Bassinet Mattresses Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Foam, Gel), By Application (Hospitals, Clinics), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 280.15 Million
CAGR (2026-2031)	6.78%
Fastest Growing Segment	Gel
Largest Market	North America
Market Size (2031)	USD 415.27 Million

Market Overview

The Global Bassinet Mattresses Market will grow from USD 280.15 Million in 2025 to USD 415.27 Million by 2031 at a 6.78% CAGR. A bassinet mattress is a specialized, firm bedding pad engineered to fit snugly within an infant bassinet, providing a flat and safe sleeping surface essential for newborn development. The primary drivers fostering market growth include heightened parental awareness regarding safe sleep practices and stringent regulatory standards that necessitate breathable, non-toxic materials to minimize suffocation risks. This critical focus on infant safety is substantiated by industry data; according to the Juvenile Products Manufacturers Association, in September 2024, sleep-related incidents account for nearly 3,500 infant deaths annually in the U.S., a statistic that heavily influences product innovation and the consumer shift toward premium, compliant bedding solutions.

However, a significant challenge impeding market expansion is the sustained decline in fertility rates across key developed economies, which naturally contracts the addressable customer base. This demographic shift limits the volume of potential new consumers entering the nursery sector, compelling manufacturers to rely on value-added features to maintain revenue levels in a shrinking market environment.

Key Market Drivers

Rising consumer awareness regarding infant sleep safety and SIDS prevention is the primary catalyst reshaping product development in the bassinet mattress sector. Manufacturers are increasingly engineering surfaces that strictly adhere to firmness and breathability standards to mitigate suffocation risks, directly responding to heightened parental scrutiny and regulatory enforcement. This focus on minimizing hazardous sleep environments drives the production of mattresses that prevent air entrapment and ensure rigid support. According to the Consumer Product Safety Commission, October 2024, in the 'Injuries and Deaths Associated with Nursery Products' report, cribs, mattresses, and bassinets were associated with 76 percent of reported infant fatalities between 2019 and 2021, a statistic that underscores the critical demand for compliant, hazard-free sleep surfaces.

Simultaneously, the market is witnessing a substantial surge in demand for organic and non-toxic bedding materials as parents actively avoid exposure to synthetic chemicals and flame retardants. This trend is propelling the adoption of Global Organic Textile Standard (GOTS) certified cotton and natural latex components, forcing brands to transparently disclose supply chain sourcing. According to The Organic Center, October 2024, in the '2024 Report on Pesticide, Fertilizer, and Genetic Modification Use', conventional cotton production in the U.S. utilized 42 million pounds of pesticides annually, a finding that has accelerated the consumer shift toward certified organic alternatives. This preference for premium materials aligns with broader spending habits; according to LendingTree, March 2025, the annual cost to raise a small child in the U.S. reached $29,419, reflecting a 35.7% increase over the previous study and highlighting the continued parental willingness to invest in high-quality essential gear.

Download Free Sample Report

Key Market Challenges

The sustained decline in fertility rates across key developed economies represents a formidable challenge hampering the growth of the Global Bassinet Mattresses Market. This demographic shift fundamentally contracts the industry's total addressable market by reducing the number of newborns, who are the exclusive end-users of these bedding products. Unlike consumable goods that generate recurring revenue through repeat purchases, bassinet mattresses are durable items typically purchased once per infant. Consequently, a consistent downward trajectory in birth rates directly translates to lower unit sales volume, forcing manufacturers to compete for a share of a shrinking consumer base rather than expanding into new growth territories.

This contraction is substantiated by recent demographic figures. According to the National Center for Health Statistics, in July 2025, the total fertility rate in the United States was reported to have fallen to a historic low of approximately 1.6 births per woman. Such statistics indicate a long-term reduction in the volume of potential new consumers entering the nursery sector. This trend places significant pressure on market participants, as the natural demand for new bassinet mattresses stagnates in direct correlation with the diminishing population of newborns.

Key Market Trends

A rising trend involves the integration of non-wearable smart sleep sensors, where manufacturers are embedding biometric sensor technology directly into the mattress layers to monitor vital signs such as heart rate, breathing patterns, and sleep cycles without requiring the infant to wear a device. This innovation addresses the growing demand for non-invasive surveillance, allowing parents to track their child's well-being through under-mattress pads that connect seamlessly to mobile applications. The adoption of such stress-reducing technologies is accelerating as sleep-related anxiety becomes prevalent among caregivers; according to ResMed, March 2024, in the '2024 Global Sleep Survey', 42% of respondents reported that personal anxiety significantly disrupted their sleep patterns, a statistic that underscores the critical market value of reassuring, integrated monitoring systems in the nursery.

Simultaneously, manufacturers are infusing advanced cooling gels and phase change materials (PCMs) into bassinet mattress foams and covers to actively absorb and release body heat. This technological shift aims to maintain an optimal sleep temperature for infants, preventing overheating and sweating which are known discomforts that can disrupt sleep continuity. Reflecting this industry-wide move towards advanced temperature regulation, according to BedTimes Magazine, March 2025, in the 'Mattress Tech Trends' article, major component suppliers are launching new foam lines, such as the Engage collection, that specifically incorporate phase-change material to deliver enhanced thermal management and breathability.

Segmental Insights

The Gel segment is currently the fastest growing category within the Global Bassinet Mattresses Market, driven by rising parental demand for sleep surfaces that offer superior temperature regulation. This growth stems from the ability of gel-infused materials to dissipate heat more effectively than standard foams, addressing concerns regarding infant overheating. Furthermore, manufacturers are producing high-density gel options that strictly adhere to the firmness standards enforced by regulatory bodies such as the Consumer Product Safety Commission. This alignment of thermal comfort with essential safety compliance serves as the primary catalyst for the segment's rapid expansion.

Regional Insights

North America holds the leading position in the global bassinet mattresses market, primarily driven by stringent product safety regulations and high consumer awareness regarding infant health. The U.S. Consumer Product Safety Commission enforces rigorous standards to mitigate risks such as Sudden Infant Death Syndrome, which compels manufacturers to produce compliant, high-quality items. This regulatory environment ensures that safety remains a priority, fostering consistent demand for certified mattresses. Furthermore, higher disposable incomes in the United States and Canada enable parents to invest in durable, non-toxic sleep solutions, thereby sustaining the region's market dominance.

Recent Developments

• In March 2025, Halo introduced the BassiNest Connected Swivel Sleeper 3.0, a new smart bassinet designed to enhance sleep for both infants and parents. This latest iteration features advanced AutoSoothe technology, which automatically detects a baby's cries and responds with a customizable combination of soothing motions, vibrations, and sounds. The product launch highlighted the integration of these smart features with the company’s signature 360-degree swivel design and breathable mesh walls, aiming to provide a safer and more convenient sleep environment for newborns.
• In September 2024, Avocado Green Mattress announced that its entire line of mattresses, including those designed for infants and children, had earned the EWG VERIFIED mark from the Environmental Working Group. This certification requires products to meet rigorous health and safety standards, ensuring they are free from chemicals of concern such as PFAS, flame retardants, and fiberglass. The company stated that this achievement reinforced its commitment to ingredient transparency and safety in the sleep products market, setting a new benchmark for organic and non-toxic nursery items.
• In May 2024, Dorel Juvenile's Maxi-Cosi brand unveiled the Starling Smart Bassinet as part of its new Kindred Collection at the ABC Kids Expo. The company integrated its proprietary CryAssist technology into the bassinet, which utilizes artificial intelligence to translate an infant's cries and automatically respond with soothing sounds and motions. This product launch was positioned as a blend of advanced technology and modern design, offering parents a connected nursery solution that helps monitor and comfort babies using a dedicated mobile application.
• In January 2024, Newton Baby launched the 2024 edition of its Travel Crib & Play Yard, which incorporates the company’s patented Wovenaire mattress technology. The new model features a larger surface area for sleep and play and includes an optional bassinet insert designed for newborns, ensuring the same breathability and washability found in the brand’s standard crib mattresses. This launch expanded the company’s presence in the portable sleep solution segment, emphasizing safety and hygiene for infants during travel.

Key Market Players

• Kolcraft Enterprises Inc.
• Moonlight Slumber, LLC
• Serta Simmons Bedding, LLC
• Lullaby Earth
• Delta Children's Products Corp.
• Dream On Me, Inc.
• Halo Innovations, Inc.
• Boll & Branch LLC
• Helms Organic, LLC.
• Tempur Sealy International, Inc.

By Product Type	By Application	By Region
Foam Gel	Hospitals Clinics	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Bassinet Mattresses Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Bassinet Mattresses Market, By Product Type:

• Foam
• Gel

• Bassinet Mattresses Market, By Application:

• Hospitals
• Clinics

• Bassinet Mattresses Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE