Bike Helmet Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Sports, Non-Sports), By End User (Kids, Adults), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.17 Billion
CAGR (2026-2031)	5.79%
Fastest Growing Segment	Sports
Largest Market	North America
Market Size (2031)	USD 1.64 Billion

Market Overview

The Global Bike Helmet Market will grow from USD 1.17 Billion in 2025 to USD 1.64 Billion by 2031 at a 5.79% CAGR. The Global Bike Helmet Market encompasses the engineering and distribution of protective headgear designed to absorb impact energy and minimize cranial injuries for cyclists. Growth in this sector is fundamentally supported by the enforcement of rigorous government safety mandates and the substantial expansion of dedicated urban cycling infrastructure which encourages commuter adoption. Additionally, the increasing integration of electric bicycles into municipal transport fleets drives demand for specialized safety equipment, effectively broadening the consumer base beyond traditional recreational riders.

However, the market encounters a significant impediment regarding high inventory costs and supply chain calibration which can strain financial liquidity. This challenge persists even amidst periods of demand recovery and affects manufacturer margins. According to the German Bicycle Industry Association, in June 2025, the industry recorded an approximate 11 percent annual increase in combined bicycle and electric bicycle sales for the first quarter while manufacturers simultaneously faced pressure from accumulated stock levels. Such economic friction illustrates the operational difficulties that could delay consistent market expansion globally.

Key Market Drivers

The rapid expansion of the e-bike and electric mobility sector is fundamentally reshaping the Global Bike Helmet Market by driving demand for high-performance safety gear. As electric bicycles offer higher speeds, the rider's risk profile increases, necessitating helmets with advanced impact protection. The market penetration of electric models has surged, directly influencing ancillary equipment sales. For instance, according to PeopleForBikes, April 2025, in the '2024 Impact Report', electric bicycles captured approximately 30 percent of the overall bicycle market share in the United States. This trend compels manufacturers to innovate with heavier-duty helmets, driving unit sales and average selling prices in the premium category.

Simultaneously, growing consumer awareness regarding personal safety gear acts as a robust driver, encouraging voluntary adoption. Cyclists increasingly prioritize head protection, driving uptake in recreational and commuter segments. This behavior is evident in the resilience of safety equipment sales. For example, according to Leatt Corporation, March 2025, in the 'Results for Fourth Quarter and Full Year 2024', helmet revenues increased by 41 percent in the fourth quarter, highlighting strong demand. Furthermore, according to the German Bicycle Industry Association, March 2025, in its annual industry data, e-bikes accounted for 53 percent of all bicycle sales in Germany in 2024, reflecting the market's structural shift.

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Key Market Challenges

The issue of high inventory costs and supply chain calibration presents a formidable obstacle to the expansion of the Global Bike Helmet Market. When manufacturers and distributors hold excessive levels of stock, essential working capital is locked in depreciating assets rather than being deployed for product innovation or market reach. This liquidity strain compels companies to prioritize the liquidation of accumulated merchandise through deep discounting, a strategy that erodes profit margins and creates hesitation among retailers to order new inventory. Consequently, the introduction of advanced protective headgear is delayed, and the natural cycle of product replenishment stalls, preventing the market from realizing its full growth potential.

This dampening effect is substantiated by recent sector performance data. According to the Bicycle Association, in March 2025, the volume of sales for parts, accessories, and clothing declined by 2 percent compared to the prior year, highlighting the persistent drag created by channel saturation. This contraction demonstrates how ongoing supply chain imbalances and stock overhangs directly restrict the industry's capacity to capitalize on commuter interest, thereby slowing the overall momentum of the sector.

Key Market Trends

The widespread adoption of rotational impact mitigation technologies represents a fundamental shift in helmet safety standards, moving the industry focus beyond traditional linear impact protection. Manufacturers are increasingly integrating advanced slip-plane layers designed to reduce the rotational motion transferred to the brain during angled impacts, a feature previously reserved for elite racing models but now becoming essential in consumer-grade products. This standardization is driven by heightening safety criteria and is commercially validated by the financial performance of key technology providers. For instance, according to MIPS AB, February 2025, in the 'Year-end report 2024', net sales for the company increased by 35 percent in 2024, a growth trajectory primarily attributed to the expanding implementation of its safety systems within the bike helmet sub-category.

Simultaneously, the market is experiencing a decisive shift towards sustainable and eco-friendly material usage, reducing the industry's reliance on virgin petrochemicals. Brands are re-engineering the construction of protective gear by incorporating recycled expanded polystyrene (EPS) and bio-based straps, thereby aligning product lifecycles with broader environmental goals without compromising structural integrity. This transition is exemplified by major industry players actively altering their supply chains to minimize carbon footprints through circular manufacturing. According to Trek Bicycle, January 2025, in the '2024 Sustainability Report', the company successfully transitioned its manufacturing process so that up to 50 percent of the EPS foam used in select helmet models is now derived from recycled materials, highlighting the sector's commitment to lowering environmental impact.

Segmental Insights

The Sports segment is emerging as the fastest-growing category in the Global Bike Helmet Market, primarily fueled by rising participation in competitive disciplines such as road racing, triathlons, and mountain biking. This expansion is underpinned by a global shift toward health and fitness, leading to a surge in amateur and professional sporting events. Furthermore, the elevated injury risks associated with these activities drive strong demand for certified protective gear. Strict adherence to safety standards set by regulatory bodies, such as the Consumer Product Safety Commission, continues to mandate helmet usage in organized sports, ensuring sustained segment expansion.

Regional Insights

North America holds the leading position in the global bike helmet market, driven by high consumer awareness regarding personal safety and strict regulatory mandates. The U.S. Consumer Product Safety Commission enforces rigorous safety standards that manufacturers must meet, ensuring high product adoption rates across the region. Additionally, significant investments in cycling infrastructure and the rising popularity of recreational and commuter cycling support market expansion. This combination of government enforcement and a cultural shift toward safer active transportation methods ensures North America remains the primary revenue generator in this sector.

Recent Developments

• In August 2024, Trek introduced three new mountain bike helmets—the Blaze, Rally, and Quantum—featuring a refined version of its proprietary WaveCel safety technology. This product launch showcased an updated cellular structure that was designed to be lighter and more breathable than previous iterations, addressing rider demand for improved cooling and weight reduction. The technology functions by flexing and crumpling to absorb both linear and rotational impact forces. The Blaze model was positioned as a robust option for enduro riding with removable ear guards, while the Rally and Quantum models were targeted at trail and multi-surface cyclists seeking versatile protection.
• In August 2024, Canyon expanded its product portfolio into head protection with the launch of the Disruptr CFR and Stingr CFR helmets. These premium models were distinguished by the inclusion of the HighBar retention system, an innovative pivoting plastic arm and dial mechanism that replaced traditional fabric chin straps. The company claimed that this new system provided a more precise fit, reduced wind noise, and improved aerodynamic efficiency compared to standard strapping. The Stingr CFR was optimized for maximum speed and aero performance, while the Disruptr CFR prioritized ventilation, marking a significant step for the brand in delivering high-performance rider equipment.
• In April 2024, POC officially launched the Procen Air, a new aero road helmet developed to bridge the gap between time trial aerodynamics and the ventilation required for mass-start road racing. The product was engineered using extensive computational fluid dynamics and wind tunnel testing to minimize drag while maintaining optimal airflow for cooling. Key features included a unique ventilation design that reduces high-pressure zones and an integrated optical visor system for enhanced visibility. The company emphasized that this release was the result of close collaboration with professional athletes to ensure the helmet met the rigorous demands of the peloton while offering significant wattage savings.
• In January 2024, Team Visma | Lease a Bike announced a significant strategic collaboration with Giro Sport Design, establishing the company as its official helmet sponsor for a three-year period. Under this new partnership, the team’s riders began utilizing the manufacturer’s advanced head protection gear, including the Aries Spherical and Eclipse Spherical road helmets, as well as the Aerohead MIPS for time trials. The agreement highlighted a mutual commitment to enhancing rider performance and safety through cutting-edge equipment. Team management cited the manufacturer’s extensive history of innovation and technical expertise as decisive factors in selecting them to support their competitive goals through 2026.

Key Market Players

• Vista Outdoor Operations LLC
• Dorel Sports
• KASK S.p.a.
• Trek Bicycle Corporation
• Uvex Sports GmbH & Co. KG
• Orbea S. Coop.
• Specialized Bicycle Components Inc.
• MET S.p.A.
• SCOTT Sports SA.
• Limar Srl

By Product Type	By End User	By Distribution Channel	By Region
Sports Non-Sports	Kids Adults	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Bike Helmet Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Bike Helmet Market, By Product Type:

• Sports
• Non-Sports

• Bike Helmet Market, By End User:

• Kids
• Adults

• Bike Helmet Market, By Distribution Channel:

• Online
• Offline

• Bike Helmet Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE