Australia seltzer market is projected to show a robust growth with an impressive CAGR in the forecast years, 2022-2026. The market growth attributes to the rising demand for the gluten-free and low ABV content drinks among the consumers. Seltzer is a carbonated water thar contains dissolved carbon dioxide gas that is artificially infused or occurs naturally. The demand for fizzy water, sparkling water, or soda water all enunciates with the growing demand for the seltzer and thereby registering the growth of the Australia seltzer market in the upcoming five years. Moreover, number of market players is rapidly increasing in the country to satisfy the surging demand and in return aiding the growth of the market in the next five years. These market players have created a large range of product line and thus supporting the growth. Their aggressive and dedicated marketing of the product along with the influencing promotions is driving the growth of the Australia seltzer market in the future five years of forecast, until 2026. Factors like consumer preference toward soda water or sparkling water against beer and other mixed drinks is also influencing the market growth. The market growth is also driven due to consumer’s concern over the calories and carbohydrate content in the mixed drinks and beer. Seltzer water has comparatively lesser content and thus is preferred.

The Australia seltzer market is segmented by ABV content, distribution channel, packaging, competitional landscape, regional distribution, and top 3 states analysis. Based on ABV content the market is further bifurcated into less than and equal to 5%, more than 5%. Less than and equal to 5% ABV content is anticipated to hold the major revenue shares of the market and assert its dominance over the market on the account of rising number of health conscious population and their inclination toward seltzer over hard drinks like wine, beer, etc. Moreover, occasional or casual drinkers prefer hard seltzer and thus the low ABV content drinks and thus being able to support the growth of market segment in the upcoming five years.

A partial list of market player in the Australia seltzer market includes Anheuser-Busch InBev, Constellation Brands (Corona Seltzer), Boston Beer Company (Truly Hard Seltzer), San Juan Seltzer Inc., MillerCoors (Henry's Hard Sparkling Water), Diageo (Smirnoff Seltzers), Molson Coors (Vizzy Hard Seltzer), Boathouse Beverage Co., Future Proof Brands LLC, Lift Bridge Brewing Co., White Claw Hard Seltzer (Mark Anthony Brands International), among others. These market players hold larger shares of the market than the new market players. With the evolving technology, it is appropriate to say that the effective research and development of the technologically advanced products would support the market growth and benefit the market players as well as the consumers. New market players may focus on the research and development to provide products that satisfies the consumer demand as well as benefits the market players in building their brand value. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2016 – 2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022 – 2026

Objective of the Study:

  • To analyze the historical growth of the market size of Australia seltzer market from 2016 to 2019.
  • To estimate and forecast the market size of Australia seltzer market from 2020 to 2026 and growth rate until 2026. 
  • To classify and forecast Australia seltzer market based on ABV content, distribution channel, packaging, competitional landscape, regional distribution, and top 3 states analysis
  • To identify dominant region or segment in the Australia seltzer market.
  • To identify drivers and challenges for Australia seltzer market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Australia seltzer market.
  • To identify and analyze the profile of leading players operating in Australia seltzer market.
  • To identify key sustainable strategies adopted by market players in Australia seltzer market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers, suppliers, and service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufactures which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufactures, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of Australia seltzer market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Seltzer manufacturers, end users, and other stakeholders
  • Distributers and suppliers of the products and other stakeholders
  • Organizations, forums, and alliances related to seltzer
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Australia seltzer market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Australia Seltzer Market, By ABV Content:

o   Less than and equal to 5%

o   More Than 5%

  • Australia Seltzer Market, By Distribution Channel:
    • Convenience stores
    • Online
    • Supermarkets/ Hypermarkets
    • Others
  • Australia Seltzer Market, By Packaging:
    • Bottle
    • Can
  • Australia Seltzer Market, By Region:
    • Capital Territory & New South Wales
    • Victoria & Tasmania
    • Western Australia
    • Queensland
    • Northern Territory & Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Australia seltzer market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
Australia Seltzer Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Australia Seltzer Market

4.    Executive Summary

5.    Voice of Customer

5.1.  Brand Awareness

5.2.  Satisfaction Level

5.3.  Factors Faced Post Purchase

5.4.  Factors Influencing Purchase Decision

6.    Australia Seltzer Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By ABV Content (Less Than and equal to 5%, More Than 5%)

6.2.2.     By Distribution Channel (Convenience stores, online, supermarkets/hypermarkets, others)

6.2.3.     By Packaging (Bottle, Can)

6.2.4.     By Company (2020)

6.2.5.     By Region

6.2.6.     By Top 3 States

6.3.  Product Market Map

7.    Australia Capital Territory & New South Wales Seltzer Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

8.    Victoria & Tasmania Seltzer Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

9.    Western Australia Seltzer Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Distribution Channel

10.  Queensland Seltzer Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Distribution Channel

11.  Northern Territory & Southern Australia Seltzer Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Distribution Channel

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Pricing Analysis

14.  Market Trends & Developments

15.  Policy & Regulatory Landscape

16.  Australia Economic Profile

17.  Competitive Landscape

17.1.              Anheuser-Busch InBev

17.2.              Constellation Brands (Corona Seltzer)

17.3.              Boston Beer Company (Truly Hard Seltzer)

17.4.              San Juan Seltzer Inc.

17.5.              MillerCoors (Henry's Hard Sparkling Water)

17.6.              Diageo (Smirnoff Seltzers)

17.7.              Molson Coors (Vizzy Hard Seltzer)

17.8.              Boathouse Beverage Co.

17.9.              Future Proof Brands LLC

17.10.            Lift Bridge Brewing Co.

17.11.            White Claw Hard Seltzer (Mark Anthony Brands International)

18.  Strategic Recommendations

19. About Us & Disclaimer