Bleisure Travel Market Size and Trends 2029

Summary

Report Description

Forecast Period	2025-2029
Market Size (2023)	USD 935.8 Billion
CAGR (2024-2029)	11.9%
Fastest Growing Segment	Group
Largest Market	North America

Market Overview

Global Bleisure Travel Market was valued at USD 935.8 Billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 11.9% through 2029. Bleisure travel is a relatively new phenomenon in which employees combine leisure and business trips. This tendency, which is ultimately changing the nature of labour, is completely dispersing throughout the travel industry (and workforce). Employees might choose to extend the time they have to return from a business trip by a weekend, a week, or longer. Due to the location of the trip and the sightseeing options available, such seeing historical sites, about 50% of travellers in 2019 expressed a desire for business visits to be extended into leisure travel, according to Expedia Group. Furthermore, a majority of 56% expressed that they would be inclined to consider a leisure trip if the location offered restaurants and food that was refreshing. Work-from-home activities have expanded as a result of the COVID-19 epidemic.

However, depending on their role and the company, employees might be able to work from multiple locations, much like digital nomads. The lines between work and personal time have become hazier because many businesses implemented remote work policies during the pandemic. Because working remotely allows for more freedom, some business travellers are taking longer trips that double as vacations. In an effort to enhance work-life balance, 55% of business travellers intend to extend their business trips after the pandemic, according to a Forbes trend report from 2022. In the upcoming years, this is anticipated to increase demand for leisure travel, providing service providers with a chance to broaden their service offerings and increase their global reach.

Key Market Drivers

Technology Advancements and Connectivity:

In the 21st century, technological advancements have transformed the way people work and travel. The seamless connectivity provided by smartphones, high-speed internet, and collaborative tools has empowered professionals to work remotely. As a result, business travelers find it easier to extend their trips for leisure purposes without compromising work commitments. The availability of virtual meetings, cloud-based document sharing, and other digital tools allows employees to stay connected with their workplace while enjoying a bleisure experience.

Moreover, the rise of the gig economy and flexible work arrangements has contributed to a workforce that values experiences and work-life integration. Technology acts as an enabler, breaking down the traditional boundaries between work and leisure, thereby fostering the growth of the bleisure travel market.

Changing Work Culture and Work-Life Balance:

The traditional 9-to-5 work culture is undergoing a paradigm shift, with companies recognizing the importance of employee well-being and work-life balance. As organizations prioritize a healthier work environment, employees feel more encouraged to blend business trips with leisure activities. The desire for a holistic lifestyle that includes both professional success and personal fulfillment is a driving force behind the bleisure travel trend.

Companies, too, are acknowledging the benefits of bleisure travel in terms of employee satisfaction, retention, and productivity. By allowing and even encouraging employees to extend their business trips for leisure, organizations contribute to a positive corporate culture that values the overall well-being of their workforce.

Millennial and Generation Z Preferences:

The demographics of the modern workforce are changing, with millennials and Generation Z comprising a significant portion. These younger generations prioritize experiences over material possessions, and travel is a key component of their lifestyle. Bleisure travel aligns perfectly with their preferences, offering an opportunity to explore new destinations and cultures while maintaining professional responsibilities.

The desire for authentic and meaningful experiences drives these generations to extend their business trips for leisure, transforming business travel into a more enriching and fulfilling endeavor. As these generations become a dominant force in the workforce, their influence on shaping the bleisure travel market is set to grow.

Rise of Remote Work and Flexible Schedules:

The adoption of remote work and flexible schedules has become a mainstream phenomenon, especially after the global shift prompted by the COVID-19 pandemic. With the realization that work can be accomplished from anywhere with an internet connection, professionals are increasingly opting for remote work arrangements. This newfound flexibility in work schedules allows individuals to capitalize on their business travels by seamlessly integrating leisure activities.

Remote work eliminates the need for a physical presence in the office, giving employees the freedom to extend their stay in a destination, explore its attractions, and immerse themselves in the local culture. As remote work continues to be a prevalent trend, the bleisure travel market is poised for sustained growth.

Destination Diversity and Experiential Travel:

Bleisure travelers are not just looking for standard tourist experiences; they seek unique and authentic encounters at their destinations. The availability of diverse and appealing destinations plays a crucial role in driving the bleisure travel market. Cities and regions that offer a blend of business amenities and leisure attractions, such as cultural sites, natural wonders, and recreational activities, are more likely to attract bleisure travelers.

The demand for experiential travel, where individuals can engage with the local community and culture, is a key driver. Destinations that understand and cater to the specific needs of bleisure travelers by providing a mix of work-friendly infrastructure and leisure opportunities will continue to thrive in this evolving market.

The bleisure travel market is propelled by a confluence of factors that reflect the changing dynamics of the modern workforce and the evolving expectations of travelers. Technology, changing work cultures, generational preferences, the rise of remote work, and destination diversity all contribute to the growth of bleisure travel. As businesses and destinations adapt to these trends, the bleisure travel market is likely to expand further, offering a win-win scenario for both professionals seeking a work-life balance and the destinations that cater to their diverse needs.

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Key Market Challenges

Corporate Policies and Acceptance

One of the primary challenges hindering the widespread adoption of bleisure travel is the resistance or lack of clear policies from corporations. Many companies still adhere to traditional business travel norms, emphasizing a strict demarcation between business and leisure activities. Employees may be hesitant to propose or embrace bleisure travel due to concerns about how it aligns with corporate expectations and whether it could impact their professional image.

Corporations need to reassess and adapt their travel policies to accommodate the evolving preferences of the workforce. Establishing clear guidelines, communicating the benefits of bleisure travel, and fostering a culture that values work-life balance are essential steps for organizations to overcome this challenge.

Legal and Compliance Issues

The legal and compliance landscape can be intricate when it comes to bleisure travel. Navigating visa requirements, taxation implications, and other legal aspects can be challenging, especially when travelers extend their stays for leisure purposes. Understanding and addressing these complexities is crucial for both businesses and individuals to ensure they comply with local regulations and avoid legal complications.

To mitigate these challenges, companies need to provide comprehensive support and guidance to employees engaging in bleisure travel. This includes offering resources on legal considerations, collaborating with legal experts, and streamlining processes to ensure compliance with varying international and domestic regulations.

Workload and Time Constraints

Despite the increasing flexibility in work schedules, professionals often find themselves burdened with heavy workloads and tight deadlines. Balancing the demands of work with the desire to explore a destination can be challenging, leading many employees to prioritize business commitments over leisure activities. This time constraint poses a significant challenge to the growth of the bleisure travel market.

Addressing this challenge requires a collaborative effort between employers and employees. Companies can implement measures such as workload management, project prioritization, and the establishment of realistic deadlines to allow employees the flexibility to enjoy a bleisure experience without compromising their professional responsibilities.

Cultural Sensitivity and Communication

Bleisure travelers often find themselves immersed in diverse cultures, which can lead to challenges related to cultural sensitivity and effective communication. Professionals may not be well-versed in the local customs, business etiquette, or language of the destination, potentially causing misunderstandings or discomfort.

To overcome this challenge, companies can provide cultural training to employees embarking on bleisure trips. This includes education on local customs, business practices, and language essentials. Additionally, leveraging technology for translation services and cultural insights can enhance communication and help travelers navigate unfamiliar environments more seamlessly.

Infrastructure and Connectivity Issues

While technology is a major driver of bleisure travel, it also presents challenges related to infrastructure and connectivity. Some destinations may lack the necessary technological infrastructure to support remote work effectively. Issues such as unreliable internet connectivity, limited access to coworking spaces, and inadequate business facilities can hinder the productivity of bleisure travelers.

Destinations aiming to attract bleisure travelers must invest in robust infrastructure to cater to the needs of remote workers. This includes enhancing internet connectivity, establishing coworking spaces, and ensuring that hotels and other accommodations provide the necessary amenities for a seamless blend of work and leisure activities.

Key Market Trends

Flexible Work Arrangements and Remote Work Revolution

A pivotal trend driving the bleisure travel market is the widespread adoption of flexible work arrangements and the remote work revolution. The traditional concept of a fixed office location and rigid working hours has given way to a more flexible approach, allowing employees to work from anywhere with an internet connection. This paradigm shift empowers professionals to extend their business trips for leisure, transforming routine travel into immersive experiences.

The ability to work remotely not only encourages bleisure travel but also enables individuals to choose destinations based on personal preferences rather than proximity to the workplace. As remote work becomes a permanent fixture in the professional landscape, the bleisure travel market is poised for continued expansion.

Rise of Experience-Centric Travel

Modern travelers, particularly millennials and Generation Z, are increasingly prioritizing experiences over material possessions. This shift in consumer behavior has translated into a demand for experiential travel, where individuals seek authentic and memorable encounters. Bleisure travel aligns seamlessly with this trend, offering professionals the opportunity to explore new destinations, immerse themselves in local cultures, and create lasting memories.

Destinations that can provide a diverse range of experiences, from cultural immersion to outdoor adventures, stand out in the bleisure travel market. As travelers seek more than just standard tourist attractions, the trend towards experience-centric travel is influencing the choices of both individuals and businesses when planning bleisure trips.

Integration of Technology for Seamless Travel

Technology continues to play a crucial role in shaping the bleisure travel landscape. The integration of digital tools, communication platforms, and travel apps facilitates a seamless transition between work and leisure activities. From virtual meetings and collaborative software to travel planning apps and digital concierge services, technology enhances the overall bleisure experience by streamlining logistics and providing real-time information.

Additionally, advancements in augmented reality (AR) and virtual reality (VR) are opening new possibilities for virtual site visits, allowing professionals to explore potential bleisure destinations before committing to a trip. As technology continues to evolve, it will play an even more integral role in enhancing the efficiency and enjoyment of bleisure travel.

Health and Wellness Focus

The global emphasis on health and wellness has permeated the travel industry, influencing the choices of bleisure travelers. Professionals are increasingly seeking destinations that offer a balance between work and well-being, with access to fitness facilities, wellness programs, and outdoor activities. The trend towards healthier lifestyles is reflected in the rise of wellness retreats, spa services, and health-conscious dining options in bleisure destinations.

Moreover, the COVID-19 pandemic has heightened awareness around health and safety considerations. Bleisure travelers are now more inclined to choose destinations with robust healthcare infrastructure and stringent safety protocols, ensuring a secure and healthy environment for both work and leisure activities.

Personalization and Customization

The demand for personalized travel experiences extends to the bleisure travel market, where individuals seek tailored itineraries that align with their specific interests and preferences. Travel providers, including hotels, airlines, and destination management services, are adapting to this trend by offering customizable packages that cater to the unique needs of bleisure travelers.

From curated city guides to personalized leisure activities, the trend of customization adds a layer of exclusivity to the bleisure travel experience. This personal touch not only enhances customer satisfaction but also contributes to the overall appeal of bleisure travel as a customizable and flexible travel option.

Environmental Sustainability and Ethical Tourism

As environmental consciousness grows globally, bleisure travelers are increasingly considering the ecological impact of their trips. The trend towards sustainable and ethical tourism is influencing destination choices, with professionals opting for locations that prioritize eco-friendly practices, conservation efforts, and community engagement.

Bleisure travelers are seeking accommodations with green certifications, participating in responsible tourism initiatives, and choosing destinations with a commitment to environmental stewardship. This trend aligns with the broader shift towards sustainable travel practices and reflects the conscientious choices of individuals blending business and leisure travel.

The bleisure travel market is dynamic and responsive to the evolving preferences of the modern workforce. From the flexibility of remote work to the emphasis on experiential travel, the integration of technology, a focus on health and wellness, personalization, and a commitment to sustainability, these trends collectively shape the landscape of bleisure travel. As the market continues to evolve, businesses and destinations that adapt to these trends will be well-positioned to cater to the growing demand for a harmonious blend of work and leisure experiences.

Segmental Insights

Tour Type Insights

In terms of tour type, in 2023, solo leisure travel accounted for largest share of the market. It has long been believed that travelling is a social activity. Travelling alone for pleasure can be a great way to strike a healthy work-life balance. It helps people to continue working hard and advancing in their careers while also taking time to rest and recharge. A growing amount of tasks that need independent labour are being completed by travellers, including itinerary planning, schedule monitoring, scheduling adjustments, and determining the general speed of their travels. During this kind of tour, the traveller has total discretion over what activities they choose to engage in.

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Regional Insights

In 2023, North America dominated the bleisure travel market with largest market share. North America provides a wide range of domestic bleisure travel possibilities due to its diverse landscapes, cultures, and tourist destinations. Miami, Los Angeles, New York City, and San Francisco are among the well-liked travel locations. Technological developments have made it simpler for business and pleasure travellers to work remotely and stay connected, enabling them to balance work and leisure obligations. 84% of respondents to a survey conducted by the Global Business Travel Association of North American business travellers said that their experiences travelling for work had an effect on how well they performed at work. Shorter bleisure travels, including weekend getaways or one-day excursions, are becoming more and more common in North America, even while longer trips are still very popular.

Recent Developments

In 2022 - BCD Travel partnered with Airbus to serve in major European markets. Through the partnership, the company will provide Airbus with flexible service and a digital approach to enhance the travel experience for its employees. The servicing is available in Germany, France, Spain, and the United Kingdom.

In 2020 - BCD Travel extended its partnership with Siemens. Through the partnership, BCD Travel will help in the digitalization of Siemen’s business travel management. The service model offered by BCD Travel help in providing standardized products and services, fulfillment process, and reliable business intelligence from the company’s analytics platform.

Key Market Players

American Express Travel
Expedia, Inc.
BCD Travel
Travel Leaders
JTB Business Travel
CT Business Travel
IMC International
AVIAREPS A
Carlson Wagonlit Travel
World Travel Holding Inc.

By Tour Type	By Travel Type	By Duration	By Region
Solo Group	Domestic International	Less than 1 Week 1- Week More than 1 Week	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Bleisure Travel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bleisure Travel Market, By Tour Type:

o Solo

o Group

Bleisure Travel Market, By Travel Type:

o Domestic

o International

Bleisure Travel Market, By Duration:

o Less than 1 Week

o 1- Week

o More than 1 Week

Bleisure Travel Market, By Region:

o North America

§ United States

§ Canada

§ Mexico

o Europe

§ France

§ United Kingdom

§ Italy

§ Germany

§ Spain

o Asia-Pacific

§ China

§ India

§ Japan

§ Australia

§ South Korea

o South America

§ Brazil

§ Argentina

§ Colombia

o Middle East & Africa

§ South Africa

§ Saudi Arabia

§ UAE

§ Turkey

§ Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bleisure Travel Market.

Available Customizations:

Bleisure Travel market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Bleisure Travel Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer

4.1. Brand Awareness

4.2. Factors Influencing Purchase Decisions

4.3. Challenges Faced

5. Bleisure Travel Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Tour Type Market Share Analysis (Solo, Group)

5.2.2. By Travel Type Market Share Analysis (Domestic, International)

5.2.3. By Duration Market Share Analysis (Less than 1 Week, 1- Week, More than 1 Week)

5.2.4. By Regional Market Share Analysis

5.2.4.1. North America Market Share Analysis

5.2.4.2. South America Market Share Analysis

5.2.4.3. Middle East & Africa Market Share Analysis

5.2.4.4. Europe Market Share Analysis

5.2.4.5. Asia-Pacific Market Share Analysis

5.2.5. By Top 5 Companies Market Share Analysis, Others (2023)

5.3. Global Bleisure Travel Market Mapping & Opportunity Assessment

5.3.1. By Tour Type Market Mapping & Opportunity Assessment

5.3.2. By Travel Type Market Mapping & Opportunity Assessment

5.3.3. By Duration Market Mapping & Opportunity Assessment

5.3.4. By Region Channel Market Mapping & Opportunity Assessment

6. North America Bleisure Travel Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Tour Type Market Share Analysis

6.2.2. By Travel Type Market Share Analysis

6.2.3. By Duration Market Share Analysis

6.3. North America: Country Analysis

6.3.1. United States Bleisure Travel Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Tour Type Market Share Analysis

6.3.1.2.2. By Travel Type Market Share Analysis

6.3.1.2.3. By Duration Market Share Analysis

6.3.2. Canada Bleisure Travel Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Tour Type Market Share Analysis

6.3.2.2.2. By Travel Type Market Share Analysis

6.3.2.2.3. By Duration Market Share Analysis

6.3.3. Mexico Bleisure Travel Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Tour Type Market Share Analysis

6.3.3.2.2. By Travel Type Market Share Analysis

6.3.3.2.3. By Duration Market Share Analysis

7. Europe Bleisure Travel Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Tour Type Market Share Analysis

7.2.2. By Travel Type Market Share Analysis

7.2.3. By Duration Market Share Analysis

7.3. Europe: Country Analysis

7.3.1. Germany Bleisure Travel Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Tour Type Market Share Analysis

7.3.1.2.2. By Travel Type Market Share Analysis

7.3.1.2.3. By Duration Market Share Analysis

7.3.2. United Kingdom Bleisure Travel Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Tour Type Market Share Analysis

7.3.2.2.2. By Travel Type Market Share Analysis

7.3.2.2.3. By Duration Market Share Analysis

7.3.3. Italy Bleisure Travel Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecasty

7.3.3.2.1. By Tour Type Market Share Analysis

7.3.3.2.2. By Travel Type Market Share Analysis

7.3.3.2.3. By Duration Market Share Analysis

7.3.4. France Bleisure Travel Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Tour Type Market Share Analysis

7.3.4.2.2. By Travel Type Market Share Analysis

7.3.4.2.3. By Duration Market Share Analysis

7.3.5. Spain Bleisure Travel Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Tour Type Market Share Analysis

7.3.5.2.2. By Travel Type Market Share Analysis

7.3.5.2.3. By Duration Market Share Analysis

8. Asia-Pacific Bleisure Travel Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Tour Type Market Share Analysis

8.2.2. By Travel Type Market Share Analysis

8.2.3. By Duration Market Share Analysis

8.3. Asia-Pacific: Country Analysis

8.3.1. China Bleisure Travel Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Tour Type Market Share Analysis

8.3.1.2.2. By Travel Type Market Share Analysis

8.3.1.2.3. By Duration Market Share Analysis

8.3.2. India Bleisure Travel Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Tour Type Market Share Analysis

8.3.2.2.2. By Travel Type Market Share Analysis

8.3.2.2.3. By Duration Market Share Analysis

8.3.3. Japan Bleisure Travel Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Tour Type Market Share Analysis

8.3.3.2.2. By Travel Type Market Share Analysis

8.3.3.2.3. By Duration Market Share Analysis

8.3.4. South Korea Bleisure Travel Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Tour Type Market Share Analysis

8.3.4.2.2. By Travel Type Market Share Analysis

8.3.4.2.3. By Duration Market Share Analysis

8.3.5. Australia Bleisure Travel Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Tour Type Market Share Analysis

8.3.5.2.2. By Travel Type Market Share Analysis

8.3.5.2.3. By Duration Market Share Analysis

9. South America Bleisure Travel Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Tour Type Market Share Analysis

9.2.2. By Travel Type Market Share Analysis

9.2.3. By Duration Market Share Analysis

9.3. South America: Country Analysis

9.3.1. Brazil Bleisure Travel Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Tour Type Market Share Analysis

9.3.1.2.2. By Travel Type Market Share Analysis

9.3.1.2.3. By Duration Market Share Analysis

9.3.2. Argentina Bleisure Travel Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Tour Type Market Share Analysis

9.3.2.2.2. By Travel Type Market Share Analysis

9.3.2.2.3. By Duration Market Share Analysis

9.3.3. Colombia Bleisure Travel Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Tour Type Market Share Analysis

9.3.3.2.2. By Travel Type Market Share Analysis

9.3.3.2.3. By Duration Market Share Analysis

10. Middle East and Africa Bleisure Travel Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Tour Type Market Share Analysis

10.2.2. By Travel Type Market Share Analysis

10.2.3. By Duration Market Share Analysis

10.3. MEA: Country Analysis

10.3.1. South Africa Bleisure Travel Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Tour Type Market Share Analysis

10.3.1.2.2. By Travel Type Market Share Analysis

10.3.1.2.3. By Duration Market Share Analysis

10.3.2. Saudi Arabia Bleisure Travel Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Tour Type Market Share Analysis

10.3.2.2.2. By Travel Type Market Share Analysis

10.3.2.2.3. By Duration Market Share Analysis

10.3.3. UAE Bleisure Travel Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Tour Type Market Share Analysis

10.3.3.2.2. By Travel Type Market Share Analysis

10.3.3.2.3. By Duration Market Share Analysis

10.3.4. Turkey Bleisure Travel Market Outlook

10.3.4.1. Market Size & Forecast

10.3.4.1.1. By Value

10.3.4.2. Market Share & Forecast

10.3.4.2.1. By Tour Type Market Share Analysis

10.3.4.2.2. By Travel Type Market Share Analysis

10.3.4.2.3. By Duration Market Share Analysis

10.3.5. Egypt Bleisure Travel Market Outlook

10.3.5.1. Market Size & Forecast

10.3.5.1.1. By Value

10.3.5.2. Market Share & Forecast

10.3.5.2.1. By Tour Type Market Share Analysis

10.3.5.2.2. By Travel Type Market Share Analysis

10.3.5.2.3. By Duration Market Share Analysis

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

13. SWOT Analysis

13.1. Strength

13.2. Weakness

13.3. Opportunity

13.4. Threat

14. Competitive Landscape

14.1. Company Profiles

14.1.1. American Express Travel

14.1.1.1. Company Details

14.1.1.2. Products & Services

14.1.1.3. Financials (As Per Availability)

14.1.1.4. Key Market Focus & Geographical Presence

14.1.1.5. Recent Developments

14.1.1.6. Key Management Personnel

14.1.2. Expedia, Inc.

14.1.2.1. Company Details

14.1.2.2. Products & Services

14.1.2.3. Financials (As Per Availability)

14.1.2.4. Key Market Focus & Geographical Presence

14.1.2.5. Recent Developments

14.1.2.6. Key Management Personnel

14.1.3. BCD Travel

14.1.3.1. Company Details

14.1.3.2. Products & Services

14.1.3.3. Financials (As Per Availability)

14.1.3.4. Key Market Focus & Geographical Presence

14.1.3.5. Recent Developments

14.1.3.6. Key Management Personnel

14.1.4. Travel Leaders

14.1.4.1. Company Details

14.1.4.2. Products & Services

14.1.4.3. Financials (As Per Availability)

14.1.4.4. Key Market Focus & Geographical Presence

14.1.4.5. Recent Developments

14.1.4.6. Key Management Personnel

14.1.5. JTB Business Travel

14.1.5.1. Company Details

14.1.5.2. Products & Services

14.1.5.3. Financials (As Per Availability)

14.1.5.4. Key Market Focus & Geographical Presence

14.1.5.5. Recent Developments

14.1.5.6. Key Management Personnel

14.1.6. CT Business Travel

14.1.6.1. Company Details

14.1.6.2. Products & Services

14.1.6.3. Financials (As Per Availability)

14.1.6.4. Key Market Focus & Geographical Presence

14.1.6.5. Recent Developments

14.1.6.6. Key Management Personnel

14.1.7. IMC International

14.1.7.1. Company Details

14.1.7.2. Products & Services

14.1.7.3. Financials (As Per Availability)

14.1.7.4. Key Market Focus & Geographical Presence

14.1.7.5. Recent Developments

14.1.7.6. Key Management Personnel

14.1.8. AVIAREPS A

14.1.8.1. Company Details

14.1.8.2. Products & Services

14.1.8.3. Financials (As Per Availability)

14.1.8.4. Key Market Focus & Geographical Presence

14.1.8.5. Recent Developments

14.1.8.6. Key Management Personnel

14.1.9. Carlson Wagonlit Travel

14.1.9.1. Company Details

14.1.9.2. Products & Services

14.1.9.3. Financials (As Per Availability)

14.1.9.4. Key Market Focus & Geographical Presence

14.1.9.5. Recent Developments

14.1.9.6. Key Management Personnel

14.1.10. World Travel Holding Inc.

14.1.10.1. Company Details

14.1.10.2. Products & Services

14.1.10.3. Financials (As Per Availability)

14.1.10.4. Key Market Focus & Geographical Presence

14.1.10.5. Recent Developments

14.1.10.6. Key Management Personnel

15. Strategic Recommendations

15.1. Key Focus Areas

15.2. Target Tour Type

15.3. Target Travel Type

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What was the market size of the Global Bleisure Travel Market in 2023?

The market size of the Global Bleisure Travel Market was estimated to be USD 935.8 Billion in 2023.

Which was the dominant segment by tour type in the Global Bleisure Travel Market in 2023?

The solo segment demonstrated significant dominance in 2023. Traveling has traditionally been seen as a social activity. Achieving a healthy work-life balance can be accomplished quite well through solo leisure travel. It enables people to relax and unwind while continuing to work hard and advance their professions.

Which is the dominant region in the Global Bleisure Travel Market?

North America dominated the market with a revenue share in 2023. The growth of the regional market is mainly driven by the growing trend of work-from-home and flexible working and ethical & sustainable travel practices by leading tour operators in the region.

What are the major drivers for the Global Bleisure Travel Market?

The desire for a better work-life balance, a way to attract and retain top talent in the companies, and a growing number of travelers looking for unique and personalized experiences are the major drivers for the Global Bleisure Travel Market.

Related Reports

Parvati Sharma

Account Manager BD

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Press Release

Bleisure Travel Market to Grow with a CAGR of 11.9% Globally through 2029

Dec, 2023

Increasing demand for flexible work arrangements and the blurring lines between work and leisure are factors driving the global bleisure travel market in the forecast period 2025-2029

Bleisure Travel Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Tour Type (Solo, Group), By Travel Type (Domestic, International), By Duration (Less than 1 Week, 1- Week, More than 1 Week), By Region, By Competition 2019-2029

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