Global baby care products market is expected to grow at a significant CAGR during the forecast period owing to the rising birth rate around the world. Additionally, growing awareness towards infant hygiene and concerns about baby health are some key factors augmenting the market for baby care products. The rising per capita disposable income coupled with availability of wide range of baby care products is also supporting the growth of this market. Apart from this, increasing investments on research & development activities by leading baby care product manufacturers is anticipated to further drive the market growth over the coming years.

Additionally, increasing number of working women and improved standard of living in developing nations is one of the key factors responsible for the growth of baby care products market. Also, lack of nutrition in infants and spike in cases of skin diseases has led to spike in demand for baby care products. However, market is also facing some challenges. Lack of awareness, especially in rural areas and growing concern over safety standards of baby care products are hampering the growth of global baby care products market. 

The global baby care products market is segmented based on product, age, distribution channel and region. Based on product, market is categorized into toiletries, personal care, food & beverage and others. Here, the toiletries segment, consisting of baby diapers and baby wipes held largest market share in 2019 and is further anticipated to dominate the market during the forecast period owing to the rising birth rates and awareness about the benefits of using diapers for infants.   

Based on region, North America and Europe accounted for largest market share in 2019. However, Asia-Pacific is emerging as a lucrative market for baby care products owing to the rising birth rates in counties such as India and China. Additionally, the region is anticipated to undergo fastest growth over the coming years and the manufacturers are also shifting their focus towards developing nations to increase their consumer base. 

Major players operating in the global baby care products market include Procter & Gamble (P&G), Kimberly-Clark Corp, Johnson & Johnson, DANONE Inc., Nestle SA, Abbott Nutrition, BABISIL, Unilever Plc, Cotton Babies Inc., Himalaya Drug Company, Dabur and Marico, among others. The companies are coming up with new product launches to enhance their product portfolio and increase their market share in global baby care products market. Other growth strategies being undertaken are mergers, acquisitions and partnerships.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of global baby care products market from 2015 to 2018.
  • To estimate and forecast the market size of global baby care products market from 2019 to 2025 and growth rate until 2025.
  • To classify and forecast global baby care products market based on product, age, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the global baby care products market.
  • To identify drivers and challenges for global baby care products market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global baby care products market.
  • To conduct pricing analysis for global baby care products market.
  • To identify and analyze the profile of leading players operating in global baby care products market.
  • To identify key sustainable strategies adopted by market players in global baby care products market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of baby care product manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the baby care product manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the materials used in manufacturing baby care products, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of global baby care products market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Baby care product manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to baby care products
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as baby care product manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global baby care products market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Baby Care Products Market, By Product:
    • Toiletries
    • Personal Care
    • Food & Beverage
    • Others
      • Feeding & Nursing Products
      • Bathing Accessories
  • Global Baby Care Products Market, By Age:
    • 0-12 Months
    • 13-24 Months
    • 24-48 Months
  • Global Baby Care Products Market, By Distribution Channel:
    • Store Based Retail
    • Non-Store Retail
  • Global Baby care products Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
      • Singapore
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global baby care products market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Baby Care Products Market

4.    Executive Summary

5.    Global Baby Care Products Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Product (Toiletries, Personal Care, Food & Beverage, Others (Feeding & Nursing Products, Bathing Accessories, etc.))

5.2.2.     By Age (0-12 Months, 13-24 Months, 24-48 Months)

5.2.3.     By Distribution Channel (Store Based Retail and Non-Store Retail)

5.2.4.     By Region (Asia-Pacific, North America, Europe, South America, MEA)

5.2.5.     By Company (2019)

5.3.  Product Market Map

6.    Asia-Pacific Baby Care Products Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product

6.2.2.     By Age

6.2.3.     By Distribution Channel

6.2.4.     By Country

6.3.  Asia-Pacific: Country Analysis

6.3.1.     China Baby Care Products Market Outlook

6.3.1.1.         Market Size & Forecast

6.3.1.1.1.             By Value

6.3.1.2.         Market Share & Forecast

6.3.1.2.1.             By Product

6.3.1.2.2.             By Distribution Channel

6.3.2.     India Baby Care Products Market Outlook

6.3.2.1.         Market Size & Forecast

6.3.2.1.1.             By Value

6.3.2.2.         Market Share & Forecast

6.3.2.2.1.             By Product

6.3.2.2.2.             By Distribution Channel

6.3.3.     Japan Baby Care Products Market Outlook

6.3.3.1.         Market Size & Forecast

6.3.3.1.1.             By Value

6.3.3.2.         Market Share & Forecast

6.3.3.2.1.             By Product

6.3.3.2.2.             By Distribution Channel

6.3.4.     South Korea Baby Care Products Market Outlook

6.3.4.1.         Market Size & Forecast

6.3.4.1.1.             By Value

6.3.4.2.         Market Share & Forecast

6.3.4.2.1.             By Product

6.3.4.2.2.             By Distribution Channel

6.3.5.     Australia Baby Care Products Market Outlook

6.3.5.1.         Market Size & Forecast

6.3.5.1.1.             By Value

6.3.5.2.         Market Share & Forecast

6.3.5.2.1.             By Product

6.3.5.2.2.             By Distribution Channel

6.3.6.     Singapore Baby Care Products Market Outlook

6.3.6.1.         Market Size & Forecast

6.3.6.1.1.             By Value

6.3.6.2.         Market Share & Forecast

6.3.6.2.1.             By Product

6.3.6.2.2.             By Distribution Channel

7.    Europe Baby Care Products Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product

7.2.2.     By Age

7.2.3.     By Distribution Channel

7.2.4.     By Country

7.3.  Europe: Country Analysis

7.3.1.     France Baby Care Products Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Product

7.3.1.2.2.             By Distribution Channel

7.3.2.     Germany Baby Care Products Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Product

7.3.2.2.2.             By Distribution Channel

7.3.3.     United Kingdom Baby Care Products Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Product

7.3.3.2.2.             By Distribution Channel

7.3.4.     Spain Baby Care Products Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Product

7.3.4.2.2.             By Distribution Channel

7.3.5.     Italy Baby Care Products Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Product

7.3.5.2.2.             By Distribution Channel

8.    North America Baby Care Products Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Product

8.2.2.     By Age

8.2.3.     By Distribution Channel

8.2.4.     By Country

8.3.  North America: Country Analysis

8.3.1.     United States Baby Care Products Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Product

8.3.1.2.2.             By Distribution Channel

8.3.2.     Mexico Baby Care Products Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Product

8.3.2.2.2.             By Distribution Channel

8.3.3.     Canada Baby Care Products Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Product

8.3.3.2.2.             By Distribution Channel

9.    South America Baby Care Products Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Product

9.2.2.     By Age

9.2.3.     By Distribution Channel

9.2.4.     By Country

9.3.  South America: Country Analysis

9.3.1.     Brazil Baby Care Products Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Product

9.3.1.2.2.             By Distribution Channel

9.3.2.     Argentina Baby Care Products Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Product

9.3.2.2.2.             By Distribution Channel

9.3.3.     Colombia Baby Care Products Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Product

9.3.3.2.2.             By Distribution Channel

10.  Middle East and Africa Baby Care Products Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Product

10.2.2.  By Age

10.2.3.  By Distribution Channel

10.2.4.  By Country

10.3.              MEA: Country Analysis

10.3.1.  South Africa Baby Care Products Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Product

10.3.1.2.2.           By Distribution Channel

10.3.2.  Saudi Arabia Baby Care Products Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Product

10.3.2.2.2.           By Distribution Channel

10.3.3.  UAE Baby Care Products Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Product

10.3.3.2.2.           By Distribution Channel

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Pricing Analysis

14.  Competitive Landscape

14.1.              Players Profiled (Leading Companies)

14.1.1.  Procter & Gamble (P&G)

14.1.2.  Kimberly-Clark Corp

14.1.3.  Johnson & Johnson

14.1.4.  DANONE Inc.

14.1.5.  Nestle SA

14.1.6.  Abbott Nutrition

14.1.7.  BABISIL

14.1.8.  Unilever Plc

14.1.9.  Cotton Babies Inc.

14.1.10.                Himalaya Drug Company

14.1.11.                Dabur

14.1.12.                Marico

15.  Strategic Recommendations

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