Blanket Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Regular Blanket, Electric Blanket), By Application (Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Multi Branded Stores, Online, Others), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 8.71 Billion
CAGR (2026-2031)	6.97%
Fastest Growing Segment	Online
Largest Market	Europe
Market Size (2031)	USD 13.05 Billion

Market Overview

The Global Blanket Market will grow from USD 8.71 Billion in 2025 to USD 13.05 Billion by 2031 at a 6.97% CAGR. A blanket is defined as a large piece of soft woolen, cotton, or synthetic fabric used primarily as a bedding covering to provide thermal insulation and comfort during sleep. The global market is fundamentally supported by the rapid expansion of the residential real estate sector and the flourishing hospitality industry, both of which necessitate the consistent procurement of high-quality bedding supplies. Additionally, rising discretionary incomes in developing economies allow consumers to invest more in home interiors and essential furnishing upgrades, further solidifying the demand for diverse material compositions.

However, the industry faces a significant challenge regarding the volatility of raw material costs, particularly for natural fibers and petroleum-based synthetics, which can unpredictably compress manufacturing margins. This economic instability is often compounded by fluctuations in global trade policies affecting supply chains. According to the International Textile Manufacturers Federation, in 2025, the home textile segment was the only category to register a positive business balance for order intake, demonstrating unique resilience while the broader global textile industry reported a negative balance of 15 percentage points.

Key Market Drivers

The rapid expansion of the global hospitality and tourism sector acts as a primary catalyst for the blanket market, driving a consistent replenishment cycle for high-quality thermal coverings. As hotel occupancy rates climb, the need for durable, industrial-grade bedding that can withstand frequent laundering while maintaining guest comfort becomes critical. This surge in procurement is directly correlated with the resurgence of international travel, compelling institutional buyers to invest heavily in inventory upgrades. According to UN Tourism, September 2024, in the 'World Tourism Barometer', international tourist arrivals recovered to 96 percent of pre-pandemic levels in the first seven months of 2024, creating a robust demand volume for hospitality-grade textiles across major destination markets.

Simultaneously, surging consumer demand for eco-friendly and sustainable materials is forcing a structural shift in manufacturing, with a growing preference for organic cotton, bamboo, and recycled fibers over traditional petroleum-based synthetics. This trend is not merely aesthetic but rooted in environmental ethics, significantly influencing purchasing decisions at the retail level. According to Cotton Incorporated, in the '2024 Global Lifestyle Monitor', 62 percent of consumers indicated that sustainability is a key factor when making textile purchases. However, scaling this transition remains a challenge within the broader material landscape; according to Textile Exchange, October 2024, in the 'Materials Market Report 2024', global fiber production reached a record 124 million tonnes, highlighting the immense raw material volume the industry must adapt to meet these evolving green standards.

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Key Market Challenges

The volatility of raw material costs acts as a formidable barrier to the expansion of the global blanket market, creating a precarious operational environment for manufacturers. Blankets are material-intensive products, and their production relies heavily on the stable procurement of inputs such as cotton, wool, and synthetic fibers. When prices for these commodities fluctuate unpredictably, it disrupts cost structures and financial planning. Manufacturers frequently struggle to pass these sudden cost increases to consumers due to the highly competitive nature of the bedding industry. Consequently, companies are forced to absorb these additional expenses, which directly erodes profit margins and reduces the capital available for reinvestment in production capacity or market expansion.

This economic pressure is substantiated by recent data concerning synthetic fibers, which are widely used in affordable bedding solutions. According to the Confederation of Indian Textile Industry (CITI), in 2025, the domestic price for Polyester Staple Fiber (PSF) maintained a significant premium over international benchmarks, with the price difference remaining consistently above 33 percent. Such a stark disparity in input costs severely hampers the cost competitiveness of manufacturers. When essential raw materials demand such a high financial premium, producers are compelled to limit their output or pause growth initiatives, thereby decelerating the overall progress of the global blanket market.

Key Market Trends

The adoption of weighted blankets for anxiety and sleep therapy has emerged as a dominant trend, fundamentally shifting the market from basic warmth to therapeutic wellness. Consumers are increasingly utilizing deep pressure stimulation products to combat insomnia and mental health challenges, viewing bedding as a critical tool for physiological regulation rather than just comfort. This medicalization of the blanket category is driving manufacturers to engineer products with precise bead distribution and specific weight ratios. The intensification of this consumer focus is evidenced by the direct correlation between sleep quality and life satisfaction; according to the National Sleep Foundation, March 2025, in the '2025 Sleep in America Poll', 88 percent of adults who reported good sleep satisfaction also classified themselves as "flourishing" in their daily lives, a statistic that underscores the powerful wellness mandate propelling the therapeutic bedding sector.

Simultaneously, the development of energy-efficient low-voltage electric throws is accelerating as households seek targeted heating solutions to mitigate high central heating costs. This trend represents a move towards "heating the human, not the home," with modern throws featuring zone-specific warming and ultra-low energy consumption to appeal to cost-conscious buyers. The economic validity of this shift is visible in retail performance during transition seasons; according to Dunelm Group plc, October 2025, in the 'First Quarter Trading Update', the company reported a 6.2 percent increase in total sales, explicitly attributing this growth to a surge in customer demand for warming textiles and throws as families prepared for colder months. This purchasing behavior confirms that energy efficiency has become a primary functional requirement for new blanket procurements.

Segmental Insights

The online distribution channel is positioning itself as the fastest-growing segment in the global blanket market due to the rapid expansion of e-commerce platforms. This growth is propelled by the convenience of digital storefronts, which provide consumers with access to a broader inventory than traditional brick-and-mortar retailers. Shoppers increasingly favor online channels for the ability to compare prices, read detailed product reviews, and access direct-to-consumer bedding brands. Additionally, streamlined logistics and favorable return policies have reduced the hesitation associated with purchasing tactile products digitally, thereby reinforcing the strong upward trajectory of online sales revenue.

Regional Insights

Europe holds a dominant position in the Global Blanket Market, driven by a combination of climatic necessity and high consumer purchasing power. The region's harsh winters and rising energy costs have accelerated the demand for energy-efficient heating solutions, particularly electric blankets, as cost-effective alternatives to central heating. Additionally, European consumers exhibit a distinct preference for premium, sustainable home textiles, prioritizing eco-friendly materials and ethical production standards. Major markets such as Germany and the United Kingdom continue to influence industry trends through their consistent demand for high-quality, durable bedding products, ensuring Europe remains at the forefront of global market expansion.

Recent Developments

• In October 2024, Rumpl announced a collaboration with AllTrails, the outdoor exploration platform, to release the "Night Hikes Collection." This new product line features Rumpl’s signature Original Puffy Blanket and the NanoLoft Travel Blanket designed with a unique aesthetic inspired by nighttime outdoor adventures. The partnership aims to inspire explorers to embrace the outdoors after dark, combining Rumpl's technical blanket performance with the community-driven spirit of AllTrails. The collection includes updated features such as the Hands-Free Cape Clip and is made from 100% post-consumer recycled materials.
• In October 2024, Jartoo launched a new heated blanket featuring its proprietary aerocarbon nanotube technology, which it claims is a breakthrough in the heated bedding market. This innovation allows the blanket to provide full-area warmth with rapid heating capabilities, addressing common issues of uneven heat distribution found in traditional electric blankets using metal wires. The product release introduced a smart, app-controlled interface and safety features such as overheat protection and fire-resistant materials, positioning it as a high-tech solution for home comfort.
• In June 2024, AU Baby expanded its portfolio within the global blanket market by launching a new line of adult-sized blankets. Previously known for its plant-dyed, non-toxic merino and cashmere products for infants, the company responded to consumer demand by scaling its sustainable textile technology for adult use. The launch emphasizes the company's commitment to using ethically sourced, natural fibers that are fully biodegradable and free from synthetic chemicals, catering to the growing market segment for eco-conscious home textiles.
• In June 2024, Bearaby received the Red Dot Product Design Award for its Snuggler, recognizing the product's innovative use of materials and functional design. The Snuggler utilizes the company's proprietary "Terraclay" technology, a biodegradable, natural clay that provides weighted pressure and retains heat or cold for therapeutic relief. This recognition highlights the company's breakthrough research in developing sustainable alternatives to conventional electric heating pads and plastic-based weighted products, reinforcing its position as a leader in the sustainable wellness and blanket market.

Key Market Players

• American Blanket Company
• Pendleton Woolen Mills
• Hudson's Bay Company
• Boll & Branch
• URBANARA GmbH
• Shanghai Easun Group
• Medline Industries, Inc.
• Chellco Industries Limited
• Biddeford Blankets, LLC
• Youngman Woollen Mills Private Limited

By Product Type	By Application	By Sales Channel	By Region
Regular Blanket Electric Blanket	Residential Commercial	Supermarkets/Hypermarkets Multi Branded Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Blanket Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Blanket Market, By Product Type:

• Regular Blanket
• Electric Blanket

• Blanket Market, By Application:

• Residential
• Commercial

• Blanket Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Multi Branded Stores
• Online
• Others

• Blanket Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE