Away from Home Tissue and Hygiene Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Toilet Papers, Wipes, Paper Napkins, Paper Towels, and Others), By End-User (Toilet Papers, Wipes, Paper Napkins, Paper Towels, and Others), By Distribution Channel (Offline and Online), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 37.94 Billion
CAGR (2026-2031)	7.58%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 58.81 Billion

Market Overview

The Global Away from Home Tissue and Hygiene Market will grow from USD 37.94 Billion in 2025 to USD 58.81 Billion by 2031 at a 7.58% CAGR. The Global Away from Home Tissue and Hygiene Market encompasses sanitary paper products, cleaning solutions, and dispensing systems designed for institutional settings such as hospitals, hotels, and corporate offices. Growth is primarily supported by heightened regulatory sanitation standards and rapid urbanization, which necessitate robust public health infrastructure in commercial facilities. Additionally, the recovery of the travel and hospitality sectors has renewed demand for high-volume hygiene consumables. According to Cepi, in 2024, tissue paper demand in Europe rebounded with a growth rate of 5.8%. This resurgence highlights the critical necessity of these products in maintaining operational hygiene standards across the service industries.

However, market expansion faces a significant challenge due to the volatility of raw material costs, specifically the fluctuating prices of wood pulp and energy required for manufacturing. These unstable input expenses force manufacturers to operate with compressed margins or pass costs to commercial clients, which can lead to reduced procurement volumes from cost-conscious institutional buyers and impede overall market stability.

Key Market Drivers

The expansion of the travel, tourism, and hospitality sectors serves as a critical catalyst for the Global Away from Home Tissue and Hygiene Market. As global mobility increases, high-traffic commercial venues such as hotels, international airports, and food service establishments experience surged consumption rates for disposable sanitary products, necessitating frequent replenishment of paper towels, toilet tissue, and cleaning solutions. This robust demand is evidenced by the sector's rapid recovery; according to UN Tourism, May 2024, in the 'World Tourism Barometer', international tourist arrivals reached 97% of pre-pandemic levels in the first quarter of 2024. This restoration of global movement directly amplifies the volume of hygiene consumables required to maintain operational standards in institutional settings, ensuring that market revenues remain correlated with travel occupancy and dining traffic.

Simultaneously, the market is undergoing a structural transformation driven by the shift toward sustainable and biodegradable tissue products. Institutional procurement is increasingly governed by environmental mandates, compelling manufacturers to reduce fossil-based plastics and enhance the biodegradability of their portfolios to satisfy corporate sustainability goals. According to Essity, March 2024, in the 'Annual and Sustainability Report 2023', 85% of the company’s innovations yielded social or environmental improvements, reflecting this strategic pivot toward eco-conscious product development. To support the material requirements of this evolving industry, major supply chain investments are coming online; according to Suzano, in 2024, the Ribas do Rio Pardo mill commenced operations with an annual production capacity of 2.55 million tons of eucalyptus pulp, ensuring a steady stream of renewable fiber for global hygiene manufacturing.

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Key Market Challenges

The volatility of raw material costs, specifically the fluctuating prices of wood pulp and energy, constitutes a substantial impediment to the progress of the Global Away from Home Tissue and Hygiene Market. As manufacturing these products is energy-intensive and relies heavily on wood fiber, unstable input prices directly inflate operational expenses. Manufacturers are consequently forced to operate with compressed margins or transfer these costs to institutional clients. This price transmission creates friction with commercial buyers, such as hospitals and hospitality chains, who often operate under fixed budgets and may reduce procurement volumes in response to price instability.

This financial strain has led to a tangible contraction in the industry's production potential. According to the American Forest & Paper Association, in 2024, tissue capacity declined by 1.7%. This reduction in capacity illustrates how economic pressures are forcing manufacturers to scale back infrastructure rather than expand. Such a decline in production capability directly hampers the market's ability to guarantee consistent supply, thereby preventing the industry from fully capitalizing on the renewed demand from the travel and service sectors.

Key Market Trends

The integration of IoT-enabled smart dispensing systems is reshaping facility management by shifting maintenance from reactive to data-driven schedules. Commercial venues are deploying connected dispensers that monitor consumable levels in real-time, alerting staff only when replenishment is necessary to optimize labor allocation and prevent stock shortages. This digital transition addresses labor shortages and operational inefficiencies in high-traffic venues like airports and stadiums, ensuring consistent product availability without manual checking. According to Essity, March 2024, in the 'Annual and Sustainability Report 2023', the implementation of their data-driven Tork Vision Cleaning solution allowed facility managers to achieve a 20% reduction in cleaning hours by targeting immediate needs rather than following static rounds.

Widespread implementation of touchless sensor-based hygiene technologies has become a standard expectation to minimize cross-contamination risks in public restrooms. Institutions are replacing manual levers and cranks with automated paper towel and soap dispensers to reduce physical contact points, thereby aligning with elevated public expectations for sanitary environments. This shift helps facilities retain user confidence and improve overall hygiene ratings, as users increasingly associate automation with safety and cleanliness. According to the Bradley Company, February 2024, in the 'Healthy Handwashing Survey', 86% of adults believe it is extremely or somewhat important to have touchless fixtures in a public restroom, underscoring the pressure on businesses to upgrade their washroom infrastructure.

Segmental Insights

The Online distribution channel is recognized as the fastest-growing segment within the Global Away from Home Tissue and Hygiene Market. This accelerated expansion is driven by the increasing adoption of digital procurement strategies by commercial facility managers and hospitality businesses seeking operational efficiency. E-commerce platforms offer superior price transparency and simplified bulk ordering processes that appeal to institutional buyers looking to streamline supply chains. Consequently, the shift toward reliable delivery schedules supports the continuing migration from traditional wholesale distributors to digital marketplaces for essential hygiene supplies.

Regional Insights

North America holds a leading position in the global away-from-home tissue and hygiene market due to established sanitation infrastructure and rigorous health standards. The region exhibits high consumption rates across the foodservice, hospitality, and healthcare sectors where hygiene is critical. Demand is further reinforced by strict adherence to workplace safety regulations enforced by the Occupational Safety and Health Administration (OSHA), which mandates specific sanitation protocols in commercial environments. Consequently, the combination of regulatory compliance and expansive commercial development drives the sustained requirement for tissue and hygiene products throughout the region.

Recent Developments

• In November 2025, GP PRO, a division of Georgia-Pacific, introduced the KOLO Smart Monitoring System 2.0, an advanced data-driven solution designed to enhance custodial efficiency in commercial facilities. This upgraded platform was launched to help facility managers monitor restroom supply levels and dispenser status in real-time, thereby reducing waste and preventing product run-outs. The system aimed to elevate the user experience in high-traffic environments by ensuring that hygiene supplies are consistently available. This technological advancement highlighted the company's commitment to integrating smart solutions into the away-from-home hygiene market, supporting better resource management and operational performance.
• In March 2025, the professional hygiene brand Tork, which is part of Essity, launched the "Tork Coalition for Inclusive Hygiene," a collaborative initiative aimed at improving restroom accessibility in public facilities. This new coalition brought together industry leaders and experts to explore and implement solutions that ensure public washrooms are usable for the majority of individuals, addressing diverse needs. The launch of this group underscored the company's strategic focus on social sustainability and its commitment to removing barriers to hand hygiene. By fostering industry-wide cooperation, the initiative sought to drive tangible improvements in the design and management of away-from-home hygiene spaces.
• In January 2024, Kimberly-Clark Professional launched the Kimtech Polaris Nitrile Exam Gloves, a new protective solution specifically designed for laboratory and industrial environments. This product introduction aimed to provide superior barrier protection, durability, and comfort for workers operating in high-risk settings. The gloves were developed to meet the rigorous safety standards required by scientific professionals, offering a combination of high performance and tactile sensitivity. This strategic addition to the company's portfolio of personal protective equipment addressed the increasing global demand for reliable, advanced safety gear, thereby strengthening its position in the specialized segment of the away-from-home hygiene market.
• In January 2024, Metsä Tissue announced a strategic collaboration with the engineering and design firm Arup to advance the development of its planned tissue paper mill in Goole, United Kingdom. This partnership was established to design a state-of-the-art production facility that incorporates the latest sustainable technologies to significantly reduce environmental impact. The project aimed to ensure the new mill would operate entirely without fossil fuels, aligning with the company’s ambitious sustainability goals. By leveraging external expertise in green manufacturing, the company sought to enhance operational efficiency and replace imported tissue products with locally produced alternatives for the professional market.

Key Market Players

• Sofidel Group
• Kimberly-Clark Corporation
• Svenska Cellulosa Aktiebolaget
• Procter & Gamble
• Metsä Group
• Asaleo Care Limited
• Essity AB
• Oji Holdings Corporation
• Wausau Paper
• Cascades Inc.

By Type	By End-User	By Distribution Channel	By Region
Toilet Papers Wipes Paper Napkins Paper Towels and Others	Toilet Papers Wipes Paper Napkins Paper Towels and Others	Offline and Online	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Away from Home Tissue and Hygiene Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Away from Home Tissue and Hygiene Market, By Type:

• Toilet Papers
• Wipes
• Paper Napkins
• Paper Towels
• and Others

• Away from Home Tissue and Hygiene Market, By End-User:

• Toilet Papers
• Wipes
• Paper Napkins
• Paper Towels
• and Others

• Away from Home Tissue and Hygiene Market, By Distribution Channel:

• Offline and Online

• Away from Home Tissue and Hygiene Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE