B2B Air Care Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Electric Air Fresheners, Spray/Aerosol Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Others), By Application (Hospitality, Healthcare, Corporate, Education, Others), By Region, & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 14.98 Billion
CAGR (2026-2031)	6.07%
Fastest Growing Segment	Healthcare
Largest Market	North America
Market Size (2031)	USD 21.33 Billion

Market Overview

The Global B2B Air Care Market will grow from USD 14.98 Billion in 2025 to USD 21.33 Billion by 2031 at a 6.07% CAGR. The Global B2B Air Care Market consists of products and systems utilized to maintain indoor air quality and manage odors within commercial and institutional facilities. Growth in this sector is principally driven by the increasing prioritization of employee well-being and the rising adoption of scent marketing strategies to elevate customer satisfaction in the hospitality industry. Furthermore, stringent hygiene protocols instituted by corporate entities to ensure sanitary environments support the consistent demand for professional air treatment solutions.

However, the market faces a substantial obstacle regarding the environmental sustainability of consumables, specifically the presence of volatile organic compounds in aerosol dispensers. Regulatory bodies are increasingly imposing strict guidelines on chemical emissions, forcing manufacturers to incur higher costs for eco-friendly product development. According to the International Association for Soaps, Detergents and Maintenance Products, in 2024, the professional cleaning and hygiene products sector was valued at €9.8 billion. This significant valuation highlights the economic scale of the industry segment in which air care plays a critical role.

Key Market Drivers

The rapid adoption of IoT-enabled and smart air care technologies is fundamentally reshaping the B2B landscape by transitioning maintenance from reactive to predictive models. Facility managers are increasingly integrating connected dispensers that utilize sensors to monitor fragrance levels and battery life in real-time, thereby eliminating unnecessary service visits and ensuring consistent air quality. According to Rentokil Initial, March 2024, in the 'Annual Report 2023', the company reported having over 250,000 connected devices deployed globally, illustrating the massive scale at which digital hygiene solutions are being implemented. These technological advancements contribute to steady sector performance even amidst economic fluctuations. According to Reckitt, October 2024, in the 'Q3 2024 Trading Update', the Hygiene business unit delivered a like-for-like net revenue growth of 2.1% in the third quarter, highlighting the resilient demand for professional hygiene solutions.

Simultaneously, the growing demand for sustainable and eco-friendly formulations is forcing manufacturers to overhaul product lifecycles to meet stringent corporate environmental, social, and governance (ESG) goals. Commercial clients are prioritizing air care solutions that utilize biodegradable ingredients, propellant-free dispensing systems, and recycled packaging materials to minimize their ecological footprint. This shift drives innovation in chemical composition, moving the industry away from volatile organic compounds toward safer water-based or natural oil solutions that ensure safety without compromising efficacy. According to Ecolab, May 2024, in the '2023 Growth & Impact Report', the company’s sustainable technologies helped customers avoid 3.8 million metric tons of greenhouse gas emissions, demonstrating the critical role that advanced, eco-conscious formulations play in modern facility management.

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Key Market Challenges

The stringent requirement for environmental sustainability, specifically regarding volatile organic compounds in aerosol dispensers, presents a significant impediment to the growth of the Global B2B Air Care Market. Regulatory bodies are enforcing rigorous emission standards that compel manufacturers to channel substantial investment into the research and development of compliant, eco-friendly consumables. This financial diversion raises production costs and limits the resources available for aggressive commercial expansion or marketing initiatives. Consequently, the high price of compliance is often passed down the supply chain, creating friction in purchasing decisions and reducing overall market liquidity.

This challenging economic environment is evidenced by recent contractions in the broader sector volume. According to the ISSA, in 2025, the cleaning and hygiene industry experienced a 7% year-over-year decline in total portfolio sales. This statistical downturn underscores the difficulty market players face in sustaining growth while managing the elevated operational expenses associated with meeting modern regulatory and sanitary standards.

Key Market Trends

The Convergence of Air Purification and Scenting Technologies is gaining traction as businesses recognize the link between indoor air quality (IAQ) and workforce stability. Rather than treating odor control and air filtration as separate tasks, facilities are increasingly adopting hybrid systems that purify air while dispersing functional scents to enhance occupant well-being. This shift is primarily driven by elevated employee expectations for healthier, stress-reducing work environments, moving air care from a sanitary necessity to a productivity tool. According to Fellowes, September 2024, in the '2024 International Day of Clean Air Survey', 64% of U.S. employees stated they would consider leaving their current job due to poor indoor air quality, highlighting the critical role of advanced air treatment in talent retention strategies.

Simultaneously, the Rise of Subscription-Based Air Care Management Models is altering procurement strategies, enabling organizations to transition from capital-intensive equipment purchases to flexible operational expenditure models. This approach allows facility managers to outsource the maintenance, refill, and battery replacement of dispensers, ensuring consistent performance without the burden of inventory management. The financial viability of this service-driven model is evident in the robust performance of major industry players that offer bundled facility solutions. According to Cintas Corporation, July 2024, in the 'Fiscal 2024 Fourth Quarter and Full Year Results', the company’s Facility Services segment, which includes managed hygiene and air care solutions, achieved a revenue increase of 7.8% for the quarter, reflecting the growing commercial reliance on outsourced facility maintenance.

Segmental Insights

The Healthcare segment represents the fastest-growing vertical in the Global B2B Air Care Market. This trajectory is primarily fueled by the critical requirement for infection prevention and the management of airborne contaminants in clinical settings. Medical institutions are prioritizing specialized air purification technologies to minimize hospital-acquired infections and protect patient health. Furthermore, adherence to rigorous sanitary protocols established by regulatory bodies compels facilities to maintain superior indoor air quality. Consequently, air care solutions have evolved from aesthetic additions into essential safety components, driving significant investment from the healthcare sector.

Regional Insights

North America holds the leading position in the Global B2B Air Care Market, primarily due to an extensive commercial infrastructure and rigorous hygiene standards maintained across the hospitality, healthcare, and corporate sectors. This dominance is reinforced by strict adherence to indoor air quality guidelines established by regulatory institutions such as the Occupational Safety and Health Administration (OSHA) and the U.S. Environmental Protection Agency (EPA). These bodies enforce protocols that compel facility managers to prioritize occupant health and safety, driving consistent demand for professional air care solutions that ensure compliance and maintain odor-free environments.

Recent Developments

• In October 2025, Tork, a brand of Essity, officially entered the restroom air care category in North America by introducing the Tork Constant Air Freshener. This system was developed to address common maintenance challenges in commercial facilities by offering a propellant-free, continuous fragrance distribution that eliminated the "spray and fade" effect of traditional aerosols. The product featured a dispenser designed for easy refilling and held third-party certification for ease of use by cleaning staff. The launch targeted facility managers seeking to improve restroom hygiene perception and operational efficiency in high-traffic business venues across the United States and Canada.
• In July 2024, Initial Washroom Hygiene released Initial Essence, a new air freshener system engineered specifically for high-traffic commercial washrooms. The device incorporated oxygen fuel cell technology to generate a precise, continuous dose of oxygen that dispensed fragrance consistently, overcoming the fluctuation issues often associated with gravity-fed or passive systems. The unit was designed to cover large areas up to 170 cubic meters and featured odour-eliminating ingredients effective against common malodours found in professional environments. This launch aimed to provide facilities with a reliable, low-maintenance solution for maintaining consistent air quality standards throughout the day.
• In May 2024, ScentAir Technologies expanded its commercial scent marketing portfolio by launching its first line of 100% sustainably produced fragrances, named Eco Allure and Eco Serenity. These new additions were formulated using essential oils and upcycled ingredients to align with the growing demand for eco-friendly business solutions in the air care sector. Concurrently, the company announced that its professional cartridge shells would be fully recyclable, reinforcing its commitment to sustainability in the global B2B market. These products were designed to help businesses improve customer experiences while adhering to stricter environmental standards and reducing their carbon footprint.
• In January 2024, Fellowes Brands unveiled a significant advancement in commercial indoor air quality management during the AHR Expo in Chicago. The company introduced Array, a networked air quality system designed to integrate standalone air purifiers with existing commercial HVAC infrastructure for comprehensive, building-wide monitoring and filtration. This solution utilized proprietary sensing technology to detect changes in occupancy and contaminants, automatically adjusting cleaning efforts to improve ventilation effectiveness in business environments. The system was positioned as a scalable solution for facility managers seeking to enhance indoor air quality in shared workspaces through real-time data and coordinated air treatment.

Key Market Players

• Procter & Gamble Co.
• Reckitt Benckiser Group plc
• SC Johnson & Son, Inc.
• Henkel AG & Co. KGaA
• Church & Dwight Co. Inc.
• The Clorox Company
• Kimberly-Clark Corporation
• Ecolab Inc.
• Newell Brands Inc.
• WD-40 Company Limited

By Product Type	By Application	By Region
Electric Air Fresheners Spray/Aerosol Air Fresheners Gel Air Fresheners Liquid Air Fresheners Others	Hospitality Healthcare Corporate Education Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global B2B Air Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• B2B Air Care Market, By Product Type:

• Electric Air Fresheners
• Spray/Aerosol Air Fresheners
• Gel Air Fresheners
• Liquid Air Fresheners
• Others

• B2B Air Care Market, By Application:

• Hospitality
• Healthcare
• Corporate
• Education
• Others

• B2B Air Care Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE