The global Bluetooth speaker market was valued at over $ 4 billion in 2018 is poised to grow at a CAGR of around 40%, to cross $ 35 billion by 2024 owing to quick innovations and increasing R&D expenditure to improve the technology, advancement in audio technology and increasing disposable income. The Bluetooth speakers need no wiring and consume less space as compared to home theaters, therefore triggering the demand and sale of these speakers. Since the small- and medium-sized Bluetooth speakers run on batteries, they can be easily carried to outdoor places. Rising need for mobile infotainment systems and increasing smartphone penetration are anticipated to drive the global Bluetooth speaker market in the coming years. Piracy is a major challenge to portable Bluetooth speaker market because the pirated products are offered at very less price when compared to the original products.

Based on type, the Bluetooth speaker market is segmented into portable Bluetooth speakers and fixed Bluetooth speakers, of which the former dominates the market on account of its design and advancement in audio technology and growth of wireless connectivity across the globe.

Regionally, global Bluetooth speaker market is categorized into North America, South America, Europe, Asia-Pacific and Middle East & Africa. Among these regions, North America held dominant share until 2018 and is expected to maintain its dominance through 2024 owing to growing number of smart homes in North American countries, majorly in the US and Canada. Asia-Pacific is anticipated to witness the fastest growth during the forecast period owing to increasing disposable income and technological advancements in growing economies such as China, India and Japan.

Market players in the global Bluetooth speaker market are Apple Inc. (Beats), Bose Corporation, Samsung Electronics Co., Ltd., Harman International Industries Inc., JBL Inc., Cambridge Sound Works, Inc., Creative Technology Ltd., Altec Lansing/AL Infinity, LLC, Denon Electronics, LLC., Jawbone, Inc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyse and forecast the market size of global Bluetooth speaker market.
  • To forecast global Bluetooth speaker market based on type, distribution channel and regional distribution.
  • To identify drivers and challenges for global Bluetooth speaker market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions etc. in global Bluetooth speaker market.
  • To conduct the pricing analysis for global Bluetooth speaker market.
  • To identify and analyse the profile of leading players operating in the global Bluetooth speaker market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of Bluetooth speaker manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the suppliers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product types, application types and presence of all major Bluetooth speaker manufacturers across the globe.

TechSci Research calculated global Bluetooth speaker market size using a bottom-up approach, where data for various end user industries and its application across various product types were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company website, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Bluetooth speaker manufacturers, suppliers and distributors
  • Government bodies such as regulating authorities and policy makers
  • Industry associations
  • Organizations, forums and alliances related to Bluetooth speaker market
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as product manufacturers and partners, end users etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global Bluetooth speaker market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  •   Market, By Type:
    • Portable Bluetooth Speakers
    • Fixed Bluetooth Speakers
  • Market, By Distribution Channel:
    • Store based
    • Non-Store based
  • Market, By Region:
    • Asia-Pacific
      • China
      • India 
      • Japan
      • South Korea
      • Australia
    • Europe
      • France
      • Germany
      • United Kingdom
      • Italy
      • Spain
    • North America
      • United States
      • Mexico
      • Canada
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global Bluetooth speaker market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

5.    Global Bluetooth Speaker Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value & Volume

5.2.  Market Share & Forecast

5.2.1.     By Type (Portable Bluetooth Speakers and Fixed Bluetooth Speakers)

5.2.2.     By Distribution Channel (Store based, and Non-Store based)

5.2.3.     By Region

5.2.4.     By Company (2018)

5.3.  Market Attractiveness Index

6.    North America Bluetooth Speaker Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Type

6.2.2.     By Distribution Channel

6.2.3.     By Country (United States; Canada; Mexico and Rest of North America)

6.3.  North America: Country Analysis

6.3.1.     United States Bluetooth Speaker Market Outlook

6.3.1.1.         Market Size & Forecast

6.3.1.1.1.             By Value & Volume

6.3.1.2.         Market Share & Forecast

6.3.1.2.1.             By Type

6.3.1.2.2.             By Distribution Channel

6.3.2.     Canada Bluetooth Speaker Market Outlook

6.3.2.1.         Market Size & Forecast

6.3.2.1.1.             By Value & Volume

6.3.2.2.         Market Share & Forecast

6.3.2.2.1.             By Type

6.3.2.2.2.             By Distribution Channel

6.3.3.     Mexico Bluetooth Speaker Market Outlook

6.3.3.1.         Market Size & Forecast

6.3.3.1.1.             By Value & Volume

6.3.3.2.         Market Share & Forecast

6.3.3.2.1.             By Type

6.3.3.2.2.             By Distribution Channel

7.    Europe Bluetooth Speaker Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Type

7.2.2.     By Distribution Channel

7.2.3.     By Country (France; Germany; UK; Italy; Spain and Rest of Europe)

7.3.  Europe: Country Analysis

7.3.1.     France Bluetooth Speaker Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value & Volume

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Type

7.3.1.2.2.             By Distribution Channel

7.3.2.     Germany Bluetooth Speaker Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value & Volume

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Type

7.3.2.2.2.             By Distribution Channel

7.3.3.     United Kingdom Bluetooth Speaker Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value & Volume

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Type

7.3.3.2.2.             By Distribution Channel

7.3.4.     Italy Bluetooth Speaker Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value & Volume

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Type

7.3.4.2.2.             By Distribution Channel

7.3.5.     Spain Bluetooth Speaker Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value & Volume

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Type

7.3.5.2.2.             By Distribution Channel

8.    Asia-Pacific Bluetooth Speaker Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Type

8.2.2.     By Distribution Channel

8.2.3.     By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)

8.3.  Asia-Pacific: Country Analysis

8.3.1.     China Bluetooth Speaker Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value & Volume

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Type

8.3.1.2.2.             By Distribution Channel

8.3.2.     India Bluetooth Speaker Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value & Volume

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Type

8.3.2.2.2.             By Distribution Channel

8.3.3.     Japan Bluetooth Speaker Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value & Volume

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Type

8.3.3.2.2.             By Distribution Channel

8.3.4.     South Korea Bluetooth Speaker Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value & Volume

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Type

8.3.4.2.2.             By Distribution Channel

8.3.5.     Australia Bluetooth Speaker Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value & Volume

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Type

8.3.5.2.2.             By Distribution Channel

9.    Middle East and Africa Bluetooth Speaker Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By Type

9.2.2.     By Distribution Channel

9.2.3.     By Country (UAE; Saudi Arabia; South Africa and Rest of Middle East & Africa)

9.3.  MEA: Country Analysis

9.3.1.     South Africa Bluetooth Speaker Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value & Volume

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Type

9.3.1.2.2.             By Distribution Channel

9.3.2.     Saudi Arabia Bluetooth Speaker Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value & Volume

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Type

9.3.2.2.2.             By Distribution Channel

9.3.3.     UAE Bluetooth Speaker Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value & Volume

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Type

9.3.3.2.2.             By Distribution Channel

10.  South America Bluetooth Speaker Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value & Volume

10.2.              Market Share & Forecast

10.2.1.  By Type

10.2.2.  By Distribution Channel

10.2.3.  By Country (Brazil; Argentina; Colombia; and Rest of South America)

10.3.              South America: Country Analysis

10.3.1.  Brazil Bluetooth Speaker Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value & Volume

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Type

10.3.1.2.2.           By Distribution Channel

10.3.2.  Argentina Bluetooth Speaker Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value & Volume

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Type

10.3.2.2.2.           By Distribution Channel

10.3.3.  Colombia Bluetooth Speaker Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value & Volume

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Type

10.3.3.2.2.           By Distribution Channel

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Competitive Landscape

13.1.              Competition Outlook

13.2.              Company Profiles

13.2.1.  Company Details

13.2.2.  Financials (As reported)

13.2.3.  Key Market Focus and Geographical Presence

13.2.4.  Pricing of Target Products

13.2.5.  Market positioning

13.3.              Global Players Profiled (Leading Companies)

13.3.1.  Apple Inc. (Beats)

13.3.2.  Bose Corporation

13.3.3.  Samsung Electronics Co., Ltd.

13.3.4.  Harman International Industries Inc.

13.3.5.  JBL Inc.

13.3.6.  Cambridge Sound Works, Inc.

13.3.7.  Creative Technology Ltd.

13.3.8.  Altec Lansing/AL Infinity, LLC

13.3.9.     Denon Electronics (USA), LLC.

13.3.10.  Jawbone, Inc.

14.  Strategic Recommendations

 (Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com