Bath Furnishing Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Furniture, Fittings, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 44.43 Billion
CAGR (2026-2031)	5.07%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 59.78 Billion

Market Overview

The Global Bath Furnishing Market will grow from USD 44.43 Billion in 2025 to USD 59.78 Billion by 2031 at a 5.07% CAGR. Bath furnishings encompass a comprehensive range of functional and decorative products designed for the bathroom environment, including textile linens, storage vanities, shower curtains, and accessory fixtures. The primary economic drivers sustaining growth in this sector are rapid urbanization, which necessitates increased residential construction, and rising disposable incomes that empower homeowners to undertake renovation projects. These fundamental structural factors consistently generate demand for both initial installations and replacement goods, providing a stable foundation for market expansion distinct from transient design preferences.

However, the industry faces a significant challenge in the form of elevated interest rates and inflation, which can constrain consumer borrowing power and delay capital-intensive remodeling efforts. Highlighting the sector's substantial economic footprint despite these headwinds, According to the National Kitchen & Bath Association, in 2024, residential kitchen and bath spending was projected to total $175 billion. This substantial valuation underscores the market's resilience, yet manufacturers must continue to navigate fluctuating raw material costs and supply chain complexities to ensure long-term profitability.

Key Market Drivers

The surge in home renovation and remodeling activities serves as a critical engine for the Global Bath Furnishing Market, as homeowners increasingly prioritize modernizing aging infrastructure and upgrading bathroom aesthetics. This driver is characterized by a structural shift toward functional improvements and the integration of spa-like features, which necessitate the frequent replacement of vanities, fixtures, and textile linens. The financial commitment to these projects remains robust despite broader economic fluctuations, directly fueling revenue growth for premium and mid-range product lines. Highlighting this sustained investment, According to Houzz Inc., July 2024, in the '2024 U.S. Houzz & Home Study', the median spend for primary bathroom remodels increased to $15,000 in 2023, reflecting a continued willingness among consumers to allocate substantial capital toward improving these specific residential spaces.

Simultaneously, the expansion of the residential real estate sector provides a steady stream of demand for initial bath furnishing installations. New housing completions compel the immediate procurement of essential fixtures and decorative elements, creating a predictable sales volume for manufacturers that is distinct from the replacement market. This direct correlation between construction output and furnishing sales underscores the industry's dependency on housing availability and new starts. Underscoring the magnitude of this driver, According to the U.S. Census Bureau, June 2024, in the 'Monthly Construction Spending, April 2024' report, residential construction spending reached a seasonally adjusted annual rate of $890.4 billion. To service this extensive demand across both renovation and new build channels, major retailers maintain vast inventories; illustrating this scale, According to The Home Depot, in 2024, the company reported net sales of $36.4 billion in the first quarter alone.

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Key Market Challenges

The primary challenge hindering the expansion of the Global Bath Furnishing Market is the dual pressure of elevated interest rates and persistent inflation. These economic headwinds directly reduce consumer purchasing power and dampen investment in residential improvements. As borrowing costs rise, homeowners face steeper repayment terms for financing comprehensive bathroom renovations. Consequently, many consumers defer or downsize remodeling plans, prioritizing essential repairs over aesthetic upgrades. This hesitation leads to a deceleration in the sales volume of premium bath furnishings, as the market relies heavily on discretionary spending for high-value items like vanities and modern fixtures.

Furthermore, inflationary pressures affect the new construction sector, a vital channel for initial installations. Developers and builders, grappling with increased costs for capital and materials, often scale back housing starts or seek value-engineered alternatives. This contraction in the construction pipeline directly impacts manufacturer revenues. Illustrating this trend, according to the National Kitchen & Bath Association, in 2024, spending on new construction for kitchens and baths was forecasted to decline by 4 percent to $106 billion. This reduction signifies a tangible drop in demand for sinks, cabinetry, and hardware within the new housing market, forcing stakeholders to adjust their inventory strategies.

Key Market Trends

The Global Bath Furnishing Market is experiencing a definitive structural shift toward the Integration of IoT-Enabled Smart Bathroom Fixtures, driven by consumer demand for hygiene-centric technology and personalized home ecosystems. This trend moves beyond novelty gadgets, embedding functional intelligence into daily routines through products like digital faucets, voice-activated shower systems, and self-cleaning sanitary ware that offer precise control over water usage and user settings. Manufacturers are rapidly capitalizing on this demand by developing connected fixtures that enhance convenience while addressing health concerns. Validating this technological acceleration, According to the National Kitchen & Bath Association, November 2024, in the '2025 Bath Trends Report', 57 percent of industry professionals indicated that smart toilets are becoming increasingly in-demand, reflecting a strong consumer preference for automated hygiene solutions in residential spaces.

Simultaneously, the industry is being reshaped by the Widespread Adoption of Sustainable and Recycled Materials, as environmental stewardship becomes a non-negotiable criterion for modern renovation projects. This trend is influencing product development across the value chain, compelling brands to utilize reclaimed wood for vanities, recycled glass for countertops, and advanced polymers for eco-friendly flooring, effectively decoupling market growth from resource-intensive extraction. Homeowners are actively prioritizing these green alternatives to reduce their ecological footprint and achieve long-term utility cost savings. Highlighting this widespread behavioral change, According to Houzz Inc., January 2025, in the 'What's In for Bathrooms Right Now' report, 84 percent of homeowners opted for sustainable features during their bathroom renovations, underscoring the critical role of eco-conscious specifications in driving current market sales.

Segmental Insights

The online distribution channel is recognized as the segment experiencing the most rapid growth within the global bath furnishing market. This trajectory is largely attributed to the widespread expansion of e-commerce infrastructure and the increasing consumer preference for digital convenience. Online platforms provide shoppers with the ability to compare prices instantly and access a broader inventory than is typically available in physical retail outlets. Furthermore, improvements in home delivery logistics for heavy items have minimized barriers to remote purchasing. Consequently, these factors are driving a significant shift toward digital procurement across the industry.

Regional Insights

North America maintains a leading position in the global bath furnishing market, driven by consistent residential remodeling activities and steady commercial construction. The high rate of homeownership in the United States supports sustained demand for bathroom fixtures and storage solutions. Additionally, initiatives by the Environmental Protection Agency regarding water efficiency compel manufacturers to develop compliant products, encouraging consumers to replace outdated units with sustainable alternatives. The presence of established distribution channels and domestic manufacturing capabilities further stabilizes the supply chain, ensuring that the region remains the primary contributor to global market revenue.

Recent Developments

• In July 2025, Roca Group strengthened its position in the tapware segment by acquiring Phoenix, a leading Australian company known for its design-focused bathroom and shower fittings. The acquisition of the Melbourne-based firm, which recorded a turnover of €35.4 million in the previous year, allowed the group to expand its footprint in the Australian market where it already operates globally recognized brands. This strategic move integrated a company renowned for receiving prestigious international design awards into the group's portfolio. The transaction underscored the organization's commitment to international growth and the consolidation of its presence in key markets through targeted acquisitions.
• In April 2025, LIXIL Americas announced a strategic partnership with American Bath Group to expand the presence of its bathing brands across the North American market. Under this agreement, the company licensed exclusive rights to American Bath Group to manufacture and distribute products under the American Standard, DXV, and Eljer brands. The collaboration also involved the transfer of specific manufacturing facilities, including a plant in Salem, Ohio, to the partner. This initiative allowed the organization to refine its portfolio and concentrate resources on its core high-performance toilet and fitting businesses while leveraging the partner's comprehensive bathing product capabilities for sustainable growth.
• In February 2024, Villeroy & Boch AG successfully completed the acquisition of the operating companies of the Ideal Standard Group following the receipt of all necessary antitrust approvals. This strategic transaction positioned the integrated entity among Europe's largest manufacturers of bathroom products, significantly increasing the revenue of the company's Bathroom & Wellness Division. While the two companies combined their regional strengths and sales strategies, Ideal Standard was established as a separate arm within the organization. The merger aimed to leverage complementary brand portfolios and enhance resilience in a challenging global market environment, thereby fostering foundations for future profitable growth.
• In January 2024, Kohler Co. unveiled a suite of new smart home wellness products at the Consumer Electronics Show, emphasizing the transformation of the bathroom into a personalized spa sanctuary. The company launched the Anthem+ Smart Showering Valves and Controls, a digital control system that allows users to customize water, light, sound, and steam experiences through a single interface. Additionally, the manufacturer introduced the PureWash Bidet Seat, which features voice activation capabilities compatible with smart home assistants. These innovations highlighted the organization's continued focus on integrating advanced technology with luxury bath furnishing solutions to enhance user hygiene and comfort.

Key Market Players

• Toto Ltd.
• Kohler Co.
• Grohe AG
• Ideal Standard International NV
• Hansgrohe SE
• Moen Incorporated
• Roca Sanitario, S.A.
• Villeroy & Boch AG
• Masco Corporation
• LIXIL Group Corporation

By Type	By Distribution Channel	By Region
Furniture Fittings Others	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Bath Furnishing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Bath Furnishing Market, By Type:

• Furniture
• Fittings
• Others

• Bath Furnishing Market, By Distribution Channel:

• Online
• Offline

• Bath Furnishing Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE