Baby Carrier Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 0.62 Billion
CAGR (2026-2031)	5.81%
Fastest Growing Segment	Online
Largest Market	Europe
Market Size (2031)	USD 0.87 Billion

Market Overview

The Global Baby Carrier Market will grow from USD 0.62 Billion in 2025 to USD 0.87 Billion by 2031 at a 5.81% CAGR. Baby carriers are ergonomic transportation devices, including soft-structured packs, slings, and wraps, designed to secure an infant against a caregiver's torso for hands-free mobility. The market is primarily driven by the increasing prevalence of active, urban lifestyles and heightened parental awareness regarding hip-healthy ergonomics that foster parent-child bonding. According to the China Toy & Juvenile Products Association, in 2024, the baby carrier and waist stool category registered a sales growth of 105.1 percent on leading e-commerce platforms, reflecting a robust consumer shift toward specialized mobility gear.

Despite this upward trajectory, market expansion faces a significant challenge in the form of declining global birth rates, which naturally constrains the addressable customer base for newborn products and intensifies competition among manufacturers.

Key Market Drivers

The surge in outdoor recreational activities among millennial families has fundamentally altered product requirements in the baby carrier sector, shifting demand toward rugged, versatile mobility solutions. Parents are increasingly seeking specialized gear that facilitates hiking, jogging, and prolonged travel, necessitating carriers with advanced suspension systems, weather-resistant fabrics, and high durability standards. This trend has enabled manufacturers to successfully expand their juvenile product portfolios beyond traditional urban use cases to cater to active lifestyles. According to Thule Group, February 2025, in the 'Year-end Report 2024', the Juvenile & Pet business segment, which encompasses active child carrier products, registered a significant organic sales growth of 14 percent in the fourth quarter, highlighting the commercial viability of outdoor-oriented parenting gear.

Concurrently, the widespread adoption of ergonomic designs prioritizing hip and spine health is driving a distinct shift toward premiumization. Caregivers are demonstrating a willingness to invest in higher-priced, "technical-lifestyle" carriers that offer certified ergonomic support and superior materials, effectively treating the carrier as a long-term wellness investment rather than a temporary accessory. This focus on high-quality, health-conscious product engineering is driving substantial revenue gains for established brands. According to Goodbaby International Holdings Limited, March 2025, in the 'Annual Results Announcement for the Year Ended 31 December 2024', the company’s premium CYBEX brand, renowned for its ergonomic standards, achieved a revenue increase of 20.8 percent to approximately HK$4.47 billion. Reflecting the overall resilience of this sector, according to Goodbaby International Holdings Limited, in 2025, the group reported a total annual revenue growth of 10.6 percent.

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Key Market Challenges

The Global Baby Carrier Market faces a formidable obstacle in the form of declining global birth rates, which fundamentally restricts the industry's growth potential. Since baby carriers are functional necessities specifically designed for infants and toddlers, demand is inextricably linked to the volume of newborns. A sustained reduction in the number of babies directly shrinks the total addressable market, limiting the organic sales volume available to manufacturers regardless of product innovation or marketing efforts. This demographic contraction intensifies market competition, as established brands and new entrants must aggressively vie for a smaller pool of potential customers, often leading to market saturation and increased pressure on profit margins.

This shrinking customer base is particularly evident in developed regions where the demographic downturn is most acute. According to the Japan Toy Association, in 2024, the estimated number of children in the target consumer demographic fell to a record low of 13.66 million, underscoring the severity of the declining audience for juvenile products. As the natural stream of new customers narrows, the industry encounters a structural barrier to expansion that volume-based strategies cannot easily circumvent.

Key Market Trends

The mainstreaming of sustainable and organic material innovations is fundamentally reshaping the baby carrier market as manufacturers respond to regulatory pressures and the values of eco-conscious millennial parents. Brands are actively replacing conventional synthetic fabrics with certified organic cotton, recycled polyester, and bio-based textiles to minimize toxicity risks and environmental impact, while also adopting circular economy models such as resale programs. This operational shift toward decarbonization is yielding measurable results for major industry players. According to Stokke, April 2025, in the 'Sustainability Report 2024', the company achieved an 8 percent reduction in total greenhouse gas emissions compared to the previous year, underscoring the successful implementation of its sustainable material and energy strategies.

Simultaneously, the market is witnessing a distinct expansion of premium designer collaborations and luxury textile collections, where high fashion converges with nursery gear to command superior price points. To differentiate in a competitive landscape, companies are partnering with luxury designers and utilizing high-end materials like Jacquard and velvet, effectively positioning baby carriers as exclusive fashion accessories rather than mere utilitarian tools. This strategy of premiumization has proven effective in driving profitability even amidst fluctuating sales volumes. According to Goodbaby International Holdings Limited, March 2025, in the 'Annual Results Announcement for the Year Ended 31 December 2024', the Group’s gross margin improved to a record 51.4 percent, a financial milestone directly attributed to its strategic focus on enhancing brand premium and product competitiveness.

Segmental Insights

The Online distribution channel is identified as the fastest-growing segment within the Global Baby Carrier Market, driven by the expanding reach of e-commerce platforms and brand-specific websites. This growth is primarily attributed to the convenience offered to parents, who can access a wider variety of ergonomic designs and brands than typically available in physical retail locations. Additionally, the ability to compare prices, verify safety certifications, and review consumer feedback facilitates informed decision-making. Consequently, manufacturers are increasingly prioritizing direct-to-consumer digital strategies to capitalize on this shift in purchasing behavior.

Regional Insights

Europe maintains a dominant position in the Global Baby Carrier Market due to stringent product safety regulations and a strong cultural preference for ergonomic mobility solutions. The European Committee for Standardization enforces rigorous safety requirements, compelling manufacturers to adhere to strict structural and chemical standards. This regulatory framework fosters substantial consumer trust and encourages the widespread adoption of compliant products. Furthermore, the active lifestyle of European parents necessitates reliable and durable carriers for frequent travel and outdoor activities, thereby reinforcing the region's sustained market leadership.

Recent Developments

In March 2025, WildBird expanded its product offerings with the official launch of the Aerial Wrap Carrier. This new addition combines the ergonomic support of a structured carrier with the flexibility and softness of a traditional wrap. Designed to mold to the wearer's body, the carrier aims to provide a custom fit for diverse body types while maintaining ease of use. The introduction of this hybrid model addresses the market need for products that offer both the intimacy of a wrap and the convenience of a buckle system, strengthening the company's position in the premium baby carrier segment.
In February 2025, Ergobaby launched the Omni Deluxe, a new all-in-one baby carrier designed to accommodate children from newborn to toddlerhood without the need for additional inserts. The product features enhanced lumbar support, crossable shoulder straps, and premium materials to maximize comfort for extended wear. This release represents a significant update to the company's flagship line, incorporating advanced ergonomic adjustments and increased storage options for caregivers. The launch was accompanied by a promotional campaign that gifted carriers to families with babies born on the specific launch date, highlighting the brand's focus on supporting new parents.
In April 2024, Baby Tula announced a strategic collaboration with Rebelstork, a technology-driven marketplace specializing in the resale of baby gear. This partnership allows the company to integrate into the circular economy by offering certified pre-owned carriers through the ReLuvable Collective. The initiative aims to extend the lifecycle of high-quality baby products, thereby reducing environmental waste and providing more accessible options for families. By joining this collective, Baby Tula reinforces its commitment to sustainability and supports a community-focused approach to parenting, ensuring that durable carriers remain in circulation and useful for longer periods.
In March 2024, LÍLLÉbaby introduced the Discovery Collection, a new line of baby carriers explicitly designed to support parents during outdoor activities and travel. The collection emphasizes the use of lightweight materials and breathable fabrics to ensure optimal comfort for both the wearer and the child across various weather conditions. This product launch expands the company's portfolio of ergonomic carriers, catering to the growing consumer demand for versatile and durable baby gear. The release aligns with the brand's strategy to provide accessible solutions for active families seeking reliable support and functionality in their babywearing products, ensuring parents can maintain an active lifestyle.

Key Market Players

Artsana S.p.A.
BabyBjorn Inc.
The ERGO Baby Carrier, Inc.
Lalabu, LLC
Baby Tula, LLC.
Mothers Lounge LLC.
Boba Inc
líllébaby, LLC
Baby K’tan, LLC
L’écharpe Porte-bonheur inc.

By Type	By Pricing	By Distribution Channel	By Region
Wrap Sling Backpack Buckle	Mass Premium	Supermarkets/Hypermarkets Exclusive Stores Multi-Branded Stores Online and Non-Retail	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Baby Carrier Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baby Carrier Market, By Type:

Wrap
Sling
Backpack
Buckle

Baby Carrier Market, By Pricing:

Mass
Premium

Baby Carrier Market, By Distribution Channel:

Supermarkets/Hypermarkets
Exclusive Stores
Multi-Branded Stores
Online
and Non-Retail

Baby Carrier Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Baby Carrier Market.

Available Customizations:

Global Baby Carrier Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Baby Carrier Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Baby Carrier Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Type (Wrap, Sling, Backpack, Buckle)

5.2.2. By Pricing (Mass, Premium)

5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-Branded Stores, Online, and Non-Retail)

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Baby Carrier Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type

6.2.2. By Pricing

6.2.3. By Distribution Channel

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Baby Carrier Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Type

6.3.1.2.2. By Pricing

6.3.1.2.3. By Distribution Channel

6.3.2. Canada Baby Carrier Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Type

6.3.2.2.2. By Pricing

6.3.2.2.3. By Distribution Channel

6.3.3. Mexico Baby Carrier Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Type

6.3.3.2.2. By Pricing

6.3.3.2.3. By Distribution Channel

7. Europe Baby Carrier Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type

7.2.2. By Pricing

7.2.3. By Distribution Channel

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Baby Carrier Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Type

7.3.1.2.2. By Pricing

7.3.1.2.3. By Distribution Channel

7.3.2. France Baby Carrier Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Type

7.3.2.2.2. By Pricing

7.3.2.2.3. By Distribution Channel

7.3.3. United Kingdom Baby Carrier Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Type

7.3.3.2.2. By Pricing

7.3.3.2.3. By Distribution Channel

7.3.4. Italy Baby Carrier Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Type

7.3.4.2.2. By Pricing

7.3.4.2.3. By Distribution Channel

7.3.5. Spain Baby Carrier Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Type

7.3.5.2.2. By Pricing

7.3.5.2.3. By Distribution Channel

8. Asia Pacific Baby Carrier Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type

8.2.2. By Pricing

8.2.3. By Distribution Channel

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Baby Carrier Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Type

8.3.1.2.2. By Pricing

8.3.1.2.3. By Distribution Channel

8.3.2. India Baby Carrier Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Type

8.3.2.2.2. By Pricing

8.3.2.2.3. By Distribution Channel

8.3.3. Japan Baby Carrier Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Type

8.3.3.2.2. By Pricing

8.3.3.2.3. By Distribution Channel

8.3.4. South Korea Baby Carrier Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Type

8.3.4.2.2. By Pricing

8.3.4.2.3. By Distribution Channel

8.3.5. Australia Baby Carrier Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Type

8.3.5.2.2. By Pricing

8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Baby Carrier Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type

9.2.2. By Pricing

9.2.3. By Distribution Channel

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Baby Carrier Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Type

9.3.1.2.2. By Pricing

9.3.1.2.3. By Distribution Channel

9.3.2. UAE Baby Carrier Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Type

9.3.2.2.2. By Pricing

9.3.2.2.3. By Distribution Channel

9.3.3. South Africa Baby Carrier Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Type

9.3.3.2.2. By Pricing

9.3.3.2.3. By Distribution Channel

10. South America Baby Carrier Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Type

10.2.2. By Pricing

10.2.3. By Distribution Channel

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Baby Carrier Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Type

10.3.1.2.2. By Pricing

10.3.1.2.3. By Distribution Channel

10.3.2. Colombia Baby Carrier Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Type

10.3.2.2.2. By Pricing

10.3.2.2.3. By Distribution Channel

10.3.3. Argentina Baby Carrier Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Type

10.3.3.2.2. By Pricing

10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Baby Carrier Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Artsana S.p.A.

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. BabyBjorn Inc.

15.3. The ERGO Baby Carrier, Inc.

15.4. Lalabu, LLC

15.5. Baby Tula, LLC.

15.6. Mothers Lounge LLC.

15.7. Boba Inc

15.8. líllébaby, LLC

15.9. Baby K’tan, LLC

15.10. L’écharpe Porte-bonheur inc.

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global Baby Carrier Market in 2025?

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