25s reached $680 annually in 2023), indicating social platforms’ outsized influence on younger cohorts. Regulatory agencies have taken note—recent FDA activity around consumer cosmetics surveys signals growing institutional attention to changing cosmetic use patterns. Altogether, influencer content creates a ripple effect: heightened visibility drives product innovation, broadens distribution, and fuels market growth (the global body-scrub sector has been estimated in multiple market reports to be worth tens of billions and growing). Government and industry surveys together suggest that this trend will continue as consumers seek experiential, natural, and efficacy-driven formulations, making social media a strategic channel for brands and regulators to monitor. Worldwide soon.

Rise of Natural and Sustainable Beauty Products

Consumers today increasingly favor body scrubs formulated with natural, plant-based, and eco-conscious ingredients, driven by growing concerns about synthetic chemicals. In fact, 74 % of consumers consider organic ingredients important in personal care products, while 65 % want transparent ingredient lists to identify potentially harmful components—and nearly half (45 %) are willing to pay more for certified organic items. This consumer momentum is encouraging manufacturers to prioritize natural exfoliants—such as sugar, salt, coffee grounds, and fruit extracts—and invest in sustainable packaging and biodegradable formulations. Altogether, these developments reflect the rising influence of health-conscious and environmentally aware consumer values in shaping the body scrub industry’s future.

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Key Market Challenges

Regulatory Complexities and Ingredient Safety

The body-scrub sector faces a tangled regulatory environment that complicates efforts to standardize formulations for global distribution. Manufacturers must navigate country-specific ingredient bans and restrictions—such as limits on intentionally added microplastics in the EU and national microbead bans in the U.S.—while also responding to ingredient-safety lists and labelling rules used by authorities like Health Canada. These divergent rules raise costs for reformulation, testing and compliance, and can slow innovation as R&D teams weigh novel exfoliants against regulatory risk. At the same time, ingredient safety is a core concern: abrasive or chemical exfoliants can provoke irritation, allergic reactions or longer-term skin damage in susceptible users, forcing companies to invest in safety testing and conservative claims.

Consumer Education and Proper Usage

While body scrubs offer numerous benefits for skin health, there's a need for consumer education on their proper usage. Over-exfoliation, especially with abrasive scrubs, can lead to skin sensitivity, redness, and even micro-tears in the skin's surface. Educating consumers about the appropriate frequency of use, the right scrub texture for their skin type, and the importance of gentle exfoliation is crucial. Brands must provide clear instructions and guidelines to ensure that consumers achieve the desired results without compromising their skin's health.

Competition from Alternative Skincare Treatments

The body scrub market faces competition from a wide range of skincare products and treatments that offer similar or complementary benefits. Products like chemical exfoliants (e.g., alpha hydroxy acids) and mechanical cleansing brushes provide alternatives to traditional body scrubs. These alternatives often boast quicker results or specialized targeting of specific skin concerns. To remain relevant, body scrub brands must differentiate themselves by highlighting unique selling points, such as natural ingredients, sensorial experiences, and benefits beyond exfoliation.

Key Market Trends

Clean and Transparent Formulations

In recent years, consumer demand for clean-beauty offerings with transparent formulations has surged dramatically. According to a 2024 NSF survey of 1,000 Canadians, 72% of consumers view organic ingredients as important in personal-care products, while 66% want clear ingredient lists to help avoid potentially harmful substances. Further, broader market data reveals 65% of consumers believe clean-beauty products are safer than conventional ones, and 55% are willing to pay more for them. In this environment, manufacturers of body scrubs face mounting pressure to eliminate synthetic fragrances, parabens, sulfates, and other controversial ingredients—all while preserving performance and shelf life. In the U.S., for instance, approximately 80% of clean-beauty products are formulated without parabens, demonstrating industry adaptation to consumer standards. The clean-beauty market itself is booming—by 2023, about 35% of all U.S. beauty product sales were categorized as clean or natural, and the overall market was projected to reach USD 22 billion by 2024. Maintaining product efficacy while meeting these elevated expectations requires sophisticated reformulation strategies that balance ingredient safety, stability, and consumer trust.

Microplastic Ban and Sustainable Alternatives

One of the pressing challenges facing the body scrub market is the ban or restriction on the use of microplastics in personal care products. Microplastics, commonly found in exfoliating scrubs, pose a significant environmental threat, as they contribute to plastic pollution in water bodies. Regulations in various regions are either banning or phasing out the use of microplastics in consumer products. Manufacturers are now tasked with finding sustainable alternatives that offer effective exfoliation without causing harm to the environment. Natural exfoliants like apricot kernels, sugar, salt, and environmentally friendly alternatives such as biodegradable beads are being explored as substitutes.

Digital Marketing and Authenticity

The rise of e-commerce and social media platforms has transformed how consumers discover and purchase beauty products, including body scrubs. However, the digital landscape has also given rise to challenges related to authenticity and trust. The market is flooded with online reviews, sponsored content, and influencers promoting products. Consumers are becoming more discerning, seeking genuine recommendations and authentic product experiences. Navigating this landscape requires brands to establish a strong online presence, engage in transparent communication, and build relationships with consumers based on authenticity and integrity. In conclusion, the global body scrub market is grappling with several contemporary challenges that are reshaping the industry. From formulating clean and transparent products to finding sustainable alternatives for microplastics, brands are faced with the task of innovating and adapting to meet evolving consumer expectations. Building trust in a digital world, providing personalized solutions, ensuring health and safety, and promoting inclusivity are also critical considerations. Successfully navigating these challenges will require a combination of research, innovation, transparency, and a deep understanding of consumer preferences. Brands that can effectively address these challenges will be well-positioned to thrive in the competitive landscape of the global body scrub market.

Segmental Insights

Product Type Insights

The global body scrub market is witnessing a notable surge in the demand for plant-based body scrubs. This shift in consumer preferences towards plant-based options is driven by a growing awareness of sustainability, environmental concerns, and a desire for natural skincare solutions. Plant-based body scrubs utilize ingredients derived from botanical sources, such as fruit extracts, coffee grounds, sugar, and natural oils. These ingredients offer gentle yet effective exfoliation while minimizing the environmental impact associated with synthetic and non-biodegradable components. As consumers seek products that align with their values of eco-friendliness and skin health, plant-based body scrubs are becoming a popular choice. Manufacturers are responding to this trend by formulating products that harness the power of nature, providing an opportunity for both established brands and emerging players to cater to this demand. The rise in demand for plant-based body scrubs not only reflects a shift in consumer preferences but also signifies a broader movement towards sustainable and conscious beauty practices in the global body scrub market.

Sales Channel Insights

Supermarkets and hypermarkets remain the leading sales channel due to their extensive reach, wide product availability, and consumer preference for in-person shopping where they can compare products directly. These outlets dominate in both developed and emerging economies, driven by their ability to offer competitive pricing and frequent promotional campaigns. According to industry data, supermarkets and hypermarkets collectively account for over 40% of global body scrub sales, particularly in North America and Europe, where large retail chains remain the primary point of purchase for personal care products. The format’s convenience, combined with shelf visibility and trust in established brands, helps sustain its leadership.

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Regional Insights

The Asia-Pacific region was emerging as a significant driver of growth in the global body scrub market, with a notable increase in demand for these products. This surge in demand can be attributed to several factors, including a rising focus on skincare, increasing disposable income, and the influence of beauty trends. Countries in the Asia-Pacific region, such as South Korea, Japan, China, and India, have a strong cultural emphasis on skincare and beauty rituals. Consumers in these markets are seeking effective and innovative skincare products like body scrubs to enhance their skincare routines. The influence of K-beauty and J-beauty trends, characterized by a meticulous approach to skincare, has also contributed to the rising demand. Social media platforms and beauty influencers play a significant role in promoting these trends, creating awareness and driving consumer interest in body scrubs. Additionally, the growing middle-class population with higher purchasing power in these regions is willing to invest in premium and effective skincare products. To tap into this demand, international and local brands are adapting their marketing strategies, formulations, and packaging to cater to the preferences of consumers in the Asia-Pacific region. This includes incorporating ingredients that align with traditional practices and offering products that address specific skin concerns prevalent in the region's diverse climates. As the Asia-Pacific market continues to grow in influence, it presents both opportunities and challenges for body scrub manufacturers aiming to establish a foothold in this dynamic and diverse region.

Recent Developments

• In 2025, Tracee Ellis Ross’s brand Pattern Beauty launched a new body care line, which includes a body wash, exfoliating scrub, lotion, body cream, and body oil—designed to be inclusive and universally appealing with gender-neutral, essential oil-based scents. 
• In 2025, Soft Services released its gentle new buffing bar, inspired by the Italian affogato. The Affogato L'Orange Buffing Bar offers milder exfoliation with indulgent scent notes of orange, coconut, vanilla, and espresso, enriched with moisturizing glycerin and shea butter.
• In March 2025, Soap & Glory launched a new Cherry Wild Body Scrub featuring a scent inspired by Pantone’s 2023 Color of the Year, Viva Magenta. This launch was highlighted among the standout beauty releases of the month.
•  Lush introduced a luxurious, limited-edition body care set for Valentine’s, including the Posh Chocolate Body Scrub, Posh White Chocolate and Rose Body Wash, and Posh Chocolate Shower Gel. These products are noted for their indulgent, dessert-like scents and gentle moisturizing formulas.

Key Market Players

• The Body Shop International Limited
• Shiseido Company, Ltd.
• 3LAB, Inc. 
• The Face Shop Co., Ltd.
• TONYMOLY Co., Ltd.
• L’Oréal S.A.
• Sephora USA, Inc.
• Forest Essentials Pvt. Ltd.
• Innisfree Cosmetics Pvt. Ltd.
• The Procter & Gamble Company

Report Scope:

In this report, the Global Body Scrub Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Body Scrub Market, By Product Type:

o   Plant-based

o   Milk-based

o   Others

• Body Scrub Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Specialty Stores

o   Online

o   Others

• Body Scrub Market, By Region:

o   Asia-Pacific

§  China

§  Japan

§  India

§  Vietnam

§  South Korea

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

o   South America

§  Brazil

§  Argentina

§  Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Body Scrub Market.

Available Customizations:

Global Body Scrub Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).